© Mark Cahill
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Online Social Networking                       Marketing     Marketing Strategy                 Social                    ...
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Online  Social                Web 2.0    Social Networks                          Networks© Mark Cahill                   ...
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© Mark Cahill   20
What are Online Social Networks?© Mark Cahill                          21
© Mark Cahill   22
© Mark Cahill   23
© Mark Cahill   24
Mobile will be Bigger than desktop    internet by 2015**Morgan Stanleyhttp://www.morganstanley.com/institutional/techresea...
© Mark Cahill   26
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The effectiveness of traditional marketing     has been eroded due to consumers been       able to ignore marketing messag...
© Mark Cahill   52
© Mark Cahill   53
© Mark Cahill   54
Marc Prensky is acknowledged to have    coined the term digital native in his work    Digital Natives, Digital Immigrants ...
© Mark Cahill   56
© Mark Cahill   57
© Mark Cahill   58
SoLoMo© Mark Cahill            59
Social© Mark Cahill            60
Local© Mark Cahill           61
Mobile© Mark Cahill            62
SocialLocalMobile© Mark Cahill                       63
© Mark Cahill   64
© Mark Cahill   65
© Mark Cahill   66
© Mark Cahill   67
The Cloud© Mark Cahill               68
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WebMobile          Semantic   Real-time   Social   Physical© Mark Cahill                                        72
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How to Leverage Social Media                               to                build and maintain relationships© Mark Cahill...
Online Social Networking                       Marketing      Marketing Strategy                 Social                   ...
Focus on understanding the people who usetechnology, and not just the technologyitself.© Mark Cahill                      ...
Engage and participate.© Mark Cahill             87
Be transparent.© Mark Cahill     88
Integrate online and offline activities.© Mark Cahill                              89
Be Human (not a machine).People first, Technology second© Mark Cahill                     90
“brands should be considered as objectsused to facilitate social interaction.”Covas (1997, p. 307)© Mark Cahill           ...
“people have relationships with other peopleand that brands may become a fulcrumaround which such relationships areconstru...
Make content easily available and digestible.© Mark Cahill                              93
Monitor and respond(active listening)© Mark Cahill         94
Build your community.© Mark Cahill           95
Focus on Technique not Tools© Mark Cahill                  96
© Mark Cahill   97
© Mark Cahill   98
Mark.Cahill@sohalo.com    Twitter: @markcahill    http://ie.linkedin.com/in/markcahill    +353 (0)87 9497083© Mark Cahill ...
Understanding Social Media
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Understanding Social Media

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Understanding Social Media-by Mark Cahill at #Cloudbusting2012 on the GMIT campus 14/09/12

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Understanding Social Media

  1. 1. © Mark Cahill
  2. 2. © Mark Cahill 2
  3. 3. © Mark Cahill 3
  4. 4. © Mark Cahill 4
  5. 5. Online Social Networking Marketing Marketing Strategy Social Technology Networks© Mark Cahill 5
  6. 6. © Mark Cahill 6
  7. 7. © Mark Cahill 7
  8. 8. © Mark Cahill 8
  9. 9. © Mark Cahill 9
  10. 10. © Mark Cahill 10
  11. 11. © Mark Cahill 11 .
  12. 12. © Mark Cahill 12
  13. 13. © Mark Cahill 13 .
  14. 14. © Mark Cahill 14
  15. 15. Online Social Web 2.0 Social Networks Networks© Mark Cahill 16
  16. 16. © Mark Cahill 17
  17. 17. © Mark Cahill 18
  18. 18. © Mark Cahill 19
  19. 19. © Mark Cahill 20
  20. 20. What are Online Social Networks?© Mark Cahill 21
  21. 21. © Mark Cahill 22
  22. 22. © Mark Cahill 23
  23. 23. © Mark Cahill 24
  24. 24. Mobile will be Bigger than desktop internet by 2015**Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf© Mark Cahill 25
  25. 25. © Mark Cahill 26
  26. 26. © Mark Cahill 27
  27. 27. 28
  28. 28. 29
  29. 29. 30
  30. 30. © Mark Cahill 31
  31. 31. © Mark Cahill 32
  32. 32. © Mark Cahill 33
  33. 33. © Mark Cahill 34
  34. 34. © Mark Cahill 35
  35. 35. © Mark Cahill 36
  36. 36. © Mark Cahill 37
  37. 37. © Mark Cahill 38
  38. 38. 39
  39. 39. 40
  40. 40. © Mark Cahill 41
  41. 41. © Mark Cahill 42
  42. 42. © Mark Cahill 43
  43. 43. © Mark Cahill 44
  44. 44. © Mark Cahill 45
  45. 45. © Mark Cahill 46
  46. 46. © Mark Cahill 47
  47. 47. © Mark Cahill 48
  48. 48. © Mark Cahill 49
  49. 49. © Mark Cahill 50
  50. 50. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)© Mark Cahill 51
  51. 51. © Mark Cahill 52
  52. 52. © Mark Cahill 53
  53. 53. © Mark Cahill 54
  54. 54. Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001© Mark Cahill 55
  55. 55. © Mark Cahill 56
  56. 56. © Mark Cahill 57
  57. 57. © Mark Cahill 58
  58. 58. SoLoMo© Mark Cahill 59
  59. 59. Social© Mark Cahill 60
  60. 60. Local© Mark Cahill 61
  61. 61. Mobile© Mark Cahill 62
  62. 62. SocialLocalMobile© Mark Cahill 63
  63. 63. © Mark Cahill 64
  64. 64. © Mark Cahill 65
  65. 65. © Mark Cahill 66
  66. 66. © Mark Cahill 67
  67. 67. The Cloud© Mark Cahill 68
  68. 68. © Mark Cahill 69
  69. 69. 70
  70. 70. © Mark Cahill 71
  71. 71. WebMobile Semantic Real-time Social Physical© Mark Cahill 72
  72. 72. © Mark Cahill 73
  73. 73. © Mark Cahill 74
  74. 74. © Mark Cahill 75
  75. 75. 76
  76. 76. 77
  77. 77. © Mark Cahill 78
  78. 78. © Mark Cahill 79
  79. 79. © Mark Cahill 80
  80. 80. © Mark Cahill 81
  81. 81. © Mark Cahill 82
  82. 82. © Mark Cahill 83
  83. 83. How to Leverage Social Media to build and maintain relationships© Mark Cahill 84
  84. 84. Online Social Networking Marketing Marketing Strategy Social Technology Networks© Mark Cahill 85
  85. 85. Focus on understanding the people who usetechnology, and not just the technologyitself.© Mark Cahill 86
  86. 86. Engage and participate.© Mark Cahill 87
  87. 87. Be transparent.© Mark Cahill 88
  88. 88. Integrate online and offline activities.© Mark Cahill 89
  89. 89. Be Human (not a machine).People first, Technology second© Mark Cahill 90
  90. 90. “brands should be considered as objectsused to facilitate social interaction.”Covas (1997, p. 307)© Mark Cahill 91
  91. 91. “people have relationships with other peopleand that brands may become a fulcrumaround which such relationships areconstructed”(Patterson and O’Malley 2006).© Mark Cahill 92
  92. 92. Make content easily available and digestible.© Mark Cahill 93
  93. 93. Monitor and respond(active listening)© Mark Cahill 94
  94. 94. Build your community.© Mark Cahill 95
  95. 95. Focus on Technique not Tools© Mark Cahill 96
  96. 96. © Mark Cahill 97
  97. 97. © Mark Cahill 98
  98. 98. Mark.Cahill@sohalo.com Twitter: @markcahill http://ie.linkedin.com/in/markcahill +353 (0)87 9497083© Mark Cahill 99

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