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Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
Understanding Social Media
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Understanding Social Media

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Understanding Social Media-by Mark Cahill at #Cloudbusting2012 on the GMIT campus 14/09/12

Understanding Social Media-by Mark Cahill at #Cloudbusting2012 on the GMIT campus 14/09/12

Published in: Technology, Business
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  • 1. © Mark Cahill
  • 2. © Mark Cahill 2
  • 3. © Mark Cahill 3
  • 4. © Mark Cahill 4
  • 5. Online Social Networking Marketing Marketing Strategy Social Technology Networks© Mark Cahill 5
  • 6. © Mark Cahill 6
  • 7. © Mark Cahill 7
  • 8. © Mark Cahill 8
  • 9. © Mark Cahill 9
  • 10. © Mark Cahill 10
  • 11. © Mark Cahill 11 .
  • 12. © Mark Cahill 12
  • 13. © Mark Cahill 13 .
  • 14. © Mark Cahill 14
  • 15. Online Social Web 2.0 Social Networks Networks© Mark Cahill 16
  • 16. © Mark Cahill 17
  • 17. © Mark Cahill 18
  • 18. © Mark Cahill 19
  • 19. © Mark Cahill 20
  • 20. What are Online Social Networks?© Mark Cahill 21
  • 21. © Mark Cahill 22
  • 22. © Mark Cahill 23
  • 23. © Mark Cahill 24
  • 24. Mobile will be Bigger than desktop internet by 2015**Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf© Mark Cahill 25
  • 25. © Mark Cahill 26
  • 26. © Mark Cahill 27
  • 27. 28
  • 28. 29
  • 29. 30
  • 30. © Mark Cahill 31
  • 31. © Mark Cahill 32
  • 32. © Mark Cahill 33
  • 33. © Mark Cahill 34
  • 34. © Mark Cahill 35
  • 35. © Mark Cahill 36
  • 36. © Mark Cahill 37
  • 37. © Mark Cahill 38
  • 38. 39
  • 39. 40
  • 40. © Mark Cahill 41
  • 41. © Mark Cahill 42
  • 42. © Mark Cahill 43
  • 43. © Mark Cahill 44
  • 44. © Mark Cahill 45
  • 45. © Mark Cahill 46
  • 46. © Mark Cahill 47
  • 47. © Mark Cahill 48
  • 48. © Mark Cahill 49
  • 49. © Mark Cahill 50
  • 50. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)© Mark Cahill 51
  • 51. © Mark Cahill 52
  • 52. © Mark Cahill 53
  • 53. © Mark Cahill 54
  • 54. Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001© Mark Cahill 55
  • 55. © Mark Cahill 56
  • 56. © Mark Cahill 57
  • 57. © Mark Cahill 58
  • 58. SoLoMo© Mark Cahill 59
  • 59. Social© Mark Cahill 60
  • 60. Local© Mark Cahill 61
  • 61. Mobile© Mark Cahill 62
  • 62. SocialLocalMobile© Mark Cahill 63
  • 63. © Mark Cahill 64
  • 64. © Mark Cahill 65
  • 65. © Mark Cahill 66
  • 66. © Mark Cahill 67
  • 67. The Cloud© Mark Cahill 68
  • 68. © Mark Cahill 69
  • 69. 70
  • 70. © Mark Cahill 71
  • 71. WebMobile Semantic Real-time Social Physical© Mark Cahill 72
  • 72. © Mark Cahill 73
  • 73. © Mark Cahill 74
  • 74. © Mark Cahill 75
  • 75. 76
  • 76. 77
  • 77. © Mark Cahill 78
  • 78. © Mark Cahill 79
  • 79. © Mark Cahill 80
  • 80. © Mark Cahill 81
  • 81. © Mark Cahill 82
  • 82. © Mark Cahill 83
  • 83. How to Leverage Social Media to build and maintain relationships© Mark Cahill 84
  • 84. Online Social Networking Marketing Marketing Strategy Social Technology Networks© Mark Cahill 85
  • 85. Focus on understanding the people who usetechnology, and not just the technologyitself.© Mark Cahill 86
  • 86. Engage and participate.© Mark Cahill 87
  • 87. Be transparent.© Mark Cahill 88
  • 88. Integrate online and offline activities.© Mark Cahill 89
  • 89. Be Human (not a machine).People first, Technology second© Mark Cahill 90
  • 90. “brands should be considered as objectsused to facilitate social interaction.”Covas (1997, p. 307)© Mark Cahill 91
  • 91. “people have relationships with other peopleand that brands may become a fulcrumaround which such relationships areconstructed”(Patterson and O’Malley 2006).© Mark Cahill 92
  • 92. Make content easily available and digestible.© Mark Cahill 93
  • 93. Monitor and respond(active listening)© Mark Cahill 94
  • 94. Build your community.© Mark Cahill 95
  • 95. Focus on Technique not Tools© Mark Cahill 96
  • 96. © Mark Cahill 97
  • 97. © Mark Cahill 98
  • 98. Mark.Cahill@sohalo.com Twitter: @markcahill http://ie.linkedin.com/in/markcahill +353 (0)87 9497083© Mark Cahill 99

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