Scrumping 2.0

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I'm from a charity that gets people volunteering in their community to do actions that benefit other people and themselves.

Scrumping 2.0 a model for wider community involvement?
http://www.flickr.com/photos/gemmagrace/2893375582/ http://www.flickr.com/photos/fauxto_dkp/2905266565/ Apple trees in back gardens Left to rot
map them? <tag them>? rate them? photograph them?
conversations Best spots? Who's tree is it? Does soemone know them? Are they ripe yet? Who can help collect ? Who can make cider ?
use them
- Collect them
- Make cider
- Share cider
Grower Locator Picker Brewer Community What next?
Other fruits? How could similar approaches be applied to wider community volunteering?