OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPhone Developer Community

Approaches to iPhone development & the Irish iPhone Developer community Damian OSuilleabhain OS3

Who Am I?

Who Am I? • Software Developer with 15 Years Experience

Who Am I? • Software Developer with 15 Years Experience • Founder of OS3, Ireland’s leading providers of innovative and price- competitive applications for the iPhone platform

Who Am I? • Software Developer with 15 Years Experience • Founder of OS3, Ireland’s leading providers of innovative and price- competitive applications for the iPhone platform • 3 of Our Own Apps on the App Store, 2 for Clients, More in development

Who Am I? • Software Developer with 15 Years Experience • Founder of OS3, Ireland’s leading providers of innovative and price- competitive applications for the iPhone platform • 3 of Our Own Apps on the App Store, 2 for Clients, More in development • Interested in collaborations or projects

Goal For This Session

Goal For This Session • Why iPhone?

Goal For This Session • Why iPhone? • Web Apps versus Native Apps

Goal For This Session • Why iPhone? • Web Apps versus Native Apps • In-House Development verus Outsourced Development

Goal For This Session • Why iPhone? • Web Apps versus Native Apps • In-House Development verus Outsourced Development • The iPhone Developer Community in Ireland

Why iPhone?

Why iPhone? Let’s Take a Trip To The Future!!

The Future

The Future • For about 1/4 of the population of the ﬁrst world the internet and mobile phones have always existed

The Future • For about 1/4 of the population of the ﬁrst world the internet and mobile phones have always existed • They spend more time online than watching TV

The Future • For about 1/4 of the population of the ﬁrst world the internet and mobile phones have always existed • They spend more time online than watching TV • They have about 10x as many online friends as real ones

The Future • For about 1/4 of the population of the ﬁrst world the internet and mobile phones have always existed • They spend more time online than watching TV • They have about 10x as many online friends as real ones • They use social networks DAILY

The Future • For about 1/4 of the population of the ﬁrst world the internet and mobile phones have always existed • They spend more time online than watching TV • They have about 10x as many online friends as real ones • They use social networks DAILY • They send 50-100 SMS messages per DAY

The Future

The Future • And they don’t care about “ads”

The Future • And they don’t care about “ads” • They care about what their friends think

The Future • And they don’t care about “ads” • They care about what their friends think • Guess what their friends think of this?

The Opportunity

The Opportunity • The iPhone market is big … and growing

The Opportunity • The iPhone market is big … and growing • Over 55 million iPhone and iPod touch customers world wide, and growing

The Opportunity • The iPhone market is big … and growing • Over 55 million iPhone and iPod touch customers world wide, and growing • Since Apple launched the App Store 18 months ago, more than 2 billion apps have been downloaded world wide

The Opportunity • The iPhone market is big … and growing • Over 55 million iPhone and iPod touch customers world wide, and growing • Since Apple launched the App Store 18 months ago, more than 2 billion apps have been downloaded world wide • This is accelerating as in the last quarter alone more than 500 million apps were downloaded

The Opportunity • The iPhone market is big … and growing • Over 55 million iPhone and iPod touch customers world wide, and growing • Since Apple launched the App Store 18 months ago, more than 2 billion apps have been downloaded world wide • This is accelerating as in the last quarter alone more than 500 million apps were downloaded • Major global brands including Porsche, Gucci, Time, CNN, Pepsi and Burger King have apps for download from the App Store

The Opportunity

The Opportunity • A chance to increase your revenue

The Opportunity • A chance to increase your revenue • The iPhone is another new channel to engage with existing customers

The Opportunity • A chance to increase your revenue • The iPhone is another new channel to engage with existing customers • You will instantly open your product/service to a global market of iPhone owners the world over

The Opportunity • A chance to increase your revenue • The iPhone is another new channel to engage with existing customers • You will instantly open your product/service to a global market of iPhone owners the world over • You are associating your product/service with “the most iconic of relatively young brands in the world," which takes the No 20 spot amongst the world’s top 100 brands 2009 Best Global Brands list

The Opportunity • A chance to increase your revenue • The iPhone is another new channel to engage with existing customers • You will instantly open your product/service to a global market of iPhone owners the world over • You are associating your product/service with “the most iconic of relatively young brands in the world," which takes the No 20 spot amongst the world’s top 100 brands 2009 Best Global Brands list • Increased brand awareness for your business

The Opportunity

The Opportunity • The cost beneﬁts

The Opportunity • The cost beneﬁts • A more cost effective way to reach out and provide a service to existing customer base

The Opportunity • The cost beneﬁts • A more cost effective way to reach out and provide a service to existing customer base • Increase staff productivity through development of internally used iPhone apps

Web App versus Native App

Web App versus Native App • There are two ways that you can program for the iPhone, either using web development tools or using the SDK

Web App versus Native App • There are two ways that you can program for the iPhone, either using web development tools or using the SDK • Web development leverages internet technologies

Web App versus Native App • There are two ways that you can program for the iPhone, either using web development tools or using the SDK • Web development leverages internet technologies • The iPhone SDK leverage the full power of the iPhone and years of Apple’s development experience

Web Apps

Web Apps • The iPhone’s Mobile Safari features: • HTML 4.01 and XHTML 1.0 • CSS 2.1 and some CSS 3 • Full DOM • Javascript 1.4 • XMLHttpRequest, thus support for AJAX • Canvas • PDF & Quicktime • Up to 8 “tabs” • Many custom WebKit functions

Web Apps

Web Apps • Additional Mobile Safari features: • Webkit CSS Transforms • Canvas - Scalable Vector Graphics • Database - Local SQLite Storage • Touch Events • Hide Mobile Safari’s Chrome

Native Apps

Native Apps • The iPhone SDK features: • Same Mach kernel and Core OS as Mac • Most of the same Core Services as Mac • Most of functionality available to Apple’s iPhone apps • Cocoa Touch with UIKit • Objective C and C++ compiler • Interface Builder with UIKit templates • Great debugging and proﬁling

Web App Advantages

Web App Advantages • Simplicity

Web App Advantages • Simplicity • Easier then using low-level C

Web App Advantages • Simplicity • Easier then using low-level C • Languages are dynamic

Web App Advantages • Simplicity • Easier then using low-level C • Languages are dynamic • No memory management

Web App Advantages • Simplicity • Easier then using low-level C • Languages are dynamic • No memory management • Display of data is easy

Web App Advantages • Simplicity • Easier then using low-level C • Languages are dynamic • No memory management • Display of data is easy • Deployment is an upload (No App Store Approvals)

Web App Advantages • Simplicity • Easier then using low-level C • Languages are dynamic • No memory management • Display of data is easy • Deployment is an upload (No App Store Approvals) • Easy to use

Web App Advantages

Web App Advantages • Dynamic

Web App Advantages • Dynamic • Update functionality anytime

Web App Advantages • Dynamic • Update functionality anytime • Easy to ﬁx bugs

Web App Advantages • Dynamic • Update functionality anytime • Easy to ﬁx bugs • Give users the latest data

Web App Advantages

Web App Advantages • Reuse of Existing Web Application

Web App Advantages • Reuse of Existing Web Application • One program for iPhone and desktop

Native App Advantages

Native App Advantages • Sophistication

Native App Advantages • Sophistication • Great depth of functionality

Native App Advantages • Sophistication • Great depth of functionality • Superior development environment

Native App Advantages • Sophistication • Great depth of functionality • Superior development environment • Deeper access to internals

Native App Advantages • Sophistication • Great depth of functionality • Superior development environment • Deeper access to internals • Camera, accelerometers, GPS, gestures, contacts, photos

Native App Advantages • Sophistication • Great depth of functionality • Superior development environment • Deeper access to internals • Camera, accelerometers, GPS, gestures, contacts, photos • Better graphics and 3D

Native App Advantages • Accessibility

Native App Advantages • Accessibility • Always available

Native App Advantages • Accessibility • Always available • Functions without internet connectivity

Native App Advantages • Accessibility • Always available • Functions without internet connectivity • Cache data

Native App Advantages • Accessibility • Always available • Functions without internet connectivity • Cache data • Native speed

Native App Advantages • Accessibility • Always available • Functions without internet connectivity • Cache data • Native speed • Private

Native App Advantages • Monetization

Native App Advantages • Monetization • Easy to sell through App Store

Native App Advantages • Monetization • Easy to sell through App Store • Does not depend on advertisements or subscriptions

Web App or Native App - Which To Choose?

Web App or Native App - Which To Choose? • It Depends

Web App or Native App - Which To Choose? • It Depends • Both development approaches have their advantages

Web App or Native App - Which To Choose? • It Depends • Both development approaches have their advantages • You should take advantage of each option’s strengths and use it when appropriate

Web App or Native App - Which To Choose? • It Depends • Both development approaches have their advantages • You should take advantage of each option’s strengths and use it when appropriate • Don’t just blindly use the SDK or the Web because you're more comfortable with it

In House Development versus Outsourcing

In House Development versus Outsourcing • How should you get your app developed?

In House Development versus Outsourcing • How should you get your app developed? • Lets look at the pros and cons of each

In House Development - Pros

In House Development - Pros • Build and maintain knowledge in-house

In House Development - Pros • Build and maintain knowledge in-house • Lower maintenance costs in the long term

In House Development - Pros • Build and maintain knowledge in-house • Lower maintenance costs in the long term • Lower implementation for future releases

In House Development - Pros • Build and maintain knowledge in-house • Lower maintenance costs in the long term • Lower implementation for future releases • Lower perceived development costs (pay salaries vs consulting fees and associated travel expenses)

In House Development - Pros • Build and maintain knowledge in-house • Lower maintenance costs in the long term • Lower implementation for future releases • Lower perceived development costs (pay salaries vs consulting fees and associated travel expenses) • More effective evolvement of the site over time. Flexible to quickly change “small things”

In House Development - Cons

In House Development - Cons • Potential longer development time

In House Development - Cons • Potential longer development time • High training fees and long learning curve

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated • No extensive prior experience increases risk

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated • No extensive prior experience increases risk • Staff may not be available to be dedicated to project

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated • No extensive prior experience increases risk • Staff may not be available to be dedicated to project • No previous deliverables to leverage

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated • No extensive prior experience increases risk • Staff may not be available to be dedicated to project • No previous deliverables to leverage • Hard to keep up with latest innovations

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated • No extensive prior experience increases risk • Staff may not be available to be dedicated to project • No previous deliverables to leverage • Hard to keep up with latest innovations • Not beneﬁting from a fresh perspective

In House Development - Cons • Potential longer development time • High training fees and long learning curve • Complexity of project could be underestimated • No extensive prior experience increases risk • Staff may not be available to be dedicated to project • No previous deliverables to leverage • Hard to keep up with latest innovations • Not beneﬁting from a fresh perspective • Not the same breadth of knowledge

Outsource Development - Pros

Outsource Development - Pros • Faster Project Turnaround Times

Outsource Development - Pros • Faster Project Turnaround Times • Save Money

Outsource Development - Pros • Faster Project Turnaround Times • Save Money • Save Time spent on recruiting

Outsource Development - Pros • Faster Project Turnaround Times • Save Money • Save Time spent on recruiting • Alleviate Labor Shortage Worries

Outsource Development - Pros • Faster Project Turnaround Times • Save Money • Save Time spent on recruiting • Alleviate Labor Shortage Worries • Advantage when it comes to complex and cutting edge technologies.

Outsource Development - Pros • Faster Project Turnaround Times • Save Money • Save Time spent on recruiting • Alleviate Labor Shortage Worries • Advantage when it comes to complex and cutting edge technologies. • Competitive nature - there is more pressure on contractors to keep up to date with the latest innovations and developments

Outsource Development - Pros • Faster Project Turnaround Times • Save Money • Save Time spent on recruiting • Alleviate Labor Shortage Worries • Advantage when it comes to complex and cutting edge technologies. • Competitive nature - there is more pressure on contractors to keep up to date with the latest innovations and developments • External agencies can bring a fresh perspective that can challenge internal preconceptions

Outsource Development - Cons

Outsource Development - Cons • Contractor will not know your business like you do

Outsource Development - Cons • Contractor will not know your business like you do • Large coordination and planning efforts for your organization.

Outsource Development - Cons • Contractor will not know your business like you do • Large coordination and planning efforts for your organization. • Agency may not focus on your app all the time

Outsource Development - Cons • Contractor will not know your business like you do • Large coordination and planning efforts for your organization. • Agency may not focus on your app all the time • Risk of compromising Intellectual Property

Outsource Development - Cons • Contractor will not know your business like you do • Large coordination and planning efforts for your organization. • Agency may not focus on your app all the time • Risk of compromising Intellectual Property • Slow app evolvement as you don’t have someone in house tweaking

Outsource Development - Cons • Contractor will not know your business like you do • Large coordination and planning efforts for your organization. • Agency may not focus on your app all the time • Risk of compromising Intellectual Property • Slow app evolvement as you don’t have someone in house tweaking • High one-off costs, higher rates for site maintenance

In-House or Outsource?

In-House or Outsource? • It depends!

In-House or Outsource? • It depends! • On the project, the organisation, the available resources, the budget, the long term strategy, the timelines, how frequently it will change etc

In-House or Outsource? • It depends! • On the project, the organisation, the available resources, the budget, the long term strategy, the timelines, how frequently it will change etc • In my view, above anything else, it depends on the core competencies of your organisation

In-House or Outsource? • It depends! • On the project, the organisation, the available resources, the budget, the long term strategy, the timelines, how frequently it will change etc • In my view, above anything else, it depends on the core competencies of your organisation • If the app IS core to what you do, you should almost deﬁnitely keep it in- house

In-House or Outsource? • It depends! • On the project, the organisation, the available resources, the budget, the long term strategy, the timelines, how frequently it will change etc • In my view, above anything else, it depends on the core competencies of your organisation • If the app IS core to what you do, you should almost deﬁnitely keep it in- house • If the app is secondary to your core business, you should almost deﬁnitely outsource

The Irish iPhone Developer Community

The Irish iPhone Developer Community • Xcake

The Irish iPhone Developer Community • Xcake • apps.ie

Xcake • A loose grouping of iPhone and mobile software developers in Ireland and Northern Ireland

Xcake • A loose grouping of iPhone and mobile software developers in Ireland and Northern Ireland • Make collective representations to Enterprise Ireland, O2, Vodafone etc.

Xcake • A loose grouping of iPhone and mobile software developers in Ireland and Northern Ireland • Make collective representations to Enterprise Ireland, O2, Vodafone etc. • Monthly Meetings in Dublin, Belfast, & Galway

Xcake • A loose grouping of iPhone and mobile software developers in Ireland and Northern Ireland • Make collective representations to Enterprise Ireland, O2, Vodafone etc. • Monthly Meetings in Dublin, Belfast, & Galway • Presentations each meeting on a range of technical topics

Xcake • A loose grouping of iPhone and mobile software developers in Ireland and Northern Ireland • Make collective representations to Enterprise Ireland, O2, Vodafone etc. • Monthly Meetings in Dublin, Belfast, & Galway • Presentations each meeting on a range of technical topics • All are welcome

Xcake • A loose grouping of iPhone and mobile software developers in Ireland and Northern Ireland • Make collective representations to Enterprise Ireland, O2, Vodafone etc. • Monthly Meetings in Dublin, Belfast, & Galway • Presentations each meeting on a range of technical topics • All are welcome • http://x-cake.ning.com/

apps.ie

apps.ie • The brainchild of some of the members of Xcake

apps.ie • The brainchild of some of the members of Xcake • A showcase for apps developed in Ireland or with an Irish context

apps.ie • The brainchild of some of the members of Xcake • A showcase for apps developed in Ireland or with an Irish context • The intention is not just to market apps, but also to evangelise the incredible momentum building amongst developers of mobile applications in Ireland

apps.ie • The brainchild of some of the members of Xcake • A showcase for apps developed in Ireland or with an Irish context • The intention is not just to market apps, but also to evangelise the incredible momentum building amongst developers of mobile applications in Ireland • To help us reach people like yourselves today

apps.ie • The brainchild of some of the members of Xcake • A showcase for apps developed in Ireland or with an Irish context • The intention is not just to market apps, but also to evangelise the incredible momentum building amongst developers of mobile applications in Ireland • To help us reach people like yourselves today • To put out the message that this tiny island is a force to be reckoned with in this huge emerging market

apps.ie • The brainchild of some of the members of Xcake • A showcase for apps developed in Ireland or with an Irish context • The intention is not just to market apps, but also to evangelise the incredible momentum building amongst developers of mobile applications in Ireland • To help us reach people like yourselves today • To put out the message that this tiny island is a force to be reckoned with in this huge emerging market • http://www.apps.ie/

apps.ie

What is the Size of the Community?

What is the Size of the Community? • 21 developers, companies and individuals, open for business

What is the Size of the Community? • 21 developers, companies and individuals, open for business • 2 designers

What is the Size of the Community? • 21 developers, companies and individuals, open for business • 2 designers • 83 Apps on apps.ie

What is the Size of the Community? • 21 developers, companies and individuals, open for business • 2 designers • 83 Apps on apps.ie • Who’s Who?

Who’s Who?

Who’s Who? • Contact details for everyone looking for business is under the “Developers” heading on apps.ie

Who’s Who? • Contact details for everyone looking for business is under the “Developers” heading on apps.ie • http://www.apps.ie/developers.html

Questions

Questions • Any Questions on Anything We Have Covered?

Contact Details

Contact Details • Email: damian@os3.ie

Contact Details • Email: damian@os3.ie • Twitter: @DamianOS3

Contact Details • Email: damian@os3.ie • Twitter: @DamianOS3 • Web: http://os3.ie

Contact Details • Email: damian@os3.ie • Twitter: @DamianOS3 • Web: http://os3.ie • Happy to answer any questions you have on iPhone development

Contact Details • Email: damian@os3.ie • Twitter: @DamianOS3 • Web: http://os3.ie • Happy to answer any questions you have on iPhone development • Even happier to discuss any projects you would like me to do!

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OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPhone Developer Community

by Damian OSuilleabhain on Dec 01, 2009

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OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPhone Developer Community — Presentation Transcript