SDN Conference 2010 Redux

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Here are my 5 highlights and take-aways

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SDN Conference 2010 Redux

  1. 1. © 2009 Proto Partners. Confidential & Proprietary.
  2. 2. © 2009 Proto Partners. Confidential & Proprietary. connecting the dots
  3. 3. © 2009 Proto Partners. Confidential & Proprietary.
  4. 4. © 2009 Proto Partners. Confidential & Proprietary.
  5. 5. © 2009 Proto Partners. Confidential & Proprietary. Day 1 focused on clients. The goal was to use the chance to hear about clients’ experiences with Service Design and how it makes a difference. Day 2 was composed for anyone interested in Service Design. There was a deeper investigation into methods and case studies through lectures and workshops.
  6. 6. © 2010 Proto Partners. Confidential & Proprietary. 5HIGHLIGHTS
  7. 7. © 2010 Proto Partners. Confidential & Proprietary. the snook ‘myPolice’ keynote end of day 2 1
  8. 8. © 2010 Proto Partners. Confidential & Proprietary.
  9. 9. © 2010 Proto Partners. Confidential & Proprietary. the palmu and fonecta presentation about customer value2
  10. 10. © 2010 Proto Partners. Confidential & Proprietary.
  11. 11. © 2010 Proto Partners. Confidential & Proprietary. design continuum presentation with key lessons from the cloud3
  12. 12. © 2010 Proto Partners. Confidential & Proprietary. 1. Rethink the role of staff 2. Use technology in the right way 3. Deliver a consistent experience 4. Keep learning from customers 5. Refocus the organisation to deliver what’s right
  13. 13. © 2010 Proto Partners. Confidential & Proprietary. orange presentation on internal service design teams5
  14. 14. © 2010 Proto Partners. Confidential & Proprietary. 1. It’s important not to be overwhelming 2. Advocating through results is worth a 1000 design talks 3. Build up gradually the breadth and depth of design involvement
  15. 15. © 2010 Proto Partners. Confidential & Proprietary. meeting virtual friends who are facing the same issues5
  16. 16. © 2010 Proto Partners. Confidential & Proprietary.
  17. 17. © 2010 Proto Partners. Confidential & Proprietary. 5TAKE-AWAYS
  18. 18. © 2010 Proto Partners. Confidential & Proprietary. nobody has cracked the code in easily selling service design1
  19. 19. © 2010 Proto Partners. Confidential & Proprietary. despite that, CEX keen area of interest for consultants, brand and ux firms 2
  20. 20. © 2010 Proto Partners. Confidential & Proprietary. importance of connecting to the overall change process3
  21. 21. © 2010 Proto Partners. Confidential & Proprietary. majority of projects are still humble in their objectives4
  22. 22. © 2010 Proto Partners. Confidential & Proprietary. there isn’t the expertise gap I thought there might be5
  23. 23. © 2010 Proto Partners. Confidential & Proprietary.
  24. 24. Q&A with Service Design Rockstar
  25. 25. Fran Samalionis

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