Does Digital Media Advertising Make $en$e?
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Does Digital Media Advertising Make $en$e?

on

  • 3,299 views

Does Digital Media Advertising Make $en$e?

Does Digital Media Advertising Make $en$e?

Statistics

Views

Total Views
3,299
Views on SlideShare
3,206
Embed Views
93

Actions

Likes
6
Downloads
63
Comments
1

2 Embeds 93

http://idaconcpts.com 76
http://www.slideshare.net 17

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • I love this file
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Does Digital Media Advertising Make $en$e? Presentation Transcript

  • 1. Does digital media advertisingmake $en$e?
    Damian Davila Rojas
    damiandavilarojas@gmail.com
    http://www.idaconcpts.com
  • 2. Everybody is doing it…
  • 3. But people are getting skeptical…
  • 4. But the geeks say it can work during hard times too!
  • 5. Heck, even I’m making money!
  • 6. Consider the Web 2.0 business modelWhere does the D.M. ads fit in?
  • 7. The Customer Acquisition Strategy:
    How do you get the visitors?
  • 8. Imagine for a second, that you are Google and you want more people downloading the photo-software Picasa:
  • 9. Where should Picasa advertise?
    Myspace??
  • 10. Where should Picasa advertise?
    Shutterfly??
  • 11. Does this makes $en$e?
  • 12. So….
    Does digital media advertising make $en$e?
    It DEPENDS!
    Plan ahead. NO miracles here.
    Do you have a well-planned customer acquisition strategy?
    Do you know who uses your service/product?
    Are you looking for audience growth or monetization?
    A/B Testing!
  • 13. THE OBJECTIVE:
    Repeatable and scalable sales model to essential clients with these characteristics:
    • Have a problem
    • 14. Know they have a problem
    • 15. Have been actively looking for a solution
    • 16. Have put together a solution out of piece parts
  • Who uses your service?
  • 17. Thank you!
    Questions?
    http://www.idaconcpts.com
    damiandavilarojas@gmail.com