Mak online digital campaign(ms ren guray)Presentation Transcript
MAKABAYANonlineLessons from the 2010 electoral campaign ren guray|makabayan secretariat
Election 2010 markedour serious effort toutilize the internet forcampaigning. Notes for and by the harassed
Makabayan Lessons • Online campaign is effective • Funnel content back to your website • Why Obama doesn’t work • Finding a niche; your message • Have a dedicated team, duo or person • Be consistent with the message • Think POPCORN
Popcorn?! Yes, new media is like poppin’ corn!
Online media 1. Quick cooking 2. It pops everywhere 3. Full of air 4. Appetizing 5. Easy and convenient 6. Has a lot of flavors to choose from 7. Everyone knows how to make it,but only a few will make a business out of it
Tips for people’s organizations• You are not UG. Make yourself easy to contact.• Show your faces. Personalize.• Tell us what you do. Exactly.• Connect then INTERACT
more Tips for people’s organizations • Give freebies. Bawal magdamot. • Patrons will come from overseas. Appeal to them. • Know your online audience. Talk to them.