1. AOM 2.0INTEGRATING INFO-ACTIVISMIN PEOPLES CAMPAIGNS New Media Team Computer Professionals Union 09 April 2011
2. OUTLINE● Info-Activism in Peoples Campaigns● Internet and New Media Trends● Local New Media Practices
3. OUTLINE● Info-Activism in Peoples Campaigns● Internet and New Media Trends● Local New Media Practices
4. INFO-ACTIVISMIN PEOPLES CAMPAIGNSWHAT IS INFO-ACTIVISM?Info-Activism is the use of all channels ofinformation for activism. Digital Activism,on the other hand, refers to the use ofdigital tools such as computers and newmedia for activism.
5. INFO-ACTIVISMIN PEOPLES CAMPAIGNSWHAT IS INFO-ACTIVISM?The advent of Information &Communications Technology (ICT) haschanged the dynamics of informationdifferently across different societies. Ouradvocacy, then, must put the Philippineslocal dynamics into consideration.
6. INFO-ACTIVISMIN PEOPLES CAMPAIGNSWHAT IS NEW MEDIA?An amalgamation of traditional media such asfilm, images, music, spoken and written wordwith the interactive power of computer andcommunications technology.
7. INFO-ACTIVISMIN PEOPLES CAMPAIGNSTRADITIONAL MEDIA NEW MEDIAJoyce, Mary. Winning with New Media:The Barack Obama Experience. Manila, July 2009.
8. INFO-ACTIVISMIN PEOPLES CAMPAIGNSTHE MEDIA CONNECTION NEW MEDIA TRADITIONAL MEDIA Joyce, Mary. Winning with New Media: The Barack Obama Experience. Manila, July 2009.
9. INFO-ACTIVISMIN PEOPLES CAMPAIGNSNEW MEDIA CAN HELP IN:1) Publicity Campaigns2) Resource Generation3) Supporter Network4) Counter Propaganda5) Mobilizing SupportersJoyce, Mary. Winning with New Media:The Barack Obama Experience. Manila, July 2009.
10. INFO-ACTIVISMIN PEOPLES CAMPAIGNS1) PUBLICITY CAMPAIGNSCampaigners can get attention fromthe established media by creating buzzusing new media tools and tappingtheir new media networks to help inpromotion.
11. INFO-ACTIVISMIN PEOPLES CAMPAIGNS
12. INFO-ACTIVISMIN PEOPLES CAMPAIGNSYES MEN: IDENTITY CORRECTIONThe Yes Men operate under the mission statement oftelling the truth and exposing lies.From their offices in Milwaukee, they create andmaintain fake websites similar to ones they intend tospoof, which have led to numerous interview,conference, and TV talk show invitations.
13. INFO-ACTIVISMIN PEOPLES CAMPAIGNSYES MEN: BHOPALThe Yes Men went on BBC announcing to 300 million viewersthat Dow Chemical, owner of Union Carbide the companyresponsible for the Bhopal gas tragedy, planned to liquidateUnion Carbide and use the resulting $12 billion to pay formedical care, clean up the site, and fund research into thehazards of other Dow products.
14. INFO-ACTIVISMIN PEOPLES CAMPAIGNSYES MEN: BHOPALAfter two hours of wide coverage, Dow issued a press releasedenying the statement, ensuring even greater coverage of thephony news of a cleanup. By the time the original story wasdiscredited, Dows stock had declined in value by $2 billion.
15. INFO-ACTIVISMIN PEOPLES CAMPAIGNS2) RESOURCE GENERATIONAn extensive network to raise fundscan achieve a significant amount ofresources in micro-donations. Variousmicro-donation tools online can beutilized to get small pledges frommany supporters.
16. INFO-ACTIVISMIN PEOPLES CAMPAIGNS
17. INFO-ACTIVISMIN PEOPLES CAMPAIGNSDIASPORA ON KICKSTARTERDiaspora is an open-source social network wheretotally separate computers connect to each otherdirectly, and will let us connect without surrenderingour privacy.The project is currently being hosted on Kickstarter,a site that lets entrepreneurs crowdsource funding.
18. INFO-ACTIVISMIN PEOPLES CAMPAIGNSGOAL: $10,000PLEDGES: $92,275When Techcrunch, a popular group-edited technologyblog, wrote about the project, funding reached $60,000from a shortfall of $2,000 in their $10,000 goal. Thedevelopers have since raised over $100,000 from over2100 backers, including some fairly big names in the techindustry.
19. INFO-ACTIVISMIN PEOPLES CAMPAIGNS3) SUPPORTER NETWORKA central operating team can managethe flow of information in a particularcampaign, receiving information fromthe ground and releasing content backto its network.
20. INFO-ACTIVISMIN PEOPLES CAMPAIGNS
21. INFO-ACTIVISMIN PEOPLES CAMPAIGNS350.ORG: CLIMATE ACTION350.org is an international campaign thatsbuilding a movement to unite the worldaround solutions to the climate crisis built onscience and social justice.It coordinated active organizers and recruitednew supporters through the internet utilizinga web portal as headquarters alongside e-mails and social networking sites.
22. INFO-ACTIVISMIN PEOPLES CAMPAIGNSINTERNATIONAL DAY OF CLIMATE ACTIONIn its 2010 campaign, 350.orgcoordinated 7,347 differentclimate “work parties” in 188 countries that aimed to getto work on the climate crisis. Months leading up to theglobal day of action in 10/10/10 were dedicated to helpinginterested people build work parties through onlineresources and capacity building.
23. INFO-ACTIVISMIN PEOPLES CAMPAIGNS4) COUNTER PROPAGANDANew media can serve as an effectivemedium for fighting black propagandawith an extensive network ofsupporters who will mirror ourcounter-content or generate their own.
24. INFO-ACTIVISMIN PEOPLES CAMPAIGNS
25. INFO-ACTIVISMIN PEOPLES CAMPAIGNSFIGHT THE SMEARSDuring the 2008 election campaign of BarackObama, his new media team employed a webportal where black propaganda are reported inby his network of supporters.The portal then served as the repository ofclarificatory information on Obama, disputingsuch smears as questions on his nationality,stands on issues, etc.
26. INFO-ACTIVISMIN PEOPLES CAMPAIGNSTIT-FOR-TAT 2.0Supporters reported misinformation received from non-supporters to the site. The site then spreads the facts toall its supporters who then send the information to theirrespective networks.
27. INFO-ACTIVISMIN PEOPLES CAMPAIGNS5) MOBILIZING SUPPORTERSOur aim in tapping new media is totranslate the “online” into the“offline”: mobilize our network toparticipate in the different aspects ofour struggle in the parliament of thestreets.
28. INFO-ACTIVISMIN PEOPLES CAMPAIGNS
29. INFO-ACTIVISMIN PEOPLES CAMPAIGNSPEOPLE POWER 2The uprising of millions of Filipino people againstcorrupt president Joseph Estrada in 2001 is widelyknown to be one of the most successful campaignsthat was organized largely through SMScoordination.People Power 2 (PP2) organizers were all armed withcellular phones, to ensure a steady flow of warmbodies and tight coordination with differentparticipating forces in the 4 days of the revolution.
30. INFO-ACTIVISMIN PEOPLES CAMPAIGNSPP2: ICT MAINSTREAMINGThe mass movement that toppled theEstrada administration was a full casestudy of “ICT Mainstreaming” – integrating the use of ICTs in the day-to-day operations of a project orcampaign. From propaganda to media liaison to themobilization of millions of protesters, SMS and other newmedia technologies were utilized to make the protestmovement successful.
31. OUTLINE● Info-Activism in Peoples Campaigns● Internet and New Media Trends● Local New Media Practices
32. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET
33. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET
34. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET
35. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET
36. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET
37. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET ● A significant portion of the urban population has access to the internet. Internet World Stats pegs users at 29.7 million as of June 2010 (19.7% penetration) ● The online population is composed primarily of upper-middle to middle socio-economic classes and youth
38. INTERNETAND NEW MEDIA TRENDSSTATE OF INTERNET ● Search is emerging as the top online activity, with its usage rising from 58% of users in 2009 to 77% in 2010 (Importance of SEO?) ● Users search primarily for creative and entertaining content ● Broadband speed remains an expensive but slow public utility: Internet bandwidth average in 2007 ranked only 85 out of 133 countries with 1.1 Mb/s per 10,000 population.
39. INTERNETAND NEW MEDIA TRENDSSTATE OF NEW MEDIA
40. INTERNETAND NEW MEDIA TRENDSSTATE OF NEW MEDIA
41. INTERNETAND NEW MEDIA TRENDSSTATE OF NEW MEDIA
42. INTERNETAND NEW MEDIA TRENDSSTATE OF NEW MEDIA
43. INTERNETAND NEW MEDIA TRENDSSTATE OF NEW MEDIA● An estimated 73.544 million mobile subscribers at the end of June 2009 pegs mobile penetration rate at 80.5%● The Philippines is the 6th largest user of Facebook in the entire world with 17.9 million users as of November 2010
44. INTERNETAND NEW MEDIA TRENDSA FEW INSIGHTS● New media campaigns should preferrably be accessible to mobile (web, SMS)● Should be creative and fresh enough to compete with visual entertainment in engaging the online population● Integration of social networking sites especially but not limited to Facebook is integral to maximizing online reach
45. INTERNETAND NEW MEDIA TRENDSA FEW INSIGHTS● Should be implemented under the principle of Appropiate Technology by using whatever new media technology is available and fitting to the local area● Approach should also cater accordingly to the social profiles of the particular segment of the online population we are targetting (Youth? Upper-middle class? Video preference? Etc.)
46. OUTLINE● Info-Activism in Peoples Campaigns● Internet and New Media Trends● Local New Media Practices
47. GOOD LOCALNEW MEDIA PRACTICESBLOG ACTION DAY PILIPINAS 2009Blog Action Day 2009 fully mobilized thePhilippine blogosphere, including the mostprominent Filipino bloggers to talk aboutClimate Change.BAD Phils 2009 attracted the coverage of CNN, thanks to therecent typhoons Ketsana and Parma still fresh in the globalconsciousness. CPU took the opportunity to conduct a BlogAction Briefer to educate its volunteers who will participate inthe event.
48. GOOD LOCALNEW MEDIA PRACTICESTXTPOWER ONLINEFUNDRAISINGIn the face of Typhoon Ondoy, TXTPower helped generatefunds for disaster response efforts utilizing Paypal, an onlinefinancial transaction tool. It tapped Filipino netizens, overseasFilipinos and citizens from other countries to generate a totalof P1,722,817.29 in donations to PNRC.
49. GOOD LOCALNEW MEDIA PRACTICESVOTE REPORT PHThe Vote Report PHmonitoring system integrates SMS, e-mail and web posts to anUshahidi online GIS-based website which maps the events asthey are reported. Vote Report PH worked withKontra Daya & other networksand peoples organizations toextensively gather and verifyreports.
50. GOOD LOCALNEW MEDIA PRACTICESVOTE REPORT PHThe Technology for Transparency Network identified thefollowing as Vote Report PH’s strengths compared to otherUshahidi implementations:● A 6-month pre-election preparation which includes extensive voter education for citizens to promote and teach the proper use of the monitoring system.● A sustained blogging effort to highlight the more urgent reports of poll fraud.
51. GOOD LOCALNEW MEDIA PRACTICESKPL ONLINE TEAMKabataan Partylist tapped around 80volunteer online campaigners in theirelectoral campaign last 2010. Theycovered all popular social networking sites with a regularstream of news, updates and campaign materials.Its core group has remained active in their issue-basedcampaigns beyond the elections, and is now engaged in the#Education4All online campaign being conductedcomplementary to their november strikes.
52. GOOD LOCALNEW MEDIA PRACTICESSOFTWARE FREEDOMDAY PHILIPPINESThe main 2010 Philippine celebration of Software FreedomDay, or the international celebration of free/open sourcesoftware (FOSS) was mainly organized and promoted throughsustained new media coordination and promotions (sweepand targetted through e-Mails and Social Networking Sites).
53. GOOD LOCALNEW MEDIA PRACTICESSOFTWARE FREEDOMDAY PHILIPPINESCPU and the SFD Network originally aimed for an audience of300 participants. Turnout numbered at 700, the most numberof SFD celebrants in Philippine history.Interviewed participants cited reposts in Facebook andretweets in Twitter, and the word-of-mouth it generated astheir main referral to the SFD.
54. IN CONCLUSION:PHILIPPINE INFO-ACTIVISMTIBAK INTO THE FUTURE ● Though penetration rates are still low on an average, New Media still has efficient reach to a significant portion of the population. ● Given this limitation of Philippine New Media, its interactive networking charactersitics should be capitalized – link and translate the online into the offline. ● Of course, the correct mass line is still the most important factor in the success of any peoples campaign.
55. IN CONCLUSION:PHILIPPINE INFO-ACTIVISMTIBAK INTO THE FUTURE“The comprehensive tibak must then consider it a necessity topropel himself into the Information Era, and must treatcyberspace as another venue to expose social ferment andadvocate social change.” Computer Professionals Union. Tibak into the Future. Prometheus Bound column in Manila Times. Manila, July 2009.