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2002-2007 Technorati Link Counting (Errors)
“It has no significance at all in reality. Nobody
cares about it. It is undeserved and means
nothing.” – Andreas Viklund
2005-2008 RSS Feed Subscriber Counts
TechCrunch created most of it’s early
validation via RSS subscribers, now it
displays RSS in it’s footer!
2007-2008 Facebook Wall Applications
Lesson: Social Networks Change Terms of
Service (Linkedin, Facebook, Yelp (see Feb
2009 Eastbayexpress.com article, etc))
2007-???? Twitter Follower Counts
How much of this stuff actually gets seen?
2010 and Beyond
Lesson: It will change (again & again)
So where can you own your Terms of
You Can Own Your Content & Terms of Service
Your Domain &
Content is indexable in search
engines which bring relevant traffic!
What is the most popular social
media site launched in 2009?
Do You Recognize this? Absolutely!
Plugin #1: Install Twitter Retweet (Tweetmeme)
Plugin #2: Twitter Tools – Blog Posts to Twitter
Plugin #3: Sociable – One Click SM Submissions
Consumers Now Expect Pull Marketing &
Customer Experience Is Now The Brand
“Search engines and user generated
content are creating focus on a
brand’s niche attributes and user
experiences when interacting with
the brand. Embrace this by adapting
your business strategy to pull (search)
marketing, listening and innovating”
Is this really totally new?
Or the overdue return of great customer service?
Chicago Tribune graphic, February, 2009
Transform Legacy Budgets and Organizations!
Social Media / Blog Engagement Is Not Enough -
Innovate Customer Experience
= Dell 2.0
“My plea is simple. Empower your customer service people to simply
replace things that don't work rather than making them jump through
whatever procedures you have in place that clearly don't work.”
- Danny Sullivan on daggle.com
Blogs and Social Media has created two-way
conversations requiring listening & reaction.
How you react is now your brand definition.
Gifted marketers need executive management to
remove barriers to customer satisfaction!
Example: Reducing Addiction to Media Spend
SEO Raised Site Traffic 45%, Increased Leads
Reduced $15,000 yearly Yellow Book spend
Improved Business Profit!!!
Can We Remove Innovation Barriers?
Legacy budgets, silos &
5 year plans prevent
customer focus & stifle
innovation. Be nimble.
“Businesses are not paid to reform customers. They are paid to
- Peter Drucker
“An organization’s ability to learn, and translate that learning into
action rapidly, is the ultimate competitive advantage.”
- Jack Welch
6 Online Marketing Strategy Success Rules
Create rapid cycle time improvement culture
Empower customer satisfaction
Recruit passionate, Internet savvy generalists
Always see abundance, there is no downside
Experience is the brand, create positive WOM
Migrate budgets towards content strategy
Search Engine Marketing Resources
Sphinn, Matt Cutts, SES Chicago (December)
SEO 101 Podcast – podcast.neo1seo.com
Joost de Valk – plugin writer and SEO -
Jordan Kasteler – Hard Core Geek SEO
The Lost, But Important Fine Art of the Trackback
Plugin #4: Use Trackback Validator .71
I’m more likely to link to a blog w/trackbacks
Let’s Talk Keyword Research & Anchor Text Links
Google Keyword External is directionally correct
Think about anchor text when you link!
Spread Link Love Through Your Blog & Use
Google Webmaster Tools
Plugin #5: WordPress Related Posts
Plugin #6: Use Google XML Sitemaps & Check
Google Webmaster Central Error Messages
Thousands of People Are Still Searching For
Marshall Field’s Every Month!!!
Marshall Field’s SERP
- Please link to http://fieldsfanschicago.org
with anchor text “Marshall Field’s” to outrank
Macy’s (Why does Macy’s rank here BTW?)
David Temple – Convicted of Murdering
My Friend David Temple - Paid Search Pro
Living in Singapore
- Please link to http://semscholar.com with
anchor text “David Temple”
- (He has been known to “kill” a beer or two)
Thank You!!! Questions Please!!!
Web Analytics Marketing Management Consultant
Search Engine Marketing & Social Media
creating an urgent need for a new breed of
executive management leaders qualified to
lead complex organizational change/redesign!