UGCX Conference 2009 Marketing 2.0
UGC + SEM + SEO + Social Media Innovation + New Executive
    Management Organizational...
Examples: Nowpublic & Associatedcontent




   Exists where traditional media can’t be with
    hyper-local aspects & rap...
UGC Innovator : Avvo

                             Guiding Principles:
                              Focus on the needs o...
UGC Innovator : Socialcast




 Troubleshoot & converse via Twitter for
  customer service and to humanize Socialcast
 C...
Social Media / PR Engagement Is Not Enough -
Use UGC To Innovate Customer Experience



 = Dell 2.0
   “My plea is simple...
Consumers Now Expect Pull Marketing / Actions
From UGC and Community Create The Brand




“Search engines and user generat...
User Generated Content / Chicago /
   Who is David Dalka?




                            UGC Pioneer



43211 Flickr phot...
Can We Rapidly and Directly Innovate from UGC?


                                                Legacy budgets, silos &

...
Modify Legacy Organizational Structures –
Embrace User Generated Content




   Past decades have automated manual work
...
5 Rules For Transformational UGC & Online
Marketing Strategy Success


   Create rapid cycle time improvement culture
  ...
Is this really new?
Or the overdue return of great customer service?




       Search Marketing & UGC creating innovation...
Thank You!!! Time For Questions!!!

    This conversation is just starting
    Please tell me your UGC marketing innovat...
Upcoming SlideShare
Loading in...5
×

UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures = Elite Profitable Future Branding

2,595

Published on

UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures = Elite Profitable Future Branding

Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!

Published in: Business
1 Comment
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,595
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
96
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide
  • <number>
  • UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures = Elite Profitable Future Branding

    1. 1. UGCX Conference 2009 Marketing 2.0 UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures = Elite Profitable Future Branding David Dalka Online Marketing Management Strategy Innovation daviddalka.com/createvalue/ @dalka February 9, 2009 (520)223-4808
    2. 2. Examples: Nowpublic & Associatedcontent  Exists where traditional media can’t be with hyper-local aspects & rapid publishing  Strong social systems allow diverse viewpoints to co-exist & create community strength Let us wash our hands of legacy structures!
    3. 3. UGC Innovator : Avvo Guiding Principles:  Focus on the needs of regular people.  Provide information, as well as guidance.  Empowering consumer to have control/guidance  Proprietary rating algorithm considering dozens of editorial and UGC factors  Lawyers are not marketers, consumers need relevant lawyers, it’s win-win for both parties Brilliant data, SEO & revenue models designed by management team PRIOR to writing code!!!
    4. 4. UGC Innovator : Socialcast  Troubleshoot & converse via Twitter for customer service and to humanize Socialcast  Creating prospects via conversation monitoring  UGC enabling research, innovation and improved analytics and tools! NASAsphere pilot “It’s nice to connect with people on content regardless of their position, organization or location.”
    5. 5. Social Media / PR Engagement Is Not Enough - Use UGC To Innovate Customer Experience  = Dell 2.0 “My plea is simple. Empower your customer service people to simply replace things that don't work rather than making them jump through whatever procedures you have in place that clearly don't work.”  UGCSullivan on daggle.comtwo-way conversations has created - Danny requiring listening & reaction.  How you react is now your brand definition. Gifted marketers need executive management to wash our hands of barriers to enable success!
    6. 6. Consumers Now Expect Pull Marketing / Actions From UGC and Community Create The Brand “Search engines and user generated content are creating focus on a brand’s niche attributes and user experiences when interacting with the brand. Embrace this by adapting your business strategy to pull Wash our hands of top down communication! (search) marketing, listening and innovating”
    7. 7. User Generated Content / Chicago / Who is David Dalka? UGC Pioneer 43211 Flickr photos UGC President Pat Hanks  Employee #80 to #800 phase at  Music, Internet & Finance startups & Fortune 500 Search Marketing & UGC creating innovation and organizational change opportunities!!!
    8. 8. Can We Rapidly and Directly Innovate from UGC? Legacy budgets, silos & 5 year plans prevent customer focus & stifle innovation. Be nimble. “Businesses are not paid to reform customers. They are paid to satisfy customers.” - Peter Drucker “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
    9. 9. Modify Legacy Organizational Structures – Embrace User Generated Content  Past decades have automated manual work  Create bottom up executive management structure  Seek passionate, broad skilled, lifelong learners  Hire competencies & innovation skills, not job titles
    10. 10. 5 Rules For Transformational UGC & Online Marketing Strategy Success  Create rapid cycle time improvement culture  Empowering customer satisfaction is vital  Recruit passionate, Internet savvy generalists  Always see abundance, there is no downside  Experience is the brand, create positive WOM
    11. 11. Is this really new? Or the overdue return of great customer service? Search Marketing & UGC creating innovation opportunities and organizational change!!! Chicago Tribune graphic, February, 2009
    12. 12. Thank You!!! Time For Questions!!!  This conversation is just starting  Please tell me your UGC marketing innovation success stories! David Dalka Online Marketing Management Strategy Innovation daviddalka.com/createvalue/ @dalka (520)223-4808 Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×