Convert the Conversations

So, you want to convert Social Media conversations into Leads? Potential Customers Goal: More High-Quality Leads Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick WEBSITE CONVERSION PRWeb 1 of 9

Conversions Require A Strong Offer Potential Customers Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 2 of 9 High-Quality Leads To convert you need a strong offer.

Conversions Require A Strong Offer Potential Customers Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 3 of 9 High-Quality Leads But, what makes a strong offer?

Defining Strong Offer Criteria High-Quality Leads Potential Customers 4 of 9 must have high value to prospects should appeal to serious prospects more than casual ones should appeal to prospects early in their buying process should only be available from your website ( scarcity ) must be easy to act on by the prospect A Strong Offer …

must have high value to prospects

should appeal to serious prospects more than casual ones

should appeal to prospects early in their buying process

should only be available from your website ( scarcity )

must be easy to act on by the prospect

Defining Strong Offer Criteria Potential Customers 4 of 9 A Strong Offer … must have high value to the prospects should appeal to serious prospects more than casual ones should appeal to prospects early in their buying process should only be available from your website ( scarcity ) must be easy to act on by the prospect So, what does research show is the #1 offer that meets this criteria? High-Quality Leads

must have high value to the prospects

should appeal to serious prospects more than casual ones

should appeal to prospects early in their buying process

should only be available from your website ( scarcity )

must be easy to act on by the prospect

Serious B2B Prospects are Looking for Pricing 5 of 9 Pricing

Serious B2B Prospects are Looking for Pricing 5 of 9 We now know serious prospects need budgetary pricing, but at what point in the sales cycle ?

Prospects Need Pricing Early in their Research 6 of 9 Pricing

Prospects Need Pricing Early in their Research 6 of 9 Contrary to what most people think, prospects need budgetary pricing early in the Awareness and Research Phases Pricing

Using the Need for Pricing to Convert EchoQuote TM uses the need for pricing to convert serious prospects during the Awareness and Research phases of the sales cycle before the prospect formulates his Decision Criteria . B2B Sales Cycle 7 of 9 Pricing (Budget Fit)

Pricing

(Budget Fit)

EchoQuote Ties In Sales For Pricing Requests 8 of 9 PROSPECTIVE CUSTOMERS Magazines Television Ads Radio Direct Mail eBrochures Webinars Case Studies Free Trials Marketing Sales Internet Marketing Your Website Self-Service Pricing Request

Magazines

Television Ads

Radio

Direct Mail

eBrochures

Webinars

Case Studies

Free Trials

Sales Qualifies and Approves Requests passing Ownership 8 of 9 PROSPECTIVE CUSTOMERS Magazines Television Ads Radio Direct Mail eBrochures Webinars Case Studies Free Trials Marketing SALES , not marketing qualifies and approves pricing requests creating ownership Internet Marketing Your Website Pricing Request Quote is Emailed

Magazines

Television Ads

Radio

Direct Mail

eBrochures

Webinars

Case Studies

Free Trials

You Do The Fun Stuff, We’ll Convert It Into Quality Leads High-Quality Leads Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 9 of 9

Thank You.