Real Estate Advertising That Gets Results


Published on

While you can't argue that location, location, location is still a very important in selling real estate, in today's market exposure, exposure, exposure is probably as important if not more so. Also check out my personal website at

Published in: Real Estate, Technology, Business
1 Comment
  • Great slide! I'm new to the real estate business and this is very useful, i'll be referring to it often!
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Real Estate Advertising That Gets Results

  1. 1. ADvertisiNg ThaT GeTs ResulTs! Catalogs - Direct Mail - Internet Magazines - Newspapers - Radio Ads TV Commercials - Strategic Partners Find Your Freedom®
  2. 2. United Country is the only real estate company that advertises your local property listings nationwide. Catalogs We understand that the ideal buyer for your property might live on the farthest coast, not just down the road. That’s why United Country has been putting its exclusive catalogs on shelves across the country since 1928. In recent years, we have expanded our range of publications to include lifestyle catalogs that focus on specific types of property. Today, nearly 1 million catalogs and you can find them in news racks, bookstores, and other locations throughout the U.S. These publications have established United Country as the No. 1 resource for not only rural real estate, but also for anyone seeking an elegant high-end home, mountain retreat, waterfront getaway, business opportunity or historic gem. United CoUntry Catalog America’s Catalog of Country Real Estate ameriCan treasUres A National Catalog of Fine Historic Real Estate From Coast to Coast moUntain A National Catalog of Real Estate Located in the Mountains, Hills and Bluffs of America Premier ProPerties A National Catalog of Premier Real Estate Coastal & Waterfront A National Catalog of Coastal and Waterfront Real Estate Across America real estate samPlers Regional Catalogs of Country Real Estate BUsiness & inCome BUlletin A National Bulletin Of Business and Income Real Estate
  3. 3. Newspaper advertising has served as the driving force behind real estate sales for decades. Newspapers Even now, more than 100 million adults read a newspaper every morning.* An audience that large is well worth reaching, which is why United Country, unlike any other real estate company, regularly advertises its local listings in nearly 100 of the largest newspapers in major metropolitan cities across the country. We also are continuously evaluating other major newspapers to locate additional advertising opportunities. In addition, each of our offices works to promote its listings in smaller, local newspapers. Altogether, United Country property sellers get a unique combination of exposure that is local, national and constantly expanding. * Scarborough Research, 2009 Albany Times Union Columbia State Record New Orleans Times Tennessean Albuquerque Journal Columbus Dispatch New York Times The Fence Post Amarillo News & Globe Daily Oklahoman Newark Star Ledger Tulsa World Anchorage Daily News Dallas Business Journal News Herald USA Today Appleton Post-Crescent Dallas Morning News Observer Reporter Virginian-Pilot Arizona Republic Denver Post Omaha World Herald Wall Street Journal Arkansas Democrat Des Moines Register Orlando Sentinel (Global) Asbury Park Express Detroit News Philadelphia Inquirer Washington Post Asheville Citizen-Times Ft. Smith Times Record Pittsburgh Post-Gazette Wichita Eagle & Beacon Atlanta Journal Constitution Ft. Worth Star-Telegram Portland Oregonian Winston Salem Journal Augusta Chronicle Greensboro News & Record Raleigh News Wisconsin State Journal Austin American-Statesman Houston Chronicle Richmond Times Dispatch And More... Baltimore Sun Joplin Globe Roanoke Times Beaufort Gazette Kansas City Star Sacramento Bee Billings Gazette Knoxville News-Sentinal Salt Lake City Tribune Boston Globe Lancaster Farming San Antonio Express-News Buffalo News Las Vegas Review San Diego Union Capital Press Lexington Herald San Francisco Examiner Charleston Gazette Livestock Weekly Santa Fe New Mexican Charleston Post & Courier Los Angeles Daily News Seattle Times Charlotte Observer Los Angeles Times Shreveport Times Charlottesville Daily Progress Louisville Courier Journal Spokane Spokesman Review Chattanooga Times/Free Press Memphis Commercial Appeal Springfield News Leader Chicago Tribune Miami Herald St. Louis Post Dispatch Clarion Ledger Milwaukee Journal St. Petersburg Times Colorado Springs Gazette Minneapolis Star & Tribune Tallahassee Democrat Columbia Daily Tribune Montgomery Advertiser Tampa Tribune
  4. 4. United Country advertises in more than 60 major magazines from coast to coast. Magazines Homeowners, farmers, ranchers, animal lovers, hunters, fishermen, camping enthusiasts, entrepreneurs, retirees, people interested in historic property – magazines are published to target every one of these audiences, and all of them can find properties to suit their tastes among United Country’s listings. It’s only natural, then, that United Country advertises in more than 60 major magazines from coast to coast that appeal to all of these audiences and more. Each ad speaks to the core audience of that particular magazine, and new magazines are always being added to the list. It all equals one more way that United Country offers national exposure that no other real estate company can provide. American Cowboy Coal Age Poultry Digest American Salon Convenience Store News Preservation Aquaculture Country Living Progressive Farmer Arabian News Countryside Quarterhorse Journal Blue Ridge Country Cowboys & Indians Quarterhorse Racing Bowling Center Management Dog & Kennel Rob Report Bugle Dog World RV Trade Digest Cabin Life Ducks Unlimited Southeast Equine Chronicle Of The Horse Dupont Registry Southern Farm & Ranch Farmers Hotline Texas Farm & Ranch Field & Stream The Blood Horse Fish Farming News The Fence Post Fly Fisherman This Old House Greenhouse Manager Thoroughbred Times High Plains Journal Variety Historic Preservation Victorian Homes Hoards Dairyman West Farm & Ranch Hobby Farms Western Horseman Hotel & Motel Management Western Livestock Journal Lawn & Landscape Western Livestock Properties Montana Land Magazine Where to Retire Mother Earth News And More... Mountain Homes Illustrated National Hog Farmer Nations Restaurant News Old House Journal Organic Gardening Pit & Quarry
  5. 5. The Internet has quickly become one of the most important tools in real estate. Websites Although almost every real estate company puts its listings onto their local website, none provide the breadth of exposure that you get with United Country. Our No.1-ranked websites reach 3 million visitors every month. All of our listings are also automatically uploaded to such sites as Yahoo! Real Estate, Trulia, Zillow, Google Base, Homescape, Antique Real Estate and The American Outdoorsman and more. United Country also owns more than 900 individual websites that specialize in particular regions or property types, and we market our properties through approximately 170 third-party sites. So, in addition to top performing local sites, this broad reach enables more buyers to find your property with incredible speed and ease. All Qualified Listings Are Constantly advertised, automatically Uploaded general real estate Consumer sites And More... Golf Properties: Timberland Properties: Sites We Periodically Advertise Select Listings On Waterfront Properties: (Wall Street Journal) (Commercial IQ) specialty sites (owned) each specialty category also has a site for all 50 states. Foreclosure / REO Properties: Luxury Properties: reosearchstart.asp (Cross promotion to 12 websites) Commercial Properties: Bed & Breakfast: Farm, Ranch and Ag Land Properties: Auction Specific Sites (owned) Premier Ranches: Historical Properties: (National Golf Course Owners) state sites (owned) Lake Home: Mountain Properties: Recreational Properties:
  6. 6. No other real estate company offers the same level or variety of exposure that United Country’s advertising provides. Websites Continued ... ...And More There isn’t even another that comes close. We are the only real estate (Rocky Mountain Elk Foundation) auction sites organization that advertises local property listings nationwide, using tools that range from long-established publications to the latest technological outlets. (Cross promotion to 50+ websites) Our advertising even extends beyond what the previous pages have covered. We make use of e-marketing, direct-mail pieces, TV commercials and radio ads for many of our sales. We also share exclusive real estate partnerships with organizations such as Ducks Unlimited, John Deere, Purina and Rocky Mountain Elk Foundation that continuously expose properties like yours to new customers. dealmakers email Blast and more... There’s no doubt that United Country has the most unique and effective real estate advertising system in the nation. You only need to let it work for you.
  7. 7. Discover the Advertising Difference United Country Offers ® Local Expertise, National Exposure TM List your property with United Country and benefit from more than 80 years of advertising local properties nationwide. Visit Our Website: Find Your Freedom® Or Call Toll-Free: 1-800-999-1020