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Who Moved My Mobile Marketplace?
 

Who Moved My Mobile Marketplace?

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Presentation from webDU 2010, looking at the changes in the business models of mobile content and apps, and what challenges are currently facing developers.

Presentation from webDU 2010, looking at the changes in the business models of mobile content and apps, and what challenges are currently facing developers.

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    Who Moved My Mobile Marketplace? Who Moved My Mobile Marketplace? Presentation Transcript

    • Who Moved my Mobile Marketplace?WIP Dale Rankine Appland Team Lead and Experience Architect Vodafone Hutchison Australia @dalerankine / @visitappland appland © vodafone hutchison australia
    • appland © vodafone hutchison australia
    • appland © vodafone hutchison australia
    • VIEWS EXPRESSED IN THIS PRESENTATION ARE MY OWN AND MAY NOT REPRESENT THOSE OF MY EMPLOYER ORSUBSIDERIES. FURTHERMORE THESE VIEWS ARE TAINTED WITH YEARS OF BITTER DISAPPOINTMENT IN CERTAINMOBILE PLATFORMS BUT WITH HOPE FOR THE FUTURE OF SAID PLATFORMS, EVEN THOUGH I NOW WORK ONCOMPETITIVE TECHNOLOGIES, INCLUDING THOSE OF THE DEVIL HIMSELF. BUT HEY, AT LEAST I’M PAYING THE BILLS THESE DAYS WHICH MY WIFE IS REALLY HAPPY ABOUT, AND A HAPPY WIFE IS A HAPPY LIFE. appland © vodafone hutchison australia
    • appland © vodafone hutchison australia
    • appland © vodafone hutchison australia
    • WTF? appland © vodafone hutchison australia
    • Coping with change and choice appland © vodafone hutchison australia
    • On-Deck Carrier Portals appland © vodafone hutchison australia
    • The Walled Garden appland © vodafone hutchison australia
    • Off-Deck Portals appland © vodafone hutchison australia
    • App Stores appland © vodafone hutchison australia
    • A merged marketplace appland © vodafone hutchison australia
    • Changes for developers CHOICE OF BIZ MODEL appland © vodafone hutchison australia
    • Changes for developers CHOICE OF BIZ MODEL QUESTIONS AS TO WHERE TO INVEST appland © vodafone hutchison australia
    • Changes for developersPLATFORMS & TOOLSTRANSFERABLE SKILLSVISIBILITY & PROMOTIONGUN FOR HIREvs. ORIGINAL IP appland © vodafone hutchison australia
    • Changes for operators appland © vodafone hutchison australia
    • Changes for operators DATA appland © vodafone hutchison australia
    • Changes for operators DATA LOW COST appland © vodafone hutchison australia
    • Changes for operators DATA LOW COST SERVICE appland © vodafone hutchison australia
    • Changes for operators DATA LOW COST SERVICE EXPERIENCE appland © vodafone hutchison australia
    • Operators promoting devs appland © vodafone hutchison australia
    • Changes for OEMs appland © vodafone hutchison australia
    • Platform selection Component Apple Nokia RIM HTC Google Qualcomm Intel Services Service delivery Service distribution Device design UI design Core apps App environment Operating system Hardware platform Chipset IP ManufacturingRod Farmer, Mobile Experience (April 2010) appland © vodafone hutchison australia
    • Choice appland © vodafone hutchison australia
    • Web AppswebDU Conference Agenda (jQTouch) – Geoff BowersCNN Video WRT Widget – Flash-Widgets.com appland © vodafone hutchison australia
    • For example - PhoneGapAccess to device through JS*(device, location, camera, vibrate,contacts, accelerometer, sound,telephony, orientation)Deploy to iPhone, Android, Symbian,Palm, Blackberry. Maemo & WinMocoming soonOpen source (MIT)jQTouch Presentation – Mobile Web Apps with HTML, CSS and JavaScript - Philipp Bosch appland © vodafone hutchison australia
    • AppleSO, WHAT’S APPENIN’?185,000+ iPhone apps4,800+ iPad apps4,000,000,000+ downloadsDistimo.com – April 2010 appland © vodafone hutchison australia
    • Developer heritage – All App CategoriesFlurry – March 2010 appland © vodafone hutchison australia
    • Developer heritage – Games CategoryFlurry – March 2010 appland © vodafone hutchison australia
    • Developer heritage – News CategoryFlurry – March 2010 appland © vodafone hutchison australia
    • AppleFast growing customer baseConsumers likely to purchase appsApple act like they own the customerCross-platform investment restrictedToolset more limited appland © vodafone hutchison australia
    • Doors from FinlandWAZ APPPPPPP!1.6m downloads per day6,000+ appsSupporting 100+ devices, 80 countriesOperator billing – 66 op-co’s, 19 countries2/3 customers use mobile billing whereavailableNokia – April 2010 appland © vodafone hutchison australia
    • Ovi optionsJava, Flash, Symbian, WRTApps + personalisationBenefits from reach and devices inwide-range of market segmentsMakes some cross-platform optionsavailable, depending on toolsetTrying new initiatives such as onlineApp Wizard appland © vodafone hutchison australia
    • Robots are our friendsWHAT’S APP WITH DAT?50,000+ apps8,000 new apps each month60/40 free vs paid appsAndroLib.com appland © vodafone hutchison australia
    • Robots are our friendsJava appsWebkit in the framework – perhapsweb apps will find their way in?Customer experience is still beingimproved, but not locked to sellingapps through the MarketplaceAIR apps to sell as native appsAndroLib.com appland © vodafone hutchison australia
    • Others appland © vodafone hutchison australia
    • Have a strategy appland © vodafone hutchison australia
    • Do I have to? appland © vodafone hutchison australia
    • Developers are not your customer appland © vodafone hutchison australia
    • Understand channel pros and cons appland © vodafone hutchison australia
    • Thank you. Questions?dale.rankine@vodafone.com.auwww.dalerankine.com@dalerankine@visitappland appland © vodafone hutchison australia