The Mobile Lens
Dale Rankine
Mobile Solution Architect, APAC
dale.rankine@cloudsherpas.com | @dalerankine
Apple Enterprise...
How do you provide the right
experience?
Phone
Tablet
Integration
Camera
Location
Gestures
Offline
Access
Security
Social
Integration
In-time
Compliance
Mixed-user...
Google
Enterprise
2011 & 2012
Partner of the Year First Partner to Reach
Preferred Partner Status
United States, United
Ki...
A mobile solution that
doesn't provide a
great holistic
experience for the
user will ultimately fall
short of delivering i...
User-led
Experience-driven
ROI
Engaged users
It’s all about context
The Mobile Lens
The Mobile Lens
The Mobile Lens
Environment
Software
Device
Customer-facingEnvironment
Customer-glancingEnvironment
One eye, one thumbEnvironment
Task-focusedSoftware
Selective dataSoftware
Designed for touchDevice
Contextually awareDevice
Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused
Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused
Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused
Consumer Enterprise
Creative
Specialised
Social
Integrated
Task orientated
Return focused
A mobile solution that
doesn't provide a
great holistic
experience for the
user will ultimately fall
short of delivering i...
Thank you
www.cloudsherpas.com
Dale Rankine, Mobile Solution Architect, APAC
dale.rankine@cloudsherpas.com
@dalerankine
The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013
The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013
The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013
The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013
The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013
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The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013

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Presentation given at a series of Enterprise Workshops for Apple Inc. across Australia and New Zealand. Focusing more deeply (than the CeBIT version of this presentation) on enterprise mobile design considerations and concepts, and understanding the context of mobile users in order to appropriately design for them.

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The Mobile Lens - Apple Enterprise Workshops AU/NZ July 2013

  1. 1. The Mobile Lens Dale Rankine Mobile Solution Architect, APAC dale.rankine@cloudsherpas.com | @dalerankine Apple Enterprise Workshops July 2013
  2. 2. How do you provide the right experience?
  3. 3. Phone Tablet Integration Camera Location Gestures Offline Access Security Social Integration In-time Compliance Mixed-user Maintenance
  4. 4. Google Enterprise 2011 & 2012 Partner of the Year First Partner to Reach Preferred Partner Status United States, United Kingdom & Australia
  5. 5. A mobile solution that doesn't provide a great holistic experience for the user will ultimately fall short of delivering its full potential, regardless of function.
  6. 6. User-led Experience-driven
  7. 7. ROI
  8. 8. Engaged users
  9. 9. It’s all about context
  10. 10. The Mobile Lens
  11. 11. The Mobile Lens
  12. 12. The Mobile Lens Environment Software Device
  13. 13. Customer-facingEnvironment
  14. 14. Customer-glancingEnvironment
  15. 15. One eye, one thumbEnvironment
  16. 16. Task-focusedSoftware
  17. 17. Selective dataSoftware
  18. 18. Designed for touchDevice
  19. 19. Contextually awareDevice
  20. 20. Consumer Enterprise Creative Specialised Social Integrated Task orientated Return focused
  21. 21. Consumer Enterprise Creative Specialised Social Integrated Task orientated Return focused
  22. 22. Consumer Enterprise Creative Specialised Social Integrated Task orientated Return focused
  23. 23. Consumer Enterprise Creative Specialised Social Integrated Task orientated Return focused
  24. 24. A mobile solution that doesn't provide a great holistic experience for the user will ultimately fall short of delivering its full potential, regardless of function.
  25. 25. Thank you www.cloudsherpas.com Dale Rankine, Mobile Solution Architect, APAC dale.rankine@cloudsherpas.com @dalerankine

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