Appland: A Case Study in Building a Mobile Apps Team (webDU 2011)

WIP A Case Study in Building a Mobile Apps Team Dale Rankine Innovation Products Manager - Vodafone Hutchison Australia @dalerankine / @visitappland [email_address] Twitter - #webdu

Disclaimer* This is a non-fiction story - it’s not meant to be a fairy tale This is what we’ve experienced, warts and all I hope it has a happy ending ... and please save all your questions and complaints about why your can’t get internet connection on your Vodafone device until the party tonight

Appland - where the wild apps roam free Appland is an innovation team at Vodafone Hutchison Australia, focused on creating surprising digital experiences that encourage the use of mobile internet and device features. We’re not you average telco-team!

What do we make? Branded + original. Social. Music. Experimental. Services.

Creating the team & business environment Required buy-in from executive level Education process internally (on-going) Cross-team engagement Belief in original DNA Freedom to create an identity

Creating the team Multi-disciplinary skill set – iPhone, Android, UX, design, web, server, business, strategy Agile in nature End to end production Personalities comfortable with change and exploration

Technologies iPhone and Android – main platforms of relevance for the business Outsource the others (with varying degrees of success) Native tools with some prototyping and experiments with cross-platform (PhoneGap, AIR) Google App Engine, APIs

An agile “ethos” Right or wrong, we’re not at a fully implemented agile methodology at this stage Low docs – vision statement, user stories, visual wireframes, always focusing on customer experience Fast iteration – prototypes, sketching, paper modeling, weekly builds Get to 1.0 quickly Including customer feedback, either through internal trials, store comments or direct feedback

Other features of our approach A laser focus on the purpose Few features done well Partner for speed Think entrepreneurially

Our process Concept Ideation Customer Journeys Prototype Docs Wireframes Creative Build Deploy Review Test IDEA EXPERIENCE CREATE RELEASE

Concept Ideation Customer Journeys Prototype Docs Wireframes Creative Build Deploy Review Test IDEA EXPERIENCE CREATE RELEASE Our process

Concept Ideation Customer Journeys Prototype Docs Wireframes Creative Build Deploy Review Test IDEA EXPERIENCE CREATE RELEASE Iterate through numerous builds depending on size of project Our process

Our process Concept Ideation Customer Journeys Prototype Docs Wireframes Creative Build Deploy Review Test IDEA EXPERIENCE CREATE RELEASE Back to Idea

Some things we’ve picked up Have a vision statement that defines the experience Be clear about the pricing model as well as the the features of an app Apple are a two edged-sword, but others have catches too Analytics. Analytics. Analytics.

What we might* try next? Cross-platform development - PhoneGap - AIR Using the cloud more Experimenting with with various business models - Subscription - Add-funded & reverse ad-funded - Sponsored Not committing to anything of course 

Thank you. Questions? [email_address] dalerankine.com | @dalerankine visitappland.com.au | @visitappland

Appland: A Case Study in Building a Mobile Apps Team (webDU 2011)

by Dale Rankine

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Appland: A Case Study in Building a Mobile Apps Team (webDU 2011) Presentation Transcript

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