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Ms Dalene C Ferreira[1]
 

Ms Dalene C Ferreira[1]

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Summery of My Career within the Hospitality & Events Industry.

Summery of My Career within the Hospitality & Events Industry.

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    Ms Dalene C Ferreira[1] Ms Dalene C Ferreira[1] Presentation Transcript

    • Ms Dalene C Ferreira Introduction & Career Summary
    • Summary
      • With 13 years worth of experience and expertise in the hospitality and events industry, and the opportunity to have worked with International Hotel Groups, Museum’s/ Exhibition Centres as well as blue-chip companies in the UK and abroad,
      •  
      •  
      • I have gained an in-depth knowledge of the Hospitality and Events Industry at various levels, having organised and managed & executed successfully,  numerous events from weddings to corporate conferences, dinners to road shows and live gigs.
      • Experience includes: 
      •  
      •  
      • Restaurant Management, Venues Search and Find, Event Management, Recruitment, Proactive and reactive sales, Admin, Budgets, Forecasting and yield management , Client, proposals and negotiation, Business Development, Training and Management of Staff, Proposals & Presentations, Event sheet compilation & production, Marketing and PR.
      • Specialties :
      •  
      • Timely project management & Delivery
      • Client Proposal & Client Budget Management
      • Business Development & Relationship Building, Communication, Planning and organisation, financial budget forecasting & management., Proactive & Reactive sales, Client liaison, Proposals & Presentations, , Event Management, Operations and Logistics
      • Health and Safety / Risk Assessments, Management and Training of Event Team
      • Interdepartmental Liaison
      • Marketing and PR.
      •  
      •  
      • In addition to this I have a proven track record in  Increasing Sales Revenue  & Starting  ip of New Departments Successfully.
      •  
    • I was hired by Coventry Transport Museum to start there events department, although it had been up and running for a year or so prior to me being hired, they had not received many enquiries or events. So my initial responsibility was to promote the museum as a conference venue and increase enquiries revenue and events.   Pro-active sales, cold calling, client visits, hosting open evenings for potential clients. Reactive sales, converting existing enquiries into confirmed business. Building and maintaining relationships with new and existing clients. Client show rounds Negotiating rates. Proposals & Presentations Event sheet production and heading of weekly events meetings. Full operational and logistic responsibilities. Organizing & management of all events. Sourcing suppliers & ordering stock. Budgets, initial through to reconciliation Invoice Requests & General Administrative duties Health and Safety & risk Assessments Management and Training of corporate team and operational. Liaising and working with relevant departments, Catering, Operations and Marketing. Marketing, writing and compilation of brochures, advertisements and special offers, marketed via email, web, TV, radio and corporate flyers.   www.transport-museum.co.uk         Position:         Corporate Event Sales Manager & Operations Since:             June 2009   Team:             1 x  Assistant Events Organizer                         4 - 8 Events / Museum Facilitators   Capacity: 500 (pax)   Outcome: Successfully starting up Laterooms.com’s first Events Desk, building and implementing with the help of the IT team a bespoke venue search and find programme using Visual Basic .
    • Position:        Corporate Events Sales Manager      Since:             July 2006   Team:         1 x Events Administration Assistant                     2 Operational Staff and Waiters and Waiteresses
      • Urbis is the cultural centre in Manchester City Centre, it show exhibitions which focus on cities, city living and urban culture.
      •  
      •          Pro-active sales, cold calling, client visits, hosting open evenings for potential clients.
      •          Reactive sales, converting existing enquiries into confirmed business.
      •          Building and maintaining relationships with new and existing clients.
      •          Client show rounds
      •          Negotiating rates.
      •          Proposals & Presentations
      •          Event sheet production and heading of weekly events meetings.
      •          Full operational and logistic responsibilities.
      •          Organising & management of all events.
      •          Sourcing suppliers & ordering stock.
      •          Budgets, initial through to reconciliation
      •          Invoicing & General Administrative duties
      •          Health and Safety
      •          Management and Training of corporate team.
      •          Liaising and working with relevant departments, Catering, Operations and Marketing.
      •          Act as duty manager when required.
      •          Marketing, writing and compilation of brochures, advertisements and special     
      •          offers, marketed via email, web, TV, radio and corporate flyers.
      •          PR, working with various local TV and Radio stations to publicise and promote Urbis     
      •          interviews and live feeds. (ChannelM, Second Life, Key 103, Galaxy)
      •      
      Outcome: I was brought in to re-build the events department after a refurbishment, this was done successfully and within six months, the sales margins achieved were higher than before the refurbishment. I landed a four year deal, worth over £500,000.00, to organise and run Manchester Fashion Weekend, the first to be held in the Uk, outside of London, which attracted over 10,000 attendees in 3 days, A VIP visit for HRH The Queen and a live gig for 2500 featuring Calvin Harris.
    • Position:      Corperate Events Sales Manager  (4* Hotel) Since:          May 2005   Team:         3 x Event Organisers, 1 x Events Assistant                     40 - 50 Operational Staff Capacity:    1000 (pax)
      • Pro-active sales, cold calling, client visits, hosting open evenings for potential clients.
      • Reactive sales, converting existing enquiries into confirmed business.
      • Identifying potential sales leads and working closely with the BDM to achieve maximum capacity.
      • Client show rounds
      • Building and Maintaining relationships with new and existing clients
      • Negotiating rates.
      • Proposals & Presentations
      • Event sheet production and heading of weekly events meetings.
      • Full operational and logistic responsibilities.
      • Organising & management of all events.
      • Booking of all accommodation.
      • Sourcing suppliers & ordering stock.
      • Budgets, initial through to reconciliation
      • Forecasting and yield management
      • Sourcing suppliers
      • Invoicing & General Administrative duties
      • Health and Safety
      • Management and Training of corporate team.
      • Ensuring a high level of customer care by organising mystery show rounds for the corporate team these were graded.
      • Liaising and working with relevant departments, Catering, Operations and Reservations
      •  
      • www.palace-hotel-manchester.co.uk
      •  
      Organising and running an awards evening for over 1000 delegates, meeting the highest sales target in the hotels history along with the reservations department of just under a million pounds in one month. Maintaining a high level of customer service graded at an average of 90%. Organising and running an awards evening for over 1000 delegates, meeting the highest sales target in the hotels history along with the reservations department of just under a million pounds in one month. Maintaining a high level of customer service graded at an average of 90%. Outcome: Organising and running an awards evening for over 1000 delegates, meeting the highest sales target in the hotels history along with the reservations department of just under a million pounds in one month. Maintaining a high level of customer service graded at an average of 90%.  
    • Position:         Corporate Hospitality Recruitment Consultant Start:               May 2005
      • AA Appointments is an international recruitment company specialising in permanent and temporary and across the UK, Ireland, Spain and Australia.
      •  
      •   Starting and developing of the hospitality department within the company
      • Recruiting new clients across the whole of the UK
      • Developing and maintaining of relationships with both clients and candidates
      • Advertising and marketing of the positions and hospitality division using various websites such as caterer.com.
      • Writing of all adverts/ job vacancies
      • Meeting daily, weekly and monthly sales targets
      • Interviewing and screening candidates for suitable positions
      • Producing profiles and details & matching them up with the correct clients & positions.
                      . Outcome: Developing & starting up of the first Hospitality Recruitment desk successfully . .
    • Position: Conference and Events Manager / Organiser Start: May 2004 Team: N/A
      • LateRooms.com is the hotel industry's late availability database offering over
      • 500,000 hotel deals and discount hotels across the UK and Worldwide.  
      • Proposal / presentations to key clients
      • Attending client meetings
      • Devising and implementing a new conference search and find programme for the
      • company, programme designed using Visual Basic
      • Compiling weekly and monthly progress reports.
      • Venue Sourcing
      • Accommodation, Group bookings
      • Training & Management of 2 Starting up and developing from scratch, the
      • Conference search and find desk
      • Proactive sales, cold calling, potential client visits, networking.
      • Reactive sales, converting enquiries into confirmed business
      • Negotiating rates
      • Venue sourcing in the UK and overseas.
      • Web & email marketing campaigns
      • Plan, deliver and execute marketing strategies
      • Budget management, initial through to final reconciliation
      • Building and maintaining client relationships with venues and corporate clients.staff
      • for the conference desk.
      •  
      Outcome: Successfully starting up Laterooms.com’s first Events Desk, building and implementing with the help of the IT team a bespoke venue search and find programme using Visual Basic.
    • Position: Conference Coordinator Start: October 2003 Team: N/A
      • First Option Hotel Reservations is a hotel reservations company
      • specialising i the management of corporate and government hotel,
      • conference and event bookings. They offer last minute accommodation
      • bookings throughout the UK .
      • Reactive sales of up to 90 calls per day and turning them into confirmed
      • business.
      • Venue sourcing for clients and confirming events 2 to 2000 delegates across
      • the uk
      • Ensuring all client details sent through are correct, clear and precise
      • Negotiating with venues on rates.
      • Ensuring the events go well and making follow up calls to the clients
      • Budget Management
      • Group bookings for travel & accommodation
      • Compiling Written proposals
      • Building and Maintaining client relationships.
      •  
      •  
      Outcome: Successfully starting up Laterooms.com’s first Events Desk, building and implementing with the help of the IT team a bespoke venue search and find programme using Visual Basic. Successfully starting up Laterooms.com ’ s first Events Desk, building and implementing with the help of the IT team a bespoke venue search and find programme using Visual Basic.
    • Position: Assistant Conference and Banqueting Manager Start: August 2002 Team: N/A
      • 4 * Rowton Hall Country House Hotel, Health Club & Spa, is an elegant Georgian Manor House, built in 1779. It boasts 38 beautiful decorated bedrooms and 5
      • Conference rooms. A very popular wedding venue holding 150 – 200 per year,.
      • Managing a team of 15 FOH full time staff and up to 20 part time/casual staff
      • Responsible for maintaining high standards
      • Training of Waiting Staff
      • Setting up for all events in a timely manner.
      • Running all events & toast mastering.
      • Good knowledge of food and drink
      • Successful delivery of Exclusive Corporate Events and up to 10 weddings per
      • week.
      • Responsible for ensuring high levels of hygiene.
      • Health and safety
      • Responsible for staff development and ensuring high levels of customer service.
      • Reported directly to the Conference and Banqueting Manager
      • Highly customer focused.
      • Good communication skills.
      • Admin duties
      First Full Time Position in UK: This was my first full time position after moving to the Uk from Zimbabwe / Southern Africa where I worked in Hospitality / Restaurants / Hotels. I feel my career has gone from strength to strength and I look forward to what will be in store for the future.