Fall 09 Curriculum Discussion

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Presentation to Communications faculty at Brigham Young University

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  • Fall 09 Curriculum Discussion

    1. 1. BYU Journalism 3.0 Developing a Curriculum for the 21st Century
    2. 2. BYU Journalism 3.0 Developing a Curriculum for the 21st Century date Up
    3. 3. Challenges Mature business model is challenged by new media during an economic recession
    4. 4. Academic Challenges
    5. 5. Academic Challenges Students need additional skills We are being asked to do more with less
    6. 6. Journalism by silo Communications Core Comms 101 Introduction to Mass Communication 3 hrs Comms 211 Newswriting 3 hrs Comms 300 Media Law & Ethics 3 hrs Cluster 1 Elective (Media, Family & Society) 3 hrs Cluster 2 Elective (Principles & Philosophy) 3 hrs Cluster 3 Elective (Global Communications & Philosophy) 3 hrs Journalism Core Comms 239 Principles of Journalism 3 hrs Comms 308 Journalism Research 3 hrs Professional Emphases Skills Classes Print (News-editorial) Print (News design & new media) Broadcast Comms 321 Reporting (3) Comms 321 Reporting (3) Comms 275 Intro Broadcasting (3) Comms 377 Feature Reporting (3) Comms 365 Photojournalism (3) Comms 325 Broadcast Reporting (3) Comm 420 Advanced Print Reporting (3) Comms 428 Publication graphics & Prod (3) Comms 385 Broadcst Producing (3) Comms 484 News Editing & Judgment (3) Comms 487 Multimedia Journalism (3) Comms 486 Adv Bdcst Reporting (3) Comms 496R Internship
    7. 7. Millennial students want choice & structure
    8. 8. Duplications • Teaching video in print journalism & advertising in isolation of broadcast • KBYU-TV and KBYU-FM run independent newsrooms using the same students we use
    9. 9. Summer initiatives • NewsNet rebranded Upd ate
    10. 10. Summer initiatives
    11. 11. Summer initiatives
    12. 12. Summer initiatives • NewsNet rebranded • New Content Management systems • Universe = Drupal • Broadcast = Avid Upd ate
    13. 13. Fall initiatives • Introducing new news flow paradigm in DU newsroom • Finished versus unfinished news Upd ate
    14. 14. Courtesy Audience Research & Development
    15. 15. Fall initiatives • Introducing new flow paradigm in DU newsroom • More emphasis on use of social media • Experimenting with lab-class integration in 370R, 385, & 420. • Making greater use of BYUB resources Upd ate
    16. 16. Challenges
    17. 17. Clay Shirkey, NYU We are now experiencing a revolution in which “old stuff gets broken faster than the new stuff is put in its place.” Shirky, C. (2009, March 13). “Newspapers and Thinking the Unthinkable.” Retrieved March 15, 2009 from http:www.shirkey.com/weblog/2009/newspapers-and-thinking-the-unthinkable/
    18. 18. Bob Garfield, AdAge & NPR “...as culturally improbable as it may sound, the days of Madison Avenue dictating messages to you are all but at an end.” Garfield, B. (2009). The Chaos Scenario
    19. 19. Bob Garfield, AdAge & NPR “...as culturally improbable as it may sound, the days of Madison Avenue dictating messages to you are all but at an end.” Garfield, B. (2009). The Chaos Scenario
    20. 20. Audience Research & Development “Television stations don’t have years to re-invent. More like weeks and months.” Gumbert, J., et al. (2009). Live. Local. Broken News:The Re-engineering of Local TV. Dallas: Audience Research & Development.
    21. 21. Ernest Wilson Dean, Annenberg School of Communications, University of Southern California “To survive, journalism schools have to become much more intellectually and professionally ambitious... “The teaching profession needs to admit the extraordinary urgency of our situations. Simply put, we adapt or we die.” “Where are J-Schools in the Great Debate over Journalism’s Future,” Poynter Online, August 27, 2009
    22. 22. Annenberg Curriculum Core History (4 hrs) Print Newswriting (3 hrs) Broadcast Newswriting (3 hrs) Print Reporting (3 hrs) Broadcast Reporting (3 hrs) Intro to Online Media (3 hrs) Investigative Reporting (4 hrs) Mass Comm Law (4 hrs) Total 27 hrs
    23. 23. Annenberg Curriculum Broadcast Core Print Core Broadcast production (3 hrs) Newspaper Editing & Design (3 hrs) Two from following: Two from following: Advanced TV Reporting (4 hrs) Feature Writing (4 hrs) TV News Production (4 hrs) Magazine Writing (4 hrs) Non-Fiction TV (4 hrs) Environmental Journalism (4 hrs) Radio News Production (4 hrs) Gov’t & Public Affairs Reporting (4 hrs)
    24. 24. Medill Curriculum Freshman Year 21st Century Media Reporting & Writing Multimedia Storytelling
    25. 25. Medill Curriculum Freshman Year 21st Century Media Reporting & Writing Multimedia Storytelling Sophomore Year Enterprise Reporting in Diverse Communities Elective Magazine, Newspaper/Online, or Videography Junior Year Storytelling: Magazine or Feature Writing Interactive News Videography Media Law & Ethics Elective
    26. 26. Medill Curriculum Senior Year Journalism Residency Electives (choose at least one from each of following categories):
    27. 27. Medill Curriculum Senior Year Journalism Residency Electives (choose at least one from each of following categories): Storytelling techniques Media Subjects Legal Journalism Design & Infographics Audience Insight Business Journalism Photojournalism Media Economics & Marketing Enviromental Journalism Numbers and the News Ad Creativity & Innovation Health & Sciences Journalism Literary Journalism Direct & Database Marketing Military & the Press Journalism of Empathy Investigative Journalism Documentary (audio/video) Building Interactive Communities Special Topics (ie Reporting South Africa)
    28. 28. Duplications
    29. 29. Duplications • Audio production • Video production
    30. 30. Duplications • Audio production • Video production • Social media
    31. 31. Duplications • Audio production • Video production • Social media • Web design
    32. 32. Duplications • Audio production • Video production • Social media • Web design • Search Engine Optimization
    33. 33. Opportunities To work across disciplines
    34. 34. Opportunities To work across disciplines
    35. 35. Competency Workshop Examples Comms 250R: Journalism Competency Workshop (Choose 2 for admission to major; minimum 4 to graduate) Audio production & aural storytelling (1 hr) Recording & editing audio reports; podcasting Interactive media production (1 hr) Use of Flash to produce interactive media elements for web Social & entrepreneurial media (1 hr) Use of RSS, blogs, wikis & social media terms & tools such as crowdsourcing, Twitter, Digg, Newsvine, Reddit, del.icio.us, Flickr, YouTube, Facebook, etc. Video production & visual storytelling (1 hr) Shooting & editing video to produce reports that can be distributed by broadcast television or web. Digital photography & visual storytelling (1 hr) Shooting & editing still images for print or web publication or web slide shows. Web design & production (1 hr) Basic design and production for web and mobile platforms; introduction to html, php and Drupal. Electronic media performance (1 hr) On mic and on camera delivery techniques for radio, television and web. Print design & production (1 hr) Basic page design, layout and production techniques. Use of InDesign and Photoshop.
    36. 36. Mastery Practicum: Reporting • Comms 321 or 325 • Report for multiple platforms
    37. 37. Mastery Practicum: Producing, Editing & Production Expertise in traditional 2nd broadcast or expertise newspaper Web Desk
    38. 38. Mastery Practicum: Producing, Editing & Production KBYU TV Newscast Radio News or TV Production Web Desk
    39. 39. Mastery Practicum: Producing, Editing & Production Editorial page, Newspaper Design, or copy desk Photography Web Desk
    40. 40. Assessment • Entry portfolio • Capstone project or portfolio
    41. 41. This is not an official, finished proposal. Rather, it is offered as a possible starting point in the spirit of starting a discussion
    42. 42. Questions?
    43. 43. Makeup of Comms 239 Fall 2009 Pre-Comms (17) Broadcast (11) Other (12) Notes: Other (12) 28% Pre-Comms includes one student Pre-Comms (17) already admitted to Print Journalism 43% Other includes: Open major (4), Marketing Management (2), TMA- Film (1), Graphic Design (1), Visual Broadcast (11) Arts (1), Spanish (1), History (1). 30%

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