The Innovation Bootcamp




WELCOME!!

THE INNOVATION BOOTCAMP
        January - 2009
Brought to you by:
    Creativity An...
The Innovation Bootcamp




What do you See?




          www.InnovationMain.com
The Innovation Bootcamp




  What do you See?


Obvious: Zero, Circle, Dot
Less Obvious: Wheel, Plate, Dish
Even Less Obv...
The Innovation Bootcamp




What do you See?



   INNOVATIONMAIN                  COM




          www.InnovationMain.com
The Innovation Bootcamp




What do you See?




                                   www.scientificpsychic.com
          ww...
The Innovation Bootcamp




What do you See?




                                   www.scientificpsychic.com
          ww...
The Innovation Bootcamp




                            www.scientificpsychic.com
   www.InnovationMain.com
The Innovation Bootcamp




Today’s Agenda
•   About me
•   Wisdom from Innovators
•   The Innovation Index
•   Business I...
The Innovation Bootcamp




Sanjay Dalal




            Chief Innovator

         www.InnovationMain.com
The Innovation Bootcamp




Sanjay Dalal
•   Innovator, Entrepreneur and Investor
•   Author of Faculty eBook on Innovatio...
The Innovation Bootcamp




    Creativity And Innovation Driving Business
 INNOVATION SERVICES, STRATEGY & CONSULTING
   ...
The Innovation Bootcamp



                  $$
SUCCESS        New                 People
             Business           ...
The Innovation Bootcamp




    Who is an Innovator?
•   A business
•   A person – employee or partner?
•   Do businesses ...
The Innovation Bootcamp




      Wisdom from Innovators
     • quot;Failure is our most important product.quot;
      R W...
The Innovation Bootcamp




  Wisdom from Innovators
• quot;Our company has, indeed, stumbled
  onto some of its new produ...
The Innovation Bootcamp




Leadership and Innovation
• Sam Walton, founder of Wal-Mart:
  “I have always been driven to b...
The Innovation Bootcamp



 Thomas Alva Edison – An Innovator
 unlike any other
• quot;Genius is one per cent inspiration ...
The Innovation Bootcamp



Leonardo Da Vinci – An age-old
Innovator

• “There are three classes of people:
  Those who see...
The Innovation Bootcamp




Steve Jobs – Today’s Innovator

• “Innovation distinguishes between a
  leader and a follower....
The Innovation Bootcamp




Steve Jobs – Today’s Innovator

• Leadership – Leader & Follower
• People – Culture – Co-creat...
The Innovation Bootcamp




Six Ways to Find Innovation

        #1
 Stand in different
      places
         www.Innovati...
The Innovation Bootcamp




Six Ways to Find Innovation

        #2
 Use the lenses of
  other domains
         www.Innova...
The Innovation Bootcamp




Six Ways to Find Innovation

         #3
    Ask powerful
     questions
         www.Innovati...
The Innovation Bootcamp




Six Ways to Find Innovation

         #4
     Foster new
     knowledge
         www.Innovatio...
The Innovation Bootcamp




 Six Ways to Find Innovation

          #5
Create a visual verbal
       journal
          www...
The Innovation Bootcamp




Six Ways to Find Innovation

       #6
Change the pace of
    attention
         www.Innovatio...
The Innovation Bootcamp




Three Takeaways
• Innovators see beyond the ordinary,
  and yet have real common sense
• Innov...
The Innovation Bootcamp




The Innovation Index
• Founded in December 2006
• Weighted Index of the Top Innovative
  Compa...
The Innovation Bootcamp




Top 20 Innovators - 2008
 3M Company             Google
 Amazon.com             Hewlett-Packar...
The Innovation Bootcamp




Top Global Innovators
• Business Models – Netflix News Corp Reliance HP
  eBay Vodafone Apple ...
The Innovation Bootcamp




The Innovation Index




         www.InnovationMain.com
The Innovation Bootcamp




The Innovation Index
• Innovation Index Performance (2006-07)
• Average of 67 innovations per ...
Top 20 Innovators - 2008
The Innovation Bootcamp

                   Top-Down              Bottom-Up
                   Innovations           Innov...
The Innovation Bootcamp




Three Takeaways
• Top Innovators grow their business
  even in tough economic times
• Top Inno...
The Innovation Bootcamp




Innovation Success

• Question:
• How do you measure
  Innovation Success?
• What is the bench...
The Innovation Bootcamp




Business Innovation Success
• An Innovation that produces at least 5% of
  company's total rev...
The Innovation Bootcamp
                              At least $500 million annual revenue or
Company A
                  ...
The Innovation Bootcamp




                  Successful Innovation
Apple iPod
The Innovation Bootcamp




                   Successful Innovation
Apple iPhone
The Innovation Bootcamp




Three Takeaways
• Create metrics to benchmark
  business innovation
• Measure the success of y...
The Innovation Bootcamp




   www.InnovationMain.com   Apple.com
Apple
•   Apple Computer, Inc.
•   or
•   Apple, Inc.
•   Question:
•   What is Apple?
          www.InnovationMain.com
The Innovation Bootcamp




Apple today
• “We’re armed with the strongest
  product line in our history, the most
  talent...
The Innovation Bootcamp




        Apple iPhone

Launched June 2007
Over 5 million sold in 1 year
Over 10 million sold in...
The Innovation Bootcamp




 How did Apple do it?
• Increase revenue more than 400% in 8
  years and some…
• Increase net ...
The Innovation Bootcamp




Innovation in Products
• Redefined Macintosh line of desktops and laptops
  beginning with iMa...
The Innovation Bootcamp




Innovation in Business Model
• Apple created industry first business model
  on iTunes store b...
The Innovation Bootcamp




  Innovation in Business Model
• Apple created an exclusive relationship with
  AT&T in U.S. f...
The Innovation Bootcamp




Innovation in Customer Experience
• Apple introduced Apple Retail Stores in 2001
    • Over 20...
The Innovation Bootcamp




Innovation in Customer Experience
• Apple Retail Stores
             • Highest sales per squar...
The Innovation Bootcamp




iPod Opportunity




iTunes App Store potentially redefines iPod touch
into a hand-held gaming...
• Advanced chemistry, intelligent monitoring of the
  system and battery, and Adaptive Charging
  technology to create a r...
The Innovation Bootcamp




How Apple Innovates?
• Establish Apple as the best COOL brand
   • Marketing, Website, Retail ...
The Innovation Bootcamp




Apple – Top Innovator
• Innovation and Leadership
• Innovation in Products
• Innovation in Bus...
The Innovation Bootcamp




Web 2.0

• Question:
• What is Web 2.0?


        www.InnovationMain.com
The Innovation Bootcamp




Business Model Innovation
• New Web 2.0 framework,
  and the new Web 2.0
  Business Models



...
The Innovation Bootcamp



                                         2.0
                       1.0

  Web 2.0
• Strategic ...
The Innovation Bootcamp




   www.InnovationMain.com
The Innovation Bootcamp




   www.InnovationMain.com
The Innovation Bootcamp




Web 2.0 business models
■ Create a large/focused niche user community (many)
■ Sell API access...
The Innovation Bootcamp




    Types of Business Models
•                            •
    Brokerage                    A...
The Innovation Bootcamp




Three Takeaways
• Web 2.0 is for real (just like eBusiness)
• Business must redefine itself to...
The Innovation Bootcamp




SCAMPER
Generation of
ideas to change
something.
Use powerful
action verbs.

          www.Inn...
The Innovation Bootcamp




SCAMPER examples
•   Business Process Outsourcing – Substitute
•   Apple iPhone, Smartphones –...
The Innovation Bootcamp




SCAMPER Problem
• iTunes Store: New business model of
  69 cents, 99 cents, $1.29 for songs
• ...
The Innovation Bootcamp




Key Takeaways
• Successful Innovations accelerate & grow business,
  and provide sustainable c...
The Innovation Bootcamp




Questions?
• Creativity begins with asking questions…
• Innovation happens when you find
  ans...
The Innovation Bootcamp




Contact Us

        Main: 1-877-904-6660
         Fax: 1-949-861-9320
      info@innovationmai...
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The Innovation Bootcamp University of California Irvine Presentation by Sanjay Dalal on Jan 12, 2009

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Sanjay Dalal presented the Innovation Bootcamp at University of California, Irvine, Paul Merage School of Business on January 12, 2009. This was the accelerated version of the Innovation Bootcamp. Check out: www.InnovationMain.com for the Rigorous and Intermediate Innovation Bootcamps to jumpstart innovations and build an innovation factory.

The Innovation Bootcamp University of California Irvine Presentation by Sanjay Dalal on Jan 12, 2009

  1. 1. The Innovation Bootcamp WELCOME!! THE INNOVATION BOOTCAMP January - 2009 Brought to you by: Creativity And Innovation Driving Business www.InnovationMain.com
  2. 2. The Innovation Bootcamp What do you See? www.InnovationMain.com
  3. 3. The Innovation Bootcamp What do you See? Obvious: Zero, Circle, Dot Less Obvious: Wheel, Plate, Dish Even Less Obvious: New Moon, Solar Eclipse, Mole, Seed Hidden: Top of a Nail, Sphere, Cylinder Answer: Top of a Head www.InnovationMain.com
  4. 4. The Innovation Bootcamp What do you See? INNOVATIONMAIN COM www.InnovationMain.com
  5. 5. The Innovation Bootcamp What do you See? www.scientificpsychic.com www.InnovationMain.com
  6. 6. The Innovation Bootcamp What do you See? www.scientificpsychic.com www.InnovationMain.com
  7. 7. The Innovation Bootcamp www.scientificpsychic.com www.InnovationMain.com
  8. 8. The Innovation Bootcamp Today’s Agenda • About me • Wisdom from Innovators • The Innovation Index • Business Innovation Success • Apple Case Study • Web 2.0 • SCAMPER • Key Takeaways www.InnovationMain.com
  9. 9. The Innovation Bootcamp Sanjay Dalal Chief Innovator www.InnovationMain.com
  10. 10. The Innovation Bootcamp Sanjay Dalal • Innovator, Entrepreneur and Investor • Author of Faculty eBook on Innovation in Business • Founder of the Innovation Index • President & Managing Director, Innovation Index Group • Fifteen years leadership experience at High Tech companies • Joint U.S. Patent, First Position Putnam Math Competition • B.S.E.E., UT, Austin; Management Certification Cornell University • Member, Dean’s Leadership Circle, UC Irvine Business School • Basketball Coach, Art Master, Student Site Council • Active Rotarian and philanthropist www.InnovationMain.com
  11. 11. The Innovation Bootcamp Creativity And Innovation Driving Business INNOVATION SERVICES, STRATEGY & CONSULTING http://www.InnovationMain.com • No-nonsense insights, strategy and solutions with proven processes that drive Creativity and Innovation at your business, create real market growth and success for your products and services, and achieve market leadership www.InnovationMain.com
  12. 12. The Innovation Bootcamp $$ SUCCESS New People Business Processes Culture Innovations Partners Networks Ideas Creativity www.InnovationMain.com
  13. 13. The Innovation Bootcamp Who is an Innovator? • A business • A person – employee or partner? • Do businesses create innovators? • Do innovators create businesses? • Is there a difference: Innovator vs. Entrepreneur? www.InnovationMain.com
  14. 14. The Innovation Bootcamp Wisdom from Innovators • quot;Failure is our most important product.quot; R W Johnson, Jr., Former CEO, Johnson & Johnson Never Lost Money www.InnovationMain.com
  15. 15. The Innovation Bootcamp Wisdom from Innovators • quot;Our company has, indeed, stumbled onto some of its new products. But never forget that you can only stumble if you're moving.quot; Richard P. Carlton, Former CEO, 3M Corporation • Considered as perhaps most innovative company of last century – Scotch, Post-it www.InnovationMain.com
  16. 16. The Innovation Bootcamp Leadership and Innovation • Sam Walton, founder of Wal-Mart: “I have always been driven to buck the system, to innovate, to take things beyond where they've been.” www.InnovationMain.com
  17. 17. The Innovation Bootcamp Thomas Alva Edison – An Innovator unlike any other • quot;Genius is one per cent inspiration and ninety-nine per cent perspiration. Accordingly, a 'genius' is often merely a talented person who has done all of his or her homework.” • The three things that are most essential to achievement are common sense, hard work and stick-to-it-iv-ness... www.InnovationMain.com
  18. 18. The Innovation Bootcamp Leonardo Da Vinci – An age-old Innovator • “There are three classes of people: Those who see. Those who see when they are shown. Those who do not see.” •Innovators foresee – Art, Science & Experience www.InnovationMain.com
  19. 19. The Innovation Bootcamp Steve Jobs – Today’s Innovator • “Innovation distinguishes between a leader and a follower.” • “Innovation has nothing to do with how many R&D dollars you have…It’s about the people you have, how you’re led and how much you get it.” www.InnovationMain.com
  20. 20. The Innovation Bootcamp Steve Jobs – Today’s Innovator • Leadership – Leader & Follower • People – Culture – Co-creators • Processes – How you’re led • Comprehension – How much you get it Get it, Got it, Good! www.InnovationMain.com
  21. 21. The Innovation Bootcamp Six Ways to Find Innovation #1 Stand in different places www.InnovationMain.com Chuck Palus and David Horth
  22. 22. The Innovation Bootcamp Six Ways to Find Innovation #2 Use the lenses of other domains www.InnovationMain.com Chuck Palus and David Horth
  23. 23. The Innovation Bootcamp Six Ways to Find Innovation #3 Ask powerful questions www.InnovationMain.com Chuck Palus and David Horth
  24. 24. The Innovation Bootcamp Six Ways to Find Innovation #4 Foster new knowledge www.InnovationMain.com Chuck Palus and David Horth
  25. 25. The Innovation Bootcamp Six Ways to Find Innovation #5 Create a visual verbal journal www.InnovationMain.com Chuck Palus and David Horth
  26. 26. The Innovation Bootcamp Six Ways to Find Innovation #6 Change the pace of attention www.InnovationMain.com Chuck Palus and David Horth
  27. 27. The Innovation Bootcamp Three Takeaways • Innovators see beyond the ordinary, and yet have real common sense • Innovations necessitate lots of failed experiments & hard work to uncover the latent customer need • Innovations require processes to think creatively, ideate and experiment www.InnovationMain.com
  28. 28. The Innovation Bootcamp The Innovation Index • Founded in December 2006 • Weighted Index of the Top Innovative Companies • The Innovation Index is a performance index of the Top 20 Innovators in North America • Correlates stock, business and innovation performance www.InnovationMain.com
  29. 29. The Innovation Bootcamp Top 20 Innovators - 2008 3M Company Google Amazon.com Hewlett-Packard America Movil Intel Apple IBM AT&T Merck Best Buy McDonald's Cisco Systems Microsoft Costco NIKE eBay Research In Motion General Electric Proctor & Gamble www.InnovationMain.com
  30. 30. The Innovation Bootcamp Top Global Innovators • Business Models – Netflix News Corp Reliance HP eBay Vodafone Apple Dell Web 2.0 • Products – Apple Sony Nintendo Microsoft Nokia TATA RIM Honda 3M GM Audi Boeing Intel Samsung Daimler Cisco Siemens Verizon • Customer Experience – Google BMW Disney Virgin McDonald’s Southwest Air Amazon Nike Costco Singapore Air Facebook AT&T Target Starbucks • Processes – Toyota GE HP P&G IBM Wal-mart Exxon Mobil BP Source: BusinessWeek www.InnovationMain.com Excludes Financials
  31. 31. The Innovation Bootcamp The Innovation Index www.InnovationMain.com
  32. 32. The Innovation Bootcamp The Innovation Index • Innovation Index Performance (2006-07) • Average of 67 innovations per Innovator • 805 new and enhanced products • 411 strategic collaborations & partnerships • 95 new acquisitions • Combined market cap grew by 11% to $2.23 trillion from $2.01 trillion in 2006, an average increase of $11 billion per Innovator www.InnovationMain.com
  33. 33. Top 20 Innovators - 2008
  34. 34. The Innovation Bootcamp Top-Down Bottom-Up Innovations Innovations Management / Customers and Source of ideas Partners Your Organization users Internal resources, Deep Drivers Innate product, understanding of need positioning customer needs Structured and Spontaneous and Interaction Open managed non-linear Go to the customer Invite customer to Strategy Co-creation participate Linear and strictly Emergent and Processes Ordered defined serendipitous Chaos Communities, Methods Market research, crowdsourcing, surveys, focus Web 2.0 peer-production, groups social media Source: dicole.com www.InnovationMain.com
  35. 35. The Innovation Bootcamp Three Takeaways • Top Innovators grow their business even in tough economic times • Top Innovators innovate through new products, collaborations, partnerships, and acquisitions • Top Innovators increasingly learn and leverage Bottom-Up approach for new innovations www.InnovationMain.com
  36. 36. The Innovation Bootcamp Innovation Success • Question: • How do you measure Innovation Success? • What is the benchmark? www.InnovationMain.com
  37. 37. The Innovation Bootcamp Business Innovation Success • An Innovation that produces at least 5% of company's total revenue (up to equal margins) within three years after commercial launch, and grows to at least 15% of company's total revenue (with equal or better margins) within eight years of commercial launch is 100% successful. www.InnovationMain.com
  38. 38. The Innovation Bootcamp At least $500 million annual revenue or Company A 5 years in business Innovation ABC Launch Time Within 3 years from Launch Innovation Revenue At least 5% of company annual revenue Innovation Margins Close to equal margins FIRST MILESTONE Innovation ABC 50% Successful REACHED CONTINUE / EXPAND Innovation ABC Funding Time Within 8 years from Launch At least 15% of company annual Innovation Revenue revenue Innovation Margins Equal or better margins SECOND MILESTONE Innovation ABC 100% Successful REACHED FUND NEW INITIATIVES www.InnovationMain.com
  39. 39. The Innovation Bootcamp Successful Innovation Apple iPod
  40. 40. The Innovation Bootcamp Successful Innovation Apple iPhone
  41. 41. The Innovation Bootcamp Three Takeaways • Create metrics to benchmark business innovation • Measure the success of your new innovations (don’t be mislead by PR) • Create institutional memories to repeat success and avoid same mistakes www.InnovationMain.com
  42. 42. The Innovation Bootcamp www.InnovationMain.com Apple.com
  43. 43. Apple • Apple Computer, Inc. • or • Apple, Inc. • Question: • What is Apple? www.InnovationMain.com
  44. 44. The Innovation Bootcamp Apple today • “We’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt,” Steve Jobs, CEO of Apple www.InnovationMain.com Apple.com
  45. 45. The Innovation Bootcamp Apple iPhone Launched June 2007 Over 5 million sold in 1 year Over 10 million sold in 2008 At $499 an iPhone  $2.5 Billion to $5 Billion in annual Business. #3 Cellphone maker Liftoff: 0 to $2.5 Billion+ in <1 year www.InnovationMain.com Apple.com
  46. 46. The Innovation Bootcamp How did Apple do it? • Increase revenue more than 400% in 8 years and some… • Increase net profit more than 650% in 8 years and still growing… • Increase market cap more than ten times to over $85 billion in 8 years and counting… www.InnovationMain.com
  47. 47. The Innovation Bootcamp Innovation in Products • Redefined Macintosh line of desktops and laptops beginning with iMac in 1998 and iBook in 1999 • iTunes store and iPod player in 2001. • Innovative Macintosh desktops and laptops with new line of MacBook, Mac Pro and Mac Mini in 2006 • Smartphone revolution with iPhone in 2007 and iPhone 3G in 2008 • Software innovation with OS X – Leopard, Safari, the new App Store for iPhone / iPod touch apps www.InnovationMain.com
  48. 48. The Innovation Bootcamp Innovation in Business Model • Apple created industry first business model on iTunes store by offering music downloads to consumers for only 99 cents a song • Apple created strategic partnerships with major music labels to get royalty per sale • Apple expanded these partnerships to movie studios and TV networks to offer movie rentals, new movies and TV shows www.InnovationMain.com
  49. 49. The Innovation Bootcamp Innovation in Business Model • Apple created an exclusive relationship with AT&T in U.S. for the iPhone launch – a first! • Apple obtained subscription payment from AT&T from the monthly data plans – a first! • Apple significantly expanded iPhone 3G distribution by establishing carrier relationships in over 70 countries – still exclusive with AT&T www.InnovationMain.com
  50. 50. The Innovation Bootcamp Innovation in Customer Experience • Apple introduced Apple Retail Stores in 2001 • Over 200 stores worldwide including 8 countries outside the U.S. • Theme: “Come to shop. Return to learn” • All things Apple. Great experience. • Apple sells Apple products and accessories through Apple Online Store • iTunes store: Music, Movies, TV, Apps www.InnovationMain.com Apple.com
  51. 51. The Innovation Bootcamp Innovation in Customer Experience • Apple Retail Stores • Highest sales per square foot • Innovative storefront design • Open, customer-friendly atmosphere with highly knowledgeable sales reps • Great customer experience • Apple Online Store • iTunes store - #1 Music Store + Movies, TV, Apps www.InnovationMain.com Apple.com
  52. 52. The Innovation Bootcamp iPod Opportunity iTunes App Store potentially redefines iPod touch into a hand-held gaming console and can significantly expand Apple’s footprint into the gaming market! Games are way cheap! www.InnovationMain.com (source: Forbes)
  53. 53. • Advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a revolutionary new notebook battery that delivers up to eight hours of wireless productivity on a single charge and up to 1,000 recharges without adding thickness, weight or cost to the MacBook Pro’s incredible design.* The longer battery lifespan equals fewer depleted batteries and less waste, which is better for the environment. Apple.com www.InnovationMain.com
  54. 54. The Innovation Bootcamp How Apple Innovates? • Establish Apple as the best COOL brand • Marketing, Website, Retail stores, Products – Everything!! • Envision & Create the best COOL products • iPod, iPhone, MacBook, Air, Pro, Retail Stores..Next generation • Deliver best-of-breed, highest quality products & service • Precision, Performance, Design, Technology, Experience • Capture emerging consumer landscapes & trends • Media & Entertainment confluence, Entertainment + Hand-held gaming consoles, Business & Leisure, Green, Software apps • Grow the ecosystem of partners www.InnovationMain.com
  55. 55. The Innovation Bootcamp Apple – Top Innovator • Innovation and Leadership • Innovation in Products • Innovation in Business Model • Innovation in Customer Experience • Innovation in People and Processes www.InnovationMain.com
  56. 56. The Innovation Bootcamp Web 2.0 • Question: • What is Web 2.0? www.InnovationMain.com
  57. 57. The Innovation Bootcamp Business Model Innovation • New Web 2.0 framework, and the new Web 2.0 Business Models www.InnovationMain.com
  58. 58. The Innovation Bootcamp 2.0 1.0 Web 2.0 • Strategic Shift – One way Interaction between people and computers (websites), to Multi-way Interactions between people and people, and people and machines where people become co-creators. • People and networks share and co-create all types of content, and provide context to business processes. Biggest successes: Myspace, Youtube, Facebook, Blogger, Wikipedia www.InnovationMain.com
  59. 59. The Innovation Bootcamp www.InnovationMain.com
  60. 60. The Innovation Bootcamp www.InnovationMain.com
  61. 61. The Innovation Bootcamp Web 2.0 business models ■ Create a large/focused niche user community (many) ■ Sell API access (Google) ■ Sell services to a large group of SMEs (Salesforce.com, Citrix, NetSuite, Sugar CRM) ■ Sell data to partners (Facebook? :)) ■ Get a revenue share from transactions (eBay) ■ Sell advertisements (MySpace, Google, Yahoo) ■ Sell value-added platform (Amazon Web Services) ■ Freemium - Sell premium memberships (Livejournal) ■ Sell your company (Youtube) Source: dicole.com www.InnovationMain.com
  62. 62. The Innovation Bootcamp Types of Business Models • • Brokerage Affiliate • • Advertising Community • • Infomediary Subscription • • Merchant Utility • Manufacturer (Direct) www.InnovationMain.com Source: Michael Rappa
  63. 63. The Innovation Bootcamp Three Takeaways • Web 2.0 is for real (just like eBusiness) • Business must redefine itself to embrace Web 2.0 for new innovations • Processes to “open up” & “extend out” to partners and build the network – co-creation, participation, openness, standards, decentralization, users www.InnovationMain.com
  64. 64. The Innovation Bootcamp SCAMPER Generation of ideas to change something. Use powerful action verbs. www.InnovationMain.com Source: eCornell
  65. 65. The Innovation Bootcamp SCAMPER examples • Business Process Outsourcing – Substitute • Apple iPhone, Smartphones – Combine • Digg, RSS feeds, News subscriptions – Adapt • MP3 Technology and MP3 Players – Minimize • Online Super Stores – Magnify • Grocery Store Check Out Receipt – Put to other uses • Standard versions of Software and Trials – Eliminate • Department Stores – Rearrange www.InnovationMain.com
  66. 66. The Innovation Bootcamp SCAMPER Problem • iTunes Store: New business model of 69 cents, 99 cents, $1.29 for songs • What could have Apple done differently? • Substitute, Combine, Adapt, Minimize, Magnify, Put to other Uses, Eliminate, Reverse, Rearrange www.InnovationMain.com
  67. 67. The Innovation Bootcamp Key Takeaways • Successful Innovations accelerate & grow business, and provide sustainable competitive advantage • I can be an Innovator – Learn, Learn, Learn • Questions, Institutional memory, Mistakes, Common sense, Hard work, Six ways, Bottom-Up, Creativity Tools, Successes – Never give up! • Build an Innovation Factory e.g. Apple • Products, Design, Experience, People, Culture, Processes, Partners, Networks, Web 2.0 www.InnovationMain.com
  68. 68. The Innovation Bootcamp Questions? • Creativity begins with asking questions… • Innovation happens when you find answers… • No questions, no answer • More questions, better answer • “The important thing is never to stop questioning.” - Albert Einstein www.InnovationMain.com
  69. 69. The Innovation Bootcamp Contact Us Main: 1-877-904-6660 Fax: 1-949-861-9320 info@innovationmain.com www.InnovationMain.com Creativity And Innovation Driving Business www.InnovationMain.com

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