About Deborah Kohn, Facilitator Has thirty years of healthcare information management and technology experience. Since 1990 has given many presentations in many formats regarding healthcare information technologies / systems at annual HIMSS conferences and national educational seminars. Has undergraduate degrees from The Ohio State University and a graduate degree in health services and hospital administration from the University of California – Los Angeles. Is an RHIA, CPHIMS, FACHE, FHIMSS
Learning Objectives1. Define the social media that make up “Health 2.0”2. Understand the phenomena of the ever-changing and growing array of social media (Health 2.0)3. Differentiate between the truly useful Health 2.0 media / tools and those that pose challenges for healthcare consumers and providers4. Determine what Health 2.0 media / tools healthcare organizations currently are deploying for their providers, staff, and patients
Agenda1. Facilitator introduces / “frames” Round Table Discussion Session 1. Quickly defines some of the social media that make up “Health 2.0”2. Open discussion to audience 1. Who is deploying / has deployed Health 2.0 media / tools for their providers, staff, and / or patients? 2. Describe the Health 2.0 media / tools you are deploying / have deployed. 3. Describe for which users (providers / staff patients, etc.) and what purposes (marketing, patient care, etc.). 4. Describe the effort involved / user feedback received / challenges faced (e.g., blocked sites, ROI, etc.). 5. Describe the legal / ethical issues you are facing / have faced (privacy, confidentiality, transparency, etc.)
What Are “Social Media”? http://en.wikipedia.org/wiki/social media Online technologies and applications that are used to share information, opinions, expertise, insights, and interests using text, images, audio, video in a participative, communicative environment
Social Media / Health 2.0 Key Characteristics – Participation – Openness – Conversation – Community – Connectedness
Social Media / Health 2.0 The Big Five – Blogs – Social Networks – Content Communities – Wikis – Podcasts
Health 2.0 Blogs…and Micro-blogging… – WHAT: online journals – WHY: because people love to “share” – HOW: just register – EXAMPLES: • http://www.highpointregional.com/blogs/index.asp – HEALTHCARE USES: • Establish organization / person as expert • Provide information / ask for feedback • Additional tool for participatory internal communication
Health 2.0 Social Networks… – WHAT: connecting with friends / contacts to communicate and share content – WHY: because people want to connect and share – HOW: just register – EXAMPLES: • Facebook / MySpace – HEALTHCARE USES: .…….
Health 2.0 Content Communities… – WHAT: groups of people who come together online to create a community and share particular content – EXAMPLES: • Flickr: share digital photos • Del.icio.us / Connotea: share bookmarked links • YouTube: share videos – HEALTHCARE USES: ……..
Health 2.0 Wikis… – WHAT: collaborative sites that allow people to add or edit content – WHY: populist information production for retrieval – EXAMPLES: • AskDrWiki – HEALTHCARE USES: ……..
Health 2.0 Podcasts… – WHAT: audio and video files available by subscription; can be listened to / viewed online or downloaded to an MP3 player – WHY: a specific form of content sharing that typically also involves a feedback mechanism – EXAMPLES: • HealthNex – HEALTHCARE USES: ……..
Health 2.0 and more… – Really Simple Syndication (RSS) • Pushes and Receives Syndicated Content – Second Life (with Avatars) – Skype / VOIP – Mashups – Twitter – ……..
Health 2.0 Who is using Health 2.0? – Individual Hospital CEOs • http://runningahospital.blogspot.com/index.html – Groups of Health Administrators • http://hospitalimpact.org/index.php – Patients • http://www.patientslikeme.com/ – Emergency Department Nurses • http://www.emergiblog.com/ – Healthcare Policy People • http://www.thehealthcareblog.com – Everyone • http://davidrothman.net/list-of-medical-wikis/
Health 2.0 Legal & Ethical Issues – Privacy of the patient – Confidentiality of the information – Transparency
Audience Discussion1. Who is deploying / has deployed Health 2.0 media / tools for their providers, staff, and / or patients?2. Describe the Health 2.0 media / tools you are deploying / have deployed.3. Describe for which users (providers / staff patients, etc.) and what purposes (marketing, patient care, etc.).4. Describe the effort involved / user feedback received / challenges faced (e.g., blocked sites, ROI, etc.).5. Describe the legal / ethical issues you are facing / have faced (privacy, confidentiality, transparency, etc.).