Social Media for Real Estate Agents - Prudential Fox and Roach

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An overview of how Real Estate agents can use social media as a profitable marketing strategy

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  • Social Media for Real Estate Agents - Prudential Fox and Roach

    1. 1. Social Media
    2. 2. social media evolution
    3. 3. Defending Social Media The Outcast.
    4. 4. Every day 29,000 hours of video is uploaded to
    5. 5. 2,500,000,000 photo uploads
    6. 6. I’m a business owner
    7. 7. 1,325,639,982
    8. 8. Opportunity.
    9. 9. X 400
    10. 10. Social Media’s greatest streng is also its greatest weakness
    11. 11. It’s not about the big numbers It’s about your target
    12. 12. Only 0.0016% of total revenue
    13. 13. A real strateg on how to leverage your online marketing to see measureable results
    14. 14. Everyone else is doing it.
    15. 15. Adapt Social Media into your current marketing efforts
    16. 16. Silo marketing is ineffective
    17. 17. Goals for Social Media
    18. 18. Is it the number of followers or fans?
    19. 19. Focus on getting the fish out of the ocean and into your own pond.
    20. 20. social media is filled great opportunity but also lots of distraction
    21. 21. target people who can impact your business
    22. 22. who are your friends?
    23. 23. 196 one engaged
    24. 24. segment friends with lists.
    25. 25. listen for social
    26. 26. “taking Ethan to his t-ball game”
    27. 27. cultivate your social graph build a network of raving fans
    28. 28. the power of open
    29. 29. X 130
    30. 30. Cultivate Raving Fans Make it easy to engage ✓social media widgets ✓incorporate social media into existing online efforts ✓communicate with clients
    31. 31. control the communication channel
    32. 32. ? what about negative communication
    33. 33. negative comments get lost in the
    34. 34. expand your footprint
    35. 35. implementation • how do we start • budget • training • best practices • maintain control • should we even bother
    36. 36. it’s already happening are you controlling the conversation?
    37. 37. formalize the relationship and capitalize on it
    38. 38. creat a plan docume the plan impleme it measur results
    39. 39. the formula for success offer portals, training, blog platforms, etc. control, seo, brand integrity, their success = your success
    40. 40. a few things to think about • What is your Social Media and Blogging Policy? • How are you monitoring your Online Reputation? Do they speak on behalf of the company (or even represent that they do so)? • Are they required to include disclaimers? • What information is confidential and should not be shared? Do they know? • Are they clear on how they can / should use logos and trademarks? • Are they adhering to terms of service on Social Media sites?
    41. 41. it’s easier than you think free resources online http://www.socialmedia.org/disclosure/ http://blogs.cisco.com/news/comments/ ciscos_internet_postings_policy/ http://www.hp.com/hpinfo/blogs/ codeofconduct.html http://humanresources.about.com/od/ policysamplesb/a/blogging_policy.htm
    42. 42. hat tip: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
    43. 43. thank you.

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