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Social Media for Real Estate Agents - Prudential Fox and Roach
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Social Media for Real Estate Agents - Prudential Fox and Roach

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An overview of how Real Estate agents can use social media as a profitable marketing strategy

An overview of how Real Estate agents can use social media as a profitable marketing strategy

Published in Real Estate , Technology , Business
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Transcript

  • 1. Social Media
  • 2. social media evolution
  • 3. Defending Social Media The Outcast.
  • 4. Every day 29,000 hours of video is uploaded to
  • 5. 2,500,000,000 photo uploads
  • 6. I’m a business owner
  • 7. 1,325,639,982
  • 8. Opportunity.
  • 9. X 400
  • 10. Social Media’s greatest streng is also its greatest weakness
  • 11. It’s not about the big numbers It’s about your target
  • 12. Only 0.0016% of total revenue
  • 13. A real strateg on how to leverage your online marketing to see measureable results
  • 14. Everyone else is doing it.
  • 15. Adapt Social Media into your current marketing efforts
  • 16. Silo marketing is ineffective
  • 17. Goals for Social Media
  • 18. Is it the number of followers or fans?
  • 19. Focus on getting the fish out of the ocean and into your own pond.
  • 20. social media is filled great opportunity but also lots of distraction
  • 21. target people who can impact your business
  • 22. who are your friends?
  • 23. 196 one engaged
  • 24. segment friends with lists.
  • 25. listen for social
  • 26. “taking Ethan to his t-ball game”
  • 27. cultivate your social graph build a network of raving fans
  • 28. the power of open
  • 29. X 130
  • 30. Cultivate Raving Fans Make it easy to engage ✓social media widgets ✓incorporate social media into existing online efforts ✓communicate with clients
  • 31. control the communication channel
  • 32. ? what about negative communication
  • 33. negative comments get lost in the
  • 34. expand your footprint
  • 35. implementation • how do we start • budget • training • best practices • maintain control • should we even bother
  • 36. it’s already happening are you controlling the conversation?
  • 37. formalize the relationship and capitalize on it
  • 38. creat a plan docume the plan impleme it measur results
  • 39. the formula for success offer portals, training, blog platforms, etc. control, seo, brand integrity, their success = your success
  • 40. a few things to think about • What is your Social Media and Blogging Policy? • How are you monitoring your Online Reputation? Do they speak on behalf of the company (or even represent that they do so)? • Are they required to include disclaimers? • What information is confidential and should not be shared? Do they know? • Are they clear on how they can / should use logos and trademarks? • Are they adhering to terms of service on Social Media sites?
  • 41. it’s easier than you think free resources online http://www.socialmedia.org/disclosure/ http://blogs.cisco.com/news/comments/ ciscos_internet_postings_policy/ http://www.hp.com/hpinfo/blogs/ codeofconduct.html http://humanresources.about.com/od/ policysamplesb/a/blogging_policy.htm
  • 42. hat tip: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
  • 43. thank you.