RETSO Remarketing - The Easy Way to Double Your Lead Conversion

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Most people think "I need more visitors" the problem isn't the number of visitors on your website. The issue is that they are not engaged. In this presentation, I'll show you how to actively engage and interact with your site visitors even if they did not leave their email address!

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RETSO Remarketing - The Easy Way to Double Your Lead Conversion

  1. 1. Remarketing The Simple Way to Double Your Lead Conversion #RETSO @daknoThursday, April 12, 12
  2. 2. Visit / Impression People Who Interact Engagement Inquires / “Leads” Sale Clients / RelationshipsThursday, April 12, 12
  3. 3. Thursday, April 12, 12
  4. 4. Visit / Impression People Who Interact Engagement Inquires / “Leads” Sale Clients / RelationshipsThursday, April 12, 12
  5. 5. Most web traffic is one and done!Thursday, April 12, 12
  6. 6. Thursday, April 12, 12
  7. 7. Thursday, April 12, 12
  8. 8. “I’ll follow up with an email” “Let’s chat on Tuesday” “Let’s touch base in a few days” “Want to do lunch Friday?”Thursday, April 12, 12
  9. 9. Conversion Rate?Thursday, April 12, 12
  10. 10. Thursday, April 12, 12
  11. 11. Most web traffic is one and done!Thursday, April 12, 12
  12. 12. Not Leads. Actual Visits.Thursday, April 12, 12
  13. 13. 3000 Monthly Visits 50% One Time Visits 1500 Visitors are “One and Done”Thursday, April 12, 12
  14. 14. 1500 Wasted OpportunitiesThursday, April 12, 12
  15. 15. But they didn’t interact?Thursday, April 12, 12
  16. 16. How do I contact someone if I don’t have their email?Thursday, April 12, 12
  17. 17. You can build a marketing list of anyone who comes to your site. Even if they never interact or fill out a form. •Sellers •Buyers •Relocating •ForeclosureThursday, April 12, 12
  18. 18. You have a wealth of information about your visitors. You just dont realize it.Thursday, April 12, 12
  19. 19. Thursday, April 12, 12
  20. 20. RetargetingThursday, April 12, 12
  21. 21. Thursday, April 12, 12
  22. 22. Tracking Code Triggered by a visit to your... Website Blog IDX Fan PageThursday, April 12, 12
  23. 23. Your Message HereThursday, April 12, 12
  24. 24. Thursday, April 12, 12
  25. 25. Thursday, April 12, 12
  26. 26. Thursday, April 12, 12
  27. 27. AdvantagesThursday, April 12, 12
  28. 28. Staying Top Of MindThursday, April 12, 12
  29. 29. “I see your ads everywhere!”Thursday, April 12, 12
  30. 30. Thursday, April 12, 12
  31. 31. Why It Works... The Reticular ActivatorThursday, April 12, 12
  32. 32. Timing is Everything The Ultimate Drip CampaignThursday, April 12, 12
  33. 33. Less Obtrusive & Eliminates the “Tire Kickers”Thursday, April 12, 12
  34. 34. Visit / Impression People Who Interact Engagement Inquires / “Leads” Sale Clients / RelationshipsThursday, April 12, 12
  35. 35. The “How To”Thursday, April 12, 12
  36. 36. adwords.google.comThursday, April 12, 12
  37. 37. Thursday, April 12, 12
  38. 38. Thursday, April 12, 12
  39. 39. Multiple Lists / Databases Sellers, Buyers, Foreclosure, Communities Choose Frequency Impressions per day/week Target Specific Sites Prestigious, Real Estate Related, etc.Thursday, April 12, 12
  40. 40. Thursday, April 12, 12
  41. 41. Thursday, April 12, 12
  42. 42. dakno.com/retso @daknoThursday, April 12, 12

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