Overview - Blogs


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  • Overview - Blogs

    1. 1. Blogging 101 1
    2. 2. What It’s Not… 2
    3. 3. What It’s Not… •About how great you are •A featured listing viewer •Press Release distribution •Unoriginal content 3
    4. 4. What is Blogging? 4
    5. 5. Blogging is... •Fresh original content •Showing your expertise •Consulting •Building trust 5
    6. 6. Why Blog? •Show your personality & expertise •Search Engine Optimization •Consumers expect it •Gain new business •Connect with a savvy audience 6
    7. 7. Why Blogs Work? Search Engine Optimization •Fresh Content •It’s easy and therefore people stick with it. •SEO friendly platform (choose the right one!) •Ping Service 7
    8. 8. Why Blogs Work? Trusted Advisor “ Validates yourself as the expert If they give this much information away, imagine how much more knowledge they must have. 8
    9. 9. Why Blogs Work? Easy to Engage •People can engage and stay anonymous •Stay updated through email or RSS 9
    10. 10. Why Blogs Work? Instant Information • Information can be pushed out instantly • No waiting for Monthly or Weekly publications such as Newsletters • Have your content show up almost instantly in search engines 10
    11. 11. Why Blogs Work? Opportunity • Only a small fraction of real estate agents are blogging • Of that small fraction. Only a handful are doing it well! 11
    12. 12. The Purpose of Blogging • Blogging is all about starting a conversation. • Each one of your posts should engage your reader and prompt them to start a conversation. • Conversations can extend beyond your blog and into the blogosphere. 12
    13. 13. The Blogging Playbook Blog Posting, Commenting, Promoting 13
    14. 14. Commenting • Gets your name out in the Blogosphere. • Validates you as the trusted advisor. • Pulls traffic to your blog. 14
    15. 15. Blog Posting Writing the Perfect Blog Post 15
    16. 16. The Perfect Blog Post The Post Title Post Title Tips Why it’s Important •Be descriptive and compelling •RSS Feeds – The title has to •Quickly tell the story hook me, •People Scan Headlines (The •Think newspaper headlines Newspaper concept) •Geographic reference •Google – Don’t make them guess. 16
    17. 17. The Perfect Blog Post The Content Don’t Assume Anything The agent called and said the deal fell through. The buyer thought the listing was overpriced for the area, especially given the current market. 17
    18. 18. The Perfect Blog Post The Content Links Use good anchor text, deep link to your content, share “link love” Subheadlines Avoid the “wall of words” Call to Action Always end with a call to action! 18
    19. 19. The Perfect Blog Post The Title Tags At the top of the browser Title of search results 19
    20. 20. The Perfect Blog Post The Title Tags Quick Tips •Don’t just stuff with random keywords •Try to make it a complete thought •Use commonly searched phrases •Think like a consumer, not a real estate agent! •See what others are using but don’t copy 20
    21. 21. 21
    22. 22. 22
    23. 23. What to Blog About 23
    24. 24. What to NOT Blog About •Listings •Virtual Pats on the Back •Duplicate Content 24
    25. 25. Instant Blog Posts The Instant Blog Post - Local Business Home Stagers Landscapers Home Inspectors Real Estate Attorneys Home Appraisers Painters, Plumbers, Electricians Handyman (service providers) Contractors / Home Builders 25
    26. 26. Instant Blog Posts The Instant Blog Post - Local Business Make sure they understand that this is not a commercial What’s your take on the current market conditions from your business perspective? What is the best part about owning a business in (area name) What consumer friendly tips can you give to people looking to hire someone in your industry? What are some pitfalls or “red flags” to avoid. What were the qualities of the area that attracted you to want to start a business here. 26
    27. 27. Instant Blog Posts The Instant Blog Post - Your Client You are not asking for a testimonial Your goal is to help educate consumers 27
    28. 28. Instant Blog Posts The Instant Blog Post - Your Client • Having recently bought or sold a home, what advice can you give to other consumers getting ready to buy or sell? • What attracted you to want to purchase a home in (area name) • In your opinion, what should consumers look for when they hire a Real estate Agent? • Obviously, my goal is to make sure my clients have as much education as possible to effectively buy or sell a home. Is there any “gold nuggets” that you learned that you can share with others? • (For home sellers) Today’s shift toward more technology based marketing, put’s marketing a home in a whole new light. What did we do different that you think made an impact in helping to sell your home. 28
    29. 29. Instant Blog Posts The Instant Blog Post - Your Assistant A day in the life of.. (this helps justify your commission) What it takes to effectively market a home (listing coordinator) The role of a buyer’s agent (show your customer service) A client is always a client (after the sale) 29
    30. 30. Instant Blog Posts The Instant Blog Post - Mortgage Partner •Encourage your mortgage partner to submit a monthly post. They get exposure and are seen as the expert. •Monthly rate update, State of the market, General Mortgage news, Mortgage pitfalls, Mortgage Myths, Top Ten List, Load Education, The Mortgage Meltdown 30
    31. 31. Know Your Audience 31
    32. 32. Know Your Audience New Clients (Blogging for Business) •Prove that you are the expert. Someone they can relate to. •Be their trusted advisor. 32
    33. 33. Know Your Audience Existing Clients (Relationship Marketing) •Keep in Touch •Showing extra value 33
    34. 34. Know Your Audience Other Real Estate Agents and Bloggers •Link Love •Media Credibility •Expanded Sphere 34
    35. 35. Know Your Audience Search Engines •Don’t make them guess •Be descriptive •SEO Best Practices 35
    36. 36. 36