Online Lead Generation for Real Estate Agents

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  • 1. Lead Generation Playing the Numbers Game @daknoTuesday, February 7, 12
  • 2. Increase Traffic This is often one of the most expensive & time consuming ways to grow your business.Tuesday, February 7, 12
  • 3. Increase Visitor to Lead Percentage This is typically one of the easiest and most cost effective things to do!Tuesday, February 7, 12
  • 4. Increase Lead to Client Percentage This often means refining both the quality of the lead and the follow up system.Tuesday, February 7, 12
  • 5. .5% - 2% of leads convert to clientsTuesday, February 7, 12
  • 6. If calling 8-10 times in the first 2 weeks 5%Tuesday, February 7, 12
  • 7. Tuesday, February 7, 12
  • 8. Tuesday, February 7, 12
  • 9. Increase Visitor to Lead Percentage & Increase Lead QualityTuesday, February 7, 12
  • 10. Avoiding The Tire KickersTuesday, February 7, 12
  • 11. Most web traffic is one and done!Tuesday, February 7, 12
  • 12. “I’ll follow up with an email” “Let’s chat on Tuesday” “Let’s touch base in a few days” “Want to do lunch Friday?”Tuesday, February 7, 12
  • 13. Tuesday, February 7, 12
  • 14. Not Leads. Actual Visits.Tuesday, February 7, 12
  • 15. 3000 Monthly Visits 50% One Time Visits 1500 Visitors are “One and Done”Tuesday, February 7, 12
  • 16. 1500 Wasted OpportunitiesTuesday, February 7, 12
  • 17. But they didn’t interact?Tuesday, February 7, 12
  • 18. How do I contact someone if I don’t have their email?Tuesday, February 7, 12
  • 19. You have a wealth of information about your visitors. You just dont realize it.Tuesday, February 7, 12
  • 20. You can build a marketing list of anyone who comes to your site. Even if they never interact or fill out a form. •Sellers •Buyers •Relocating •ForeclosureTuesday, February 7, 12
  • 21. Tuesday, February 7, 12
  • 22. RetargetingTuesday, February 7, 12
  • 23. Tuesday, February 7, 12
  • 24. Tuesday, February 7, 12
  • 25. Tuesday, February 7, 12
  • 26. Tuesday, February 7, 12
  • 27. Tuesday, February 7, 12
  • 28. Staying Top Of MindTuesday, February 7, 12
  • 29. Best practices for lead generationTuesday, February 7, 12
  • 30. Tuesday, February 7, 12
  • 31. General Search Automated EvaluationsTuesday, February 7, 12
  • 32. Stop focusing on trophy keywordsTuesday, February 7, 12
  • 33. Change the Rules The “big guys” can’t compete on a hyperlocal levelTuesday, February 7, 12
  • 34. Be confident that you are reaching your target audienceTuesday, February 7, 12
  • 35. dakno.com/download @daknoTuesday, February 7, 12
  • 36. Tuesday, February 7, 12