Online Lead Generation for Real Estate Agents

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Online Lead Generation for Real Estate Agents

  1. 1. Lead Generation Playing the Numbers Game @daknoTuesday, February 7, 12
  2. 2. Increase Traffic This is often one of the most expensive & time consuming ways to grow your business.Tuesday, February 7, 12
  3. 3. Increase Visitor to Lead Percentage This is typically one of the easiest and most cost effective things to do!Tuesday, February 7, 12
  4. 4. Increase Lead to Client Percentage This often means refining both the quality of the lead and the follow up system.Tuesday, February 7, 12
  5. 5. .5% - 2% of leads convert to clientsTuesday, February 7, 12
  6. 6. If calling 8-10 times in the first 2 weeks 5%Tuesday, February 7, 12
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  9. 9. Increase Visitor to Lead Percentage & Increase Lead QualityTuesday, February 7, 12
  10. 10. Avoiding The Tire KickersTuesday, February 7, 12
  11. 11. Most web traffic is one and done!Tuesday, February 7, 12
  12. 12. “I’ll follow up with an email” “Let’s chat on Tuesday” “Let’s touch base in a few days” “Want to do lunch Friday?”Tuesday, February 7, 12
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  14. 14. Not Leads. Actual Visits.Tuesday, February 7, 12
  15. 15. 3000 Monthly Visits 50% One Time Visits 1500 Visitors are “One and Done”Tuesday, February 7, 12
  16. 16. 1500 Wasted OpportunitiesTuesday, February 7, 12
  17. 17. But they didn’t interact?Tuesday, February 7, 12
  18. 18. How do I contact someone if I don’t have their email?Tuesday, February 7, 12
  19. 19. You have a wealth of information about your visitors. You just dont realize it.Tuesday, February 7, 12
  20. 20. You can build a marketing list of anyone who comes to your site. Even if they never interact or fill out a form. •Sellers •Buyers •Relocating •ForeclosureTuesday, February 7, 12
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  22. 22. RetargetingTuesday, February 7, 12
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  28. 28. Staying Top Of MindTuesday, February 7, 12
  29. 29. Best practices for lead generationTuesday, February 7, 12
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  31. 31. General Search Automated EvaluationsTuesday, February 7, 12
  32. 32. Stop focusing on trophy keywordsTuesday, February 7, 12
  33. 33. Change the Rules The “big guys” can’t compete on a hyperlocal levelTuesday, February 7, 12
  34. 34. Be confident that you are reaching your target audienceTuesday, February 7, 12
  35. 35. dakno.com/download @daknoTuesday, February 7, 12
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