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Facebook EdgeRank REtechSouth Presentation

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First the bad news. Only about 1 in 500 status updates makes it to the News Feed and contrary to popular belief, the "Live Feed" does NOT show every update. But now the good news. With just a little …

First the bad news. Only about 1 in 500 status updates makes it to the News Feed and contrary to popular belief, the "Live Feed" does NOT show every update. But now the good news. With just a little bit of knowledge, you can use Facebook's filtering algorithm (EdgeRank) to capture top of mind with your target and drive loads more traffic to your website.

Everyone is quick to talk about Facebook and how to engage with your audience. But until you understand the science behind facebook, your updates will fall on deaf ears.

Published in: Real Estate

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Transcript

  • 1. Likes are the New Links Getting More Exposure on Facebook @daknoThursday, March 31, 2011
  • 2. 25% off all pages views in the US are FacebookThursday, March 31, 2011
  • 3. The ability to stay “Top of Mind”Thursday, March 31, 2011
  • 4. Is all that work in vain?Thursday, March 31, 2011
  • 5. 1:500Thursday, March 31, 2011
  • 6. Most Recent Feed? Even the “Most Recent” doesn’t show every update.Thursday, March 31, 2011
  • 7. Thursday, March 31, 2011
  • 8. If fans or friends don’t interact, they don’t see you!Thursday, March 31, 2011
  • 9. more conversations = more filteringThursday, March 31, 2011
  • 10. EdgeRankThursday, March 31, 2011
  • 11. They gave us the playbook!Thursday, March 31, 2011
  • 12. Be confident that you are reaching your target audience?Thursday, March 31, 2011
  • 13. 3 EdgeRank factorsThursday, March 31, 2011
  • 14. AffinityThursday, March 31, 2011
  • 15. WeightThursday, March 31, 2011
  • 16. DecayThursday, March 31, 2011
  • 17. Increase Affinity More Comments and LikesThursday, March 31, 2011
  • 18. If fans or friends don’t interact, they don’t see you!Thursday, March 31, 2011
  • 19. Thursday, March 31, 2011
  • 20. Thursday, March 31, 2011
  • 21. Thursday, March 31, 2011
  • 22. This not only helps your “affinity” but also grows your Fan base.Thursday, March 31, 2011
  • 23. Interact with your target audience.Thursday, March 31, 2011
  • 24. Thursday, March 31, 2011
  • 25. Thursday, March 31, 2011
  • 26. 871,613 ImpressionsThursday, March 31, 2011
  • 27. 970,257 ImpressionsThursday, March 31, 2011
  • 28. 1,129,301 ImpressionsThursday, March 31, 2011
  • 29. 979 likes, 257 commentsThursday, March 31, 2011
  • 30. Thursday, March 31, 2011
  • 31. WeightThursday, March 31, 2011
  • 32. Thursday, March 31, 2011
  • 33. Thursday, March 31, 2011
  • 34. DecayThursday, March 31, 2011
  • 35. EdgeRankThursday, March 31, 2011