Likes are the New Links          Getting More Exposure on Facebook                                              @daknoThur...
25%                   off all pages views                  in the US are FacebookThursday, March 31, 2011
The ability to stay                           “Top of Mind”Thursday, March 31, 2011
Is all that work in vain?Thursday, March 31, 2011
1:500Thursday, March 31, 2011
Most Recent Feed?            Even the “Most Recent” doesn’t show every update.Thursday, March 31, 2011
Thursday, March 31, 2011
If fans or friends don’t                           interact, they don’t see you!Thursday, March 31, 2011
more conversations = more filteringThursday, March 31, 2011
EdgeRankThursday, March 31, 2011
They gave us the playbook!Thursday, March 31, 2011
Be confident that you are reaching your                           target audience?Thursday, March 31, 2011
3            EdgeRank                           factorsThursday, March 31, 2011
AffinityThursday, March 31, 2011
WeightThursday, March 31, 2011
DecayThursday, March 31, 2011
Increase Affinity                  More Comments and LikesThursday, March 31, 2011
If fans or friends don’t                           interact, they don’t see you!Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
This not only helps your “affinity”                but also grows your Fan base.Thursday, March 31, 2011
Interact with your target audience.Thursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
871,613 ImpressionsThursday, March 31, 2011
970,257 ImpressionsThursday, March 31, 2011
1,129,301 ImpressionsThursday, March 31, 2011
979 likes, 257 commentsThursday, March 31, 2011
Thursday, March 31, 2011
WeightThursday, March 31, 2011
Thursday, March 31, 2011
Thursday, March 31, 2011
DecayThursday, March 31, 2011
EdgeRankThursday, March 31, 2011
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Facebook EdgeRank REtechSouth Presentation

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First the bad news. Only about 1 in 500 status updates makes it to the News Feed and contrary to popular belief, the "Live Feed" does NOT show every update. But now the good news. With just a little bit of knowledge, you can use Facebook's filtering algorithm (EdgeRank) to capture top of mind with your target and drive loads more traffic to your website.

Everyone is quick to talk about Facebook and how to engage with your audience. But until you understand the science behind facebook, your updates will fall on deaf ears.

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Facebook EdgeRank REtechSouth Presentation

  1. 1. Likes are the New Links Getting More Exposure on Facebook @daknoThursday, March 31, 2011
  2. 2. 25% off all pages views in the US are FacebookThursday, March 31, 2011
  3. 3. The ability to stay “Top of Mind”Thursday, March 31, 2011
  4. 4. Is all that work in vain?Thursday, March 31, 2011
  5. 5. 1:500Thursday, March 31, 2011
  6. 6. Most Recent Feed? Even the “Most Recent” doesn’t show every update.Thursday, March 31, 2011
  7. 7. Thursday, March 31, 2011
  8. 8. If fans or friends don’t interact, they don’t see you!Thursday, March 31, 2011
  9. 9. more conversations = more filteringThursday, March 31, 2011
  10. 10. EdgeRankThursday, March 31, 2011
  11. 11. They gave us the playbook!Thursday, March 31, 2011
  12. 12. Be confident that you are reaching your target audience?Thursday, March 31, 2011
  13. 13. 3 EdgeRank factorsThursday, March 31, 2011
  14. 14. AffinityThursday, March 31, 2011
  15. 15. WeightThursday, March 31, 2011
  16. 16. DecayThursday, March 31, 2011
  17. 17. Increase Affinity More Comments and LikesThursday, March 31, 2011
  18. 18. If fans or friends don’t interact, they don’t see you!Thursday, March 31, 2011
  19. 19. Thursday, March 31, 2011
  20. 20. Thursday, March 31, 2011
  21. 21. Thursday, March 31, 2011
  22. 22. This not only helps your “affinity” but also grows your Fan base.Thursday, March 31, 2011
  23. 23. Interact with your target audience.Thursday, March 31, 2011
  24. 24. Thursday, March 31, 2011
  25. 25. Thursday, March 31, 2011
  26. 26. 871,613 ImpressionsThursday, March 31, 2011
  27. 27. 970,257 ImpressionsThursday, March 31, 2011
  28. 28. 1,129,301 ImpressionsThursday, March 31, 2011
  29. 29. 979 likes, 257 commentsThursday, March 31, 2011
  30. 30. Thursday, March 31, 2011
  31. 31. WeightThursday, March 31, 2011
  32. 32. Thursday, March 31, 2011
  33. 33. Thursday, March 31, 2011
  34. 34. DecayThursday, March 31, 2011
  35. 35. EdgeRankThursday, March 31, 2011
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