West Coast Social Media Workshop Session 1 Greymouth 29 September – 1 October 2010
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth ...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce mark...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of ...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names ...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://www.socialmediatoday.com/SMC/78505 <ul><li>US Twit...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane NZ Facebook demographics Source: http://www.seosydneyblog.com/201...
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Six degrees of separation? Social networking and rural communities
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy <ul><li>Staff – who will be ...
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Westcoast snw 1

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First Session in the Westcoast Social Media workshop

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Westcoast snw 1

  1. 1. West Coast Social Media Workshop Session 1 Greymouth 29 September – 1 October 2010
  2. 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.
  3. 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/advertising Pull marketing
  4. 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter
  5. 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband http://www.internetworldstats.com/pacific.htm#nz
  6. 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics
  7. 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level web statistics
  8. 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://www.socialmediatoday.com/SMC/78505 <ul><li>US Twitter users </li></ul><ul><li>53% female </li></ul><ul><li>78% users 18 – 49 </li></ul><ul><li>74% no children </li></ul><ul><li>52% earn US$30-100K </li></ul><ul><li>46% university educated </li></ul>Twitter demographics
  9. 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane NZ Facebook demographics Source: http://www.seosydneyblog.com/2010/05/facebook-new-zealand-user-statistics.html <ul><li>NZ Facebook users </li></ul><ul><li>1 675 540 users </li></ul><ul><li>49.87% of NZ online population </li></ul><ul><li>56.4% female users </li></ul><ul><li>24.7% largest single group 18-24 </li></ul>500 000 000 Facebook users globally
  10. 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Six degrees of separation? Social networking and rural communities
  11. 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum
  12. 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer
  13. 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy <ul><li>Staff – who will be responsible for what and how often? </li></ul><ul><li>Objectives – What is your aim? </li></ul><ul><li>Focus – What are you promoting? </li></ul><ul><li>Demographic – Who are you targeting? </li></ul><ul><li>Branding – Ensure you brand consistently over all tools </li></ul><ul><li>Tools – Which SN tools best suit your objectives? </li></ul><ul><li>Publicity – How will you build your profile? </li></ul><ul><li>Results – How will you monitor your SN performance? </li></ul>Terminology: RT, DM, like, share = Word of mouth promotion Followers = brand loyalty To be successful you have to be an active member of your communities!

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