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2011 west coast-social networking - session3
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2011 west coast-social networking - session3 2011 west coast-social networking - session3 Presentation Transcript

  • West Coast Social Media Workshop Session 3 April 2011
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – and the static website produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/ Anatomy of QR Codes
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Commercial Uses for QR Codes
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Devices that can read QR Codes
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.okotag.com/home/ http://www.jaxo-systems.com/ http://quickmark.com.tw Software that can read QR Codes on mobile devices
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Cam’A’Bar – Java based cross platform - BETA PC only – works on XPsp2 or lower – troublesome on Vista and 7 Cross platform – works really well http://dansl.net/QRreader.air http://get.adobe.com/air/ Web-cam based software to read QR codes
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR codes – link to microsites http://tingiz.com/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What is your benchmark? http://www.crazyegg.com/home2 http://www.google.com/analytics/ http://dakinane.com:2082
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://feedjit.com/ What is your benchmark? http://clustrmaps.com/ http://www.revolvermaps.com/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social network communities – different flavours www. .com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane So how does it all work? You www. .com Internet
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter - # example #spedchat 5010 new Twitter users introduced to dakinane - I now follow modelmekids Followed by 1023 Twitter users
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Actions to build traffic
    • Update your website – blog – wiki regularly
    • Inform your social networks that you have done this – provide the link
    • Give away stuff to build loyalty and encourages others to spread the word
    • RT interesting/relevant information, use what you find to inform a new post
    • Share what you have read/found with your communities
    • Plan to use images and videos, upload them and let your SN communities know
    • Be picky about those that you follow and who follow you, block/un-follow users
    www. .com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Making the communities work together – managing your input www. .com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers… www. .com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers…
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane