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2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
2011 west coast-social networking - session1
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2011 west coast-social networking - session1

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  • 1. West Coast Social Media Workshop Session 1 April 2011
  • 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.
  • 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/advertising Pull marketing
  • 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter
  • 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband (UFB -2010 rollout) http://www.internetworldstats.com/pacific.htm#nz
  • 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics
  • 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level domain statistics
  • 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://www.socialmediatoday.com/SMC/78505
    • US Twitter users
    • 53% female
    • 78% users 18 – 49
    • 74% no children
    • 52% earn US$30-100K
    • 46% university educated
    Twitter demographics
  • 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane NZ Facebook demographics Source: http://www.seosydneyblog.com/2010/05/facebook-new-zealand-user-statistics.html
    • NZ Facebook users
    • 1 675 540 users
    • 49.87% of NZ online population
    • 56.4% female users
    • 24.7% largest single group 18-24
    500 000 000 Facebook users globally
  • 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Six degrees of separation? Social networking and rural communities
  • 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum
  • 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer
  • 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy
    • Staff – who will be responsible for what and how often?
    • Objectives – What is your aim?
    • Focus – What are you promoting?
    • Demographic – Who are you targeting?
    • Branding – Ensure you brand consistently over all tools
    • Tools – Which SN tools best suit your objectives?
    • Publicity – How will you build your profile?
    • Results – How will you monitor your SN performance?
    Terminology: RT, DM, like, share = Word of mouth promotion Followers = brand loyalty To be successful you have to be an active member of your communities!
  • 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

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