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2011 north canterbury-social networking - session3
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2011 north canterbury-social networking - session3

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Session 3 in the Social Media workshop for Enterprise North Canterbury

Session 3 in the Social Media workshop for Enterprise North Canterbury

Published in: Education, Technology, Business
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  • 1. West Coast Social Media Workshop Session 3 June 2011
  • 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR codes – link to microsites http://tingiz.com/
  • 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Long Tail Marketing – A World of Infinite Niches Generic Niche #hashtags
  • 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Where is your audience?
  • 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Creators – Active in social media and make wikis, blogs videos etc about their passions, your product or service Critics – Active in social media, comment on blogs, write reviews, rate stuff vocal on Twitter Collectors – Organise what they find into bookmarked sites and share via Twitter Joiners – Cluster around tools like Facebook, LinkedIn and share collective experiences Spectators (lurkers) – Avid readers of blogs, wikis but do not contribute, read reviews and make decisions based upon what they have read Inactives – Do not use the net…. http://www.forrester.com
  • 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.forrester.com/empowered/tool_consumer.html What kind of user is your audience?
  • 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of user is your audience?
  • 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.google.com/alerts Join the conversation – how else will you know what they are saying?
  • 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Join the conversation – how else will you know what they are saying? http://www.radian6.com/ http://socialmedia.alterian.com http://www.trackur.com/
  • 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://www.business-strategy-innovation.com/wordpress/2011/02/southwest-airlines-social-media-strategy/ http://bit.ly/kpNUfu
  • 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://mashable.com/2011/06/09/brands-twitter-success/
  • 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
  • 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
  • 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
  • 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What is your benchmark? http://www.crazyegg.com/home2 http://www.google.com/analytics/ http://dakinane.com:2082
  • 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://feedjit.com/ What is your benchmark? http://clustrmaps.com/ http://www.revolvermaps.com/
  • 21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social network communities – different flavours www. .com
  • 22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane So how does it all work? You www. .com Internet
  • 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter - # example #spedchat 5010 new Twitter users introduced to dakinane - I now follow modelmekids Followed by 1023 Twitter users
  • 24. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Actions to build traffic
    • Know where your target audiences are
    • Watch their conversations before joining – know their syntax
    • Update your website – blog – wiki regularly
    • Inform your social networks that you have done this – provide the link
    • Give away stuff to build loyalty and encourages others to spread the word
    • RT interesting/relevant information, use what you find to inform a new post
    • Share what you have read/found with your communities
    • Plan to use images and videos, upload them and let your SN communities know
    • Be picky about those that you follow and who follow you, block/un-follow users
    www. .com
  • 25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Making the communities work together – managing your input www. .com
  • 26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers… www. .com
  • 27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers…
  • 28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

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