2011 north canterbury-social networking - session2

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Social marketing seminar for SME tourism operations in North Canterbury, June 2011.

Social marketing seminar for SME tourism operations in North Canterbury, June 2011.

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  • 1. North Canterbury Social Media Workshop Session 2 June 2011
  • 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Media Similies http://brainzooming.com/social-media-is-like-finding-strategic-connections/7597/ Is like TV – it gets people to sit and stare at a screen for hours Is like a teletype – it provides real time snippets of information Is like a soup ladle for Twitter – it helps you scoop out the content you want Business blogs are like annual reports – they let you tell stories about your organisation Curating content is like being a DJ – it’s al about the right variety and mix to capture and sustain your audiences interest Social Media Content is like a family style dinner – it has to be easily shareable
  • 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter Statistics 2010 http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
  • 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter syntax/ettiquette
    • Remember – Tweets are public
    • Keep a clinical separation between personal and business SN tools
    • @dakinane – you are sending me a message, that everyone can see
    • D dakinane – you are sending me a direct message that can only be seen
      • by me
    • RT – You are re-sending (re-Tweeting) a message from someone else
      • People like you doing this and helps build a following too
    • # - Hashtag #westcoastnz means anyone following that tag, but who is not
      • Following me will see what I have to say.
      • It is a great way to pick up new followers
    • 140 Characters – That is your limit!
    • DM those that follow you to say thanks. – http://socialoomph.com
  • 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
  • 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
  • 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Spread Your Message With #tags Twizel mountain biking adventure http://bit.ly/lFki2s Adding #tags enables your tweet To be seen by many more people. It puts your message out to a wider initial audience
  • 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Spread Your Message With #tags #Twizel #mountain #biking #adventure http://bit.ly/lFki2s #tourismnz #travel #NZ #
  • 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
  • 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
    • It takes time to build a following:
    • Follow the appropriate people
    • Group those you follow and who follow you into lists
    • Tweet regularly – inform and entice but don’t sell
    • Direct followers to your site with regular incentives
    • 70 followers is considered to be the critical mass
    • Use hashtags – create your own. Use them regularly
    • Repeat the same tweet with different hash tags.
  • 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter http://tweetdeck.com
  • 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter - automation http://www.socialoomph.com/ http://futuretweets.com/ http://www.daveandrews.org/TweetSched/
  • 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter - automation http://tweetstats.com
  • 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter Monitor how Twitter is performing for you: http://twitaholic.com/ http://twittergrader.com/ http://twitteranalyzer.com/
  • 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane