• Save
2011 north canterbury-social networking - session2
Upcoming SlideShare
Loading in...5
×
 

2011 north canterbury-social networking - session2

on

  • 559 views

Social marketing seminar for SME tourism operations in North Canterbury, June 2011.

Social marketing seminar for SME tourism operations in North Canterbury, June 2011.

Statistics

Views

Total Views
559
Views on SlideShare
533
Embed Views
26

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 26

http://ncsocialmedia.wikispaces.com 26

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

2011 north canterbury-social networking - session2 2011 north canterbury-social networking - session2 Presentation Transcript

  • North Canterbury Social Media Workshop Session 2 June 2011
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Media Similies http://brainzooming.com/social-media-is-like-finding-strategic-connections/7597/ Is like TV – it gets people to sit and stare at a screen for hours Is like a teletype – it provides real time snippets of information Is like a soup ladle for Twitter – it helps you scoop out the content you want Business blogs are like annual reports – they let you tell stories about your organisation Curating content is like being a DJ – it’s al about the right variety and mix to capture and sustain your audiences interest Social Media Content is like a family style dinner – it has to be easily shareable
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter Statistics 2010 http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter anatomy
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter syntax/ettiquette
    • Remember – Tweets are public
    • Keep a clinical separation between personal and business SN tools
    • @dakinane – you are sending me a message, that everyone can see
    • D dakinane – you are sending me a direct message that can only be seen
      • by me
    • RT – You are re-sending (re-Tweeting) a message from someone else
      • People like you doing this and helps build a following too
    • # - Hashtag #westcoastnz means anyone following that tag, but who is not
      • Following me will see what I have to say.
      • It is a great way to pick up new followers
    • 140 Characters – That is your limit!
    • DM those that follow you to say thanks. – http://socialoomph.com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Spread Your Message With #tags Twizel mountain biking adventure http://bit.ly/lFki2s Adding #tags enables your tweet To be seen by many more people. It puts your message out to a wider initial audience
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Spread Your Message With #tags #Twizel #mountain #biking #adventure http://bit.ly/lFki2s #tourismnz #travel #NZ #
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter
    • It takes time to build a following:
    • Follow the appropriate people
    • Group those you follow and who follow you into lists
    • Tweet regularly – inform and entice but don’t sell
    • Direct followers to your site with regular incentives
    • 70 followers is considered to be the critical mass
    • Use hashtags – create your own. Use them regularly
    • Repeat the same tweet with different hash tags.
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter http://tweetdeck.com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter - automation http://www.socialoomph.com/ http://futuretweets.com/ http://www.daveandrews.org/TweetSched/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter - automation http://tweetstats.com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Build your following on Twitter Monitor how Twitter is performing for you: http://twitaholic.com/ http://twittergrader.com/ http://twitteranalyzer.com/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane