2011 itoc-qrcodes-tourism

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How to use QR codes to enhance visitor experience if you are a tourism operator.

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2011 itoc-qrcodes-tourism

  1. 1. Enhance Your Visitors Experience <br />With QR Codes<br />ITOC<br />Tauranga<br />August 2011<br />david@dakinane.com<br />021 1005087<br />09 889 2375<br />
  2. 2. QR Codes<br />QR = Quick Response<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  3. 3. Anatomy of QR Codes<br />http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  4. 4. QR Codes- Popularity and Utility<br /><ul><li> Created by DENSO WAVE 1994
  5. 5. Popular because of read speed
  6. 6. Can store up to 7089 characters of information
  7. 7. Dirt and damage resistant
  8. 8. 360 degree readable
  9. 9. 30% error correction
  10. 10. 2002 Japanese mobile network carriers start to use
  11. 11. 2007 90% of all Japanese mobile phones can read</li></ul>QR Codes can contain:<br /><ul><li> Text
  12. 12. Web address
  13. 13. Contact details
  14. 14. SMS</li></ul>Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  15. 15. Devices that can read QR Codes<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  16. 16. Smartphone user habits<br />http://visual.ly/smartphone-usage<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  17. 17. Your Details in their Pocket – Quick Response<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  18. 18. Your Details in their Pocket – Quick Response<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  19. 19. Your Details in their Pocket – Quick Response<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  20. 20. Your Details in their Pocket – Quick Response<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  21. 21. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  22. 22. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  23. 23. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  24. 24. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  25. 25. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  26. 26. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  27. 27. QR Codes in New Zealand - Examples<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  28. 28. QR Codes - Merchandising<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  29. 29. QR Codes - Benefits<br /><ul><li> Physical link to virtual world
  30. 30. Elicits an instant response
  31. 31. Puts your information in their pocket
  32. 32. Trackable
  33. 33. Monitor performance of individual codes
  34. 34. campaign specific
  35. 35. Enhances visitor experience
  36. 36. Language support
  37. 37. Additional information – multimedia
  38. 38. Puts you in charge of your information
  39. 39. Point of sale
  40. 40. No additional technology investment for you</li></ul>Twitter hash tag: #tourismchat<br />Web: dakinane.com – Twitter: @dakinane – Skype: dakinane<br />
  41. 41. Web: http://dakinane.com<br />Mail: david@dakinane.com<br />Twitter: @dakinane<br />Skype: dakinane<br />Phone: 09 889 2375<br />Mobile: 021 1005087<br />

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