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2011 itoc-qrcodes-tourism

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How to use QR codes to enhance visitor experience if you are a tourism operator.

How to use QR codes to enhance visitor experience if you are a tourism operator.

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2011 itoc-qrcodes-tourism 2011 itoc-qrcodes-tourism Presentation Transcript

  • Enhance Your Visitors Experience
    With QR Codes
    ITOC
    Tauranga
    August 2011
    david@dakinane.com
    021 1005087
    09 889 2375
  • QR Codes
    QR = Quick Response
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Anatomy of QR Codes
    http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes- Popularity and Utility
    • Created by DENSO WAVE 1994
    • Popular because of read speed
    • Can store up to 7089 characters of information
    • Dirt and damage resistant
    • 360 degree readable
    • 30% error correction
    • 2002 Japanese mobile network carriers start to use
    • 2007 90% of all Japanese mobile phones can read
    QR Codes can contain:
    • Text
    • Web address
    • Contact details
    • SMS
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Devices that can read QR Codes
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Smartphone user habits
    http://visual.ly/smartphone-usage
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Your Details in their Pocket – Quick Response
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Your Details in their Pocket – Quick Response
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Your Details in their Pocket – Quick Response
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Your Details in their Pocket – Quick Response
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes in New Zealand - Examples
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes - Merchandising
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • QR Codes - Benefits
    • Physical link to virtual world
    • Elicits an instant response
    • Puts your information in their pocket
    • Trackable
    • Monitor performance of individual codes
    • campaign specific
    • Enhances visitor experience
    • Language support
    • Additional information – multimedia
    • Puts you in charge of your information
    • Point of sale
    • No additional technology investment for you
    Twitter hash tag: #tourismchat
    Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
  • Web: http://dakinane.com
    Mail: david@dakinane.com
    Twitter: @dakinane
    Skype: dakinane
    Phone: 09 889 2375
    Mobile: 021 1005087