2011 itoc-qrcodes-tourism

Enhance Your Visitors Experience
With QR Codes
ITOC
Tauranga
August 2011
david@dakinane.com
021 1005087
09 889 2375

QR Codes
QR = Quick Response
Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

Anatomy of QR Codes
http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/

QR Codes- Popularity and Utility
Created by DENSO WAVE 1994
Popular because of read speed
Can store up to 7089 characters of information
Dirt and damage resistant
360 degree readable
30% error correction
2002 Japanese mobile network carriers start to use
2007 90% of all Japanese mobile phones can read
QR Codes can contain:
Text
Web address
Contact details
SMS

Devices that can read QR Codes

Smartphone user habits
http://visual.ly/smartphone-usage

Your Details in their Pocket – Quick Response

QR Codes in New Zealand - Examples

QR Codes - Merchandising

QR Codes - Benefits
Physical link to virtual world
Elicits an instant response
Puts your information in their pocket
Trackable
Monitor performance of individual codes
campaign specific
Enhances visitor experience
Language support
Additional information – multimedia
Puts you in charge of your information
Point of sale
No additional technology investment for you
Twitter hash tag: #tourismchat

Web: http://dakinane.com
Mail: david@dakinane.com
Twitter: @dakinane
Skype: dakinane
Phone: 09 889 2375
Mobile: 021 1005087

2011 itoc-qrcodes-tourism

by David Kinane on Aug 15, 2011

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2011 itoc-qrcodes-tourism — Presentation Transcript