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2011 geraldine social networking - session4 2011 geraldine social networking - session4 Presentation Transcript

  • Geraldine Social Media Workshop Session 4 September 2011
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Business contacts – not social
    • Built around your own network
    • Hard to build up new/random contacts
    • Great for focused groups
    • Great for tenders, contracts and jobs
    • Links with Twitter, Facebook, Slideshare
    • Designed around a social network
    • Large youth base – more informal
    • Massive global following
    • Targeted advertising (costs)
    • Business page separate page
    • Business strategy needs to be thought out well
    • Links with Twitter
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Click on “Network Statistics”
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Build a good profile, more information the better
    • Search Linkedin for your existing client base/invite
    • Try to get recommendations
    • Join groups
    • Follow members of the groups you like
    • Join the conversations to build a presence
    • Build up your contacts through personal recommendations
    • Link your account to other services like Twitter
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – There is no free lunch http://mashable.com/2010/10/07/facebook-marketing-tips/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Facebook is all about the individual
    • Facebook business pages
    • Business perspective of Facebook
    • Targeted advertising
    • Managing Facebook from a business perspective
    • The key to Facebook for business is being liked
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Profile picture dimensions 180 x 530 pixels
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? Promotion strategy, marketing strategy and linked accounts www. .com
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? http://spotlike.com/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic http://www.facebook.com/twitter/
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook Applications to Connect Your Other Tools http://www.facebook.com/networkedblogs
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Being Liked Elsewhere Blog post Web site Photo Video
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – ‘Socialise’ your web site http://developers.facebook.com/docs/reference/plugins/like/ http://bit.ly/n7w8O4
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Discover your clients preferences
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients http://www.facebook.com/payvment
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic “ While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offers great opportunities for companies looking at generating brand awareness or selling products locally.”
  • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane