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    2011 geraldine social networking - session4 2011 geraldine social networking - session4 Presentation Transcript

    • Geraldine Social Media Workshop Session 4 September 2011
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
      • Business contacts – not social
      • Built around your own network
      • Hard to build up new/random contacts
      • Great for focused groups
      • Great for tenders, contracts and jobs
      • Links with Twitter, Facebook, Slideshare
      • Designed around a social network
      • Large youth base – more informal
      • Massive global following
      • Targeted advertising (costs)
      • Business page separate page
      • Business strategy needs to be thought out well
      • Links with Twitter
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Click on “Network Statistics”
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
      • Build a good profile, more information the better
      • Search Linkedin for your existing client base/invite
      • Try to get recommendations
      • Join groups
      • Follow members of the groups you like
      • Join the conversations to build a presence
      • Build up your contacts through personal recommendations
      • Link your account to other services like Twitter
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – There is no free lunch http://mashable.com/2010/10/07/facebook-marketing-tips/
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
      • Facebook is all about the individual
      • Facebook business pages
      • Business perspective of Facebook
      • Targeted advertising
      • Managing Facebook from a business perspective
      • The key to Facebook for business is being liked
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Profile picture dimensions 180 x 530 pixels
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? Promotion strategy, marketing strategy and linked accounts www. .com
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? http://spotlike.com/
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic http://www.facebook.com/twitter/
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook Applications to Connect Your Other Tools http://www.facebook.com/networkedblogs
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Being Liked Elsewhere Blog post Web site Photo Video
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – ‘Socialise’ your web site http://developers.facebook.com/docs/reference/plugins/like/ http://bit.ly/n7w8O4
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Discover your clients preferences
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients http://www.facebook.com/payvment
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic “ While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offers great opportunities for companies looking at generating brand awareness or selling products locally.”
    • Web: dakinane.com – Twitter: @dakinane – Skype: dakinane