2011 geraldine social networking - session4

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2011 geraldine social networking - session4

  1. 1. Geraldine Social Media Workshop Session 4 September 2011
  2. 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic <ul><li>Business contacts – not social </li></ul><ul><li>Built around your own network </li></ul><ul><li>Hard to build up new/random contacts </li></ul><ul><li>Great for focused groups </li></ul><ul><li>Great for tenders, contracts and jobs </li></ul><ul><li>Links with Twitter, Facebook, Slideshare </li></ul><ul><li>Designed around a social network </li></ul><ul><li>Large youth base – more informal </li></ul><ul><li>Massive global following </li></ul><ul><li>Targeted advertising (costs) </li></ul><ul><li>Business page separate page </li></ul><ul><li>Business strategy needs to be thought out well </li></ul><ul><li>Links with Twitter </li></ul>
  3. 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  4. 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  5. 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Click on “Network Statistics”
  6. 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  7. 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  8. 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  9. 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic <ul><li>Build a good profile, more information the better </li></ul><ul><li>Search Linkedin for your existing client base/invite </li></ul><ul><li>Try to get recommendations </li></ul><ul><li>Join groups </li></ul><ul><li>Follow members of the groups you like </li></ul><ul><li>Join the conversations to build a presence </li></ul><ul><li>Build up your contacts through personal recommendations </li></ul><ul><li>Link your account to other services like Twitter </li></ul>
  10. 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – There is no free lunch http://mashable.com/2010/10/07/facebook-marketing-tips/
  11. 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic <ul><li>Facebook is all about the individual </li></ul><ul><li>Facebook business pages </li></ul><ul><li>Business perspective of Facebook </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Managing Facebook from a business perspective </li></ul><ul><li>The key to Facebook for business is being liked </li></ul>
  12. 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  13. 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  14. 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  15. 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Profile picture dimensions 180 x 530 pixels
  16. 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  17. 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  18. 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
  19. 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? Promotion strategy, marketing strategy and linked accounts www. .com
  20. 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? http://spotlike.com/
  21. 21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic http://www.facebook.com/twitter/
  22. 22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook Applications to Connect Your Other Tools http://www.facebook.com/networkedblogs
  23. 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Being Liked Elsewhere Blog post Web site Photo Video
  24. 24. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – ‘Socialise’ your web site http://developers.facebook.com/docs/reference/plugins/like/ http://bit.ly/n7w8O4
  25. 25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
  26. 26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
  27. 27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Discover your clients preferences
  28. 28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients http://www.facebook.com/payvment
  29. 29. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients
  30. 30. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic “ While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offers great opportunities for companies looking at generating brand awareness or selling products locally.”
  31. 31. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

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