project   by Malaysians  for Malaysians and others
What is C 2 M? <ul><li>Malaysian stories </li></ul><ul><li>which are  </li></ul><ul><li>Short,  </li></ul><ul><li>Positive...
<ul><li>Attractive book,  </li></ul><ul><li>handy </li></ul><ul><li>   Published </li></ul><ul><li>annually </li></ul>Wha...
<ul><li>To inform, educate,  </li></ul><ul><li>entertain, motivate   </li></ul><ul><li>To promote  </li></ul><ul><li>posit...
<ul><li>Encourage & energize </li></ul><ul><li>local writers </li></ul><ul><li>Enhance  </li></ul><ul><li>English usage </...
<ul><li>Recognize Malaysian </li></ul><ul><li>accomplishments </li></ul>Why C 2 M? <ul><li>Promote Malaysia  </li></ul><ul...
Target Readers <ul><li>Locals  </li></ul><ul><li>Expatriates </li></ul><ul><li>Tourists </li></ul>   Malaysian  Diaspora ...
WIIFY (readers) C2M will carry stories that…
C 2 M… <ul><li>Produced by </li></ul><ul><li>Mount Miriam  </li></ul><ul><li>Cancer Hospital   </li></ul><ul><li>(MMCH) Pe...
 
 
 
 
 
 
 
IGRT (Image Guided  Radiotherapy  Treatment) Machine
Needy Patients (RM700K – 800K) Palliative Care Centre   (RM500K) Education & Research General IGRT Machine (RM7.8 Million)...
Yearly,  > 1,000 new cancer patients. <ul><li>The top 5 cancers treated : </li></ul><ul><li>Breast Cancer,  </li></ul><ul>...
<ul><li>600K </li></ul>Amount Owing RM 3.35 Million
How to get the 600K? <ul><li>Revenue </li></ul><ul><li>Platinum Donor </li></ul><ul><li>5 x RM50,000   250,000 </li></ul><...
How to get the 600K? <ul><li>Expenses </li></ul><ul><li>Printing & Design  50,000 </li></ul><ul><li>Secretariat & Publicit...
Revenue  710,000 Less  Expenses  110,000 Net Revenue  600,000
Target Revenue Market <ul><li>Sponsors / </li></ul><ul><li>Advertisers </li></ul><ul><li>“ Buku Hebat”  </li></ul><ul><li>...
WIIFY  (Sponsors / Advertisers) <ul><li>Your PR / Ad. tool </li></ul><ul><li>Long advertising  </li></ul><ul><li>mileage  ...
AESB <ul><li>Non Profit Company </li></ul>ACHIEVERS ENGAGEMENT SDN BHD   Reg. No. 738287W
AESB (Incld. volunteers) <ul><li>Objectives </li></ul><ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more...
<ul><li>Objectives  </li></ul><ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>AESB (Incld. volunteers)...
AESB Team / Roles Francis Ooi Chong Jin  Khoo Boo Yeang Yap Soon Hin Kim Gooi Dalwi Lee Production  Marketing  Finance  Ed...
AESB Team / Roles YOU? YOU? YOU? Others Others Others
Who’s Who <ul><li>Name </li></ul><ul><li>Profession </li></ul><ul><li>Qualification </li></ul><ul><li>Passion </li></ul><u...
Who’s Who <ul><li>Francis Ooi </li></ul><ul><li>Handyman </li></ul><ul><li>BSc Hons </li></ul><ul><li>Hasher </li></ul><ul...
Who’s Who <ul><li>Khoo Boo Yeang </li></ul><ul><li>Investment Planner </li></ul><ul><li>B. Econs </li></ul><ul><li>Abundan...
Who’s Who <ul><li>Yap Soon Hin </li></ul><ul><li>Consulting </li></ul><ul><li>Accountant </li></ul><ul><li>CPA, CA (M) </l...
Who’s Who <ul><li>Kim Gooi </li></ul><ul><li>Photojournalist </li></ul><ul><li>GCIT., S’pore </li></ul><ul><li>Polytechnic...
Who’s Who <ul><li>Dalwi Lee </li></ul><ul><li>Craftpot </li></ul><ul><li>MBA, IMC </li></ul><ul><li>Doing nothing </li></u...
How can YOU contribute? SERVE BUY AD SPACE BE A DONOR BE THE FORCE
SERVE BE A DONOR BUY AD SPACE BE THE FORCE YOU  (Jedi) are the FORCE
All payments to Mount Miriam Cancer Hospital.  BE A DONOR BUY AD SPACE SERVE BE THE FORCE
WIIFY as Donors <ul><li>Show your kindness </li></ul><ul><li>Lift your spirit </li></ul><ul><li>Tax Exemption </li></ul>Al...
BUY AD SPACE All payments to Mount Miriam Cancer Hospital.  SERVE BE A DONOR BE THE FORCE
Ads  (Full Page Rate) RM 5,000 per page All payments to Mount Miriam Cancer Hospital.
Ads  (Three 1/3 page rate) @ RM 6,000 for 3 ads. All payments to Mount Miriam Cancer Hospital.
SERVE BUY AD SPACE BE A DONOR BE THE FORCE
How YOU can SERVE <ul><li>Search out / write stories </li></ul><ul><li>Provide: </li></ul><ul><li>editorial advice </li></...
How YOU can SERVE <ul><li>Canvas for Ads </li></ul><ul><li>Source for Donors </li></ul><ul><li>Sell C 2 M Bo  oks </li></ul>
<ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more Zest to Life </li></ul><ul><li>Rev up your mind </li>...
<ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>WIIFY serving as Volunteers <ul><li>“ Cheak Par  </li>...
Specifications <ul><li>Format / size </li></ul><ul><li>Finishing –  </li></ul><ul><li>Soft Cover </li></ul><ul><li>Colour ...
Q&A
Complete Expression of Interest Form
Thank You Naanri Terima Kasih Xie Xie Arigato Merci Beaucoup
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Cerita-Cerita Malaysia - a book on nuances of old and present Malaysia

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Presentation on objectives and contents of a book to promote writers, photographers and people who can bring back nostalgia of old and present Malaysia; promote reading, tourism; and in the meantime contribute to charity - an appeal to kind hearted souls to contribute in cash, kind or efforts and to companies ready to take on this project as one of their corporate social responsibilities.

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  • Varied interest e.g Culture, Sports, Art &amp; Craft, Science, Adventure etc Easy read whilst…waiting…on Board Craft...in between heavy thinking…at leisure.
  • Why a book and not a Food and Fun Fair?
  • Encourage &amp; energize local writers Enhance (the standard of) English usage in Malaysia
  • Local readers – adults &amp; higher level students Malaysian Diaspora (Malaysians living overseas)
  • C2M will carry stories that… stimulate the mind, touch the heart, tickle the funny bone. In order to inform, educate, entertain, motivate a nd to promote positive human values
  • Highlight that C2M is the PUBLISHER??? AESB is the company that executes the production.
  • Mdm Quah Phaik Kim , a widow with a 9 year old daughter was told about Mount Miriam Hospital by friends and neighbours. After loosing her husband to liver cancer about more than a year ago, Mdm Quah’s world came to a stand still when she was also diagnosed with liver cancer in 2006. She was at the brink of giving up hope as she had spent her family’s life savings to treat her late husband. Through her friends’ advice, Mdm Quah came to Mount Miriam for a consultation. Mdm Quah was required to go through 20 times of radiotherapy treatment and 7 cycles of chemotherapy. As a single mum, her neighbour came to her assistance by caring for her daughter, while she went through her treatment. Mount Miriam helped to ease her medical expenses by offering 100% waiver on her treatment which amounts to more than RM10 thousand.
  • Miss Mangaikarasi a/p Muniandy is a 19 year old student from Langkawi who suffered pain in her legs initially. After many check ups, she was diagnosed with a tumour near her spinal cord. As Langkawi does not offer any treatment for cancer, her family sought for advice at Mount Miriam Hospital. Ms Mangaikarasi underwent 30 times radiotherapy and 3 cycles of chemotherapy. After a check on Ms Mangaikarasi’s background, Mount Miriam absorbed her medical expenses by 44 percent from a total of more than RM70 thousand. Appreciative of how Mount Miriam Hospital assisted the family, Ms Mangaikarasi’s brother, who works for Kamdar Langkawi, assisted to arrange for a donation of 100 pieces of bed sheets and 100 pieces of pillow cases by Kamdar Langkawi.
  • There are various funds set up by the hospital; they are: Needy Patients Fund Was set up with the main aim to provide medical subsidy to deserving and needy patients. Yearly disbursement amounts to RM700 thousand to RM800 thousand.   Palliative Care Centre Fund Was set up to subsidize the cost of palliative in-patient and palliative home care provided. Yearly more than RM500 thousand subsidy was disbursed.   Education &amp; Research Fund To constantly upgrade medical knowledge of our medical team and to support hospital research and development on cancer treatments.   General Fund To to subsidize or aid in the development and maintenance of hospital.   IGRT Fund (Image Guided Radiotherapy treatment machine) To aid in purchase of a new radiotherapy treatment machine. This treatment machine cost us RM 7.8 million. Till to date, we have managed to raise slightly more than RM2 million.
  • Types of patients Yearly, MMCH treat more than 1,000 new cancer patients. Top right pix – Patient at Day Chemo Bottom left pix – Preparation for Radiation
  • Buku Hebat ( Super duper book)
  • The book will serve as your Marketing / P ublic R elations / Ad vertising tool Will provide Long Advertising Mileage – enduring effect (vis-à-vis single exposure). More cost effective than newspapers or other media. Will earn immeasurable goodwill – Use the books as corporate gifts. Help meet your C orporate S ocial R esponsibility – proceeds ultimately go to Public Charity (Handicapped or under privileged humanity)
  • FUN – (Share some genuine experiences) Add Life to Life (of Senior Citizens) Rev up your mind . Uncover potentials – Prolong / polish up talents (Instead of becoming “rusty” we get to learn new skills e.g. blog etc.
  • Make new friends – Renew acquaintances (gives us the opportunity to know people like you) Help the needy – initially target Mount Miriam Hospital “ Cheak Par Sneow Eng” – people who are just too free. C2M keeps them busy; fruitfully occupied &amp; out of mischief.
  • As we progress more names will be added to the list. Similarly there are volunteers who might want to remain anonymous.
  • 2 Photos – Formal / Informal
  • 2 Photos – Formal / Informal
  • 2 Photos – Formal / Informal
  • 2 Photos – Formal / Informal
  • 2 Photos – Formal / Informal
  • 2 Photos – Formal / Informal
  • How YOU can contribute to make this publication a success…
  • How YOU can help to make this publication a success. Movers / Jedi (a person who is a powerful force for universal peace &amp; justice) – Highlight or gesture that YOU will be our greatest resource person BE THE BENEVOLENT FORCE – Influence donors, Advertisers, etc
  • YOU can help to make this publication a success by donating to the project as a Full Sponsor or Donor.
  • You can contribute as a Full Sponsor (RM600,000) Platinum Donor (RM50,000) Gold Donor (RM30,000) Or Be a generous Donor with whatever amount you are comfortable with. Text Exemption Certificate: Minimum?
  • YOU can help to make this publication a success by placing your advertisement in the book.
  • Full Page (Run On Pages) RM5,000
  • Three One third pages @ 6,000 for 3 ads. Run On Pages. All payments will be made to MMCH and duly receipted. Location of ads will be at publisher’s discretion.
  • How YOU can help to make this publication a success
  • How you can SERVE Provide expert editorial advice (for Integrity of Content) To decide on: 1. Commission (20% ???) on a sliding scale 2. Sales Price of Book (RM40 ???)
  • To decide on: 1. Commission (20% ???) on a sliding scale 2. Sales Price of Book (RM40 ???)
  • FUN – (Share some genuine experiences) Add Life to Life (of Senior Citizens) Rev up your mind . Uncover potentials – Prolong / polish up talents (Instead of becoming “rusty” we get to learn new skills e.g. blog etc.
  • Make new friends – Renew acquaintances (gives us the opportunity to know people like you) Help the needy – initially target Mount Miriam Hospital “ Cheak Par Sneow Eng” – people who are just too free. C2M keeps them busy; fruitfully occupied &amp; out of mischief.
  • Portrait Trimmed Size: 172 mm x 251 mm (6.75 inches x 9.75 inches)
  • Distribute forms. Walk thru with the audience. Get them to indicate their interest. Mention Cooling Off Period. Collect completed forms and complete section “For Internal Use”
  • Cerita-Cerita Malaysia - a book on nuances of old and present Malaysia

    1. 1. project by Malaysians for Malaysians and others
    2. 2. What is C 2 M? <ul><li>Malaysian stories </li></ul><ul><li>which are </li></ul><ul><li>Short, </li></ul><ul><li>Positive, </li></ul><ul><li>Mostly Non-fiction </li></ul><ul><li>Varied interest </li></ul><ul><li>Easy read </li></ul>
    3. 3. <ul><li>Attractive book, </li></ul><ul><li>handy </li></ul><ul><li> Published </li></ul><ul><li>annually </li></ul>What is C 2 M?  A “Made in Malaysia” Intellectual Product
    4. 4. <ul><li>To inform, educate, </li></ul><ul><li>entertain, motivate </li></ul><ul><li>To promote </li></ul><ul><li>positive human </li></ul><ul><li>values </li></ul>Why C 2 M?
    5. 5. <ul><li>Encourage & energize </li></ul><ul><li>local writers </li></ul><ul><li>Enhance </li></ul><ul><li>English usage </li></ul>Why C 2 M?
    6. 6. <ul><li>Recognize Malaysian </li></ul><ul><li>accomplishments </li></ul>Why C 2 M? <ul><li>Promote Malaysia </li></ul><ul><li>& Tourism </li></ul>
    7. 7. Target Readers <ul><li>Locals </li></ul><ul><li>Expatriates </li></ul><ul><li>Tourists </li></ul> Malaysian Diaspora C2M
    8. 8. WIIFY (readers) C2M will carry stories that…
    9. 9. C 2 M… <ul><li>Produced by </li></ul><ul><li>Mount Miriam </li></ul><ul><li>Cancer Hospital </li></ul><ul><li>(MMCH) Penang, </li></ul><ul><li>Malaysia. </li></ul><ul><li>Managed by </li></ul><ul><li>Achievers Engagement </li></ul><ul><li>Sdn Bhd </li></ul><ul><li>(AESB) – a non-profit company </li></ul>
    10. 17. IGRT (Image Guided Radiotherapy Treatment) Machine
    11. 18. Needy Patients (RM700K – 800K) Palliative Care Centre (RM500K) Education & Research General IGRT Machine (RM7.8 Million) FUNDS
    12. 19. Yearly, > 1,000 new cancer patients. <ul><li>The top 5 cancers treated : </li></ul><ul><li>Breast Cancer, </li></ul><ul><li>Cervical Cancer, </li></ul><ul><li>NPC Cancer, </li></ul><ul><li>Head & Neck Cancer and </li></ul><ul><li>Lung Cancer. </li></ul>
    13. 20. <ul><li>600K </li></ul>Amount Owing RM 3.35 Million
    14. 21. How to get the 600K? <ul><li>Revenue </li></ul><ul><li>Platinum Donor </li></ul><ul><li>5 x RM50,000 250,000 </li></ul><ul><li>Gold Donor </li></ul><ul><li>10 x RM30,000 300,000 </li></ul><ul><li>Advertisements </li></ul><ul><li>20 x RM5,000 100,000 </li></ul><ul><li>Sale of Books </li></ul><ul><li>1500 copies x RM40 60,000 </li></ul><ul><li>Total 710,000 </li></ul>
    15. 22. How to get the 600K? <ul><li>Expenses </li></ul><ul><li>Printing & Design 50,000 </li></ul><ul><li>Secretariat & Publicity 11,000 </li></ul><ul><li>Honorarium for Writers </li></ul><ul><li>20 articles x RM500 10,000 </li></ul><ul><li>Honorarium for Cartoonists, </li></ul><ul><li>Photographers 5,000 </li></ul><ul><li>Cost of Selling Books </li></ul><ul><li>Distributors 1000 books x 20 20,000 </li></ul><ul><li>Volunteers 500 books x 10 5,000 </li></ul><ul><li>Contingencies 9,000 </li></ul><ul><li>Total 110,000 </li></ul>
    16. 23. Revenue 710,000 Less Expenses 110,000 Net Revenue 600,000
    17. 24. Target Revenue Market <ul><li>Sponsors / </li></ul><ul><li>Advertisers </li></ul><ul><li>“ Buku Hebat” </li></ul><ul><li>- a special </li></ul><ul><li>corporate / </li></ul><ul><li>personal gift </li></ul><ul><li>Book buyers </li></ul>With Compliments from To:
    18. 25. WIIFY (Sponsors / Advertisers) <ul><li>Your PR / Ad. tool </li></ul><ul><li>Long advertising </li></ul><ul><li>mileage </li></ul><ul><li>Earns immeasurable </li></ul><ul><li>goodwill </li></ul><ul><li>Help meet your </li></ul><ul><li>CSR objectives </li></ul>With Compliments from With Compliments from To:
    19. 26. AESB <ul><li>Non Profit Company </li></ul>ACHIEVERS ENGAGEMENT SDN BHD Reg. No. 738287W
    20. 27. AESB (Incld. volunteers) <ul><li>Objectives </li></ul><ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more Zest to Life </li></ul><ul><li>Rev up your mind </li></ul>
    21. 28. <ul><li>Objectives </li></ul><ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>AESB (Incld. volunteers) <ul><li>“ Cheak Par </li></ul><ul><li>Sneow Eng” </li></ul>
    22. 29. AESB Team / Roles Francis Ooi Chong Jin Khoo Boo Yeang Yap Soon Hin Kim Gooi Dalwi Lee Production Marketing Finance Editorial Design
    23. 30. AESB Team / Roles YOU? YOU? YOU? Others Others Others
    24. 31. Who’s Who <ul><li>Name </li></ul><ul><li>Profession </li></ul><ul><li>Qualification </li></ul><ul><li>Passion </li></ul><ul><li>Other remarks </li></ul>Formal Picture Informal Picture
    25. 32. Who’s Who <ul><li>Francis Ooi </li></ul><ul><li>Handyman </li></ul><ul><li>BSc Hons </li></ul><ul><li>Hasher </li></ul><ul><li>“ Cheers” </li></ul>
    26. 33. Who’s Who <ul><li>Khoo Boo Yeang </li></ul><ul><li>Investment Planner </li></ul><ul><li>B. Econs </li></ul><ul><li>Abundance of </li></ul><ul><li>the Universe </li></ul><ul><li>“ Carpe Diem – </li></ul><ul><li>Seize The Day” </li></ul>
    27. 34. Who’s Who <ul><li>Yap Soon Hin </li></ul><ul><li>Consulting </li></ul><ul><li>Accountant </li></ul><ul><li>CPA, CA (M) </li></ul><ul><li>Enjoy mother nature </li></ul><ul><li>and simple living </li></ul><ul><li>“ Aspire to live a </li></ul><ul><li>long, useful & </li></ul><ul><li>productive life” </li></ul>
    28. 35. Who’s Who <ul><li>Kim Gooi </li></ul><ul><li>Photojournalist </li></ul><ul><li>GCIT., S’pore </li></ul><ul><li>Polytechnic </li></ul><ul><li>Tajiquan / </li></ul><ul><li>singing the blues </li></ul><ul><li>“ Jailbird believe </li></ul><ul><li>in God, time is </li></ul><ul><li>running out!” </li></ul>
    29. 36. Who’s Who <ul><li>Dalwi Lee </li></ul><ul><li>Craftpot </li></ul><ul><li>MBA, IMC </li></ul><ul><li>Doing nothing </li></ul><ul><li>“ My only </li></ul><ul><li>possession: </li></ul><ul><li>this moment” </li></ul>
    30. 37. How can YOU contribute? SERVE BUY AD SPACE BE A DONOR BE THE FORCE
    31. 38. SERVE BE A DONOR BUY AD SPACE BE THE FORCE YOU (Jedi) are the FORCE
    32. 39. All payments to Mount Miriam Cancer Hospital. BE A DONOR BUY AD SPACE SERVE BE THE FORCE
    33. 40. WIIFY as Donors <ul><li>Show your kindness </li></ul><ul><li>Lift your spirit </li></ul><ul><li>Tax Exemption </li></ul>All payments to Mount Miriam Cancer Hospital.
    34. 41. BUY AD SPACE All payments to Mount Miriam Cancer Hospital. SERVE BE A DONOR BE THE FORCE
    35. 42. Ads (Full Page Rate) RM 5,000 per page All payments to Mount Miriam Cancer Hospital.
    36. 43. Ads (Three 1/3 page rate) @ RM 6,000 for 3 ads. All payments to Mount Miriam Cancer Hospital.
    37. 44. SERVE BUY AD SPACE BE A DONOR BE THE FORCE
    38. 45. How YOU can SERVE <ul><li>Search out / write stories </li></ul><ul><li>Provide: </li></ul><ul><li>editorial advice </li></ul><ul><li>photos </li></ul><ul><li>articles / </li></ul><ul><li>cart oons </li></ul>
    39. 46. How YOU can SERVE <ul><li>Canvas for Ads </li></ul><ul><li>Source for Donors </li></ul><ul><li>Sell C 2 M Bo oks </li></ul>
    40. 47. <ul><li>Add Fun, Excitement & Challenge </li></ul><ul><li>Bring more Zest to Life </li></ul><ul><li>Rev up your mind </li></ul>WIIFY serving as Volunteers
    41. 48. <ul><li>Make new friends </li></ul><ul><li>Help the needy </li></ul>WIIFY serving as Volunteers <ul><li>“ Cheak Par </li></ul><ul><li>Sneow Eng” </li></ul>
    42. 49. Specifications <ul><li>Format / size </li></ul><ul><li>Finishing – </li></ul><ul><li>Soft Cover </li></ul><ul><li>Colour </li></ul><ul><li>Offset – </li></ul><ul><li>4 process </li></ul>
    43. 50. Q&A
    44. 51. Complete Expression of Interest Form
    45. 52. Thank You Naanri Terima Kasih Xie Xie Arigato Merci Beaucoup

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