Google Insights and Trends

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Google Insights and Trends

  1. 1. Google Insights & Trends<br />Danielle Kane<br />Research Librarian for Emerging Technologies and Service Innovation<br />UC Irvine Libraries<br />Lunch2.0<br />January, 2011<br />
  2. 2. http://www.google.com/trends<br />
  3. 3. Hot Searches<br />News Articles<br />Web Results<br />Blog Posts<br />
  4. 4. Results<br />
  5. 5. Compare Search Volume Patterns across:<br />Regions<br />Categories<br />Time frames<br />Properties<br />Google Insights for Search<br /><ul><li>Filter by:
  6. 6. Type of search
  7. 7. Location
  8. 8. Time frames
  9. 9. Categories</li></ul>http://www.google.com/insights/search/#<br />
  10. 10. Results<br />
  11. 11.
  12. 12. Google Trends <br />Google Insights<br />Hot searches<br />Data by region, city and language<br />Graph: number of searches by time<br />Export to CSV File<br />Compare by & filter options<br />Graph: Interest over time<br />Articles<br />Data by region with map (view change over time)<br />Top and rising searches<br />Export to CSV File<br />Embed with iGoogle<br />
  13. 13. Implications of Data<br />Image by JJ Harrison (http://www.noodlesnacks.com/)<br />
  14. 14. Tracking diseases<br />Monitor trends in new technology, business, health and policy<br />Useful for applicable subject guides<br />Useful for us when looking at some library trends<br />Choosing advertising messages<br />Examining seasonality<br />Creating brand associations<br />Entering new markets<br />Keyword Research<br />Competitive market research<br />How can these be used?<br />
  15. 15. Emerging Technologies Blog<br />

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