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Google Insights and Trends
 

Google Insights and Trends

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    Google Insights and Trends Google Insights and Trends Presentation Transcript

    • Google Insights & Trends
      Danielle Kane
      Research Librarian for Emerging Technologies and Service Innovation
      UC Irvine Libraries
      Lunch2.0
      January, 2011
    • http://www.google.com/trends
    • Hot Searches
      News Articles
      Web Results
      Blog Posts
    • Results
    • Compare Search Volume Patterns across:
      Regions
      Categories
      Time frames
      Properties
      Google Insights for Search
      • Filter by:
      • Type of search
      • Location
      • Time frames
      • Categories
      http://www.google.com/insights/search/#
    • Results
    • Google Trends
      Google Insights
      Hot searches
      Data by region, city and language
      Graph: number of searches by time
      Export to CSV File
      Compare by & filter options
      Graph: Interest over time
      Articles
      Data by region with map (view change over time)
      Top and rising searches
      Export to CSV File
      Embed with iGoogle
    • Implications of Data
      Image by JJ Harrison (http://www.noodlesnacks.com/)
    • Tracking diseases
      Monitor trends in new technology, business, health and policy
      Useful for applicable subject guides
      Useful for us when looking at some library trends
      Choosing advertising messages
      Examining seasonality
      Creating brand associations
      Entering new markets
      Keyword Research
      Competitive market research
      How can these be used?
    • Emerging Technologies Blog