Google Insights & Trends Danielle Kane Research Librarian for Emerging Technologies and Service Innovation UC Irvine Libraries Lunch2.0 January, 2011
Hot Searches News Articles Web Results Blog Posts
Compare Search Volume Patterns across: Regions Categories Time frames Properties Google Insights for Search
Type of search
Google Trends Google Insights Hot searches Data by region, city and language Graph: number of searches by time Export to CSV File Compare by & filter options Graph: Interest over time Articles Data by region with map (view change over time) Top and rising searches Export to CSV File Embed with iGoogle
Implications of Data Image by JJ Harrison (http://www.noodlesnacks.com/)
Tracking diseases Monitor trends in new technology, business, health and policy Useful for applicable subject guides Useful for us when looking at some library trends Choosing advertising messages Examining seasonality Creating brand associations Entering new markets Keyword Research Competitive market research How can these be used?