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5 simple text operations to get more traffic

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Drupal Camp Wrocław …

Drupal Camp Wrocław
18 May 2014
Wrocław, Polska

Published in: Technology, News & Politics
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  • 1. 5 simple text operations to get more traffic Michał Pękała ! " #  %
  • 2. Build features Kill features Fight for/against SEO Michał Pękała & 4 000 000 users ' 25 countries
  • 3. How to become 
 web texts Jedi?
  • 4. ! # Answer
  • 5. E-mail Click-Through Rate
  • 6. CTR +14%
  • 7. Why?
  • 8. Continue the promise
  • 9. Be specific
  • 10. User perspective# Not mine
  • 11. Predict questions
  • 12. " # Enhance
  • 13. An SEO expert walks into a bar, bars, pub, public house, Irish pub, drinks, beer…. An SEO expert walks into a bar, bars, pub, public house, Irish pub, drinks, beer….
  • 14. Find your words Make the site keyword-rich
  • 15. SEO ambiguity
  • 16. Now or never
  • 17. # Delete
  • 18. 1 656 px
 ! 5%
 6 of 1294 chars 46 200 px
 28 times bigger!# ! 16%
 24 of 150 chars
  • 19. too BIG can’t be
  • 20. Remove the non-essential
  • 21. Less elements Less distraction Focus
  • 22.  Expose
  • 23. Eatable for Google
  • 24. Clear structure
  • 25. drupal.org/node/29827 drupalcampwroclaw.pl/sessions/accepted
  • 26. Provide fresh content
  • 27. Explain
  • 28. % Measure
  • 29. Increase mobile conversions
  • 30. Measure
  • 31. (
  • 32. ! Answer user needs " Enhance the message # Delete the non-essential!  Expose it to the world! % Measure and repeat :-)
  • 33. analytics.google.com adwords.google.com/KeywordPlanner google.com/webmasters/tools/richsnippets optimizely.com unbounce.com Useful tools
  • 34. conversionxl.com/surprising-conversion-rate- optimization-case-studies unbounce.com/blog blog.kissmetrics.com/topics/conversion blog.getresponse.com Useful blogs
  • 35. ) Bye! * pekala.pl + dajpanspokoj@gmail.com , twitter.com/dajpanspokoj

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