Mattel’s Digital Campaign : Barbie & Ken Reunite?
Mattel  launched it’s new campaign January-February 14 th  2011  Campaign created by: Ketchum Public Relations + Mattel in...
Barbieandken.com  Featured the Love O meter  Facebook  Foursquare  Twitter  YouTube  <ul><li>www.BarbieandKen.com </li></u...
Social Media  :
“ Catch me if you Ken”
 
 
 
The campaign was a huge success Barbie’s Facebook page experienced a 34% increase in fans & 200% increase in engagement, t...
 
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Ken + barbie

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Ken + barbie

  1. 1. Mattel’s Digital Campaign : Barbie & Ken Reunite?
  2. 2. Mattel launched it’s new campaign January-February 14 th 2011 Campaign created by: Ketchum Public Relations + Mattel internal Marketing Team
  3. 3. Barbieandken.com Featured the Love O meter Facebook Foursquare Twitter YouTube <ul><li>www.BarbieandKen.com </li></ul><ul><li>5 million page views </li></ul><ul><li>Hundreds of thousands voted </li></ul>
  4. 4. Social Media :
  5. 5. “ Catch me if you Ken”
  6. 9. The campaign was a huge success Barbie’s Facebook page experienced a 34% increase in fans & 200% increase in engagement, through comments, likes and shares.

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