Literacy is a characteristic acquired byindividuals in varying degrees from just abovenone to an indeterminate upper level. Someindividuals are more or less literate thanothers but it is really not possible to speak ofilliterate and literate persons as two distinctcategories.” (UNESCO, 1957)
Meme: an idea, behaviour orstyle that spreads from personto person within a culture.
”Virgin Media did pay for the use of the photo, soeverything is okay. I appreciate everyone letting meknow about this! Never in a million years could I haveimagined all of this would happen that day at thebeach when I took this. I’m sort of in shock that it’sgone from Flickr to meme, to Virgin Media billboardsin London.” (Flickr user Laney G)
“It will also soon appear in Vitamin watercommercials in the US. I’m hugely flattered byeveryone’s interest in this.” (Flickr user Laney G)