MGT567 Introduction to Creativity


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  • Wrote about his creativity process in "The Foundations of Science" (1908)Conscious thoughtUnconscious thought (incubation)IlluminationVerification
  • Famously related to Nietzsche's The Birth of Tragedy
  • MGT567 Introduction to Creativity

    1. 1. Module 1David A. JarvisSalve Regina UniversityMGT567 Creative Problem SolvingOctober 6-7, 20-21 2012
    2. 2. Is this creative?
    3. 3. What is creativity?
    4. 4. The ethical, goal-oriented process of developing and expressing novel ideas and products for solving problems or satisfying needs
    5. 5. It is for the Intelligence is few – It is a solitary more It can’t beflamboyant, process important manageddifferent risk than creativity takers Creative The smarterThe young are groups are It is only you are, themore creative only found in relevant to more creative than the old the arts or big, new ideas you are technology SOURCES: Sparks Fly, Managing Creativity and Innovation
    6. 6. 2. That’s not 3. Follow the1. The right logical rules answer 4. Be practical10. I’m not 5. Play is creative frivolous 9. To err is 6. That’s not wrong my area 8. Avoid 7. Don’t be ambiguity foolish SOURCE: Roger von Oech
    7. 7. Non-Wild Anti-social Imaginative conformity Lack of Rejection ofNovel Fantasy discipline what exists
    8. 8. Left brain Right brain Sees the trees Sees the forest• Details • Association• Language • Making• Analytic thought connections• Logic • Metaphor• Mathematics • Holistic thinking Creativity requires coordination between both hemispheres
    9. 9. Anterior superior temporal gyrus (aSTG)• Insights and epiphanies• Themes, metaphors, jokesDorsolateral prefrontal cortex (DLPFC)• Impulse control• ImprovisationPrefrontal cortex• Directs attention• Focus, concentration
    10. 10. What is the relationship? Intelligence Creativity ?“You need to understand things in order to invent beyond them.” – Bill Gates
    11. 11. Psychological Intelligence (Orthodoxy) Creativity (Novelty) domain Acquiring factual knowledge Developing new ways Function Perfecting the already known Changing the known Recalling Imagining Abilities Problem solving Problem finding Convergent thinking Divergent thinking Skills Memorizing Critical thinking Recalling the known Inventing Thinking Recognizing the familiar Linking disparate domains processes Reapplying set techniques Branching out Thinking Logic, accuracy, speed Novelty, surprisingness, variability properties SOURCE: Creativity in Education and Learning
    12. 12. Intelligence Creativity (Ability) Motivation (Commitment)SOURCE: Creativity in Education and Learning
    13. 13.  Art was subject to laws and rules…but not poetry Plato‟s Ion  Does a rhapsode have real skill or a being divinely possessed? techne (“art”) poienin (“to make”) “…each is able only to compose that to which the Muse has stirred him…”
    14. 14. The history of creativity:Medieval Christianity creatio ex nihilo
    15. 15. Independence, freedom, novelty, art does not imitate natureexocogitatio (“thinks up”)
    16. 16. Only the poet has thatprivilege, that in a sense, like God himself, by mentioning or speaking about something non-existent, he causes it, if it is within his power, to manifest itself as though it has been created anew. De perfecta poesi 17th century
    17. 17. “It is by logic that we prove, but by intuition “Ideas rose in that we clouds; I felt discover. To them collide know how to until pairs criticize isinterlocked, so good, to know to speak, how to create making a is better.” stablecombination.”
    18. 18.  “Father of modern creativity” A scientific approach to the study of creativity Seminal 1950 address to the American Psychological Association “(1) How can we discovercreative promise in our childrenand our youth? and (2) How canwe promote the development of creative personalities?”
    19. 19. Individualism Collectivism Individual autonomy Cohesive groups Independence Interdependence Ties are loose Strive for harmonyExpected to look after themselves Respect for elders and authority and immediate family Self-reliance Self-sacrifice More creative? More conventional? Innovation focused? Invention focused?culture values behavior
    20. 20. What is thinking?
    21. 21. “any mental activity that helpsformulate or solve a problem, make a decision, or fulfill a desire to understand. It is searching foranswers, or reaching for meaning.” (Ruggiero, 1998)
    22. 22. “The trouble with most of us is that we falldown on the latter – thinking – because its hard work for people to think, and, as Dr.Nicholas Murray Butler said recently, all ofthe problems of the world could be settled easily if men were only willing to think.’” (Thomas J. Watson)
    23. 23. “Dont think. Thinking is the enemyof creativity. Its self-conscious, andanything self-conscious is lousy. You cant try to do things. You simply must do things.” (Ray Bradbury)
    24. 24. CRITICAL creative Design SYSTEMS lateral intuitive Futures“Thinking is the talking of the soul with itself”
    25. 25. Assemble, construct, create, Creating design, develop, formulate, write Evaluating Analyzing ApplyingUnderstandingRemembering
    26. 26. White hat Black hat Green hat Neutral and objective Serious and cautious Creative• Concerned with • Points out weaknesses • New ideas and new objective facts and in an idea ways of looking at figures • Risks and dangers things• Obtain information • Focused on critical • Alternatives• Checked or proven thinking • Lateral thinking facts Red hat Yellow hat Blue hat Emotional Optimistic Control and process• Anger, rage, emotions • Hope, positive thinking • Thinking about thinking• Non-rational aspects of • Dreams and visions • Monitors thinking • Constructive and • Summaries, overviews• Intuition and hunches generative and conclusions • Best case scenarios
    27. 27. Control Structures Processes mechanisms Internal Ways to construct A systematic way torepresentations of the novel structures guide thinking external world• Patterns • Exploring • Styles• Categories • Recognizing • Tactics• Networks • Organizing • Rules• Maps • Interpreting • Strategies• Norms • Associating• Experiences • Communicating• Memory and applying SOURCE: Creativity in Education and Learning
    28. 28. Apollonian (Order) Dionysian (Abstract)Impose order on the messiness of Embrace your unconscious – reality create radically new forms Convergent thinking Divergent thinking Analysis and attention Remote association Paradigm shifts, radical Time and labor intensive restructuringRefine a poem, solve equations, Invent a new kind of song, develop perfect a symphony an innovation
    29. 29. Divergent Convergent thinking thinking Productive phase Judgment phase• A broad search for • A focused and many diverse and affirmative novel alternatives evaluation of• Large number of alternatives ideas • Screening process• Variety • Categorizing and grouping • PrioritizeFirst lay out all of your options and then deliberately review and evaluate
    30. 30. Receiving Being aware, willing to hear, selectively attentiveResponding Actively participating, attending to the topic The worth of something as evidenced by a person‟s Valuing acceptanceOrganizing Comparing, relating, synthesizing valuesInternalizing Exhibiting a value system that control behaviors values feelings + emotions + attitudes + motivation + values
    31. 31. suspicion intrigue disbelief sarcasm sense of wonder disdain curiosity confusion impatience interest annoyance delight denialopenness to tolerance for tolerance for novelty ambiguity complexity
    32. 32. 48% of HR execs 60% of CEOs ranked “co- believe that creativity and „creativity‟ is thebrainstorming” as a most important very important leadership quality interpersonal and over the next 5communication skill years -IBM CEO Study -Oxford Economics/Towers Watson Global Talent 2021
    33. 33. BOOKS Arthur, Cropley. Creativity in Education and Learning. Routledge, 2001. ISBN-10: 0749434473 Leonard-Barton, Dorothy and Walter C. Swap. When Sparks Fly: Harnessing the Power of Group Creativity. Harvard Business Review Press, 2005. ISBN-10: 1591397936 Managing Creativity and Innovation (Harvard Business Essentials). Harvard Business Review Press, 2003. ISBN-10: 1591391121 Puccio, Gerald, Marie Mance and Mary C. Murdock. Creative Leadership - Skills That Drive Change. 2nd ed. Sage Publications, 2011. ISBN-10: 1412977576 Treffinger, Donald, Scott Isaksen, and Brian Stead-Doval. Creative Problem Solving: An Introduction. 4th ed. Prufrock Press, 2006. ISBN-10: 1593631871ARTICLES “Developing Creative and Critical Thinkers”, Col. Charles D. Allen, U.S. Army, Ret. and Col. Stephen J. Gerras, Ph.D., U.S. Army, Ret., Military Review, Nov-Dec 2009 “Sparking creativity in teams: An executive‟s guide”, Marla M. Capozzi, Renée Dye, and Amy Howe, McKinsey Quarterly, April 2011 “How Pixar Fosters Collective Creativity”, Ed Catmull, Harvard Business Review, Sept 2008 “Inside Cisco‟s Search for the Next Big Idea”, Guido Joret, Harvard Business Review, Sept 2009 “How to Kill Creativity”, Teresa M. Amabile, Harvard Business Review, Sept-Oct 1998 “Cultivating organizational creativity in an age of complexity” (IBM study, 2011) “Defining Systematic Creativity” (LEGO Learning Institute, 2009) “Accelerate!”, John P. Kotter, Harvard Business Review, Nov 2012