SlideShare a Scribd company logo
1 of 2
Download to read offline
Jason Mittell -
Five Cultural Categories
1. ‘Genre analysis should account for the particular attributes of the medium’ - This is
applied to the medium functionalities, the audience and the nature of reception.
Genre should have particular attributes such as conventions, have a specific target
audience.
2. ‘Genre studies should negotiate between the specificity and generality’ - reflecting a
tension between the two threads. Genre can be analysed in terms of its textual and/or
thematic components or alternatively how the specific text abides or hybridises genre
elements.
Genre should find a balance between aiming specifically at a target audience and
appealing to a wider demographic in orderto be successful.
3. ‘Genre histories should be written using discursive genealogies’ - As a cultural product,
genre develops within interrelated sites of audience, industrial and cultural practices. To
understand them, we need to approach texts broadly.
Genres shouldn’t be set in stone and may always be subject to change as time goes
on.
4. ‘Genre should be understood in cultural practice’ - Mittell links to literary critic, Tzvetan
Todorov’s distinction of historical and theoretical genres, reflecting the boundary
between cultural and predetermined categories. While each genre does exhibit a
recognisable structure, individual texts become influenced by their specific situation
within the broader category. ‘
Cultural differences can affect how genre is interpreted in different geographic
locations. I.e. An Indian audience may not enjoy an American horrordue to their
different expectations.
5. ‘Genres should be situated within the larger systems of cultural hierarchies and power
relations’. - This references how genres are produced and read within different
contexts. This can be applied to the varied adaptations of reality television show Big
Brother across international production teams, with particular aesthetic or narrative
components succeeding in one country while failing to entertain in another.
Genre should be specific to the audience it is targeting depending on culture, country
and class as everyone has different needs of entertainment.
Mittell arguesthat industriesuse genre to sell products to audiences.Mediaproducersuse
familiarcodes and conventionsthat oftenmake referencestotheiraudience’sunderstanding
of societyand other texts.

More Related Content

Viewers also liked

Specialised training thermoregulation 2013
Specialised training   thermoregulation 2013Specialised training   thermoregulation 2013
Specialised training thermoregulation 2013Kerry Harrison
 
Case study: The Simpsons episode, post-modernism
Case study: The Simpsons episode, post-modernismCase study: The Simpsons episode, post-modernism
Case study: The Simpsons episode, post-modernismHaydon School
 
Lesson 1 Contemporary Media Regulations
Lesson 1 Contemporary Media RegulationsLesson 1 Contemporary Media Regulations
Lesson 1 Contemporary Media Regulationssezpenfold
 
Contemporary Media Regulation intro
Contemporary Media Regulation introContemporary Media Regulation intro
Contemporary Media Regulation introHolly Taylor
 
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...chloreadx
 
Self confidence and self-efficacy 2013
Self confidence and self-efficacy 2013Self confidence and self-efficacy 2013
Self confidence and self-efficacy 2013Kerry Harrison
 
Previously On: Prime Time Serials and the Poetics of Memory
Previously On: Prime Time Serials and the Poetics of MemoryPreviously On: Prime Time Serials and the Poetics of Memory
Previously On: Prime Time Serials and the Poetics of MemoryJason Mittell
 

Viewers also liked (10)

Specialised training thermoregulation 2013
Specialised training   thermoregulation 2013Specialised training   thermoregulation 2013
Specialised training thermoregulation 2013
 
Case study: The Simpsons episode, post-modernism
Case study: The Simpsons episode, post-modernismCase study: The Simpsons episode, post-modernism
Case study: The Simpsons episode, post-modernism
 
Lesson 1 Contemporary Media Regulations
Lesson 1 Contemporary Media RegulationsLesson 1 Contemporary Media Regulations
Lesson 1 Contemporary Media Regulations
 
Contemporary Media Regulation intro
Contemporary Media Regulation introContemporary Media Regulation intro
Contemporary Media Regulation intro
 
BBFC WORK
BBFC WORKBBFC WORK
BBFC WORK
 
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
 
Self confidence and self-efficacy 2013
Self confidence and self-efficacy 2013Self confidence and self-efficacy 2013
Self confidence and self-efficacy 2013
 
Target audience
Target audienceTarget audience
Target audience
 
Simpsons debbie
Simpsons  debbieSimpsons  debbie
Simpsons debbie
 
Previously On: Prime Time Serials and the Poetics of Memory
Previously On: Prime Time Serials and the Poetics of MemoryPreviously On: Prime Time Serials and the Poetics of Memory
Previously On: Prime Time Serials and the Poetics of Memory
 

Similar to Genre theory

Media unit 11 notes on narrative and genre theories
Media unit 11 notes on narrative and genre theoriesMedia unit 11 notes on narrative and genre theories
Media unit 11 notes on narrative and genre theoriesErenboi
 
Essays On Culture. Gwinnett Technical College
Essays On Culture. Gwinnett Technical CollegeEssays On Culture. Gwinnett Technical College
Essays On Culture. Gwinnett Technical CollegeBridget Dodson
 
Cultural Diversity Essay Topics
Cultural Diversity Essay TopicsCultural Diversity Essay Topics
Cultural Diversity Essay TopicsJennifer Martinez
 
Media Studies theorists key concepts - Revision pack
Media Studies theorists   key concepts - Revision packMedia Studies theorists   key concepts - Revision pack
Media Studies theorists key concepts - Revision packalevelmedia
 
Essay On Cultural Identity
Essay On Cultural IdentityEssay On Cultural Identity
Essay On Cultural IdentityHeidi Prado
 
Essay On Cultural Diversity.pdf
Essay On Cultural Diversity.pdfEssay On Cultural Diversity.pdf
Essay On Cultural Diversity.pdfElizabeth Garcia
 
Media genres &text
Media genres &textMedia genres &text
Media genres &textGayathri Sivan
 
Genre Analysis Essay.pdf
Genre Analysis Essay.pdfGenre Analysis Essay.pdf
Genre Analysis Essay.pdfSarah Camacho
 
Cultures Essay. Metropolitan State University of Denver
Cultures Essay. Metropolitan State University of DenverCultures Essay. Metropolitan State University of Denver
Cultures Essay. Metropolitan State University of DenverSamantha Hall
 

Similar to Genre theory (20)

Genre theorists
Genre theoristsGenre theorists
Genre theorists
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Media unit 11 notes on narrative and genre theories
Media unit 11 notes on narrative and genre theoriesMedia unit 11 notes on narrative and genre theories
Media unit 11 notes on narrative and genre theories
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Essays On Culture. Gwinnett Technical College
Essays On Culture. Gwinnett Technical CollegeEssays On Culture. Gwinnett Technical College
Essays On Culture. Gwinnett Technical College
 
Intercultural communication
Intercultural communicationIntercultural communication
Intercultural communication
 
Cultural Diversity Essay Topics
Cultural Diversity Essay TopicsCultural Diversity Essay Topics
Cultural Diversity Essay Topics
 
Register theory
Register theoryRegister theory
Register theory
 
Media Studies theorists key concepts - Revision pack
Media Studies theorists   key concepts - Revision packMedia Studies theorists   key concepts - Revision pack
Media Studies theorists key concepts - Revision pack
 
Essay On Cultural Identity
Essay On Cultural IdentityEssay On Cultural Identity
Essay On Cultural Identity
 
Ethnographic Essay.pdf
Ethnographic Essay.pdfEthnographic Essay.pdf
Ethnographic Essay.pdf
 
Essay On Cultural Diversity.pdf
Essay On Cultural Diversity.pdfEssay On Cultural Diversity.pdf
Essay On Cultural Diversity.pdf
 
Media genres &text
Media genres &textMedia genres &text
Media genres &text
 
Intercultural communication
Intercultural communicationIntercultural communication
Intercultural communication
 
Genre Analysis Essay.pdf
Genre Analysis Essay.pdfGenre Analysis Essay.pdf
Genre Analysis Essay.pdf
 
Culture Essay Example.pdf
Culture Essay Example.pdfCulture Essay Example.pdf
Culture Essay Example.pdf
 
Cultures Essay. Metropolitan State University of Denver
Cultures Essay. Metropolitan State University of DenverCultures Essay. Metropolitan State University of Denver
Cultures Essay. Metropolitan State University of Denver
 
Genre Theory
Genre TheoryGenre Theory
Genre Theory
 
Cultural Essays.pdf
Cultural Essays.pdfCultural Essays.pdf
Cultural Essays.pdf
 
343 week 3
343 week 3 343 week 3
343 week 3
 

More from daisyfranklinmedia

More from daisyfranklinmedia (19)

Audience theory
Audience theoryAudience theory
Audience theory
 
Target audience
Target audienceTarget audience
Target audience
 
Creating my front cover using in design
Creating my front cover using in designCreating my front cover using in design
Creating my front cover using in design
 
Contact Proof Analysis
Contact Proof AnalysisContact Proof Analysis
Contact Proof Analysis
 
PEER ASSESSMENT
PEER ASSESSMENT PEER ASSESSMENT
PEER ASSESSMENT
 
Assessing my work
Assessing my workAssessing my work
Assessing my work
 
Testing fonts
Testing fontsTesting fonts
Testing fonts
 
Testing colours
Testing coloursTesting colours
Testing colours
 
Billboard codes & conventions
Billboard  codes & conventionsBillboard  codes & conventions
Billboard codes & conventions
 
How is the text appealing to the target audience?
How is the text appealing to the target audience?How is the text appealing to the target audience?
How is the text appealing to the target audience?
 
Existing media analysis
Existing media analysis Existing media analysis
Existing media analysis
 
Documentary evaluation
Documentary evaluationDocumentary evaluation
Documentary evaluation
 
Investigating Music Video Brief
Investigating Music Video BriefInvestigating Music Video Brief
Investigating Music Video Brief
 
Investigating Music Video Brief
Investigating Music Video BriefInvestigating Music Video Brief
Investigating Music Video Brief
 
Music promo production
Music promo productionMusic promo production
Music promo production
 
TV advert analysis
TV advert analysis TV advert analysis
TV advert analysis
 
What kind of media institution would broadcast my media product?
What kind of media institution would broadcast my media product?What kind of media institution would broadcast my media product?
What kind of media institution would broadcast my media product?
 
What kind of media institution would broadcast my media product?
What kind of media institution would broadcast my media product?What kind of media institution would broadcast my media product?
What kind of media institution would broadcast my media product?
 
Preliminary Task Analysis
Preliminary Task AnalysisPreliminary Task Analysis
Preliminary Task Analysis
 

Recently uploaded

Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 

Recently uploaded (20)

Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 

Genre theory

  • 1. Jason Mittell - Five Cultural Categories 1. ‘Genre analysis should account for the particular attributes of the medium’ - This is applied to the medium functionalities, the audience and the nature of reception. Genre should have particular attributes such as conventions, have a specific target audience. 2. ‘Genre studies should negotiate between the specificity and generality’ - reflecting a tension between the two threads. Genre can be analysed in terms of its textual and/or thematic components or alternatively how the specific text abides or hybridises genre elements. Genre should find a balance between aiming specifically at a target audience and appealing to a wider demographic in orderto be successful. 3. ‘Genre histories should be written using discursive genealogies’ - As a cultural product, genre develops within interrelated sites of audience, industrial and cultural practices. To understand them, we need to approach texts broadly. Genres shouldn’t be set in stone and may always be subject to change as time goes on. 4. ‘Genre should be understood in cultural practice’ - Mittell links to literary critic, Tzvetan Todorov’s distinction of historical and theoretical genres, reflecting the boundary between cultural and predetermined categories. While each genre does exhibit a recognisable structure, individual texts become influenced by their specific situation within the broader category. ‘ Cultural differences can affect how genre is interpreted in different geographic locations. I.e. An Indian audience may not enjoy an American horrordue to their different expectations. 5. ‘Genres should be situated within the larger systems of cultural hierarchies and power relations’. - This references how genres are produced and read within different contexts. This can be applied to the varied adaptations of reality television show Big
  • 2. Brother across international production teams, with particular aesthetic or narrative components succeeding in one country while failing to entertain in another. Genre should be specific to the audience it is targeting depending on culture, country and class as everyone has different needs of entertainment. Mittell arguesthat industriesuse genre to sell products to audiences.Mediaproducersuse familiarcodes and conventionsthat oftenmake referencestotheiraudience’sunderstanding of societyand other texts.