Jake Nava
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Jake Nava

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Jake Nava Jake Nava Presentation Transcript

  • Jake Nava
    Music Video Director
    Jake Nava is an English Music Video Director but also does advertising and feature films. Nava has worked with many different acts some of these including; Britney Spears, Beyoncé, Leona Lewis, Atomic Kitten, Usher, Destiny’s Child, Robbie Williams, Mariah Carey, Dido.
    He has been nominated for Best Video at the MOBOs and Best Director at the MTV Video Music Awards as well as a BET award. Nava also won a MVPA honour for his 2003 music video for Beyoncé's"Crazy in Love" in the category of Best R&B Video. He focuses on mainstream work rather than underground and his music videos seem to be predominately female artists rather than males.
  • BeyoncÉ; Crazy In Love
    I really like this music video that he directed, this
    Is because I like the fact that there is lots of
    dance throughout it, I also like the way Beyoncé
    connects with the camera and the fact it’s not just
    shot in one or two locations there’s quite a lot of
    different scenes of location. I really like the bit
    where the car catches on fire and the camera flits
    between her inside of the car and the outside of
    the car on fire. It gives quite a dramatic effect.
    Throughout the music video there is a clear
    relationship between the lyrics and the visuals.
    Beyoncéis constantly connecting to the
    camera through the use of the lyrics.
  • There is also a clear relationship
    between the music and the visuals
    as the video contains lots of
    choreographed dance routines that
    goes with the beat of the music.
    The video is quite sexualised, there are
    many shots of Beyoncéplaying up to
    the camera in a sexualised manner.
    The editing in this video is quite fast
    paced. Their are many cuts and
    transitions, that are kept to the beat of the
    music and the lyrics of the song. He uses
    natural and unnatural lighting in this
    video.
  • http://www.youtube.com/watch?v=G6HPJJjqvG0
  • Usher: Burn
    The editing in this music video is slow
    paced, which fits well with the song. At the
    beginning there are quite a few shots
    which fade into the next shot, which
    introduces the song and Usher well. There
    are also shots of different parts of Usher’s
    face which creates a build up
    of who it mite be.
    I notice that with most of Jake
    Nava’s music video’s, they are all based
    around the artist, and there are many
    close-up shots of them.
  • The lighting that he uses is mostly
    natural e.g. When Usher is
    outside, though there is some
    unnatural lighting e.g. When Usher
    is in his house.
    I like the use of the animated fire
    that Jake Nava has used when the
    girl is swimming in the pool and
    when Ushers singing outside when
    the palm trees catch alight. There
    are also random objects that catch
    alight, it seems to reinforce what the
    song is about. I also really like the
    little dance routine that Usher
    performs outside his parked car
    when everything is going up in
    flames. Its all quite dramatic.
  • http://www.youtube.com/watch?v=0pq9yO4WQ_M
  • Leona Lewis: Run
    The editing in this video is also slow
    paced, this works with slow tempo of
    the song. There are not loads of
    transitions to another shot and when
    there is one they just gradually fade
    out. There’s quite a few long shots that
    go into a close-up shot of Leona’s face.
    There are many close-up shots of
    Leona’s in this video, which show the
    emotion of the song. However this is a
    reoccurring thing with the music video’s
    Jake Nava has made, he seems to
    take a lot of these to make the video’s
    all about the artists.
  • The video is quite dull, there isn’t
    much light in it and when there is
    it is unnatural light, just enough to
    see Leona herself. This adds
    dramatic effect and goes well with
    the lyrics and tempo of the song.
    I really like this music video
    because its mainly about Leona
    and her voice. There isn’t much
    going on in the background, there
    are just many different shots of
    Leona . It has been stripped down
    to not be so much about the video
    and to be more about her and her
    voice.
    This is one of my favourite shots of the video. I think it’s quite a powerful shot of Leona in the centre with the light just breaking out behind her.
  • http://www.youtube.com/watch?v=lp2LgqJvp8U
  • How Jake Nava has influenced my ideas for my A2 music video project...
    I really like the fact the Jake Nava makes his
    music videos all about the artists themselves and
    focuses mostly on them, making sure that they are
    at the centre of the video. I will think about this
    when coming to make my music video. I want it to be
    all about my band.
    I also really like the use of the close-up shots he
    uses to get through the emotion and to make it
    more dramatic, and some of the really nice camera
    shots, especially in Leona Lewis’ music video.