Jake Nava


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Jake Nava

  1. 1. Jake Nava<br />Music Video Director<br />Jake Nava is an English Music Video Director but also does advertising and feature films. Nava has worked with many different acts some of these including; Britney Spears, Beyoncé, Leona Lewis, Atomic Kitten, Usher, Destiny’s Child, Robbie Williams, Mariah Carey, Dido.<br />He has been nominated for Best Video at the MOBOs and Best Director at the MTV Video Music Awards as well as a BET award. Nava also won a MVPA honour for his 2003 music video for Beyoncé's"Crazy in Love" in the category of Best R&B Video. He focuses on mainstream work rather than underground and his music videos seem to be predominately female artists rather than males. <br />
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  3. 3. BeyoncÉ; Crazy In Love<br />I really like this music video that he directed, this<br />Is because I like the fact that there is lots of<br />dance throughout it, I also like the way Beyoncé<br />connects with the camera and the fact it’s not just<br />shot in one or two locations there’s quite a lot of<br />different scenes of location. I really like the bit<br />where the car catches on fire and the camera flits<br />between her inside of the car and the outside of<br />the car on fire. It gives quite a dramatic effect.<br />Throughout the music video there is a clear<br />relationship between the lyrics and the visuals.<br />Beyoncéis constantly connecting to the<br />camera through the use of the lyrics. <br />
  4. 4. There is also a clear relationship<br />between the music and the visuals<br />as the video contains lots of<br />choreographed dance routines that<br />goes with the beat of the music. <br />The video is quite sexualised, there are<br />many shots of Beyoncéplaying up to<br />the camera in a sexualised manner.<br />The editing in this video is quite fast <br />paced. Their are many cuts and <br />transitions, that are kept to the beat of the <br />music and the lyrics of the song. He uses<br />natural and unnatural lighting in this<br />video. <br />
  5. 5. http://www.youtube.com/watch?v=G6HPJJjqvG0<br />
  6. 6. Usher: Burn<br />The editing in this music video is slow<br />paced, which fits well with the song. At the<br />beginning there are quite a few shots<br />which fade into the next shot, which<br />introduces the song and Usher well. There<br />are also shots of different parts of Usher’s<br />face which creates a build up<br />of who it mite be.<br />I notice that with most of Jake<br />Nava’s music video’s, they are all based <br />around the artist, and there are many<br />close-up shots of them.<br />
  7. 7. The lighting that he uses is mostly<br />natural e.g. When Usher is<br />outside, though there is some<br />unnatural lighting e.g. When Usher<br />is in his house.<br />I like the use of the animated fire<br />that Jake Nava has used when the<br />girl is swimming in the pool and<br />when Ushers singing outside when<br />the palm trees catch alight. There<br />are also random objects that catch<br />alight, it seems to reinforce what the<br />song is about. I also really like the<br />little dance routine that Usher<br />performs outside his parked car <br />when everything is going up in <br />flames. Its all quite dramatic.<br />
  8. 8. http://www.youtube.com/watch?v=0pq9yO4WQ_M<br />
  9. 9. Leona Lewis: Run<br />The editing in this video is also slow<br />paced, this works with slow tempo of<br />the song. There are not loads of<br />transitions to another shot and when<br />there is one they just gradually fade<br />out. There’s quite a few long shots that<br />go into a close-up shot of Leona’s face.<br />There are many close-up shots of<br />Leona’s in this video, which show the<br />emotion of the song. However this is a<br />reoccurring thing with the music video’s<br />Jake Nava has made, he seems to<br />take a lot of these to make the video’s<br />all about the artists.<br />
  10. 10. The video is quite dull, there isn’t<br />much light in it and when there is<br />it is unnatural light, just enough to <br />see Leona herself. This adds<br />dramatic effect and goes well with<br />the lyrics and tempo of the song. <br />I really like this music video<br />because its mainly about Leona<br />and her voice. There isn’t much<br />going on in the background, there<br />are just many different shots of<br />Leona . It has been stripped down<br />to not be so much about the video<br />and to be more about her and her<br />voice. <br />This is one of my favourite shots of the video. I think it’s quite a powerful shot of Leona in the centre with the light just breaking out behind her.<br />
  11. 11. http://www.youtube.com/watch?v=lp2LgqJvp8U<br />
  12. 12. How Jake Nava has influenced my ideas for my A2 music video project...<br />I really like the fact the Jake Nava makes his<br />music videos all about the artists themselves and<br />focuses mostly on them, making sure that they are<br />at the centre of the video. I will think about this<br />when coming to make my music video. I want it to be <br />all about my band.<br />I also really like the use of the close-up shots he<br />uses to get through the emotion and to make it<br />more dramatic, and some of the really nice camera <br />shots, especially in Leona Lewis’ music video.<br />