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Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
Twitter 101 for Business
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Twitter 101 for Business

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Discusses methods how businesses can leverage twitter to increase customer satisfaction, sales, and marketing for their business. Includes basic twitter terms, information, and resources.

Discusses methods how businesses can leverage twitter to increase customer satisfaction, sales, and marketing for their business. Includes basic twitter terms, information, and resources.

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  • Transcript

    • 1. Twitter 101 Jessica Miller-Merrell
    • 2. What is Twitter? <ul><li>Concept Created in 2006 by Obvious Corp. </li></ul><ul><li>Called Twttr. </li></ul><ul><li>4-5 Million users as of Nov. 2008. </li></ul><ul><li>$57 million in secured funding. </li></ul>
    • 3. What is Twitter? <ul><li>A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less. </li></ul><ul><li>6K firms join daily. </li></ul><ul><li>Source for information, marketing, networking, & business </li></ul>
    • 4. Twitter as a Business Strategy <ul><ul><li>Whole Foods </li></ul></ul><ul><ul><li>Jet Blue </li></ul></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Home Depot </li></ul></ul>
    • 5. Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
    • 6. Twitter Basics @ Reply Direct Message or DM
    • 7. Now What? <ul><li>Add a picture. </li></ul><ul><li>Join the conversation daily. </li></ul><ul><li>Follow those that interest you. </li></ul><ul><li>Don’t be afraid to make mistakes. </li></ul><ul><li>Execute your Twitter Marketing Plan. </li></ul><ul><li>Develop offline relationships. </li></ul><ul><li>Non-business tweets. </li></ul>
    • 8. Twitter for Business <ul><li>Direct </li></ul><ul><li>Indirect </li></ul><ul><li>Internal </li></ul><ul><li>Inbound Signaling </li></ul>
    • 9. Twitter Applications <ul><li>Twitter Search </li></ul><ul><li>Tweet Later </li></ul><ul><li>Third Party Applications </li></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Twirl </li></ul></ul><ul><li>Tiny URL </li></ul><ul><li>Twitpic </li></ul>
    • 10. Resources <ul><li>Twit Tips Blog: twittip.com </li></ul><ul><li>Chris Brogan Marketing Blog </li></ul><ul><li>Slide Share (keyword search: Twitter) </li></ul>
    • 11. Questions? <ul><li>Jessica Miller-Merrell, SPHR </li></ul><ul><li>Follow me on Twitter @blogging4jobs </li></ul><ul><li>www.bloggingforjobs.blogspot.com </li></ul>

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