Tweet This! Twitter for Business

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Twitter tips and recommendations for businesses looking to leverage the social media platform known as Twitter.

Twitter tips and recommendations for businesses looking to leverage the social media platform known as Twitter.

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Transcript

  • 1.  
  • 2. What is Twitter?
    • A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less.
    • Source for information, marketing, networking, & business
  • 3. What is Twitter?
    • Concept Created in 2006 by Obvious Corp.
    • Called Twttr.
    • 4-5 Million users as of Nov. 2008.
    • $57 million in secured funding.
  • 4. Joining the Twitterverse
    • Your Bio & Picture speak volumes
    • Join the conversation daily
    • Follow those that interest you
    • Execute a Social Media Marketing Plan
    • Develop offline relationships
    • Non-business tweets
  • 5. Twitter Basics Following vs. Followers Bio Retweet or RT Tweets
  • 6. Twitter Basics @ Reply Direct Message or DM
  • 7. Twitter Applications
    • Twitter Search
    • Tweet Later
    • TweetDeck
    • Bit.ly
  • 8. Twitter Applications
    • Tweetbeep
    • Twitter.Grader
    • Twitscoop
    • Twellow
  • 9. Why Tweet?
    • Stay Connected
    • Become an Expert
    • Promote your Business
    • Network
    • Brand Management
    • Customer Service
  • 10. Twitter as a Business Strategy
      • Whole Foods
      • Jet Blue
      • Starbucks
      • Home Depot
  • 11. Twitter as a Business Strategy
    • Conversate
    • Brand Recognition
    • Real Time Search Engine
    • Brand Management
  • 12. Much Ado About Twitter
    • Growth of 3,000% in last year
    • 17 million visitors in Apr. 2009
    *Source comScore.com
  • 13. U.S. Twitter Demographics
    • Females make up 54% of Twitter Users
    • 33% of Users are 35-44 y/o
    • 29% avg. income is $30-60K
    • 45% of Users have college education
    *April 2009 data from Quantcast.com
  • 14. To Tweet or Not to Tweet
    • In Okla, Thursday is the busiest day
    • Best time to Tweet is 9am-6pm
    • Monday-Friday activity is highest
    *Information provided by @mattgalloway
  • 15. Twitter Brand Management
    • Top 5 Most Mentioned Brands on Twitter
      • Starbucks with 3.37 million
      • Google with 1.01 million
      • BBC with 703K
      • Apple with 512K
      • AIG with 455K
    *Figures are correct according to Jam's research which took place over three days in April 2009, Revolutionmagazine.com
  • 16. Best Practices
    • Have a Plan, Goal, & Strategy
    • Be Creative!
    • Daily Interaction
      • Social Media Mullet Rule
      • 5-7 Bus Related Tweets
    • Keyword Search
    • Nurture Offline Relationships
  • 17. Resources
    • Twit Tips Blog: twitip.com
    • Chris Brogan Marketing Blog: Chrisbrogan.com
    • Twitter Blog: blog.twitter.com
    • Mashable Blog: mashable.com
  • 18. Questions?
    • Jessica Miller-Merrell, SPHR
    • Follow me on Twitter @blogging4jobs
    • www.bloggingforjobs.blogspot.com