What is Twitter? A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less. Source for information, marketing, networking, & business

A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less.

Source for information, marketing, networking, & business

What is Twitter? Concept Created in 2006 by Obvious Corp. Called Twttr. 4-5 Million users as of Nov. 2008. $57 million in secured funding.

Concept Created in 2006 by Obvious Corp.

Called Twttr.

4-5 Million users as of Nov. 2008.

$57 million in secured funding.

Joining the Twitterverse Your Bio & Picture speak volumes Join the conversation daily Follow those that interest you Execute a Social Media Marketing Plan Develop offline relationships Non-business tweets

Your Bio & Picture speak volumes

Join the conversation daily

Follow those that interest you

Execute a Social Media Marketing Plan

Develop offline relationships

Non-business tweets

Twitter Basics Following vs. Followers Bio Retweet or RT Tweets

Twitter Basics @ Reply Direct Message or DM

Twitter Applications Twitter Search Tweet Later TweetDeck Bit.ly

Twitter Search

Tweet Later

TweetDeck

Bit.ly

Twitter Applications Tweetbeep Twitter.Grader Twitscoop Twellow

Tweetbeep

Twitter.Grader

Twitscoop

Twellow

Why Tweet? Stay Connected Become an Expert Promote your Business Network Brand Management Customer Service

Stay Connected

Become an Expert

Promote your Business

Network

Brand Management

Customer Service

Twitter as a Business Strategy Whole Foods Jet Blue Starbucks Home Depot

Whole Foods

Jet Blue

Starbucks

Home Depot

Twitter as a Business Strategy Conversate Brand Recognition Real Time Search Engine Brand Management

Conversate

Brand Recognition

Real Time Search Engine

Brand Management

Much Ado About Twitter Growth of 3,000% in last year 17 million visitors in Apr. 2009 *Source comScore.com

Growth of 3,000% in last year

17 million visitors in Apr. 2009

U.S. Twitter Demographics Females make up 54% of Twitter Users 33% of Users are 35-44 y/o 29% avg. income is $30-60K 45% of Users have college education *April 2009 data from Quantcast.com

Females make up 54% of Twitter Users

33% of Users are 35-44 y/o

29% avg. income is $30-60K

45% of Users have college education

To Tweet or Not to Tweet In Okla, Thursday is the busiest day Best time to Tweet is 9am-6pm Monday-Friday activity is highest *Information provided by @mattgalloway

In Okla, Thursday is the busiest day

Best time to Tweet is 9am-6pm

Monday-Friday activity is highest

Twitter Brand Management Top 5 Most Mentioned Brands on Twitter Starbucks with 3.37 million Google with 1.01 million BBC with 703K Apple with 512K AIG with 455K *Figures are correct according to Jam's research which took place over three days in April 2009, Revolutionmagazine.com

Top 5 Most Mentioned Brands on Twitter

Starbucks with 3.37 million

Google with 1.01 million

BBC with 703K

Apple with 512K

AIG with 455K

Best Practices Have a Plan, Goal, & Strategy Be Creative! Daily Interaction Social Media Mullet Rule 5-7 Bus Related Tweets Keyword Search Nurture Offline Relationships

Have a Plan, Goal, & Strategy

Be Creative!

Daily Interaction

Social Media Mullet Rule

5-7 Bus Related Tweets

Keyword Search

Nurture Offline Relationships

Resources Twit Tips Blog: twitip.com Chris Brogan Marketing Blog: Chrisbrogan.com Twitter Blog: blog.twitter.com Mashable Blog: mashable.com

Twit Tips Blog: twitip.com

Chris Brogan Marketing Blog: Chrisbrogan.com

Twitter Blog: blog.twitter.com

Mashable Blog: mashable.com

Questions? Jessica Miller-Merrell, SPHR Follow me on Twitter @blogging4jobs www.bloggingforjobs.blogspot.com

Jessica Miller-Merrell, SPHR

Follow me on Twitter @blogging4jobs

www.bloggingforjobs.blogspot.com