social media secrets - tips - tricks and pitfalls

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Jessica Miller-Merrell, SPHR and Robert Capwell discusses social secrets as a recruiter and HR professional. Sometimes strategy isn't enough. Learn about social media sourcing tactics recruiters can use now to begin to fill their open positions and build a pipeline.
Robert discusses the legal ramifications and the potential pitfalls when using social media as a form of low cost background check during the hiring and offer process.

Visit http://www.blogging4jobs.com to learn more about social secrets and view the video presentation.

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  • What is user-generated content?
  • social media secrets - tips - tricks and pitfalls

    1. 1. Tips, Tricks, & Pitfalls Social Media Secrets Tips, Tricks, & Pitfalls Robert Capwell & Jessica Miller-Merrell, SPHR
    2. 2. What is Social Media? <ul><li>From Wikipedia: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” </li></ul>
    3. 3. The Social Media Trifecta Honorable Mention
    4. 4. The Social Media Trifecta 52 Mil 500+ Mil 100 Mil
    5. 5. Social Secrets <ul><li>You don’t need a social media account to source on Social Media. </li></ul><ul><li>You do need social media accounts to engage your audience on Social Media. </li></ul>
    6. 6. Social Secrets
    7. 7. Social Secrets
    8. 8. Social Secrets Think like a marketer. . .
    9. 9. Social Secrets <ul><li>Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position. </li></ul>
    10. 10. Social Secrets
    11. 11. Starbucks Social Secrets <ul><li>27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy. </li></ul>
    12. 12. The Pitfalls Of Use Social Media And The Web For Screening
    13. 13. Careerbuilder Survey On Social Media Use <ul><ul><li>2006 </li></ul></ul><ul><ul><li>Over 12% of 1,150 hiring managers admitted to using social sites to screen potential candidates </li></ul></ul><ul><ul><li>Of which, over 63% said they would not hire an individual based on information discovered </li></ul></ul><ul><ul><li>2008 </li></ul></ul><ul><ul><li>Over 22% of 3,100 hiring managers admitted to using social sites to screen potential candidates </li></ul></ul><ul><ul><li>Of which, over 34% said they would not hire an individual based on information discovered </li></ul></ul><ul><ul><li>2009 </li></ul></ul><ul><ul><li>Over 45% of 2,667 hiring managers admitted to using social sites to screen potential candidates </li></ul></ul><ul><ul><li>Of which, over 35% said they would not hire an individual based on information discovered </li></ul></ul>
    14. 14. Points In The Hiring Process Where Social Media Is Used For Screening Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies - 2008
    15. 15. Risks Of Using Social Media For Screening <ul><li>Consistent use and (OFCCP) reporting requirements </li></ul><ul><li>Terms of use and privacy (Facebook and MySpace) – Private vs. Public </li></ul><ul><li>Using alias or false access to gain information </li></ul><ul><li>Is what you found relevant to the position? </li></ul><ul><li>Is information a valid predictor of job performance? </li></ul><ul><li>Use of private behavior by employers </li></ul>
    16. 16. Disclosure And Relevancy To The Position “ Drunken Pirate”
    17. 17. EEOC And ADA Compliance
    18. 18. Is Information Factual And Credible?
    19. 19. Is Information Factual And Credible?
    20. 20. Diploma Mills – A Worldwide Issue <ul><li>There are over 3,000 plus known diploma mills worldwide </li></ul><ul><li>There are 810 based in the United States alone </li></ul>Source: 2010 Diploma Mill Study conducted by Verifile Limited, United Kingdom
    21. 21. Vetting Education Credentials Via Social Media
    22. 22. Vetting Education Credentials Online
    23. 23. Vetting Employment Credentials Online
    24. 24. Get Social with US Robert Capwell Chief Knowledge Officer Employment Background Investigations, Inc. (EBI) [email_address] (800) 324-7700 ext. 181 Jessica Miller-Merrell, SPHR HR & Social Media Assassin Xceptional HR [email_address] @Blogging4Jobs (405)343-5751

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