social media secrets - tips - tricks and pitfalls

Tips, Tricks, & Pitfalls Social Media Secrets Tips, Tricks, & Pitfalls Robert Capwell & Jessica Miller-Merrell, SPHR

What is Social Media?
From Wikipedia: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .”

The Social Media Trifecta Honorable Mention

The Social Media Trifecta 52 Mil 500+ Mil 100 Mil

Social Secrets
You don’t need a social media account to source on Social Media.
You do need social media accounts to engage your audience on Social Media.

Social Secrets

Social Secrets Think like a marketer. . .

Social Secrets
Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position.

Social Secrets

Starbucks Social Secrets
27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy.

The Pitfalls Of Use Social Media And The Web For Screening

Careerbuilder Survey On Social Media Use
2006
Over 12% of 1,150 hiring managers admitted to using social sites to screen potential candidates
Of which, over 63% said they would not hire an individual based on information discovered
2008
2009

Points In The Hiring Process Where Social Media Is Used For Screening Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies - 2008

Risks Of Using Social Media For Screening
Consistent use and (OFCCP) reporting requirements
Terms of use and privacy (Facebook and MySpace) – Private vs. Public
Using alias or false access to gain information
Is what you found relevant to the position?
Is information a valid predictor of job performance?
Use of private behavior by employers

Disclosure And Relevancy To The Position “ Drunken Pirate”

EEOC And ADA Compliance

Is Information Factual And Credible?

Diploma Mills – A Worldwide Issue
There are over 3,000 plus known diploma mills worldwide
There are 810 based in the United States alone
Source: 2010 Diploma Mill Study conducted by Verifile Limited, United Kingdom

Vetting Education Credentials Via Social Media

Vetting Education Credentials Online

Vetting Employment Credentials Online

Get Social with US Robert Capwell Chief Knowledge Officer Employment Background Investigations, Inc. (EBI) [email_address] (800) 324-7700 ext. 181 Jessica Miller-Merrell, SPHR HR & Social Media Assassin Xceptional HR [email_address] @Blogging4Jobs (405)343-5751

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social media secrets - tips - tricks and pitfalls

by Jessica Miller-Merrell, SPHR on Jul 10, 2010

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social media secrets - tips - tricks and pitfalls — Presentation Transcript