Brand You

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Personal branding is extremely important in the job search. Learn why and how you can develop your online personal brand and how companies use social media as a form of background check.

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  • Top 50 brands with the most web presence. Survey measures the number of unique sources that post content about a brand.
  • Research your competition and determine a strategy and angle that is different than your competition. In order to give you have to get. Create value by filling a niche, providing a service, and becoming an industry expert. Search Engine Optimization, social media presence, industry specific associations. Google yourself! Part of your personal branding and marketing strategy should be to meet and develop relationships. Start out small and build from there.
  • Traditional— Business cards Attend targeted networking events to develop relationships Online— Online networking happens anywhere and anytime. Be consistent with profile names Include your contact info & web addy on emails Be an open networker Take online relationships offline
  • Ben & Jerry’s invented the Cherry Garcia in 1987 as a tribute to Jerry Garcia, guitarist for the Grateful Dead. During the 90-91 recession, Cherry Garcia helped Ben & Jerry’s grow sales 400%.
  • Popular is not cool. Cool is unique and cutting edge. Look at trends relative to your market. See the similarities with other industries. www.trendhunter.com
  • Brand You

    1. 1. Brand YOU Developing your online personal brand in the job search
    2. 2. What’s a Brand? <ul><li>Emotional & psychological relationship </li></ul><ul><li>Customer Based </li></ul><ul><li>Elicit thoughts, emotions,& physiological responses </li></ul>
    3. 3. Social Brands <ul><li>Twitter </li></ul><ul><li>FaceBook </li></ul><ul><li>iPhone </li></ul><ul><li>Google </li></ul><ul><li>Obama </li></ul>Sept 09 Social Radar
    4. 4. What is Personal Branding? <ul><li>Describes the process by which individual & entrepreneurs differentiate themselves and stand out from the crowd by identifying and articulating their unique value proposition. </li></ul>Me 2.0, Dan Schwabel
    5. 5. But how? <ul><li>Differentiation </li></ul><ul><li>Creating Value </li></ul><ul><li>Be found </li></ul><ul><li>Networking </li></ul><ul><li>Be memorable </li></ul><ul><li>Calculated risks </li></ul>
    6. 6. Differentiation & Value <ul><li>Research </li></ul><ul><li>Be authentic </li></ul><ul><li>Be you </li></ul><ul><li>Plan everything </li></ul><ul><li>Give to get </li></ul>
    7. 7. Be Found <ul><li>Your Domain </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Social Media Profiles </li></ul><ul><li>Social Media Bookmarking </li></ul><ul><li>Link Love </li></ul>
    8. 8. Networking <ul><li>Traditional vs. Online </li></ul>
    9. 9. Take Risks <ul><li>The biggest risk is not taking one. </li></ul>
    10. 10. Be Memorable <ul><li>Create conversation </li></ul><ul><li>Confident </li></ul><ul><li>Never meet a stranger </li></ul><ul><li>Be YOU </li></ul>
    11. 11. Be YOU <ul><li>Jessica Miller-Merrell </li></ul><ul><li>www.blogging4jobs.com </li></ul><ul><li>[email_address] </li></ul>

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