Dainas Marketing Proposal
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  • If you have PowerPoint Software you may customize these slides to fit both your needs and the needs of your clients. Note to Sales Associate: (The italicized font in the notes section is the dialogue that accompanies the Listing Presentation Slides) Thank you for allowing me to present the results of the research I did in gathering information on your property. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 help you get your house sold.
  • You may customize the presentation as much or as little as you want depending on your comfort level with PowerPoint. I provided a brief overview of my portfolio as well as some background about me. If you have any questions, please feel free to ask. [ Insert information about your personal background if desired and include any credentials and training you have received. The object here is to convince your seller that they are making the right choice with you. ]
  • Note: Adjust the items as needed to reflect your own marketing plan.
  • Note: Adjust the items as needed to reflect your own marketing plan.
  • Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
  • CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door ® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
  • The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.
  • Thank you so much for your time. Allow me to review the paperwork with you so that you are comfortable with the process.

Transcript

  • 1. A Real Estate Services Marketing Proposal Presented by: Daina Harshbarger CENTURY 21 Premier Gold Properties 409-789-1400 Prepared for: YOU 305 Baker Street, Houston 77017
  • 2. My Professional Experience
    • About me:
    • With over 22 years working in the Home Improvement Industry, Daina Harshbarger knows homes! Daina's passion and love of this business transitioned her career from the 'nuts and bolts' of building dream homes, now to building strong and solid customer relationships.
    • A hard-working, trust-worthy real estate agent, Daina's customer service and integrity will ease you through the entire process. Whether you are a first time buyer, seller or investor, Daina offers her wealth of this industry’s knowledge to find the 'right' property for you.
    Agent Photo
  • 3. Maximize Your Listing’s Visibility with Our Distribution Partners
  • 4. Marketing Plan
    • Send “Just Listed “postcards highlighting your home to local area residents.
    • Advertise and hold agent/broker and buyer open houses.
    • List your property on our company website including a virtual tour, slide show and photos of your home.
    • Internet marketing /banner on local websites
    • Have your listing posted to other real estate search websites like Trulia, Google and Yahoo, that receive millions of visitors.
    • Send out electronic notices about your home i.e., eNewsletters and
    • eCards.
    • Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
    • WHAMmobile! Sign rider on For Sale sign with TEXT MESSAGE code that send instant properties details to buyer via cellular phone.
  • 5. Marketing Plan, Continued
    • Place colorful flyers or brochures describing your home next to the “for sale” sign.
    • Introduce other unique marketing techniques appropriate for your property.
      • Enhanced listing display on Realtor.com site to make your property stand out
      • Video/virtual tour on YouTube.com, Facebook.com
      • Offer/Include a Home Warranty program
      • Offer special Century 21 Mortgage financing options
      • Other special promotions such as open house events or others
      • Feature your property on my personal websites
      • Place property on Craig’s List and other online classified websites for maximum exposure
  • 6. Your Listing on Century21.com
    • Up to 20 listing Photos can be included
    • Detailed property descriptions (English and Spanish)
    • Floor Plans
    • Slide Show
    • Virtual Tours
    • Open House schedule
    • CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
    • WHAMmobile! Sends text message with property details and photos instantly
  • 7. Online Marketing Tools that help us Sell Your Property
    • Slide Shows & Virtual Tours
      • Visually highlight the best features of your home; automatically created when you have 6 or more pictures
    • Neighborhood Profiles
      • Important information about this and other neighborhoods
    • Mortgage
      • Calculator s and financing information
    Slide Show
  • 8. Seller Service Pledge – My Personal Commitment
    • 21 points of differentiation
      • Commitment to service
      • Agreement between you, the seller and my CENTURY 21® office.
  • 9. Thank you! Daina Harshbarger CENTURY 21 Premier Gold Properties 8118 Park Place Blvd. Suite 100 Houston, TX 77017 409-789-1400