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Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
Mercedes-Benz Vans at a Glance. Edition 2012.
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Mercedes-Benz Vans at a Glance. Edition 2012.

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  • 1. Mercedes-Benz Vans at a Glance.2012 Edition.
  • 2. Contents.Management Team of Mercedes-Benz Vans 4Growth Offensive 5Daimler at a Glance 6Financial Figures 8Sales Performance 9Market Position 10Highlights 2010/2011 12Production Sites 18Product Range Mercedes-Benz Vans 22Press Contacts 26Daimler Brand Portfolio 30
  • 3. Management Team of Mercedes-Benz Vans. Introductory Remarks Volker Mornhinweg Head of Mercedes-Benz Vans Growth Offensive The Mercedes-Benz Vans division had an outstanding year in 2011. At € 9,179 billion, our revenues were 17 percent higher than in the previ- ous year, while our EBIT totalled € 835 million and our return on sales reached 9.1 percent. Sales of new vehicles rose by 18 percent to a total of 264,193 units. We sold 178,300 vehicles (+14 %) in our key market of Western Europe, while sales of the Sprinter increased by 62 percent in the NAFTA region to 22,300 units. We also sold 13,500 vehicles (+11 %) in China, where we commenced local production of the Vito and Viano vans and the bus version of the Sprinter. Sales in Latin America were Rainer Andreas Dr. Sascha up by 9 percent to a total of 13,700 units. All of these figures impres- Ruess Burkhart Paasche sively demonstrate that our “Vans goes global” strategy is bearing fruit. Head of Head of Sales Head of Our entrance into the small van segment in this fiscal year marks the Production and Marketing Development beginning of a new chapter in our vans business. In addition, we are Mercedes-Benz Mercedes-Benz Mercedes-Benz rounding out our product lineup with the Mercedes-Benz Citan urban Vans Vans Vans delivery vehicle. The Citan is taking us into a key segment of the fu- ture, and it marks the launch of the next stage of our growth offensive. The new vehicle was unveiled in Amsterdam in early April, with sales scheduled to commence from the autumn. In Europe, the small van segment has expanded well beyond the niche stage and now totals around 700,000 units per year. We want to successfully participate in this market. We will produce the Mercedes-Benz Citan in cooperation with our partner Renault in Maubeuge, France. Last year we continued to shape the future of mobility. The Mercedes- Martin Schad Klaus Gritsch Dr. Ulrich Benz BlueEFFICIENCY package and the 400 battery-electric Mercedes- Leitner Benz Vito E-CELLs that we produced in 2011 demonstrate that we are committed to promoting drive solutions for the future. Head of Head of Head of Procurement Human Resources Sincerely, Finance and Mercedes-Benz Mercedes-Benz Volker Mornhinweg Controlling Cars and Vans Vans Head of Mercedes-Benz Vans4| |5
  • 4. Daimler at a Glance. Daimler at a Glance Amounts in millions of euros 2011 2010 EBIT 8,755 7,274 Value added 3,726 2,773 Net profit (loss) 6,029 4,674 Earnings (loss) per share (in euros) 5.32 4.28 Investment in property, plant and equipment 4,158 3,653 Daimler AG is one of the world’s most successful automotive companies. Research and development expenditure 5,634 4,849 With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest Amounts in millions of euros manufacturer of commercial vehicles with a global reach. Daimler 2011 2010 Financial Services provides financing, leasing, fleet management, insur- ance and innovative mobility services. Revenue 106,540 97,761 Western Europe 39,387 38,478 The company’s founders, Gottlieb Daimler and Carl Benz, made history thereof Germany 19,753 19,281 with the invention of the automobile in the year 1886. As a pioneer NAFTA 26,026 23,582 of automotive engineering, Daimler continues to shape the future of thereof United States 22,222 20,216 mobility today: The Group’s focus is on innovative and green tech- Asia 22,643 19,659 nologies as well as on safe and superior automobiles that appeal to thereof China 11,093 9,094 and fascinate its customers. For many years now, Daimler has been Other markets 18,484 16,042 investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long By divisions term. So in addition to vehicles with hybrid drive, Daimler now has the Mercedes-Benz Cars 57,410 53,426 broadest range of locally emission-free electric vehicles powered by Daimler Trucks 28,751 24,024 batteries and fuel cells. This is just one example of how Daimler Mercedes-Benz Vans 9,179 7,812 willingly accepts the challenge of meeting its responsibility towards Daimler Buses 4,418 4,558 society and the environment. Daimler Financial Services 12,080 12,788 Daimler sells its vehicles and services in nearly all the countries of the Employees (31.12.) world and has production facilities on five continents. Its current brand 2011 2010 portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, the brands smart, Maybach, Freight- Total 271,370 260,100 liner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. Germany 167,684 164,026 The company is listed on the stock exchanges of Frankfurt and United States 20,702 18,295 Stuttgart (stock exchange symbol DAI). In 2011, the Group sold 2,1 million Rest of world 82,984 77,779 vehicles and employed a workforce of more than 271,000 people; revenue totaled € 106,5 billion and EBIT amounted to € 8,8 billion. By divisions Mercedes-Benz Cars 99,091 96,281 Daimler Trucks 77,295 71,706 Mercedes-Benz Vans 14,889 14,557 Daimler Buses 17,495 17,134 Sales organisation 49,699 48,299 Daimler Financial Services 7,065 6,7426| |7
  • 5. Mercedes-Benz Vans. Sales Performance. Financial Figures. Sales of Mercedes-Benz Vans (in units) 2011 2010 EBIT 835 451 Mercedes-Benz Vans: Revenue 9.179 7.812 5,291 Sales Performance Financial Figures Return on sales 9,1 % 5,8 % 20,222 4,375 2,934 Investment in property, plant and equipment 109 91 20,178 Vario Research and development expenditure 358 267 4,706 of which capitalized 126 29 17,149 30,468 Viano Production 268.851 227.975 Unit sales 264.193 224.224 Employees (31.12.) 14.889 14.557 79,058 2,892 78,288 21,760 76,951 67,492 Vito 2,976 55,877 11,668 2011 2010 46,260 Unit sales Total 264.193 224.224 + 18 % Western Europe 178.335 156.775 + 14 % 184,341 thereof Germany 77.585 62.193 + 25 % 184,349 163,299 Sprinter Eastern Europe 22.646 16.404 + 38 % 157,212 U.S. 18.027 10.482 + 72 % 143,695 Latin Amerika (excluding Mexiko) 13.359 12.528 +9% China 13.514 12.151 + 11 % 104 ,669 Other markets 18.012 15.884 + 13 % Total Total Total Total Total Total 256,895 289,073 287,198 165,576 224,224 264,193 2006 2007 2008 2009 2010 20118| |9
  • 6. Market Position. Midsized/Large Vans (EU 27 Region) Mercedes-Benz Vans: Market Position 17.6 Mercedes-Benz 15.3 VW 14.4 Ford 11.6 Fiat 14.0 Renault Group Midsized Vans Large Vans 18.0 Mercedes-Benz 17.3 Mercedes-Benz Mercedes-Benz Vans Four model series from Mercedes-Benz: Viano (up to 3.05 t) and Vito (up to 3.2 t); Sprinter (3.0 to 5.0 t; 30.3 VW 24.1 Ford the Freightliner and Mercedes-Benz brands in the NAFTA region) 17.4 Renault Group 9.6 Iveco and Vario (5.0 to 8.2 t) as a crewbus, panel van, and chassis for 11.3 Opel/Vauxhall 16.4 Fiat various bodies. 11.6 Renault Group10 | | 11
  • 7. Highlights. 2011/2012. Maintenance break during the World Drive F-CELL Tour » March 2011 Support vehicles FleetBoard available for the for the World Drive. Four Sprint- Mercedes-Benz Sprinter ex ers and four Vianos accompa- works. The FleetBoard telemat- nied the Mercedes-Benz B-Class ics system, which could previ- F ­ -CELL cars on their zero-emis- ously only be retrofitted into the sion World Drive, which extended Sprinter, has also been available across four continents. The tour as original equipment ex works covered more than 30,000 km since March 2011. FleetBoard and took 125 days to complete. enables fleets to substantially re- During this unparalleled test and duce their operating and process demonstration drive, a Sprinter costs. Trip analyses have shown 519 CDI 4x4 served as a mobile that the system can reduce the refueling vehicle for the three B- fuel consumption of each vehicle Class fuel cell cars. A Sprinter 319 by an average of 1.5 liters per 2011/2012 CDI 4x4 carried all of the spare 100 km. Because vehicles travel Highlights parts, and two more Sprinters up to 500 km per day, the extra served as maintenance vehicles. cost of buying the system quickly Further support was provided by pays off. Additional features in- four Mercedes-Benz Vianos with clude a transport management 258 hp/190 kW engines. These system and FleetBoard Mapping, vans served as shuttle buses for a time management service for the accompanying journalists recording working times, which is and camera teams. useful for payroll accounting. FleetBoard helps to make the Sprinter’s profitability transparent12 | | 13
  • 8. A quintet of all-wheel-drive vehicles from Mercedes-Benz Vans ... ... Sprinter 4x4 in action Vito Shuttle: A comfortable van » April 2011 All-wheel drive for comfort, spaciousness, and func- tion award in the Alternative Drive » June 2011 The Sprinter is everyone. From April 4 to 15, tionality, the Vito Crew focuses category. As in the past five years, once again among the win- international automotive journal- on profitability, functionality, and the Mercedes-Benz Sprinter 313 ners. Seven wins in the catego- ists were able to extensively test versatility. CDI once again took first place, ries for best commercial vehicle Mercedes-Benz Vans’ complete becoming the Courier, Express, and best brand clearly show that range of all-wheel-drive vehicles » May 2011 Reliable over a dis- and Parcel Van of the Year 2011. Daimler Trucks, Daimler Buses, in practice in Turin, Italy. The ve- tance of one million kilometers. The all-electric Mercedes-Benz and Mercedes-Benz Vans remain hicle lineup encompassed the el- The Mercedes-Benz Vito 115 CDI Vito E-CELL took first place in the on the right track. The winners egant and finely appointed Viano that is operated by a South Afri- special category for alternative were chosen by more than 7,000 4Matic, the rugged Vito 4x4, the can funeral parlor business has drives. readers of the commercial vehicle versatile Sprinter 4x4, and the in- clocked up more than 1,000,000 magazines Fernfahrer, lastauto destructible Vario 4x4. These vans km without needing to be repaired One-millionth Vito manufac- omnibus, and trans aktuell, as and MPVs have several things in or having its engine and transmis- tured in Vitoria. At the end of well as by engineers from DEKRA common: maximum traction, un- sion replaced. The enterprise, May 2011, the one-millionth Vito AG. The Mercedes-Benz Sprinter surpassed off-road driving safety, Let’s Management & Transport rolled off the production line at van was once again among the 2011/2012 and driving comfort comparable Services, now has seven Vitos the Mercedes-Benz van plant in winning vehicles. The Sprinter, Highlights to that of the basic road version and one Sprinter in its fleet, and Vitoria, Spain. To commemorate whose name is used to designate with rear-wheel drive. Another customers appreciate the com- this historic event, 40 employees its class of vehicle, captured first thing they have in common is pany’s work and its reliability. The from the plant’s three assembly place in the category “Vans up to the fact that three of the four business respectfully transports halls came together to have their 3.5 Tons GVW” for the 15th con- model series are equipped with many deceased persons to other picture taken with the facility’s secutive time. Daimler’s cutting-edge Electronic African countries as well, includ- management. Ever since pro- Traction System (4ETS), which is ing Eritrea, Nigeria, Tanzania, and duction of the Vito commenced » August 2011 Expansion of the precisely adapted to the vehicle’s Kenya. in September 1995, these 40 BlueEFFICIENCY package for specific application. employees have worked hard to the Vito and the Viano. Thanks Sprinter is the Courier, Express, make the van a success in more to a new generator management Two new Vito models. The Mer- and Parcel Van of the Year 2011. than 80 countries around the system, some of the vehicle’s cedes-Benz Vito product range is For the 11th time in all, ETM-Ver- world. The presentation of the kinetic energy is converted into being expanded to include a new lag Stuttgart has held a competi- Vito TO in the fall of 1995 also electrical energy and stored in vehicle for commercial passenger tion for selecting the Courier, Ex- marked the beginning of a new era the battery during braking. Since transport (Vito Shuttle) and a van press, and Parcel Van of the Year. for the plant in northern Spain. A September 2011, BlueEFFICIENCY for the skilled trades and for ser- A panel of 40 professionals from total of 75,500 units had already and the new generator manage- vice applications (Vito Crew). The the courier, express, and parcel been produced by 2000. The next ment system have been available two models boast a new design, delivery business evaluated a to- big step was taken in 2003, when as standard equipment in the Vi- great efficiency, and customer-fo- tal of 22 participating vehicles in the van’s second generation, the ano, the Vito crewbus, and every cused functionality. Whereas the four categories. In addition, ETM- rear-wheel-drive Vito NCV2, was Vito that can be registered as a Vito Shuttle features outstanding Verlag presented its first innova- introduced. passenger car.14 | | 15
  • 9. Milestone documented Zero-emission city driving Enhanced ESP makes the Sprinter safer Citan: High-performance city driving » October 2011 Tuscany Tour Direct contact and assistance are now being used in several » February 2012 Citan: the new of the Mercedes-Benz Viano in daily life. In December 2011 model regions, where they have urban delivery vehicle from Marco Polo. Tuscany’s charac- Mercedes-Benz Vans set up clocked up more than 650,000 Mercedes-Benz. At Mercedes- teristic features are undoubt- “MYVAN,” the world’s first inter- km. In 2011 the plant in Vitoria, Benz Vans’ Function & Brand edly its culture, art, landscapes, national social TV platform for di- Spain, produced a total of 400 symposium in the Sindelfingen wine, and cuisine. The Tuscany rect contact with customers. The units of this vehicle. Mercedes- plant on 3 February, the division Tour 2011 showed that the ideal feature’s main point of contact Benz Vans has been producing a announced that it would be in- way to explore this famous Ital- is the website at www.MYVAN. batch of 2,000 units since 2011. troducing a new urban delivery ian region is in a Mercedes-Benz com, which serves as a service The model range will be diversi- vehicle: the Citan. The new model Viano Marco Polo. The sales fig- and entertainment platform. The fied through the production of rounds out Mercedes-Benz’s ures also speak for themselves. site offers specific assistance in additional variants in the future. range of vans with the brand’s New vehicle registrations of RVs mastering daily challenges with first urban delivery vehicle. rose by 18.1 percent in Germany the right transport-oriented solu- » February 2012 Sales and ser- in the first half of 2011, and Mer- tion. The global cooperation with vice network for the Mercedes- » April 2012 The new Mercedes- cedes-Benz models posted an in- partners and national subsidiar- Benz Vito E-CELL. Sales and ser- Benz Citan celebrates its world 2011/2012 crease of 24.5 percent. ies is centrally managed by the vice partners for the Vito E-CELL premiere. In the run-up to the RAI Highlights Mercedes-Benz Vans division in can now be found throughout international commercial vehicles » December 2011 Safety comes Stuttgart. Germany. More than 33 Daimler show in Amsterdam (17-21 April), first in the Mercedes-Benz dealerships and trading partners the Citan urban delivery van Sprinter. The Sprinter’s safety » January 2012 Vito E-CELL suc- sell and service the world’s first made its world debut. This latest standards rise even higher at cessfully completes one year series-produced van with electric addition to the Mercedes-Benz the beginning of 2012, when the of field testing. For a whole drive. van family is the first vehicle to be enhanced ESP package ADAP- year, a total of 100 battery-elec- created as a result of the strate- TIVE ESP  9i was introduced as tric Mercedes-Benz Vito E-CELL gic partnership between Daimler standard equipment. The system vans have been proving their and Renault-Nissan. The Citan will improves the vehicle’s braking worth in customer operations in celebrate its public debut at the performance and thus the safety Berlin and Stuttgart. The world’s IAA Commercial Vehicles show in of passengers, cargo, and other first van with an electric drive Hanover in September. The mar- road users. The new ESP 9i sys- has been operating in Germany’ ket launch is scheduled to take tem takes the vehicle’s load sta- capital since the fall of 2010 and place in autumn 2012. Mercedes- tus and its center of gravity into in Stuttgart since early 2011. The Benz Vans, the market leader for account. In addition, it takes final reports issued at the end large and mid-sized vans with corrective action whenever the of the funding period were posi- market share of 18 percent in trailer begins to fishtail, thus tive, demonstrating that the Vito Western Europe, is aiming to sell helping the driver stabilize the rig E-CELL is ideal for use in city driv- more than 400,000 units world- as a whole. ing. A total of 230 Vito E-CELLs wide by 2015.16 | | 17
  • 10. Production Sites. Düsseldorf, Ludwigsfelde, Stuttgart, Germany Vitoria, Spain Charleston (SC), USA Fuzhou, China Production Sites González Catan, Argentina
  • 11. Düsseldorf Charleston, S.C. Germany USA Number of employees 6,592 Van body and assembly plant Number of employees 93 Van assembly plant (Sprinter) (Sprinter) Ludwigsfelde González Catan Germany Argentina Number of employees 2,079 Van body and assembly plant Number of employees 1,507 Van body and assembly plant (Sprinter) (Sprinter) Stuttgart Fuzhou Germany China Number of employees 1,281 Central operations and Number of employees 1,800 Van body and assembly plant development (Vito, Viano, and Sprinter) Production Sites Vitoria Spain Number of employees 3,321 Van body and assembly plant (Vito and Viano)20 | | 21
  • 12. Product RangeMercedes-Benz Vans. Mercedes-Benz Vans Product Range
  • 13. Mercedes-Benz Mercedes-Benz Vito Sprinter Permissible gross vehicle weight 2.77 to 3.2 t Permissible gross vehicle weight 3.0 to 5.0 t Wheelbase lengths 3,200, 3,430 mm Wheelbase lengths 3,250, 3,665, 4,325 mm Variants Panel van, crewbus, mixed-use vehicle Variants Crewbus, panel van, flatbed truck, Engines/output Diesel 70, 100, 120, 165 kW chassis, twin cabin Gasoline 190 kW Engines/output Diesel 70, 95, 120, 140 kW E-CELL 60 kW Gasoline 115, 190 kW NGT/LGT 115 kW Mercedes-Benz Mercedes-Benz Viano Vario Permissible gross vehicle weight 2.77 to 3.05 t Permissible gross vehicle weight 6.0 to 8.2 t Wheelbase lengths 3,200, 3,430 mm Wheelbase lengths 3,150, 3,700, 4,250, 4,800 mm Variants 3 equipment lines Variants Chassis, panel van, flatbed truck, Viano Marco Polo dump truck, twin cabin Engines/output Diesel 100, 120, 165 kW Engines/output Diesel 95, 115, 130 kW Gasoline 190 kW Mercedes-Benz Vans Product Range24 | | 25
  • 14. Mercedes-Benz Vans Press Contacts. Jörg Howe Head of Communications Daimler AG Tel. +49 (0) 711-17 4 13 41 Fax +49 (0) 711-17 4 13 69 e-mail: joerg.howe@daimler.com Global Communications Global Business Communications Commercial Vehicles Commercial Vehicles Heinz Gottwick Bernd Weber Head of Global Communications Business Communications Commercial Vehicles, Commercial Vehicles Trucks Europe, Daimler Buses & Mercedes-Benz Vans Tel. +49 (0) 711-17 4 15 25 Tel. +49 (0) 711-17 4 15 49 Fax +49 (0) 711-17 5 20 06 Fax +49 (0) 711-17 5 20 06 e-mail: heinz.gottwick@daimler.com e-mail: bernd.weber@daimler.com Uta Leitner Julia Löffler Head of Global Business Communications Business Communications Commercial Vehicles, Commercial Vehicles Powertrain Plants & Manufacturing Engineering, Gaggenau & Kassel Tel. +49 (0) 711-17 4 15 26 Fax +49 (0) 711-17 5 20 06 Tel. +49 (0) 711-17 4 15 52 e-mail: uta.leitner@daimler.com Fax +49 (0) 711-17 5 20 06 e-mail: julia.loeffler@daimler.com Katja Bott Kathrin Schnurr Business Communications Commercial Vehicles Business Communications Commercial Vehicles, International Business Operations Powertrain Plants & Manufacturing Engineering, Wörth & Mannheim Tel. +49 (0) 711-17 4 97 84 Fax +49 (0) 711-17 5 16 07 Tel. +49 (0) 711-17 5 03 26 e-mail: katja.bott@daimler.com Fax +49 (0) 711-17 5 20 06 e-mail: kathrin.schnurr@daimler.com Simonette Illi Sebastian Michel Business Communications Commercial Vehicles, Business Communications Commercial Vehicles, International Business Operations Mercedes-Benz Vans, Daimler Buses, Fuso, DTNA & Mercedes-Benz do Brasil Düsseldorf, Ludwigsfelde, Mannheim & Neu-Ulm Tel. +49 (0) 711-17 8 33 26 Tel. +49 (0) 711-17 4 15 60 Fax +49 (0) 711-17 5 20 06 Fax +49 (0) 711-17 5 20 06 e-mail: simonette.illi@daimler.com e-mail: sebastian.michel@daimler.com26 | | 27
  • 15. Mercedes-Benz Vans Press Contacts. Product Communications International Market Management & Mercedes-Benz Vans & Market Relations Communications, R&D Commercial Vehicles Michael Gutzeit Georg Beuerle Head of Product and Business Communications International Market Management Mercedes-Benz Vans, & Market Relations R&D Communications Commercial Vehicles Tel. +49 (0) 711-17 8 37 96 Fax +49 (0) 711-17 19 06 40 82 Tel. +49 (0) 711-17 5 24 10 e-mail: georg.beuerle@daimler.com Fax +49 (0) 711-17 5 20 30 e-mail: michael.gutzeit@daimler.com Martin Adam Beate Beck Communications, Market Relations Commercial Vehicles R&D Tel. +49 (0) 711-17 4 97 87 Tel. +49 (0) 711-17 5 55 10 Fax +49 (0) 711-17 5 16 07 Fax +49 (0) 711-17 5 20 38 e-mail: beate.beck@daimler.com e-mail: martin.adam@daimler.com Albrecht Eckl Gabriele Hellmann Product Communications Market Relations Mercedes-Benz Vans Tel. +49 (0) 711-17 4 97 86 Tel. +49 (0) 711-17 5 21 31 Fax +49 (0) 711-17 5 16 07 Fax +49 (0) 711-17 5 20 38 e-mail: gabriele.hellmann@daimler.com e-mail: albrecht.eckl@daimler.com Lisa Kost Gerlinde Spieth Test Vehicles Mercedes-Benz Vans Market Relations / Guestmanagement Tel. +49 (0) 711-17 5 21 61 Tel. +49 (0) 711-17 3 09 49 Fax +49 (0) 711-17 5 20 30 Fax +49 (0) 711-17 9 02 83 61 e-mail: lieselotte.kost@daimler.com e-mail: gerlinde.spieth@daimler.com28 | | 29
  • 16. Mercedes-Benz CarsDaimler Brand Portfolio. Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial Services | 31
  • 17. Daimler AGStuttgart (Germany)www.daimler.com

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