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Mercedes-Benz Cars at a Glance. Edition 2013.


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  • 1. Mercedes-Benz Cars at a Glance.Edition 2013.
  • 2. at a Glance Daimler Management team and key figuresContents. 2013 is… Brand variety ... the year of the S-Class. No other Mercedes has contributed more to establishing our brand’s reputation than the S-Class. You can talk about a “claim to leadership”Daimler at a Glance 2 as much as you want — this car makes it a reality. We will put the new sedan model on the road in 2013, and follow it up with four additionalManagement team of Mercedes-Benz Cars 4 variants. of the futureKey figures of Mercedes-Benz Cars 5 … the year of the E-Class. Mobility We have thoroughly updated the E-Class, equipping it with efficient newThe brands of Mercedes-Benz Cars 6 engines and 11 new assistance systems. We have also given it a new design idiom. From the sedan and estate to the coupé and cabriolet,Sustainable, safe and fascinating mobility of the future 15 we expect all versions of the vehicle to give our sales a major boost. » Road map to sustainable mobility 17 » Intelligent Drive of Mercedes-Benz 21 … the year of the CLA. Production » Connected Car 24 locations The new CLA will establish a completely new vehicle segment. We have given the automobile a sporty design to win over new customerProduction locations of Mercedes-Benz Cars 25 groups for the Mercedes-Benz brand. The CLA is based on the Con- cept Style Coupé, which met with an overwhelming response. TheProduct range of Mercedes-Benz Cars most frequent remark we heard was “please mass produce this car.” » Mercedes-Benz 40 And that’s exactly what we’re doing. Mercedes-Benz Product range » smart 65 … an important year for Mercedes-Benz.Media contacts of Mercedes-Benz Cars 69 In 2013, our model offensive is continuing to propel us at top speed toward 2020. By then, we also want to be the Number One automakerDaimler Brand Portfolio 76 when it comes to sales in the premium segment. Were making good progress, and demand is steadily increasing. Our plants are also ope- rating at near full capacity. For these reasons, we are continuing to Product range invest in our global production network. As a result, we will be able to manufacture our vehicles closer to our markets and customers — smart particularly in the high-growth regions. But why not take a look at what’s going on for yourself? Pleasant reading! Sincerely, Media contacts Dieter Zetsche Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars |1As of March 31, 2013 | Errors excepted and subject to change
  • 3. Daimler at a Glance. at a Glance Amounts in millions of EUR Daimler 2012 2011 EBIT 8,615 8,755 Value Added 4,185 3,726 Net profit 6,495 6,029 Earnings per share (in EUR) 5.71 5.32 Investment in property, plant and equipment 4,827 4,158 Research and development expenditure 5,644 5,634Daimler AG is one of the world’s most successful automotive companies.With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-BenzVans, Daimler Buses and Daimler Financial Services, the Daimler Group Amounts in millions of EURis one of the biggest producers of premium cars and the world’s biggest 2012 2011manufacturer of commercial vehicles with a global reach. DaimlerFinancial Services provides financing, leasing, fleet management, insur- Revenue 114,297 106,540ance and innovative mobility services. Western Europe 39,377 39,387 thereof Germany 19,722 19,753The company’s founders, Gottlieb Daimler and Carl Benz, made history NAFTA 31,914 26,026with the invention of the automobile in the year 1886. As a pioneer thereof United States 27,233 22,222of automotive engineering, Daimler continues to shape the future of Asia 25,126 22,643mobility today: The Group’s focus is on innovative and green techno- thereof China 10,782 11,093logies as well as on safe and superior automobiles that appeal and Other markets 17,880 18,484fascinate. For many years now, Daimler has been investing continuallyin the development of alternative drive systems with the goal of making By divisionsemission-free driving possible in the long term. So in addition to vehicles Mercedes-Benz Cars 61,660 57,410with hybrid drive, Daimler now has the broadest range of locally emission- Daimler Trucks 31,389 28,751free electric vehicles powered by batteries and fuel cells. This is just Mercedes-Benz Vans 9,070 9,179one example of how Daimler willingly accepts the challenge of meeting Daimler Buses 3,929 4,418its responsibility towards society and the environment. Daimler Financial Services 13,550 12,080Daimler sells its vehicles and services in nearly all the countries of theworld and has production facilities on five continents. Its current brand Employees (Dec. 31)portfolio includes, in addition to the world’s most valuable premium 2012 2011automotive brand, Mercedes-Benz, the brands smart, Freightliner, WesternStar, BharatBenz, Fuso, Setra and Thomas Built Buses. The company Total 275,087 271,370is listed on the stock exchanges of Frankfurt and Stuttgart, Germany Germany 166,363 167,684(stock exchange symbol DAI). In 2012, the Group sold 2.2 million vehicles United States 21,720 20,702and employed a workforce of around 275,000 people; revenue totaled Rest of World 87,004 82,984€114.3 billion and EBIT amounted to €8.6 billion. By divisions Mercedes-Benz Cars 98,020 99,091 Daimler Trucks 80,519 77,295 Mercedes-Benz Vans 14,916 14,889 Daimler Buses 16,901 17,495 Sales Organization 50,683 49,699 Daimler Financial Services 7,779 7,0652| |3
  • 4. Management team of Key figures of Mercedes-Benz Cars.Mercedes-Benz Cars. Amounts in millions of EUR Management team 2012 2011 and key figures Frank Lindenberg EBIT 4,389 5,192 Executive Vice President Revenue 61,660 57,410 Finance & Controlling Investment in property, plant and equipment 3,495 2,724 Mercedes-Benz Cars, Vans & Corporate Research and development expenditure 3,863 3,733 Employees (Dec. 31) Andreas Renschler 2012 2011 Member of the Board of Management of Daimler AG, Manufacturing and Total 98,020 99,091 Procurement Mercedes-Benz Cars & Germany 84,346 86,670 Mercedes-Benz Vans United States 3,258 3,083 Rest of World 10,416 9,338 Sales (units) 1 2012 2011 Dr. Joachim Schmidt Executive Vice President Mercedes-Benz 1,345,800 1,279,100 Sales and Marketing A-Class, B-Class 231,100 192,300 Mercedes-Benz Cars C-Class, CLK-Class, SLK-Class 425,000 411,800 E-Class, CLS-Class 313,600 340,100 S-Class, CL-Class, SL-Class, SLR, SLS, Maybach 80,700 80,700 M-Class, R-Class, G-Class, GL-Class, GLK-Class 295,400 254,300 smart 105,700 99,700 Prof. Dr. Thomas Weber Mercedes-Benz Cars 1 1,451,600 1,381,400 Member of the Board of Management Western Europe 631,400 625,200 of Daimler AG, Group Research & thereof Germany 289,900 290,700 Mercedes-Benz Cars Development NAFTA 342,100 288,400 thereof United States 299,700 250,400 Asia/Pacific 358,300 353,300 thereof China 208,500 223,100 Japan 44,600 32,500 1 Including Mitsubishi vehicles manufactured and/or sold in South Africa Dr. Dieter Zetsche Chairman of the Board of Management of Daimler AG/Head of Mercedes-Benz Cars4| |5
  • 5. The brands.Mercedes-Benz Cars. Following record sales in the prior year, Mercedes-Benz Cars also achieved a record annual result in 2012. More than 1.4 million custo- mers opted for a Mercedes-Benz or a smart vehicle last year. Through its two car brands, Daimler boasts the most new vehicle registra- Brand variety tions of any premium manufacturer in Germany for the past 20 years. We also posted record sales in two other core markets: China and the U.S. Throughout the world, demand was particularly high for the new models. While the B-Class, the GLK, the M-Class, and the G-Class achieved record sales, the SL also saw sales rise sharply. The S-Class Sedan, the C-Class Coupé, the SLK, the CLS, and the M-Class are the world’s best-selling vehicles in their comparative segments. The new A-Class also performed well in its segment, receiving more than 90,000 orders within a short time of going on sale. Another product highlight of 2012 was the CLS Shooting Brake, with which Merce- des-Benz opened up a new segment and impressively demonstrated its design expertise and leadership role when it comes to innovation. The brand expects this positive development to continue in 2013. Dr. Dieter Zetsche expressed his optimism as follows: “In 2013, with our product offensive in the premium and luxury segments, we will continue our Mercedes-Benz 2020 growth strategy — and give our endeavors an additional boost.” Customers can look forward to a whole series of fascinating product highlights in 2013. The new E-Class, for example, was unveiled at the beginning of the year, when it was presented at the International Auto Show in Detroit. Following total sales of more than 13 million units, the E-Class’ sedan, estate, cabriolet and coupé models were completely revamped and now feature highly efficient engines, new assistance systems, and a new design idiom. The new E-Class family not only boasts numerous tech- nical innovations but is also much more efficient, environmentally friendly, and dynamic than its predecessor. All models of the E-Class family are being equipped with new or optimized assistance systems from the upcoming S-Class. Under the heading “Mercedes-Benz Intelligent Drive,” the systems combine comfort with safety. The new features include systems that for the first time can prevent collisions with pedestrians and crossing ve- hicles, a Lane Keeping Assist system that can also prevent accidents Contact:, Tel. +49 (0)711 17-76876 | 7
  • 6. with oncoming vehicles, and a permanent high-beam headlight system that is glare-free (Adaptive Highbeam Assist Plus). With these systems, Mercedes-Benz is emphasizing its leading role as a safety pioneer. The new E-Class has kicked off a comprehensive model offensive in the premium and luxury car segments. For example, the new S-Class will celebrate its world premiere in mid-2013. This offensive is being supplemented by the new four-door CLA Coupé, which boasts the world’s best aerodynamics and an avant-garde design that makes the brand even more attractive for young buyers. As far as the further development of automobiles is concerned, one of the key trends is comprehensive onboard connectivity, which links mobility with consumer electronics. Innovative telematic and infotain- Brand variety ment systems can now be found in most Mercedes-Benz models as a digital communication. Mercedes-Benz is responding to the trend matter of course. Under the heading “Drive Kit Plus,” Mercedes-Benz toward an increasingly mobile lifestyle by offering a large number of is integrating iPhones in cars with its proprietary Digital DriveStyle informative and entertaining smartphone apps, which enable users app. The system was launched on the market in the fall of 2012, when to directly access attractive content. This approach is making it it was introduced in the new A-Class. It enables motorists to operate possible for the company to attract diverse customers — especially the navigation system and other features safely and conveniently while younger ones — and get them enthusiastic about the brand. More driving. The controller is located in the center armrest and can be used than 9.3 million fans on Facebook bear witness to this fact. In to access services such as real-time traffic information, Internet radio addition, the brand has more than two million friends who receive stations, Twitter, Facebook, and Glympse. However, this development the latest information on Mercedes-Benz at Google+. Moreover, a is still far from over. This spring, Mercedes-Benz will begin installing completely new communication service went online last year at the Siri system in its vehicles. As a result, drivers will be able to use all Mercedes-Benz Social iPhone features conveniently via voice control. Publish is a service for bloggers and online journalists, who do not restrict themselves to traditional media sites when looking for A completely revamped Mercedes-Benz vehicle configurator was inspiration concerning automobiles and their technology and design. put online late last year in order to make putting together one’s very The Social Publish site offers information on a wide variety of topics own Mercedes-Benz dream car an even more fascinating experience. related to Mercedes-Benz’ product range and brand experience. Visitors can experience the new configurator’s emotional scope in This information can serve as raw material for users’ own stories in a variety of dimensions. A 360-degree view of the car depicts the independent blogs and portals. The platform intentionally focuses effect created by the various designs, paintjobs, and wheels. The on networking content with published articles on external websites configurator comes with a zoom function and allows users to view and in digital magazines as well as with tweets on Twitter. Bloggers’ cars under simulated daytime or nighttime conditions. HD views responses to this new service have been overwhelmingly positive. provide detailed depictions of a wide variety of interiors. This allows the images to depict even the tiny nuances and irregularities that are The Avant/Garde Diaries digital interview magazine has been typically found in masterwork leather seams, and which make a car successfully reaching out to young people since 2011. As part of its interior distinctive and special. In addition to providing a fantastic communication measures for the new generation of compact cars, visual experience, the new vehicle configurator is extremely user- Mercedes-Benz is using the site at as friendly. Navigation, for example, is incredibly easy, as visitors have a creative platform for addressing current and socially relevant topics complete freedom and are not forced to take specific steps. To assist that are related to art, fashion, music, innovation, trends, culture, and customers in making decisions, the integrated TechCenter can now automobiles — and that young people find interesting. show videos that provide easy-to-understand in-depth explanations of the technical details of various equipment features. Mercedes-Benz’ unique design characteristically sets standards and generates innovations. The designers at Mercedes-Benz also The Stuttgart-based star brand is also blazing new trails and setting successfully create non-automotive products. For example, the first international standards when it comes to using social networks and EC 145 Mercedes-Benz Style helicopters were delivered to customers8 | Contact:, Tel. +49 (0)711 17-76876 Contact:, Tel. +49 (0)711 17-76876 | 9
  • 7. in 2012. The Mercedes-Benz Style team also worked together with Silver Arrows Marine to create the designs for the first Silver Arrow yacht, which will be celebrating its world premiere this year. Additional highlights include the brand’s first range of designer furniture, which was created in cooperation with the Formitalia Luxury Group. At the beginning of 2013, Rodenstock and Mercedes-Benz Style presented a new range of eyeglasses, which were unveiled at the opti optics trade show in Munich. The Mercedes-Benz designers are currently working on a line of bag and luggage products that will be introduced this year. Mercedes-Benz is also underscoring its commitment to a distinctive style and trend-setting design through its involvement in fashion activities worldwide, which it steadily expanded in 2012. For example, the brand helped launch the Mercedes-Benz Fashion Weeks Australia, Brand variety Cape Town, Joburg, and Africa, as well as the Mercedes-Benz Fashion Mercedes-AMG Days Zurich. In total, the star brand presented itself at major fashion AMG — these three letters are a symbol around the globe for exclu- events in more than 35 countries on all continents. sive high-performance automobiles that deliver a dynamic driving experience. The company, which was founded in 1967 by Hans Sports sponsorship forms an important part of Mercedes-Benz’ Werner Aufrecht and Erhard Melcher, celebrated its 45th anniversary activities in the area of social responsibility. An example of this is the in 2012. Impressive results in motor sports and unique vehicles Laureus Sport for Good Foundation, through which over 1.5 million underscore AMG’s image as Mercedes-Benz’ high-performance disadvantaged children and teenagers receive support in more brand. As a wholly-owned subsidiary of Daimler AG, AMG serves as than 140 social sports projects worldwide. In addition, the Laureus the Group’s technological trendsetter in the high-performance auto- Academy honors the world’s best athletes each year with its renow- mobile segment. AMG’s brand claim of “Driving Performance” stands ned Laureus World Sports Awards. In 2013 and 2014, the awards for cutting-edge technology and the pure fascination of driving. will be presented in the southern hemisphere for the first time. The ceremony will be held in Rio de Janeiro, which will be one of the cities As part of its AMG Performance 50 growth strategy, the company hosting the 2014 soccer World Cup. is continuing to signal dynamic growth with an unparalleled model offensive that aims to increase the brand’s vehicle lineup to around In 2012, Mercedes-Benz was once again extensively involved in 30 models by the time the performance brand celebrates its 50th an- German sports activities as well. “The Pulse of a New Generation” niversary. AMG is also planning to penetrate new, dynamic markets. was the slogan of a campaign supporting the soccer team coached Because the AMG performance centers are playing a key role in this by Joachim Löw at last year’s European Football Championship in endeavor, their number will be increased from 270 in 24 countries to Poland and Ukraine. The claim perfectly summarizes the attributes of around 350 over the next five years. Germany’s national team and the new Mercedes-Benz A-Class. The brand has been a partner of the German Football Federation since The company now has a larger and more diverse model range than 1972 and its general sponsor since 1990. In 2011 the partnership ever before, encompassing a total of 26 AMG high-performance was extended for another seven years. vehicles. The models range from sedans, coupés, and SUVs to roadsters and the SLS AMG. The SLS family is continuing to grow, Mercedes-Benz is also very active in the area of golf, where it served thanks to the addition of the SLS AMG coupé Electric Drive and the as the exclusive automotive partner for three of the four major tour- SLS AMG coupé Black Series. This year, AMG will also be launching naments and for the Ryder Cup 2012. In the area of amateur sports, its first four-cylinder automobiles: the all-wheel-drive A 45 AMG and the MercedesTrophy premium golf tournament will be held in 2013 the CLA 45 AMG. Meanwhile, the E 63 AMG and the CLS 63 AMG are for the 24th time and involve more than 65,000 players worldwide. now available as especially powerful S-models, featuring the new, In addition, Mercedes-Benz is involved in tennis and equestrian performance-oriented AMG 4MATIC all-wheel-drive system. The sports and has been supporting the Stiftung Deutsche Sporthilfe introduction of these new model variants enables Mercedes-AMG to foundation in Germany for many years. Mercedes-Benz has been the offer its customers more scope for individualizing vehicles than ever foundation’s national sponsor since 2008. before.10 | Contact:, Tel. +49 (0)711 17-76876 Contact:, Tel. +49 (0)711 17-76876 | 11
  • 8. Customers looking for something special will also be able to find For many years now, smart has exemplified innovation, functionality, what they are looking for at Mercedes-AMG. After all, the AMG Per- and the zest for life like no other brand. Thanks to its unconventional formance Studio develops and produces limited edition AMG vehicles design and high technological standards, the smart is the perfect as well as one-of-a-kind automobiles. vehicle for city driving — whether it’s a conventional smart or an elec- Brand variety Moreover, the AMG Driving Academy offers unique driver training tric car. In its quest to create the best urban mobility solutions, smart courses for motor sports enthusiasts. Course participants can calls the status quo into question and is thus the world’s smallest train their driving skills on legendary racetracks or, for example, in automotive think tank. The brand has been very successful in this Lapland. endeavor, and sales of around 105,700 units worldwide in 2012 (an increase of 2 % on the figure for 2011) demonstrate that smart’s con- cept of combining environmentally compatible mobility with driving pleasure has been a success. At the very start of 2012, the smart for-us concept showed what Past & present an urban pick-up should look like. And at the Paris Motor Show, the 1886 Carl Benz and Gottlieb Daimler invent the automobile. smart forstars concept car humorously demonstrated the possibi- 1900 The first modern automobile: the Mercedes 35 HP. lities that electric mobility already offers. The car’s hood contained 1936 First series-produced car with a diesel engine: the Mercedes-Benz 260 D. a projector that can instantly turn any wall into a movie screen. The 1954 First series-produced car with gasoline direct-injection: the 300 SL “Gull-wing.” smart fortwo was thoroughly updated in 2012, and the sharpred 1959 First series-produced car with a crumple zone: the 220 S/SE “Fintail.” and iceshine limited edition models brought new colors to cities. 1978 Introduction of the anti-lock braking system (ABS) in the S-Class. The year came to a close with the world premiere of the one-of-a- 1981 Introduction of the driver-side airbag in the S-Class. kind smart forjeremy show car. The vehicle was created by fashion 1990 Electric test car equipped with a ZEBRA high-temperature battery. designer Jeremy Scott and was unveiled in Los Angeles in November. 1994 First vehicle with a fuel cell drive: the NECAR 1. 1995 Introduction of the ESP® safety system in the S-Class. smart focused on electric drive systems last year. As a result, three 1997 First series-produced car with a CDI diesel engine: the C 220 CDI. electric models (the new smart fortwo electric drive, the smart 2002 Introduction of the PRE-SAFE® safety system in the S-Class. BRABUS electric drive, and the smart ebike) are now rolling off the 2006 First series-produced car with BlueTEC diesel technology. production line and meeting with a great customer response. 2009 Introduction of the S 400 HYBRID as the world’s first series-produced hybrid car with a lithium-ion battery. The car has the lowest CO2 emissions in the The brand is continuing its success story in 2013. At the beginning luxury segment. of the year, smart introduced another limited edition model: the 2010 Presentation of the F 800 Style research vehicle for use as a technology platform. The vehicle is a multi-drive system platform (fuel cells or batteries). cityflame. Meanwhile, the design teams from smart and BoConcept 2011 With the F 125! research vehicle, Mercedes-Benz offers a vision of tomorrow’s have joined forces to create a range of furniture and accessories, zero-emission mobility in large and luxurious automobiles. as well as the smart fortwo BoConcept signature style. A special 2012 Introduction of the new A-Class as an attractive entry-level model for the edition model of the smart forjeremy show car will be launched on Mercedes family; 45th anniversary of the Mercedes-AMG brand. the market later this year. 2013 The new E-Class kicks off a comprehensive model offensive in the upper- range and luxury car segments. The CLA impresses customers with the world’s smart is also expanding its extensive range of urban mobility services best aerodynamics and an avant-garde design that make the brand even more attractive to young customers. in a program called “smart add-on.” Through the brand’s cooperation12 | Contact:, Tel. +49 (0)711 17-76876 Contact:, Tel. +49 (0)711 17-76876 | 13
  • 9. with car2go, Europcar, and APCOA, smart drivers can now travel faster, more cheaply, and more flexibly than ever before. The car2go mobility concept is also becoming increasingly popular. The service is now available in 18 cities throughout the world. Since the service was introduced, around 275,000 customers have driven the over 6,100 car2go vehicles more than six million times. By the end of the year, Sustainable, safe and car2go plans to expand its fleet to more than 10,000 vehicles worldwide. fascinating mobility of the car2go is already being successfully offered in Ulm, Hamburg, Düssel- dorf, Cologne, Berlin, Stuttgart (Germany), Austin, San Diego, Washing- future. ton D.C., Portland, Miami, Seattle (U.S.), Vancouver, Calgary, Toronto (Canada), Vienna (Austria), Amsterdam (Netherlands), and London (UK). Highlights » After San Diego and Amsterdam, car2go also began to operate an all-electric fleet (300 vehicles) in Stuttgart last year. » Electric mobility for everyone: Since 2012, smart has been offering electric mobility on two wheels or four in the form of the smart fortwo electric drive, the smart BRABUS electric drive, and the smart ebike. » Following a successful history in Austria stretching back over ten years, the world’s largest smart enthusiast meeting — smart times of the future — took place in another European country in 2011 for the first time. Mobility In 2012, the smart enthusiasts gathered in Antwerp, Belgium, where they formed the world’s longest smart parade, which consisted of 1,114 vehicles. » In November 2012, smart and the fashion designer Jeremy Scott together presented a sensational show car in Los Angeles. The corresponding special edition model will be launched on the market in 2013. Past & present 1998 Delivery of the first smart fortwo. 2007 Introduction of the second-generation smart. 2008 Production of the one millionth smart fortwo coincides with the brand’s 10th anniversary. 2009 Series production of the smart fortwo electric drive begins. 2010 The market launch of the updated smart fortwo. 2011 The smart forvision concept vehicle features impressive, pioneering technologies. 2012 The smart for-us, smart forstars, and smart forjeremy concepts create a stir. 2013 smart launches new special edition models on the market.14 | Contact:, Tel. +49 (0)711 17-76876
  • 10. Our mission Road map to sustainable mobility. We invented the automobile, and are continuing to reinvent it time and again. That’s because our mission is to shape the future of private transport. Focal points of our research and development activities To ensure future mobility, we are primarily focusing on the following issues: » Environmental compatibility and sustainability » Safety The challenges » Networked driving In the future, private transport will have to meet increasingly diver- » Comfort sified and complex requirements, including those associated with » Quality growing urbanization and increased networking. » Design. By doing so, we anticipate global trends and social developments. Strategy for sustainable mobility Our strategy encompasses all activities related to the vehicle and drive system that are designed to conserve resources and minimize emissions throughout the entire value creation process. Mercedes’ characteristic levels of comfort and safety remain unchanged. of the future We are exploiting all of the possibilities for achieving these Mobility goals in our vehicles and drive systems » We are tapping the potential harbored in all development areas, from lightweight construction and optimized aerodynamics to the electrification of ancillary components. » Our 3D Body Engineering program pools all of the measures we implement in order to provide our vehicles with maximum safety while also making them light and aerodynamic, and thus more efficient. » Daimler also is committed to the use of clean and alternative fuels. Our goals A broad mix of drive systems for creating tailored customer » We are making mobility safe and sustainable. To this end, we are solutions launching products that are tailored to our customers’ needs. » Optimization of the vehicles with state-of-the-art, high-tech combus- » In this context, we equally consider all of the key aspects of an tion engines. automobile’s overall system. » A further increase in efficiency by means of tailored hybridization » As we pursue our goal of accident-free driving, we are continuing measures with various output ratings and for different applications. to network our assistance systems and boosting their capabilities » Driving with zero local emissions using fuel cell or battery techno- in order to reduce driver stress and even enable vehicles to drive logy. on their own. » We are working to cut our vehicles’ fuel consumption and emissions, These technologies have already been an integral part of our drive which we want to reduce to zero in the long-run. system strategy for years. Depending on their respective areas of » Another long-term goal is to network automobiles with all of their application and customer profiles, they make an optimal contribu- surroundings. tion to sustainable mobility. We consistently transfer these techno- » We develop economical, environmentally friendly premium logies to our series-produced products. vehicles without sacrificing safety, comfort, or cultivated sportiness.16 | Contact:, Tel. +49 (0)711 17-92311 Contact:, Tel. +49 (0)711 17-92311 | 17
  • 11. Hybridization of vehicles with efficient combustion engines » We have developed a modular hybrid system to meet customer requirements with tailored solutions: Hybrid modules associated with various output ratings and a variety of batteries can be combined with our most commonly produced gasoline and diesel engines. Features here range from the user-friendly start-stop function to energy boosting/recovery and purely electric driving. Another option is the plug-in HYBRID, in which batteries can be recharged at normal power outlets in order to increase a vehicles’ range on electric power. The next generation S-Class will include a plug-in HYBRID model, which will be the first car in this segment to consume only three liters of fuel per 100 km. » In 2012, we introduced our latest hybrid models: the E 300 BlueTEC HYBRID (the world’s most fuel-efficient upper-range auto- mobile with a fuel consumption of 4.1 liters per 100 km and CO2 emissions of 107 g/km) and the E 400 HYBRID, which was laun- ched on the U.S. market and will later be offered in other countries such as Japan and China. » In addition, we are rolling out hybrid technology in all of our other core production series. of the future Mobility Optimization of vehicles with state-of-the-art, high-tech combu- stion engines » The new generations of gasoline and diesel engines clearly demon- strate that combustion engines remain attractive as a drive system if they are consistently further developed. In other words, they must become even more fuel efficient while at the same time boasting better performance and smoother operation. » The new BlueDIRECT four-cylinder gasoline engines already comply with the EU6 standard, which will go into effect in 2015. The engines are also the first in the world to use the stratified lean-burn process in combination with turbocharging and external high-pressure exhaust gas recirculation. As a result, the E 250 is the only gasoline- powered car in its segment to achieve Efficiency Class A. The vehicle consumes 5.8 liters of fuel per 100 km and emits only 135 g of CO2/km. » Some of the diesel-powered E-Class cars are BlueTEC models equip- ped with SCR (Selective Catalytic Reduction) technology. As a result, they comply with the EU6 emissions standard before it comes into effect. » Mercedes-AMG’s all-new AMG Cylinder Management system sub- stantially increases the efficiency of the SLK 55 AMG. Under partial load conditions, the system switches four of the cylinders off, leading to a significant decrease in fuel consumption. » The BlueEFFICIENCY version of the A 180 CDI also achieves outstan- ding results: emissions of only 92 g of CO2/km and a fuel consump- tion of 3.6 liters per 100 km.18 | Contact:, Tel. +49 (0)711 17-92311 Contact:, Tel. +49 (0)711 17-92311 | 19
  • 12. Local zero emission driving: Electric vehicles with fuel cells or Mercedes-Benz’ Intelligent Drive batteries » Electric vehicles are powered by an electric motor. The electricity is Program Opens Up a New Dimension either supplied by a rechargeable battery or directly by an onboard fuel cell. in Driving. The Merging of Comfort » Both fuel cell and battery electric vehicles are quiet, highly efficient, and produce no local emissions. and Safety. » With a total of nine models, we offer a range of locally emission-free vehicles that is unique in the automotive industry. These models include passenger cars, vans, light trucks, an ebike, and a bus. As a result, we can meet almost every road mobility requirement. The The program aims to provide all-round protection to vehicle models are the: occupants and other road users » smart fortwo electric drive – including the BRABUS variant In pursuing its goal of accident-free driving, Mercedes-Benz is con- » smart ebike tinually improving the performance of its driver assistance systems. » Mercedes-Benz B-Class F-CELL Numerous systems with new and expanded features are now serving » Mercedes-Benz A-Class E-CELL as active partners that can assist drivers in an increasing number » Mercedes-Benz SLS AMG coupé Electric Drive of situations. Through the intelligent combination of various sensors, » Mercedes-Benz Vito E-CELL panel van and crewbus these assistance systems can continually monitor the area around » Mercedes-Benz Citaro FuelCELL HYBRID the vehicle and, if necessary, support drivers in line with the given » Fuso Canter E-CELL traffic situation. » Freightliner Custom Chassis MT E-CELL All-Electric of the future » Other battery powered Mercedes-Benz Cars are ready for launch. The The new systems set the standard for safety in the auto- Mobility smart BRABUS ebike will be introduced in 2013, while the B-Class motive industry and represent a new milestone in relation to Electric Drive and the smart scooter will be launched a year later. Mercedes-Benz’ holistic approach to safety » Prototypes of the DENZA electric car from our joint venture with BYD What began ten years ago with PRE-SAFE® and continued with are already being successfully driven on China’s roads. The brand DISTRONIC PLUS is now leading to a new dimension in driving at will once again present itself to the general public at this year’s Auto Mercedes-Benz. Mercedes-Benz uses the term “Intelligent Drive” Shanghai. to refer to the possibilities that are opening up as a result of new » The F 125! research vehicle provides a visionary glimpse of the assistance systems. The basis of many new functions is a stereo automobile of the far future, which has been conceived as a fuel cell camera and an algorithm developed by Mercedes-Benz. The camera sedan with a range of 1,000 kilometers. detects moving objects such as pedestrians and other vehicles, and also records complex traffic situations. The networking of the sensors and systems not only lends the vehicle “eyes” but also gives it 360-degree vision. This technology was nominated for the German Future Prize in 2011, and also received the 2012 Karl Heinz Beckurts Award. Along with other innovative safety, assistance, and lighting systems from Mercedes-Benz, this technology will become standard equipment in the future S-Class. Several of these innovations are already being used in the new E-Class.20 | Contact:, Tel. +49 (0)711 17-92311 Contact:, Tel. +49 (0)711 17-92311 | 21
  • 13. Intelligent Drive – all-round protection: Assistance systems now with markedly enhanced performance Assistance systems for noticeably enhanced comfort and safety capabilities Our range of driver-support features begins with systems for redu- cing stress and enhancing comfort and extends to visual, acoustic, and tactile alarms, as well as systems that improve drivers’ reac- tions. Some of these systems can even intervene independently to correct driver mistakes if necessary. » DISTRONIC PLUS with Steering Assist helps keep drivers in their lane and can automatically follow a vehicle in front in slow-moving traffic. » For the first time, BAS PLUS Brake Assist with Cross-Traffic Assist of the future is now able to detect crossing traffic and pedestrians. If necessary, Mobility the system can boost the braking force applied by the driver. » The PRE-SAFE® Brake can detect pedestrians and independently initiate a braking maneuver in order to prevent a collision at speeds of up to 50 km/h. Mercedes-Benz has augmented its assistance systems with new » For the first time, PRE-SAFE® PLUS can now recognize an im- functions which are now able to support the driver in a substantially minent rear-end collision and subsequently trigger PRE-SAFE® broader range of situations. Using cutting-edge sensor technology, occupant protection measures. they are able to monitor the area around the vehicle, providing the » PRE-SAFE® Impulse can reduce the risk and severity of injuries to driver with warnings and support and reducing his workload as an drivers and front-seat passengers in a frontal collision. intelligent on-board partner. “Intelligent Drive” is the intelligent » Active Lane Keeping Assist detects oncoming traffic and automo- combination of sensors and systems to establish a new dimension biles in the adjacent lane, and can prevent the vehicle from leaving of driving. A crucial aspect is the networking of all the systems in- its lane unintentionally. volved – referred to by safety experts as “sensor fusion”. » Adaptive Highbeam Assist PLUS makes it possible to keep high- Mercedes-Benz is continually enhancing the capabilities of its assis- beams on permanently without blinding the drivers of oncoming tance systems. The aim is to achieve allround protection not only for vehicles. the occupants of a Mercedes-Benz model, but for other road users » Night View Assist PLUS can warn drivers of the presence of as well. pedestrians or animals in unlit areas. The system can also flash a spotlight at the pedestrians it detects. » ATTENTION ASSIST can alert drivers to their own inattentiveness and drowsiness in an extended speed range of 60–200 km/h. For the first time, the system’s level of sensitivity can now be adjusted in line with the driver’s condition. » Traffic Sign Assist can detect and identify “Do Not Enter” signs and warn the driver accordingly. In such cases, the system emits three loud warning signals and shows a red “Do Not Enter” symbol in the display to notify drivers of the danger.22 | Contact:, Tel. +49 (0)711 17-92311 Contact:, Tel. +49 (0)711 17-92311 | 23
  • 14. Connected Car. Production locations. Mercedes-Benz Cars. The networked world is leading to greater flexibility and freedom. In its role as an automotive pioneer, Daimler is harnessing the tremendous innovation potential of the interfaces between com- munication and mobility Automobiles are increasingly being transformed into intelligent digital companions that not only assist motorists and think ahead, but also link drivers with their social networks and immediate surroundings. This “digital drivestyle” is made possible through the linking of the Internet and mobile terminals with innovative telematics systems and Mercedes-Benz apps. Just as a smartphone can be far more than a communication device, a smart car can be much more than just a means of transportation. Indeed, Mercedes-Benz apps allow drivers to safely and conveniently access multimedia content such as music, news, weather reports, stock prices, and Facebook and Google services while on the move. The telematics systems from Mercedes-Benz make all the associated data available. Mercedes-Benz vehicles are connected to the digital Production locations world by the COMAND Online multimedia system, which includes an Internet browser and provides real-time traffic information, as well as audio, telephone, and navigation functions. Mercedes-Benz puts the iPhone on wheels With the Digital DriveStyle app and the Drive Kit Plus system, Merce- des-Benz has become the world’s first automaker to consistently inte- grate iPhones into its vehicles. This innovation celebrated its premiere in the new Mercedes-Benz A-Class and will be gradually introducing the digital lifestyle to all of our other vehicles. The system gives drivers access to all of the key iPhone content as well as to additional online services.24 | Contact:, Tel. +49 (0)711 17-92311 Contact:, Tel. +49 (0)711 17-92311
  • 15. Tuscaloosa/USA Beijing/China Pune/India 6th of Ho Chi Minh City/Vietnam October/ Samutprakan/Thailand Egypt Pekan/Malaysia Wanaherang/Indonesia East London/South Africa Main production location Production plant Powertrain plant (powertrain production network) Affalterbach CKD/SKD plant (completely/semi knocked down: complete kits supplied from other plants are Germany assembled locally) Equity interest Beijing Benz Automotive Co., Ltd., Beijing: Joint Venture with BAIC Motor Plant founded 1976 Production Plant area in m2 78,231 AMG engine plant, External partner the AMG Performance Studio Magna Steyr, Graz: production Built-on plant area in m2 34,829 and assembly on behalf of Number of employees 2012 1,156 Managing director Daimler AG On site 2011 1,036 Ola Källenius AMG engine plant 2010 917 Website As of December 31, 2012 » Mercedes-AMG GmbH has been a wholly owned subsidiary of Daimler AG since 2005. AMG is the performance brand of Mercedes-Benz. Main Production » The Affalterbach plant houses the management and administrative and sales departments of Mercedes-AMG GmbH plus the engine facility and locations the development and design departments for AMG vehicles. » The powerful AMG engines are built according to the “one man, one en- gine” principle — i.e. each engine is produced by one assembly worker. » The brand’s focus on driving performance results in innovations that can be directly experienced in every high-performance AMG vehicle. Hamburg » Other facility units include the AMG Performance Studio for vehicle cus- Bremen tomization, the Sport Packages & Models unit, and the Driving Academy Berlin & Motorsports department. Kölleda (MDC Power GmbH, wholly owned subsidiary) Past & present 1967 Founded as the “engineering studio and design and testing center for the development of racing engines.” 1976 AMG moves from Burgstall to Affalterbach. Hambach/France Affalterbach (Mercedes-AMG GmbH, wholly owned subsidiary) 1990 AMG begins to officially cooperate with Mercedes-Benz. Rastatt Stuttgart-Untertürkheim Sindelfingen 2005 Mercedes-AMG GmbH becomes a wholly owned Daimler subsidiary. Mercedes-Benz had already acquired 51 % of AMG in 1999. 2008 AMG opens 175 new AMG Performance Centers in 15 countries. Graz/Austria 2010 For the first time in its history, AMG designs and develops a completely new Kecskemét/Hungary vehicle all on its own: the SLS AMG. 2012 The company is poised for further growth as it celebrates its 45th anniversary. AMG plans to expand its model range to around 30 vehicles by the time it celebrates its 50th anniversary.26 | Contact:, Tel. +49 (0)7144 302581 | 27
  • 16. Main production location Main production location Berlin Bremen Germany GermanyPlant founded 1902 Production Plant founded 1938 ProductionPlant area in m2 501,502 Engines, components, Plant area in m2 1,514,794 Mercedes-Benz C-Class transmission parts and (Sedan, Estate, Coupé),Built-on plant area in m2 235,975 fuel systems Built-on plant area in m2 597,532 E-Class (Coupé and Cabriolet),Number of employees 2012 2,585/2,295 Number of employees 2012 12,678/10,6171 SLK, SL, GLKOn site/from MBC 2011 2,628/2,516 Plant director On site/from MBC 2011 12,843/10,9531 2010 2,707/2,599 Dr. Hansgeorg Niefer 2010 12,416/10,5851 Plant directorAnnual production 2012 151.592 Annual production 2012 316,621 Andreas KellermannEngines 2011 169,365 2011 313,026 2010 165,837 2010 257,861 Website As of December 31, 2012 Website As of December 31, 2012 Main Production 1 Excl. production of body panels» The Daimler location in Berlin has existed for more than 100 years. locations » As the area’s biggest private-sector employer, the plant is deeply roo-» The Mercedes-Benz plant in Berlin was established in 1902, making it ted in the region. More than 6 million Mercedes-Benz cars have been the Group’s oldest production facility in operation. The facility produced in Bremen since 1978. focuses on developing and producing cutting-edge components and » The Bremen plant flexibly manufactures the C-Class Sedan, the Estate, parts with the help of environmentally friendly manufacturing techno- the Coupé, and the GLK on one production line. logies. » The plant serves as the competence center for the new C-Class and» The Berlin plant manufactures BlueEFFICIENCY and BlueTEC variants manages the global ramp-up of this mass-produced model series. of the V6 diesel engine, which is one of the world’s cleanest and most innovative drive systems. Past & present 1938 The Carl F.W. Borgward Automobile and Engine Plant opens. 1971 Complete takeover by Daimler-Benz AG. Past & present 1978 The plant begins to produce Mercedes-Benz passenger cars. 1902 Takeover of Motorfahrzeug- und Motorenfabrik Berlin AG (MMB) by Daimler-Motoren-Gesellschaft (DMG). 1996 Production launch of the first generation of the SLK. 1936 Production of large engines for ships and airplanes, as well as of off-road trucks. 2007 The new C-Class is manufactured as a Sedan and a Estate. 2005 Production launch of the new generation of V6/V8 diesel engines. 2008 Production launch of the new GLK compact SUV. 2010 The one millionth new-generation V6 diesel engine rolls off the assembly line. 2009 The new E-Class Coupé is manufactured in Bremen. 2011 Opening of a 600 m2 healthcare center for the plant’s employees and their 2010 The new E-Class Cabriolet is launched on the market. families. 2011 World premiere of the C-Class Coupé and the new SLK. 2012 Production launch of the CAMTRONIC, a new generation of fully variable valve New generation of the C-Class Sedan and Estate is launched. adjustment systems that substantially reduce the amount of CO2 emitted by 2012 The new SL features an innovative aluminum body. the new generation of 4-cylinder engines. 2013 Launch of the new E-Class Coupé and Cabriolet. 28 | Contact:, Tel. +49 (0)711 17-49899 Contact:, Tel. +49 (0)711 17-40217 | 29
  • 17. Main production location Main production location East London Hambach South Africa France Plant founded 1948 Production Plant founded 1997 Production Plant area in m2 603,600 Mercedes-Benz Plant area in m2 695,000 smart fortwo, C-Class Sedan smart fortwo electric drive Built-on plant area in m2 265,075 (right- and left-hand drive) Built-on plant area in m2 150,749 Number of employees 2012 2,525 Number of employees 2012 795 Plant director 2011 2,376 Plant director 2011 777 Dr. Joachim Betker 2010 2,324 Arno van der Merwe 2010 788 Annual production 2012 60,030 Annual production 2012 104,155 Vehicles 2011 54,312 2011 103,635 2010 52,101 2010 97,435 Website As of December 31, 2012 Website As of December 31, 2012 Main Production» C-Class for right-hand drive markets: The current C-Class is already » “smartville”: The smart fortwo is produced in Hambach, France, where locations the third generation to be produced in South Africa’s Eastern Cape dis- the plant’s cross-shaped assembly line is optimally suited to the trict. The plant has been exporting sedans to right-hand drive markets needs of logistics and assembly operations and provides an efficient since 2000. arrangement for production processes.» Since the production launch of the current C-Class in 2007, the facility » The plant’s green production process is in keeping with the product. has also been exporting left-hand drive vehicles to the U.S. The plant has an organic water treatment facility and a heat recovery system.» Starting in 2014, the East London plant also will produce the successor » Series production of the new smart fortwo electric drive com- generation of the C-Class. menced in June 2012. Like the models with combustion engines the electric smart is now produced completely in accordance with a Past & present standard manufacturing process. 1958 Car Distributors Assembly Ltd. begins producing vehicles under contract to » More than €200 million has been invested to expand the facility, thereby Mercedes-Benz. ensuring its future viability. 1984 Daimler-Benz AG acquires a 50.1 % share in United Cars and Diesel Distributors (UCDD). The company is registered as Mercedes-Benz of South Past & present Africa (Pty) Ltd (MBSA). 1997 Inauguration of the smart plant in Hambach. 2000 Expansion of the plant: first right-hand drive models of the Mercedes-Benz 1998 Production of the first smart fortwo. C-Class. 2003 The 500,000th smart fortwo rolls off the assembly line. 2003 The 100,000th C-Class rolls off the assembly line. 2007 Production launch of the second-generation smart fortwo. 2007 Production launch of the current C-Class. 2008 One millionth smart fortwo marks the tenth anniversary of the start of production. 2010 Investment decision for the production of the successor generation of the 2009 Production of the first series of smart fortwo electric drive vehicles begins. C-Class. 2011 The 500,000th second-generation smart fortwo is produced. 2012 More than 60,000 cars produced for the first time. 2012 Fully integrated series production of the new smart fortwo electric drive begins. 30 | Contact:, Tel. +49 (0)711 17-41264 Contact:, Tel. +49 (0)711 17-41264 | 31
  • 18. Main production location Main production location Hamburg Kecskemét Germany HungaryPlant founded 1935 Production Plant founded 2008 ProductionPlant area in m2 331,000 Axles and axle components, Plant area in m2 1,420,000 Mercedes-Benz B-Class, CLA steering columns, componentsBuilt-on plant area in m2 138,000 for exhaust emission technology Built-on plant area in m2 250,315 Plant directorNumber of employees 2012 2,600/2,187 and lightweight structural parts Number of employees 2012 3,416 Frank KleinOn site/from MBC 2011 2,609/2,314 Annual production 2012 41,035 2010 2,569/2,277 Plant directorAnnual production 2012 Werner Schalow 438,817/551,727 Website As of December 31, 2012Rear axles/front axles 2011 574,616/494,302 2010 453,100/431,781Website As of December 31, 2012 » The Kecskemét and Rastatt plants together form a production net- Main Production work for the new generation of Mercedes-Benz compact cars. The» The Hamburg plant develops and produces the following products: network contributes substantially to the overall profitability of compact locations axles, axle components, steering columns, exhaust emission techno- car production and makes it possible to flexibly and optimally manage logy components, and lightweight structural parts. capacity utilization at both plants.» The facility also develops pioneering technologies to the series-pro- » The plant was opened in March 2012, less than four years after the duction stage. Examples include advanced welding techniques and a site was selected in the summer of 2008. Production is carried out system that combines hydroforming with plastic injection molding. with state-of-the-art, environmentally compatible technology.» All of the plant’s four product areas contributed to the successful » Since operations commenced, the facility has been manufacturing the launch of the new A-Class in 2012. B-Class, which also runs off the assembly line in Rastatt. » In January 2013, the plant started to produce the new, four-door CLA Past & present compact Coupé, which is the first model series to be manufactured 1935 Founding of Vidal & Sohn Tempowerk GmbH; production of a three-wheeled light truck. exclusively in Kecskemét. 1969 The company is absorbed by Hanomag-Henschel-Fahrzeugwerke GmbH, 51 % of which is owned by Daimler-Benz. 1978 The Hamburg plant is taken over by Daimler-Benz AG. 1993 Creation of a separate development department in order to create complex Past & present components adapted to production at the site. 2008 The plant site is selected. 2007 The award-winning Montage 21 assembly concept with 45 robots further 2009 Cornerstone laid and start of construction. increases production flexibility. 2010 Roof-topping ceremony and start of machinery installation. 2011 Completion of a new 10,000 m² hall for the production of lightweight 2011 Trial operations and production tests. components. 2012 Plant opened and launch of B-Class production in March. 2013 All four of the plant’s product areas make extensive preparations for the next- generation C-Class. 2013 Production launch of the CLA. 32 | Contact:, Tel. +49 (0)711 17-49899 Contact:, Tel. +49 (0)711 17-41264 | 33
  • 19. Main production location Main production location Kölleda Peking Germany ChinaPlant founded 2002 Production Start of production 2006 ProductionPlant area in m2 178,652 Engines Plant area in m2 1,983,626 Mercedes-Benz C-Class, E-Class (long version for the ChineseBuilt-on plant area in m2 93,032 Plant manager Built-on plant area in m2 569,100 market), GLKNumber of employees 2012 778 Dr. Sven Breitschwerdt Number of employees 2012 9,048 2011 530 2011 7,204 Plant director 2010 399 2010 5,556 Frank DeißAnnual production 2012 638,067 Annual production 2012 96,499Engines 2011 474,010 2011 80,356 2010 351,421 2010 39,690Website As of December 31, 2012 Website As of December 31, 2012 Main Production» The engine factory in Kölleda, Thuringia, has been manufacturing three » In 2006, Beijing Benz Automotive Co., Ltd. (BBAC), a joint venture locations and four-cylinder engines since 2003. between Daimler and its Chinese partner BAIC, commenced local» The plant has been continuously expanded over the past few years. production of Mercedes-Benz passenger cars in Beijing.» To date, more than two million engines have rolled off the production » Production of the C-Class Sedan began in spring 2008. Since May line in Kölleda. 2010, BBAC has been manufacturing the current E-Class in a long» MDC Power GmbH celebrated its 10th anniversary in 2012. version that is especially adapted to the needs of the Chinese market.» In 2013 the plant began producing an AMG engine for the first time. In December 2011, the facility began producing a third model, the GLK. The new 2.0-liter four-cylinder turbo engine is handcrafted in ac- » In September 2012, the cornerstone was laid for the future produc- cordance with AMG’s traditional “one man, one engine” principle. tion of compact cars. » In 2013 a new engine plant will begin to produce the engines for the Mercedes-Benz cars and vans that are manufactured in China. In addi- tion, a new R&D center will focus on testing and adapting vehicles. It Past & present will also conduct R&D activities in cooperation with suppliers. 2003 Two years after the start of construction at MDC Power GmbH, the first series-produced engine rolls off the assembly line. 2006 MDC Power GmbH becomes a wholly owned subsidiary of DaimlerChrysler AG. 2007 Construction of an 18,000 m2 hall for final assembly of the new Past & present Mercedes-Benz four-cylinder diesel engine. 2006 The plant begins to produce Mercedes-Benz vehicles. 2010 A hall extension adds 14,000 m² to the production area. 2008 C-Class production begins. 2011 Production launch of the new gasoline engine for the new compact cars. 2010 Production launch of the long version of the E-Class for the Chinese market. 2012 The business magazine “Produktion” names MDC Power GmbH “Factory of 2011 Production launch of the GLK. the Year.” 2012 Cornerstone laid for the future production of compact cars. 34 | Contact:, Tel. +49 (0)711 17-49899 Contact:, Tel. +49 (0)711 17-41264 | 35
  • 20. Main production location Main production location Rastatt Sindelfingen Germany Germany Plant founded 1992 Production Plant founded 1915 Production Plant area in m2 1,474,512 Mercedes-Benz A-Class and Plant area in m2 2,952,149 Mercedes Benz B-Class C-Class Sedan, E-Class Built-on plant area in m2 471,698 Built-on plant area in m2 1,318,000 (Sedan and Estate), Number of employees 2012 6,599/6,278 Plant director Number of employees 2011 25,9471/22,1612 S-Class, CL-Class, and CLS- On site/from MBC 2011 6,168/5,918 Peter Wesp On site/from MBC 2011 26,4141/22,9122 Class, CLS Shooting Brake, SLS 2010 5,982/5,756 2010 26,9921/23,5632 AMG (Coupé and Roadster) Annual production 2012 201,211 Annual production 2012 424,609 Vehicles 2011 177,572 2011 484,014 Plant director 2010 238,351 2010 460,038 Dr. Willi Reiss Website As of December 31, 2012 Website As of December 31, 2012 Main Production 1 Excl. Research and Development 2 Incl. body parts production at the plants in Bremen and Hamburg, as well as some of the catering» The Rastatt plant is the Competence center for Mercedes-Benz locations and plant security services at the Untertürkheim plant compact cars. The team has already produced over three million vehicles.» Beginning in 2009, Daimler invested a total of about €1.2 billion in the » The Sindelfingen plant is the largest production facility at Daimler AG. plant to prepare it for the production of the new compact cars. A total of » The Mercedes-Benz Technology Center contains the Research & 900 permanent jobs were also created for this purpose. Development department for new Mercedes-Benz models.» With the expansion of the product range in the premium compact » The Sindelfingen plant serves as the competence center for the pro- segment, Mercedes-Benz will offer five models in the future to win over duction of upper-range and luxury class vehicles. new customer groups and generate growth in additional markets. Three of the models (the A-Class, the B-Class, and the compact SUV) are Past & present manufactured in Rastatt. 1915 The plant is founded by Daimler-Motorengesellschaft for the production of aircraft and aircraft engines. Past & present 1919 Production of the first vehicles. 1992 Inauguration of the Mercedes-Benz plant in Rastatt. 1980 Cornerstone laid for the Mercedes-Benz Customer Center. 1997 Series production of Mercedes-Benz A-Class begins. 1995 Inauguration of the Mercedes-Benz Technology Center. Opening of the Mercedes-Benz Customer Center in Rastatt. 2009 Series production of the E-Class and the S 400 HYBRID begins. 2002 Start of the plant expansion for the new A-Class and B-Class. 2010 Series production of the B-Class F-Cell and the gull-wing Mercedes-Benz SLS 2005 Series production of Mercedes-Benz B-Class begins. AMG. 2010 Production of the A-Class E-CELL (small batch) begins in October. 2011 Production ramp-up of the CLS-Class and launch of the new SLS AMG Roadster. 2011 The new B-Class is the first of the new compact cars to roll off the assembly line. 2012 Launch of the CLS Shooting Brake. 2012 Launch of the new A-Class. 2013 Launch of the new S-Class, the new E-Class, and the SLS AMG Coupé Electric Drive. 2013 Production launch of the third model series, the compact SUV. 36 | Contact:, Tel. +49 (0)711 17-40217 Contact:, Tel. +49 (0)711 17-47018 | 37
  • 21. Main production location Main production location Stuttgart- Tuscaloosa Untertürkheim Alabama/USA Germany Plant founded 1904 Production Plant founded 1995 Production Plant area in m2 2,060,045 Engines, axles, transmissions, Plant area in m2 3,803,240 Mercedes-Benz components, incl. upstream M-Class, R-Class, and GL-Class Built-on plant area in m2 1,040,786 facilities: foundry and forge Built-on plant area in m2 350,700 Number of employees 2012 17,811 /15,527 1 Number of employees 2012 2,932 Plant director On site/from MBC 2011 17,6901/16,078 director Plant 2011 2,828 Markus Schäfer 2010 17,1881/15,782 Peter Schabert 2010 2,792 (until June 30, 2013) Annual production 2012 2011 2010 Annual production 2012 180,379 Jason Hoff Engines 686,119 808,463 853,008 Vehicles 2011 148,092 (from July 1, 2013) Rear axles 1,126,040 958,547 906,744 2010 125,393 Front axles 618,944 733,156 701,239 Website As of December 31, 2012 Transmissions 1,342,609 1,309,588 1,244,990 Main Production Website www.untertuerkheim-plant. As of December 31, 2012 » The plant traditionally manufactures SUVs (M-Class, GL-Class, and locationsIncl. Research and Development1 R-Class).» The company’s main plant: Daimler has concentrated the development, » Since 2012, the plant has also produced vehicle assembly kits for production and shipment of engines, transmissions and axles for the the new M-Class and GL-Class, which are shipped to India, Thailand,* Mercedes-Benz Cars division at the Untertürkheim location. and Indonesia (*M-Class only) for final assembly and sale in the local» Also located in the main plant are the Daimler Group headquarters, markets. parts of the Trucks division, the research and development unit, and a » Starting in 2014, the Tuscaloosa plant will also produce the successor steeply banked curve for testing vehicles. generation of the current C-Class for the North American market.» In 2012 the powertrain lineup was expanded by two new products: the » A new, especially dynamic SUV model series will begin to roll off the efficient 4-cylinder gasoline engine and the innovative dual-clutch assembly line in 2015 as the plant’s fifth product. transmission for the new compact cars from Mercedes-Benz. Past & present Past & present 1904 Start of production in Untertürkheim. 1997 Opening of the plant and production launch of the M-Class. 1926 Merger of Daimler-Motoren-Gesellschaft and Benz & Cie. 2005 Plant expansion opens; R-Class production begins. 1936 The first series-produced car with a diesel engine is introduced. 2006 Production launch of the GL-Class. 1995 New V-engine factory is built in Bad Cannstatt. 2007 One millionth vehicle produced. 2006 The plant becomes the location of Daimler’s headquarters. 2009 The one millionth M-Class rolls off the assembly line in Tuscaloosa. 2012 The company invests more than €900 million in a range of measures at the 2011 Production of the 1.5 millionth SUV in Tuscaloosa. facility, including the construction of another assembly line for the extremely 2012 Start of production for M-Class and GL-Class vehicle assembly kits. popular 7G-TRONIC automatic transmission. 38 | Contact:, Tel. +49 (0)711 17-49899 Contact:, Tel. +49 (0)711 17-41264 | 39
  • 22. Product range.Mercedes-Benz. Mercedes-Benz A-Class Sedan Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km 4 cylinders A 180 CDI BE Edition 80 [109] 11.3/- 190/- 92/- A+ 3.6/- A 180 CDI 80 [109] 11.3/10.6 190/190 105-98/116-109 A+ 4.0-3.8/4.2-4.1 A 200 CDI 100 [136] 9.3/9.2 210/210 121-111/116-109 A 4.6-4.3/4.2-4.1 A 220 CDI 125 [170] -/8.2 -/220 -/115-109 A -/4.4-4.2 A 180 BE Edition 90 [122] 9.9/- 190*/- 120/- B 5.2/- A 180 90 [122] 9.2/9.1 202/202 135-128/133-127 B 5.8-5.5/5.7-5.4 A 200 115 [156] 8.4/8.3 224/224 136-129/133-127 B 5.8-5.5/5.7-5.4 A 250 155 [211] -/6.6 -/240 -/145-143 C -/6.2-6.1 A 250 Sport 155 [211] -/6.6 -/240 -/148 C -/6.4 A 45 AMG 265 [360] -/4.6 -/250* -/165-161 D -/7.1-6.9 *limited Positioning » With the new A-Class, Mercedes-Benz is writing a new chapter in the history of the compact segment: Not only does the car have a decidedly emotional design, it is also dynamic and extremely efficient, featuring engines with 80 to 265 kW of output (109 to 360 hp), emissions as low as 92 g of CO2/km, and a best-in-class Cd value of 0.27. » The A-Class makes optimal use of space and has compact exterior dimen- sions. The vehicle focuses on sportiness and driving pleasure, combined with a high-quality look and pioneering safety features (COLLISION PRE- VENTION ASSIST and ATTENTION ASSIST as standard). » The A 180 and A 180 CDI BlueEFFICIENCY Editions are particularly environ- Mercedes-Benz Product range mentally friendly, boasting a Cd value that has been improved further to 0.26. » Equipped with the world’s most powerful series-produced four-cylinder engine, the A 45 AMG provides an impressively sporty driving experience, a performance-oriented all-wheel-drive system, and a dynamic design. Highlights » The car consumes considerably less fuel than predecessor models equipped with comparable engines. » All engine versions are equipped with the ECO start/stop function — irres- pective of the transmission used. » A 6-speed manual transmission and an automated 7G-DCT dual-clutch transmission (optional equipment) for rapid gear changing. » Three sporty chassis variants that ensure agile driving pleasure. » Comprehensive integration of iPhones into the car’s display and operating system. Contact:, Tel. +49 (0)711 17-41264 Contact:, Tel. +49 (0)711 17-75855 | 41
  • 23. Mercedes-Benz B-Class Sedan Mercedes-Benz CLA-Class Coupé Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km4 cylinders 4 cylinders B 180 CDI 80 [109] 10.9/10.7 190/190 121-114/120-112 A 4.6-4.4/4.5-4.2 CLA 180 BlueEFFICIENCY Edition 90 [122] 9.9/- 190/- 118/- B 5.0/-B 200 CDI 100 [136] 9.5/9.3 220/220 121-115/120-112 A 4.6-4.4/4.5-4.2 CLA 180 90 [122] 9.3/- 210/- 130-126/- B 5.6-5.4/-B 220 CDI 125 [170] -/8.3 -/220 -/120-114 A -/4.6-4.4 CLA 200 115 [156] 8.6/8.5 230/230 131-127/129-122 B 5.7-5.5/5.5-5.2B 180 90 [122] 10.4/10.2 190/190 144-137/139-135 C 6.2-5.9/5.9-5.8 CLA 220 CDI 125 [170] -/8.2 -/230 -/117-109 A+ -/4.5-4.2B 200 115 [156] 8.6/8.4 220/220 144-138/139-136 C 6.2-5.9/5.9-5.8 CLA 250 155 [211] -/6.7 -/240 -/144-142 C -/6.2-6.1B 250 155 [211] -/6.8 -/240 -/147-145 C -/6.3-6.2 CLA 45 AMG 265 [360] no data** 250* no data** no data** no data**B 200 Natural Gas Drive 115 [156] 9.2/9.1 200/200 119-117/117-115 A 4.4-4.3 kg/ 4.3-4.2 kg *limited **Certified data was not yet available when the brochure went to press PositioningPositioning » Boasting the world’s best aerodynamics, an avant-garde design, and an» The B-Class is an all-rounder that combines the advantages of a sedan, all-new 4MATIC all-wheel-drive system developed specifically for vehicles an estate, and a van. The car’s ENERGY SPACE body concept, including a with front-wheel drive architecture, the four-door CLA Coupé is creating double floor under part of the rear seat, supports alternative drive concepts a new segment. of various specifications. » Continuing a tradition associated with its successful “big brother,” the Mercedes-Benz CLS, the vehicle transports the four-door Coupé conceptHighlights to the mid-range segment.» In a first for the compact segment, the new B-Class offers an anti- collision system (COLLISION PREVENTION ASSIST), which is provided as Highlights standard equipment. » The BlueEfficiency Edition model of the Mercedes-Benz CLA has a Cd» A completely new range of drive systems: four-cylinder gasoline and value of 0.22 (0.23 in the other models), which is a new world record for diesel engines with direct injection, turbocharging, and a specially deve- series-produced automobiles. Mercedes-Benz Product range loped 7G-DCT dual-clutch transmission (optional equipment) reduce fuel » The vehicle is equipped as standard with the enhanced COLLISION PRE- consumption by up to 21 %. VENTION ASSIST system, which now provides protection against rear-end» The new B-Class comes with natural gas drive. Its CO2 emissions are over collisions at speeds as low as 7 km/h. In combination with DISTRONIC 16 percent lower and the fuel costs around 50 percent lower than those PLUS, COLLISION PREVENTION ASSIST PLUS can even initiate braking of a comparable gasoline-powered model. maneuvers on its own.» Many of the assistance systems that are familiar from the S- and E-Class » The new CLA comes with two different chassis variants: A comfort enhan- are now being introduced in the second generation of the sports tourer. cing chassis with elastically detached rear axle cross members and an» The B-Class has a sensational Cd value of 0.26. optional sports chassis for sporty yet comfortable driving.» At over 145,000 units, more B-Class cars were sold in 2012 than ever » As an option, the midsize coupé is also available with 4MATIC permanent all- before. wheel drive. 4MATIC distributes the drive forces completely variably between the front and rear axles, and stands out due to its very low system weight. » The CLA 45 AMG 4MATIC is the high-performance variant of the four- door premium coupé for the mid-range segment. The car is powered by the world’s most powerful series-produced four-cylinder engine, which ensures outstanding driving performance and maximum efficiency. 42 | Contact:, Tel. +49 (0)711 17-75855 Contact:, Tel. +49 (0)711 17-75855 | 43
  • 24. Mercedes-Benz C-Class Sedan Mercedes-Benz C-Class Estate Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km4 cylinders 4 cylinders C 180 CDI 88 [120] 10.5/10.8 208/206 139-125/140-129 A 5.3-4.8/5.3-4.9 C 180 CDI 88 [120] 10.8/11.1 201/200 141-127/144-134 A 5.4-4.8/5.5-5.1C 200 CDI 100 [136] 9.2/9.1 218/215 139-125/140-129 A 5.3-4.8/5.3-4.9 C 200 CDI 100 [136] 9.6/9.5 209/207 141-127/144-134 A 5.4-4.8/5.5-5.1C 220 CDI 125 [170] 8.4/8.1 232/231 133-117/136-125 A 5.1-4.4/5.2-4.8 C 220 CDI 125 [170] 8.5/8.3 219/219 135-124/138-134 A 5.2-4.7/5.3-5.1C 220 CDI C 220 CDIBlueEFFICIENCY Edition 125 [170] 8.4/8.1 232/231 109/116 A+ 4.1/4.4 BlueEFFICIENCY Edition 125 [170] 8.5/- 219/- 114/- A+ 4.3/-C 250 CDI 150 [204] 7.0/7.1 240/240 140-125/136-125 A 5.3-4.8/5.2-4.8 C 250 CDI 150 [204] 7.3/7.4 238/237 141-128/138-134 A 5.4-4.9/5.3-5.1C 250 CDI 4MATIC 150 [204] -/7.1 -/240 -/152-144 B -/5.7-5.4 C 250 CDI 4MATIC 150 [204] -/7.4 -/235 -/155-147 B -/5.8-5.5C 180 115 [156] 8.5/8.5 225/223 149-136/147-136 B 6.4-5.8/6.3-5.8 C 180 115 [156] 8.7/8.7 218/216 150-139/149-139 B 6.4-5.9/6.4-5.9C 200 135 [184] 8.2/7.8 237/235 168-154/161-150 C 7.2-6.6/6.9-6.4 C 200 135 [184] 8.4/8.1 228/226 177-160/162-155 D 7.6-6.9/6.9-6.7C 250 150 [204] -/7.2 -/240 -/161-150 C -/6.9-6.4 C 250 150 [204] -/7.4 -/233 -/162-155 C -/6.9-6.76 cylinders 6 cylindersC 300 CDI 4MATIC 170 [231] -/6.4 -/250* -/189-185 D -/7.2-7.0 C 300 CDI 4MATIC 170 [231] -/6.5 -/242 -/195-191 D -/7.4-7.2C 350 CDI 195 [265] -/6.0 -/250* -/157-154 C -/6.0-5.9 C 350 CDI 195 [265] -/6.3 -/250* -/162-159 C -/6.2-6.0C 350 225 [306] -/6.0 -/250* -/164-159 C -/7.0-6.8 C 350 225 [306] -/6.1 -/250* -/170-165 C -/7.3-7.1C 350 4MATIC 225 [306] -/6.0 -/250* -/178-174 D -/7.6-7.4 8 cylinders8 cylinders C 63 AMG*** 336 [457] /358 [487]** 4.5 (4.4**) -/250* -/285 G -/12.2C 63 AMG*** 336 [457] /358 [487]** 4.4 (4.3**) -/250* -/280 G -/12.0 *limited **with AMG Performance Package ***AMG 6.3-litre V8 engine *limited **with AMG Performance Package ***AMG 6.3-litre V8 enginePositioning Highlights» The C-Class combines agility with comfort without focusing exclusively » Fuel consumption is down by as much as 31 % compared to predecessor on a specific attribute. models. Mercedes-Benz Product range» The comprehensively updated C-Class, which hit showrooms in March » All of the rear-wheel-drive C-Class models come equipped with the 2011, is characterized by a strikingly dynamic exterior design, a high- ECO start/stop function as standard. quality interior, substantially improved fuel efficiency, additional driver » The C-Class achieves a new level of safety, thanks to ten new driver assistance systems, and a new generation of telematics systems. assistance systems.» More than 1.5 million vehicles have been delivered to customers since » The four-cylinder C 220 CDI 4MATIC and C 250 CDI 4MATIC versions the current model series was introduced in 2007. now feature the ECO start/stop function as standard.» The C-Class is Mercedes-Benz’ best-selling production series.» In 2012, Mercedes-Benz sold more than 410,000 vehicles in the C-Class segment. 44 | Contact:, Tel. +49 (0)711 17-75852 Contact:, Tel. +49 (0)711 17-75852 | 45
  • 25. Mercedes-Benz C-Class Coupé Mercedes-Benz E-Class Sedan Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km4 cylinders 4 cylinders C 220 CDI 125 [170] 8.4/8.1 232/231 133-117/139-128 A 5.1-4.4/5.3-4.9 E 200 135 [184] 8.2/7.9 233/233 151-142/142-135 B 6.5-6.1/6.1-5.8C 220 CDI E 200 CDI 100 [136] 10.2/9.5 210/207 134-125/135-127 A 5.1-4.8/5.2-4.9BlueEFFICIENCY Edition 125 [170] 8.4/- 232/- 109/- A+ 4.1/- E 220 CDI 125 [170] 8.7/8.4 228/227 130-123/133-125 A 5.0-4.7/5.1-4.7C 250 CDI 150 [204] 7.0/7.1 240/240 143-128/139-128 A 5.4-4.9/5.3-4.9 E 250 155 [211] -/7.4 -/243 -/142-135 A -/6.1-5.8C 250 Sport CDI 150 [204] -/7.1 -/240 -/139 B -/5.3 E 220 CDI Edition 125 [170] 8.7/- 228/- 119/- A+ 4.5/-C 180 115 [156] 8.5/8.5 225/223 149-136/147-136 B 6.4-5.8/6.3-5.8 E 250 CDI 150 [204] 7.7/7.5 240/242 133-126/136-128 A 5.1-4.8/5.2-4.8C 200 135 [184] 8.2/7.8 237/235 168-154/163-152 C 7.2-6.6/7.0-6.5 E 250 CDI 4MATIC 150 [204] -/7.9 -/238 -/149-143 A -/5.7-5.5C 250 150 [204] -/7.2 -/240 -/163-152 C -/7.0-6.5 E 300 BlueTEC HYBRID 150 [204] -/7.5 -/242 -/110-107 A+ -/4.2-4.1C 250 Sport 150 [204] -/7.2 -/240 -/163 D -/7.0 20 [27]6 cylinders 6 cylindersC 350 225 [306] -/6 .0 -/250* -/164-159 C -/7.0-6.8 E 300 185 [252] -/7.1 -/250* -/164-159 C -/7.0-6.88 cylinders E 300 4MATIC 185 [252] -/7.4 -/245* -/176-174 C -/7.5-7.4C 63 AMG*** 336 [457] E 300 BlueTEC 170 [231] -/7.1 -/250* -/157-144 A -/6.0-5.5 /358 [487]** 4.4 (4.3**) -/250* -/280 G -/12.0 E 350 BlueTEC 185 [252] -/6.6 -/250* -/157-144 A -/6.0-5.5 *limited **with AMG Performance Package ***AMG 6.3-litre V8 engine E 350 BlueTEC 4MATIC 185 [252] -/6.7 -/245 -/169-160 B -/6.4-6.0 E 400 245 [333] -/5.3 -/250* -/185-175 C -/7.9-7.5Positioning E 400 4MATIC 245 [333] -/5.3 -/250* -/199-189 D -/8.5-8.1» Top class: An expressive coupé design with a dynamic format. 8 cylinders» Emotive: A selection of five powerful direct injection engines. E 500 300 [408] -/4.9 -/250* -/209 E -/8.9» Efficient: ECO start/stop function fitted as standard. E 500 4MATIC 300 [408] -/4.8 -/250* -/219 E -/9.4 E 63 AMG** 410 [557] -/4.2 -/250* -/230 F -/9.8» Helpful: Available with numerous assistance systems. E 63 AMG 4MATIC** 410 [557] -/3.7 -/250* -/242 F -/10.3» In-touch: New generation of telematics systems with Internet access. E 63 AMG S-Modell Mercedes-Benz 4MATIC** 430 [585] -/3.6 -/250* -/242 F -/10.3 Product rangeHighlights *limited **AMG 5.5-litre V8 biturbo engine» The C-Class Coupé features a comprehensive range of safety equipment, including nine standard-fitted airbags, belt tensioners, and belt force Positioning limiters at all seats. » Addition of a four-cylinder gasoline engine with spray-guided direct injec-» The coupé provides vehicle occupants with extensive protection and tion to the BlueDIRECT gasoline engine family. The new engine enables support, thanks to numerous driver assistance systems ranging from the E-Class to achieve a combined fuel consumption value of 5.8 liters the ATTENTION ASSIST fatigue detection system to DISTRONIC PLUS per 100 kilometers (corresponds to 135 g/km of CO2), making it the only proximity control. vehicle in its segment to attain Efficiency Class A.» The C 250 Sport contains a major dose of AMG, including the visually » All of the new BlueDIRECT four-cylinder gasoline engines already comply enhanced AMG Plus sports package as well as additional technical with the EU6 standard, which will go into effect in 2015. systems that substantially improve driving pleasure. » Mercedes-Benz Intelligence Drive: This program encompasses many new» Around 48,000 customers bought one of the sporty two-door cars in or optimized systems that make driving safer and more comfortable. The 2012, representing an increase of 77 % on the previous year. core element is the new Stereo Multi Purpose Camera, which provides» In 2012, the C-Class Coupé was the best-selling vehicle in its segment. the system with depth perception up to a distance of about 50 meters in front of the vehicle. 46 | Contact:, Tel. +49 (0)711 17-75852 Contact:, Tel. +49 (0)711 17-75852 | 47
  • 26. Mercedes-Benz E-Class Estate Mercedes-Benz E-Class Coupé Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km4 cylinders 4 cylinders E 200 CDI 100 [136] 10.9/10.1 205/203 141-135/141-137 A 5.4-5.2/5.4-5.3 E 200 135 [184] 8.0/7.8 240/240 150-142/140-130 B/A 6.4-6.1/6.0-5.6E 220 CDI 125 [170] 8.8/8.6 220/216 135-132/142-134 A 5.2-5.0/5.4-5.2 E 220 CDI 125 [170] 8.5/8.3 235/234 126-118/129-119 A+ 4.8-4.5/4.9-4.6E 250 CDI 150 [204] 7.8/7.8 232/232 138-134/145-136 A 5.3-5.1/5.5-5.2 E 250 155 [211] -/7.1 -/250* -/142-132 A -/6.1-5.7E 250 CDI 4MATIC 150 [204] -/8.1 -/230 -/155-152 A -/5.9-5.8 E 250 CDI 150 [204] 7.4/7.3 250*/247 133-119/129-119 A+ 5.1-4.5/4.9-4.6E 200 135 [184] 8.5/8.3 226/225 157-149/145-139 B 6.7-6.4/6.2-6.0 6 cylindersE 250 155 [211] -/7.8 -/233 -/147-141 A -/6.3-6.1 E 300 185 [252] -/6.9 -/250* -/166-160 C -/7.3-6.9E 300 BlueTEC HYBRID 150 [204] E 350 225 [306] -/6.2 -/250* -/166-160 C -/7.3-6.9 20 [27] -/7.8 -/232 -/119-116 A+ -/4.5-4.4 E 350 BlueTEC 185 [252] -/6.4 -/250* -/150-143 A -/5.7-5.46 cylinders 8 cylindersE 300 185 [252] -/7.5 -/250* -/169-165 C -/7.2-7.1 E 400 245 [333] -/5.2 -/250* -/177-172 C -/7.6-7.4E 300 4MATIC 185 [252] -/7.8 -/243 -/186-184 C -/7.9-7.8 E 500 300 [408] -/4.8 -/250* -/209 E -/8.9E 300 BlueTEC 170 [231] -/7.4 -/240 -/162-152 A -/6.2-5.7 *limitedE 350 BlueTEC 185 [252] -/6.9 -/245 -/162-152 A -/6.2-5.7E 350 BlueTEC 4MATIC 185 [252] -/7.0 -/240 -/173-170 B -/6.5-6.4 PositioningE 400 245 [333] -/5.4 -/250* -/184-183 C -/7.9E 400 4MATIC 245 [333] -/5.4 -/250* -/205-197 D -/8.8-8.5 » The new E-Class Coupé impresses by combining a strikingly athletic8 cylinders design with passionate levels of driving pleasure. A more sporty design,E 500 300 [408] -/5.0 -/250* -/216 E -/9.3 combined with outstanding technology and great attention to detailE 500 4MATIC 300 [408] -/4.9 -/250* -/222 E -/9.5 have created an unparalleled upper mid-range vehicle that offers aE 63 AMG 4MATIC** 410 [557] -/3.8 -/250* -/246 F -/10.5 sporty balance between agility and dynamic handling.E 63 AMG S-Modell4MATIC** 430 [585] -/3.7 -/250* -/246 F -/10.5 *limited **AMG 5.5-litre V8 biturbo engine HighlightsPositioning » The coupé has no B-pillar, has four fully retractable side windows, and Mercedes-Benz Product range» The E-Class Estate is leading the way in the segment when it comes to automatic belt feeders. cargo-carrying ability. The functionality of even the basic estate model » An optional dynamic handling package enables drivers to select an sharply differentiates it from its competitors. The maximum cargo volume adaptive damping system mode and an “S” program that is specifically is 1,950 liters and the car has the largest rear aperture (cubic volume) in tuned to the automatic transmission. its segment. » Exterior sports package, AMG sports package, and AMG Plus sports package for the sporty customization of the vehicle.Highlights » The latest LED technology for the headlights and taillights.» All of the estate models are equipped with an integrated, self-leveling » Outstanding safety and driver assistance systems. pneumatic rear suspension. » Powerful and highly efficient new-generation gasoline and diesel» The smart convenience-enhancing features include HANDS-FREE ACCESS engines. for the contactless opening and closing of the trunk of the sedan and » About 370,000 E-Class Coupés have been delivered to customers estate models. around the world since the vehicle was launched.» Mercedes-Benz has sold around 1,180,000 estates worldwide since the vehicle was first introduced on the market. 48 | Contact:, Tel. +49 (0)711 17-75852 Contact:, Tel. +49 (0)711 17-75852 | 49
  • 27. Mercedes-Benz E-Class Cabriolet Mercedes-Benz CLS-Class Coupé Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Automatic) (Automatic) (Automatic) class (Automatic) Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] s km/h g/km (Germany) l/100 km4 cylinders 4 cylinders E 200 135 [184] 8.6/8.2 235/235 152-150/148-142 B 6.5-6.4/6.4-6.1 CLS 250 CDI 150 [204] 7.5 242 138-134 A 5.3-5.1E 220 CDI 125 [170] 8.8/8.7 232/230 136-127/130-126 A/A+ 5.2-4.9/4.9-4.8 6 cylindersE 250 155 [211] -/7.5 -/245 -/150-144 B -/6.5-6.2 CLS 350 CDI 195 [265] 6.2 250* 160-159 B 6.1-6.0E 250 CDI 150 [204] 7.8/7.7 245/243 136-127/130-126 A+ 5.2-4.9/4.9-4.8 CLS 350 CDI 4MATIC 195 [265] 6.4 250* 181-177 C 6.9-6.76 cylinders CLS 350 225 [306] 6.1 250* 164-159 C 7.0-6.8E 300 185 [252] -/7.2 -/250* -/175-169 C -/7.5-7.2 8 cylinders E 350 225 [306] -/6.4 -/250* -/175-169 C -/7.5-7.2 CLS 500 300 [408] 5.2 250* 209 E 9.0E 350 BlueTEC 185 [252] -/6.7 -/250* -/156-149 A -/5.9-5.6 CLS 500 4MATIC 300 [408] 5.2 250* 226-224 E 9.7-9.68 cylinders CLS 63 AMG** 410 [557] 4.2 250* 231 F 9.9E 400 245 [333] -/5.3 -/250* -/185-178 C -/7.9-7.6 CLS 63 AMG 4MATIC** 410 [557] 3.7 250* 243 F 10.4E 500 300 [408] -/4.9 -/250* -/213 E -/9.1 CLS 63 AMG S-Modell 4MATIC** 430 [585] 3.6 250* 243 F 10.4 *limited *limited **AMG 5.5-litre V8 biturbo enginePositioning» The new E-Class Cabriolet impresses by combining a strikingly athletic Positioning design with open-top driving pleasure for four occupants. A more sporty » In 2003, the Mercedes-Benz CLS created a new vehicle category that for design has been combined with outstanding technology and luxurious the first time combined the elegance and dynamism of the coupé with appointments to create a cabriolet for “four seasons & four persons.” the comfort and functionality of the sedan. For many years, the CLS was The elegant fabric top conveys a classic cabriolet feel and ensures a the only four-door coupé in its class. low level of noise. HighlightsHighlights » All engines have higher outputs and torques than their predecessors Mercedes-Benz Product range» The unique AIRCAP is combined with the AIRSCARF to provide outstan- while at the same time consuming up to 25 percent less fuel. ding open-top driving comfort throughout the year. » The CLS engine lineup is supplemented by the first four-cylinder engine:» New: The AIRCAP system is now available with an enhanced, automatic the CLS 250 CDI with 150 kW/240 hp and an A rating in the CO2 Efficiency mode. Class.» Eight color and material lines are offered for creating customized interiors, » The car has been purchased by about 240,000 buyers from around the ranging from classically sporty surroundings to elegantly luxurious ones. world since it was launched on the market in October 2004.» The latest LED technology for the headlights and taillights. » In 2012, the CLS was once again the market leader in its segment.» Outstanding safety and driver assistance systems.» Powerful and highly efficient new-generation gasoline and diesel engines.» Around 100,000 E-Class Cabriolets have been sold since the vehicle was introduced on the market. 50 | Contact:, Tel. +49 (0)711 17-75852 Contact:, Tel. +49 (0)711 17-75852 | 51
  • 28. Mercedes-Benz CLS-Shooting Brake Mercedes-Benz S-Class Sedan Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Automatic) (Automatic) (Automatic) class (Automatic) power (Automatic) (Automatic) (Automatic) class (Automatic)Model kW [hp] s km/h g/km (Germany) l/100 km Model kW [hp] [long version] s [long version] km/h [long version] g/km (Germany) [long version] l/100 km4 cylinders 4 cylinders CLS 250 CDI 150 [204] 7.8 235 143-139 A 5.4-5.3 S 250 CDI BlueEFFICIENCY1 150 [204] 8.2 [8.2] 240 [240] 151-146 [151-146] A 5.8-5.5 [5.8-5.5]CLS 350 225 [306] 6.7 250* 172-169 C 7.4-7.3 6 cylindersCLS 350 CDI 195 [265] 6.6 250* 162-159 B 6.1-6.0 S 350 BlueTEC1 190 [258] 7.1 [7.1] 250* [250]* 168-164 [168-164] B 6.4-6.2 [6.4-6.2]CLS 350 CDI 4MATIC 195 [265] 6.7 250* 176-174 C 6.7-6.6 S 350 BlueTEC 4MATIC1 190 [258] 7.1 [7.1] 250* [250]* 195-193 [195-193] C 7.4-7.3 [7.4-7.3]CLS 500 300 [408] 5.3 250* 216-214 E 9.3-9.2 S 350 BlueEFFICIENCY1 225 [306] 6.9 [7.1] 250* [250]* 184-177 [186-179] C 7.9-7.6 [8.0-7.7]CLS 500 4MATIC 300 [408] 5.3 250* 231-229 E 9.9-9.8 S 350 4MATIC BlueEFFICIENCY1 225 [306] 6.9 [7.1] 250* [250]* 193-189 [193-189] C 8.3-8.1 [8.3-8.1]8 cylinders S 400 HYBRID1 205 [279] 7.2 [7.2] 250* [250]* 189-186 [191-188] C 8.1-7.9 [8.2-8.0]CLS 63 AMG** 410 [557] 4.3 250* 235 F 10.1 8 cylindersCLS 63 AMG 4MATIC** 410 [557] 3.8 250* 248 F 10.6 S 500 BlueEFFICIENCY1 320 [435] 5.0 [5.0] 250* [250]* 224-219 [224-219] E 9.6-9.4 [9.6-9.4]CLS 63 AMG S-Modell4MATIC** 430 [585] 3.7 250* 248 F 10.6 S 500 4MATIC BlueEFFICIENCY1 320 [435] 5.0 [5.0] 250* [250]* 229-228 [231-230] E 9.8 [9.9] *limited **AMG 5.5-litre V8 biturbo engine S 63 AMG1*** 400 [544] 4.5 [4.5] 250* [250]* /420 [571]** (4.4**) 300** 244 [244] E 10.5 [10.5]Positioning 12 cylinders» The Mercedes-Benz CLS Shooting Brake boasts a one-of-a-kind concept S 6002 380 [517] [4.6] [250]* [332-329] G [14.2-14.1] S 65 AMG2**** 463 [630] [4.4] [250]* [334] G [14.3] and establishes another new segment. also available in a long wheelbase version 2only available in a long wheelbase version 1» The one-of-a-kind Shooting Brake concept combines an unusual design *limited **AMG Performance Package with superior agility, lots of space, and great versatility. ***AMG 5.5-litre V8 biturbo engine ****AMG 6.0-litre V12-engine» The vehicle’s powerful and efficient engines reconcile driving pleasure and agility with environmental responsibility. Innovative Mercedes-Benz Positioning safety and assistance systems make driving the Shooting Brake safe and » The S-Class is the innovation leader in the area of safety and comfort. comfortable. » It is the ultimate embodiment of the luxury sedan. Mercedes-Benz Product rangeHighlights Highlights» The designo wood loading surface, which is made of porous American » The S 400 HYBRID is the first series-produced vehicle with a lithium-ion cherry with black intarsia, gives the cargo bay an exclusive yacht-like look. battery. » The S 250 CDI BlueEFFICIENCY is the world’s most fuel-efficient luxury sedan, consuming only 5.5 liters of fuel per 100 km. » In 2012 the S-Class was once again the world’s best-selling luxury sedan. » In 2013 the new S-Class will be launched on the market. 52 | Contact:, Tel. +49 (0)711 17-75852 Contact:, Tel. +49 (0)711 17-75846 | 53
  • 29. Mercedes-Benz CL-Class Coupé Mercedes-Benz SLK-Class Roadster Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Automatic) (Automatic) (Automatic) class (Automatic) power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] s km/h g/km (Germany) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km8 cylinders 4 cylinders CL 500 320 [435] 4.9 250* 232-224 E 9.9-9.5 SLK 200 135 [184] 7.3/7.0 240/237 158-149/151-142 C 6.8-6.4/6.5-6.1CL 500 4MATIC 320 [435] 4.9 250* 242-237 E 10.1-9.9 SLK 250 150 [204] 6.5/6.6 244/243 169-160/153-144 C 7.3-6.9/6.6-6.2CL 63 AMG*** 400 [544]/ 250*/ SLK 250 CDI 150 [204] 6.5/6.7 244/243 129-124/132-128 A 5.0-4.8/5.0-4.9 420 [571]** 4.5 (4.4**) 300* ** 244 E 10.5 6 cylinders 12 cylinders SLK 350 225 [306] -/5.6 -/250* -/167 D -/7.1CL 600 380 [517] 4.6 250* 328-322 G 14.0-13.8 8 cylinders CL 65 AMG**** 463 [630] 4.4 250* 334 G 14.3 SLK 55 AMG** 310 [421] -/4.6 -/250* -/195 E -/8.4 *limited **with AMG Performance Package *limited **AMG 5.5-litre V8 engine with cylinder management ***AMG 5,5-Liter V8-Biturbo-Motor ****AMG 6,0-Liter V12-MotorPositioning Positioning» The CL is the masterpiece of luxury coupés. » The SLK is the trendsetter and technology leader among the roadsters» It has a breathtaking design idiom and a high-value appearance. in its class.» The car unites perfect driving pleasure with relaxed comfort in a manner » The SLK sets safety standards in the roadster segment. unmatched by any other vehicle in its class. » It is the most fuel-efficient roadster in its segment. » The Mercedes-Benz SLK 55 AMG is the most powerful SLK of all time.Highlights The vehicle’s all-new AMG 5.5-liter V8 engine with cylinder cutout com-» Broad range of powerful engines. bines top performance with maximum fuel efficiency.» Active Night View Assist with spotlight function (received the ADAC’s Yellow Angel award in 2012 in the Innovation and Environment category). Highlights » Muscular and sporty design. » Powerful, fuel-efficient engines, vario roof, AIRSCARF®, MAGIC SKY Mercedes-Benz Product range CONTROL®. » Also available in a similarly economical and high-torque diesel version: the SLK 250 CDI. » With sales of 31,800 new vehicles, the roadster was the market leader in its segment in 2012. 54 | Contact:, Tel. +49 (0)711 17-75846 Contact:, Tel. +49 (0)711 17-75846 | 55
  • 30. Mercedes-Benz SL-Class Roadster Mercedes-Benz SLS AMG Super Sports Car Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Automatic) (Automatic) (Automatic) class (Automatic) power (Dual clutch (Vmax) (Dual clutch class (Dual clutch trans-Model kW [hp] s km/h g/km (Germany) l/100 km Model kW [hp] transmission) s km/h transmission) g/km (Germany) mission) l/100 km6 cylinders Coupé 420 [571] 3.8 317* 308 G 13.2SL 350 225 [306] 5.9 250* 176-159 C 7.5-6.8 GT Coupé 435 [591] 3.7 320* 308 G 13.28 cylinders Coupé Black Series 464 [631] 3.6 315 321 G 13.7SL 500 320 [435] 4.6 250* 214-212 E 9.2-9.1 *limitedSL 63 AMG*** 395 [537] 250* /415 [564]** 4.3 (4.2**) /300*** 231 F 9.9 Positioning12 cylinders SL 65 AMG**** 463 [630] 4.0 250* 270 G 11.6 » The Mercedes-Benz SLS AMG Coupé super sports car offers distinctive *limited **with AMG Performance Package ***AMG 5,5-Liter V8-Biturbo-Motor styling, superior handling, and Mercedes-Benz’ hallmark practicality and ****AMG 5,5-Liter V12-Biturbo-Motor safety in everyday use.Positioning Highlights» The SL is a sports car icon. Its origins reach back 60 years to the » The purist design of the SLS AMG Coupé fascinates with its passionate 300 SL racing sports car of 1952. sportiness and reinterprets the breathtaking design of the Mercedes-Benz» The SL unites sportiness and comfort in a way that no other vehicle 300 SL. The stylistic highlight is the distinctive gull-wing doors, which in its class can match. impart to the SLS AMG an incomparable charisma. » The SLS AMG Coupé comes with a fascinating and unique technologyHighlights package consisting of an aluminum spaceframe body with gull-wing» The engines are as fuel-efficient as they are powerful. doors; an AMG 6.3-liter front-mid V8 engine with 420 kW (571 hp) of peak» All-aluminum body: The weight has been reduced by up to 140 kg output, 650 Nm of torque, and dry sump lubrication; seven-speed dual- compared to the predecessor model. clutch transmission in a transaxle configuration; a sports suspension with» FrontBass, MAGIC VISION CONTROL, MAGIC SKY CONTROL®, aluminum double wishbones; and a DIN curb weight of 1,620 kilograms. AIRSCARF®, Intelligent Light System. This is a spectacular combination that guarantees outstanding handling. Mercedes-Benz Product range » The decidedly athletic Mercedes-Benz SLS AMG GT provides even better racetrack performance and more dynamic handling. » The SLS AMG Coupé Black Series, which is the super-sporty high-end version of the gull-wing door car, impresses with its breathtaking design, outstandingly dynamic handling, and consistent approach to lightweight engineering in line with the AMG Lightweight Performance strategy. » Customers’ response to the SLS AMG Coupé considerably exceeded our expectations. Among other honors, in 2012 it received the sport auto magazine’s award in the category “super sports car”. In addition, in the competition for the Auto Trophy 2012, the readers of Auto Zeitung magazine voted the SLS AMG Coupé the best super sports car for the fourth time in a row. 56 | Contact:, Tel. +49 (0)711 17-75846 Contact:, Tel. +49 (0)7144 302581 | 57
  • 31. Mercedes-Benz SLS AMG Super Sports Car Mercedes-Benz SLS AMG Super Sports Car Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated- 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Dual clutch (Vmax) (Dual clutch class (Dual clutch trans- power (Dual clutch (Vmax) (Dual clutch class (Dual clutch trans-Model kW [hp] transmission) s km/h transmission) g/km (Germany) mission) l/100 km Model kW transmission) s km/h transmission) g/km (Germany) mission) l/100 kmRoadster 420 [571] 3.8 317* 308 G 13.2 Coupé Electric Drive 552 3.9 250* 0 A+ -GT Roadster 435 [591] 3.7 320* 308 G 13.2 *limited *limited PositioningPositioning » Mercedes-AMG is beginning a new era with the launch of the SLS AMG» The Mercedes-Benz SLS AMG Roadster adds an open-top version of the coupé Electric Drive. Getting behind the wheel of this locally emission- dream car to the AMG model family. free super sports car containing high-tech features from Formula 1 vehicles» The fascinating super sports car is a perfect synthesis of open-top driving is the most exclusive and dynamic way to drive an electrically powered pleasure, outstandingly dynamic handling, exemplary safety, and the vehicle. consistent use of lightweight engineering. » As the world’s most powerful electric super sports car, the SLS AMG coupé Electric Drive sets new standards for automobiles equipped withHighlights electric drives.» The car combines an aluminum spaceframe body, an AMG 6.3-liter front- mid V8 engine with 420 kW (571 hp) peak output and 650 Nm of torque, Highlights seven-speed dual-clutch transmission in a transaxle configuration, and » The most powerful AMG high-performance vehicle of all time has four an AMG sports suspension with aluminum double wishbones to guarantee electric motors with a total output of 552 kW and a maximum torque of outstanding handling as well as roadster-style driving pleasure. 1,000 Nm.» The SLS AMG Roadster’s compact fabric top takes only 11 seconds to » The electric gull-wing vehicle was independently developed by open or close and can be operated while the vehicle is traveling at speeds Mercedes-AMG GmbH. The SLS AMG coupé Electric Drive’s high-voltage of up to 50 km/h. battery is the result of a partnership between Mercedes-AMG and» The roadster version of the car also offers improved handling, as the Mercedes AMG High Performance Powertrains in Brixworth, England. Mercedes-Benz Product range performance-oriented SLS AMG GT combines the high-quality ambience » The SLS AMG coupé Electric Drive’s high-voltage battery is the best in of a full-blooded AMG model with the functional atmosphere of a racecar. the automotive sector, as it can store up to 60 kilowatt-hours of energy» Like the SLS AMG Coupé, the Mercedes-Benz SLS AMG Roadster has and handle an electric load of 600 kilowatts while weighing only 548 already received numerous awards. For example, the roadster version of the kilograms. The liquid-cooled lithium-ion battery has a modular design dream car won the Red Dot Design Award 2012 in the High Design Quality and a maximum voltage of 400 volts. category. The SLS AMG Roadster also ranked first in this year’s readers’ » The SLS AMG coupé Electric Drive’s pioneering body structure is an survey conducted by the German automotive magazine auto motor und integral part of the ambitious AMG Lightweight Performance strategy. sport, as a result of which the vehicle was named Best Car of the Year in » The car’s sound pattern exemplifies the 21st century. In an extensive the cabriolet category for the second time. series of tests and numerous development drives, the experts at AMG have created a sound pattern that corresponds to the unusually dynamic nature of this unique super sports car with electric drive. 58 | Contact:, Tel. +49 (0)7144 302581 Contact:, Tel. +49 (0)7144 302581 | 59
  • 32. Mercedes-Benz GLK-Class SUV Mercedes-Benz M-Class SUV Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km4 cylinders 4 cylinders GLK 200 CDI 105 [143] 10.3/10.8 195/190 147-143/156-145 A 5.6-5.5/6.0-5.6 ML 250 BlueTEC 4MATIC 150 [204] -/9.0 -/210 -/170-158 A -/6.5-6.0GLK 220 CDI 125 [170] 8.5/8.7 205/205 147-143/156-145 A 5.6-5.5/6.0-5.6 6 cylinders GLK 220 CDI 4MATIC 125 [170] -/8.8 -/205 -/168-159 B -/6.5-6.1 ML 350 BlueTEC 4MATIC 190 [258] -/7.4 -/224 -/194-179 B -/7.4-6.8GLK 220 BlueTEC 4MATIC 125 [170] -/8.8 -/205 -/169-159 B -/6.5-6.1 ML 350 4MATIC 225 [306] -/7.6 -/235 -/206-199 C -/8.8-8.5GLK 250 BlueTEC 4MATIC 150 [204] -/8.0 -/210 -/169-159 B -/6.5-6.1 8 cylinders GLK 250 4MATIC 155 [211] -/7.9 -/215 -/180-176 C -/7.7-7.5 ML 500 4MATIC 300 [408] -/5.6 -/250* -/269-258 F -/11.5-11.06 cylinders ML 63 AMG 4MATIC 386 [525] /410 [557]** 4.8/4.7** -/250* -/276 F -/11.8GLK 350 CDI 4MATIC 195 [265] -/6.4 -/232 -/185-179 C -/7.1-6.9 *limited **AMG Performance PackageGLK 350 4MATIC 225 [306] -/6.5 -/238 -/199-189 D -/8.6-8.1 PositioningPositioning » Thanks to its cutting-edge automotive technology, the third-generation» Featuring a new design, high-quality equipment, pioneering assistance M-Class sets new standards for SUVs. systems, and engines that are efficient as well as agile, the new-gene- » The new M-Class is the most efficient SUV in its segment. The vehicle ration GLK is underscoring its claim to leadership in the compact SUV boasts first-rate on-road and off-road performance and offers the same segment. level of safety and quietness as the large Mercedes-Benz sedans. As a» The GLK combines classically linear SUV styling with the design idiom of result, the third-generation M-Class will continue the vehicle’s success the current Mercedes-Benz sedans. story, which established a new market segment 14 years ago. » Mercedes-AMG is the inventor of the high-performance SUVs, and its newHighlights ML 63 AMG is the third generation of this powerful off-road vehicle.» The vehicle’s striking, powerfully dynamic exterior design is characterized by taut lines alternating with large, sweeping surfaces. Highlights Mercedes-Benz Product range» The interior emphasizes the vehicle’s width and impresses with its high- » The entire M-Class model range consumes 25 percent less fuel on quality material look. average than the previous M-Class series.» All of the models come with the ECO start/stop function as standard; the » The ML 250 BlueTEC 4MATIC is particularly outstanding, boasting NEDC models equipped with BlueTEC technology already comply with the future consumption of only 6.0 liters of fuel per 100 km (158 g of CO2/km) so EU6 emissions standard. that it can travel for up to 1,500 kilometers on a single tank of fuel.» More than 100,000 GLKs were sold in 2012. » More than 1.2 million M-Class vehicles have been delivered to customers since the SUV was launched on the market in 1997. » More than 110,000 M-Class vehicles were sold worldwide in 2012, making it the best-selling vehicle in its segment. 60 | Contact:, Tel. +49 (0)711 17-75849 Contact:, Tel. +49 (0)711 17-75849 | 61
  • 33. Mercedes-Benz GL-Class SUV Mercedes-Benz R-Class SUV Acceleration CO2 emissions CO2- Fuel consumption Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automatic power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km Model kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 km6 cylinders 6 cylindersGL 350 BlueTEC 4MATIC 190 [258] -/7.9 -/220 -/209-192 B -/8.0-7.4 R 300 Lang 170 [231] -/9.7 -/222 - - -/11.28 cylinders R 350 Lang 4MATIC 200 [272] -/8.4 -/230 - - -/11.7GL 500 4MATIC 320 [435] -/5.4 -/250* -/269-262 E -/11.5-11.3 8 cylindersGL 63 AMG 4MATIC 410 [557] -/4.9 -/250* -/288 E -/12.3 R 500 Lang 4MATIC 285 [388] -/6.3 -/250* - - -/13.6 *limited *limitedPositioning Positioning» The second-generation GL sets new standards for comfort, dynamic » The R-Class boasts outstanding long-distance comfort and the most handling, safety, elegance, and efficiency in the SUV segment. With spacious and versatile interior in its class, with up to seven seats. this impressive performance, it is considered to be the S-Class among off-road vehicles. Highlights» The new GL-Class continues to hold the top position in the market » The new-generation R-Class was introduced in 2010. It featured a segment of luxurious sports utility vehicles. new design and an extensive range of standard equipment. » The R-Class’ biggest market is China, which accounted for overHighlights 60 percent of the vehicle’s sales in 2012.» Fuel consumption is reduced by up to 20 percent despite substantially better performance.» AIRMATIC air suspension, adaptive damping system (ADS), and Crosswind Assist are standard.» The luxurious interior has room for seven occupants.» Now also available as a high-performance SUV for the first time: Mercedes-Benz Product range the GL 63 AMG. 62 | Contact:, Tel. +49 (0)711 17-75849 Contact:, Tel. +49 (0)711 17-75849 | 63
  • 34. Product range. smart. Mercedes-Benz G-Class Acceleration CO2 emissions CO2- Fuel consumption Rated 0-100 km/h Top speed NEDC combined efficiency NEDC combined power (Manual/automatic (Manual/automatic (Manual/automatic class (Manual/automaticModel kW [hp] transmission) s transmission) km/h transmission) g/km (Germany) transmission) l/100 kmCabriolet6 cylinders G 350 BlueTEC 155 [211] -/9.1 -/175 -/295 F -/11.28 cylindersG 500 285 [387] -/6.1 -/210* -/348 G -/14.9Off-roader 6 cylindersG 350 BlueTEC 155 [211] -/9,1 -/175 -/295 F -/11,28 cylindersG 500 285 [387] -/6,1 -/210* -/348 G -/14,9G 63 AMG 400 [544] -/5,4 -/210* -/322 G -/13,812 cylindersG 65 AMG 450 [612] -/5,3 -/230* -/397 G -/17,0 *limitedPositioning» For more than 30 years now, the G-Class has epitomized outstanding off-road performance and innovative, reliable technology. The latest model update underscores the automobile’s leading position among off- road vehicles.Highlights» The model update in 2012 substantially upgraded the G-Class once again.» The updated G-Class not only features a new electronic architecture that enables the vehicle to use the latest assistance systems, it also comes with new AMG engines and has a carefully modified exterior and an exten- sively upgraded interior.» More G-Class vehicles were sold in 2012 than in any other year. Product range smart 64 | Contact:, Tel. +49 (0)711 17-75849
  • 35. smart fortwo coupé smart fortwo electric drive CO2- Drive system Electric motor, lithium-ion battery Rated Acceleration CO2 emissions efficiency Fuel consumption power 0-100 km/h Top speed NEDC combined class NEDC combined Battery capacity [kWh] 17.6Model kW [hp] s km/h g/km (Germany) l/100 km Sustained output [kW] 353 cylinders Peak output [kW] 55smart fortwo coupé cdi 40 [54] 16.8 135 86**/87*** B 3.3**/3.3***smart fortwo coupé Max. torque of electric motor 1 [Nm] 130mhd 45 kW 45 [61] 16.8 145* 97**/98*** C 4.2**/4.3*** Top speed [km/h] 125smart fortwo coupémhd 52 kW 52 [71] 13.7 145* 97**/98*** C 4.2**/4.3*** Acceleration 0 -60 km/h and 0 -100 km/h [s] 4.8 / 11.5smart fortwo coupé 62 kW 62 [84] 10.7 145* 114**/115*** E 4.9 Range [km] 145smart fortwo BRABUS coupé 72 kW 75 [102] 8.9 155* 119 E 5.2 Charging time 0 -100% [h] at household socket / 7/6/<1 wall box or public charging station / quick charging (400V) smart fortwo cabrio3 cylinders smart fortwo cabrio cdi 40 [54] 16.8 135 86**/87*** B 3.3**/3.3*** Positioningsmart fortwo cabrio mhd52 kW 52 [71] 13.7 145* 99**/100*** C 4.3**/4.4*** » The smart fortwo electric drive provides electric mobility for fortwo cabrio 62 kW 62 [84] 10.7 145* 114**/115*** E 4.9 » It is Europe’s only all-electric fortwo cabrio » The battery is supplied by Deutsche ACCUmotive — a joint venture ofBRABUS 72 kW 75 [102] 8.9 155* 119 E 5.2 Daimler and Evonik in Germany — while the electric motor is from EM- *electronically limited **softip ***softouch motive — a joint venture of Daimler and Bosch in Germany. The car isPositioning produced in Hambach, France.» A focus on lifestyle and the environment.» The smart fortwo established the micro-car segment. Highlights» The premium micro-car two-seater has a unique product concept that » The car has a range of 145 kilometers on a single battery charge and its allows the vehicle to play a pioneering role with regard to environmental top speed is 125 km/h. compatibility, safety standards, and driving pleasure. » The sale&care sales model makes switching over to electric driving very appealing for customers.Highlights » The smart electric drive can be recharged at any household power socket.» Urbanity & lifestyle: e.g. 2.69 m length, 8.75 m turning circle, dynamic » Daimler is cooperating with Bosch and Keba to supply wall boxes for use engines, high agility, and a unique, bold design that is instantly recognizable. at home or in businesses.» Highest safety standards: Tridion safety cell, ESP®, ABS, full-size front » The third-generation smart fortwo electric drive hit showrooms in 2012. airbags, etc. as standard.» “smart intelligent drive”: A wide range of four engine variants (cdi, mhd, Product range turbo, and BRABUS turbo) to ensure driving pleasure and maximum economy.» Series production of the smart fortwo electric drive began in 2009. smart» More than 1.4 million smart fortwos have been delivered to customers to date. 66 | Contact:, Tel. +49 (0)711 17-96924 Contact:, Tel. +49 (0)711 17-96924 | 67
  • 36. Media contacts. Mercedes-Benz Cars. smart ebikeDrive system Electric motorBattery [Wh] Lithium-ion battery with 423Output [W] 250 nominal (in Germany, country-specific deviations: 250 watts in EU countries and Switzerland, except the UK; 200 watts in the UK; 350 watts in the U.S./Canada)Maximum torque [Nm] 35Maximum support speed [km/h] 25Range [km] Up to 100 km (depending on the driving behavior and the output rating selected)Charging time 20-80 % approx. 3 hCharging time 0-100 % approx. 5 hHighlights» Features an especially efficient and powerful drive package.» City-friendly functionality and high technological standards.» High-quality components, simple operation, and exemplary ergonomics.» Brand-specific styling.» The ebike is available in two different color variants: » Crystal white with electric green contrasts. » Dark gray matt with flame orange contrasts.» In EU countries, riders do not require a driver’s license or an insurance plaque. Media contacts 68 | Contact:, Tel. +49 (0)711 17-96924
  • 37. Global Communications Martin Steinlehner Manager Communications Plants and Procurement Tel: +49 (0)711 17-41928 Jörg Howe Fax: 49 (0)711 17-79089697 + Head of Communications Daimler AG E-mail: Tel: +49 (0)711 17-41341 Fax: 49 (0)711 17-41369 + E-mail: Marianne Ihring Sindelfingen plant Tel: +49 (0)711 17-47018 Fax: 49 (0)711 17-33362 + E-mail: Business Communications Bettina Nickel Bremen, Rastatt plants Tel. +49 (0)711 17-40217 Bettina Singhartinger Fax: 49 (0)711 17-79059975 + Head of Business Communications E-mail: Mercedes-Benz Cars Tel. +49 (0)711 17-40598 Fax: 49 (0)711 17-24847 + E-mail: Vivien Weiß Powertrain plants Untertürkheim, Berlin, Hamburg, Kölleda Ulrike Bless Tel. +49 (0)711 17-49899 Manager Sales & After Sales Mercedes-Benz Cars Fax: +49 (0)711 17-79090233 Tel. +49 (0)711 17-41963 E-mail: Fax: 49 (0)711 17-79029023 + E-mail: Sebastian Wahle International plants, Procurement Tel: +49 (0)711 17-41264 Katharina Bittner Fax: 49 (0)711 17-33362 + Sales & After Sales Mercedes-Benz Cars E-mail: Tel. +49 (0)711 17-33806 Fax: 49 (0)711 17-79033584 + E-mail: Evelyn Schwedes Sales smart Tel. +49 (0)711 17-49903 Fax: 49 (0)711 17-79084965 + E-mail: Mareike Jahnle Sales International Mercedes-Benz Cars Tel. +49 (0)711 17-32972 Fax: 49 (0)711 17-79053030 + E-mail: Konstanze Fiola Communications Sales Germany (MBVD) Tel. +49 (0)30 2694-2012 Fax: 49 (0)30 2694 2021 + E-mail: Media contacts70 | | 71
  • 38. Product Communications Joachim Franz Kutscher PR-Manager smart Tel. +49 (0)711 17-96924 Christoph Horn Fax: 49 (0)711 17-98646 + Head of Global Communications Mercedes-Benz Cars E-mail: Tel: +49 (0)711 17-75841 Fax: 49 (0)711 17-91437 + E-mail: Nadine Toberer smart Tel. +49 (0)711 17-76477 Fax: 49 (0)711 17-98646 + E-mail: Stefanie Rehbein Press Test Vehicle Management Tel. +49 (0)711 17-75862 Model Range Mercedes-Benz Cars and Fax: 49 (0)711 17-79075862 + Mercedes-Benz Cars press test vehicles E-mail: Wolfgang Zanker Head of Product Communications Mercedes-Benz Cars Claudia Merzbach Tel. +49 (0)711 17-75847 PR-Manager Sport Communications Fax: 49 (0)711 17-91602 + Tel: +49 (0)711 17-95379 E-mail: Fax: 49 (0)711 17-94807 + E-mail: Anja Wassertheurer PR-Manager A-, B-, CLA-Class Tel. +49 (0)711 17-75855 Fax: 49 (0)711 17-98646 + E-mail: Research and Development Communications Michael Allner Koert Groeneveld PR-Manager S-, CL-, SL-, SLK-Class, Guard Head of Research, Development and Tel: +49 (0)711 17-75846 Environmental Communications Fax: 49 (0)711 17-98646 + Tel. +49 (0)711 17-92311 E-mail: Fax: +49 (0)711 17-94365 E-mail: Christian Anosowitsch N.N. PR-Manager M-, R-, G-, GL-, GLK-Class Networked Vehicle & Telematics Tel: +49 (0)711 17-75849 Tel. +49 (0)711 17-93271 Fax: 49 (0)711 17-98646 + Fax: 49 (0)711 17-94365 + E-mail: Steffen Schierholz Matthias Brock PR-Manager C-, E-, CLS-Class Drive Systems of the Future & Tel. +49 (0)711 17-75852 Environment Communications Fax: 49 (0)711 17-98646 + Tel. +49 (0)711 17-91404 E-mail: Fax: 49 (0)711 17-94365 + E-mail: Sofia Stauber Melanie Cecotti Manager Public Relations AMG Networked Vehicle & Lightweight Construction Mercedes-AMG GmbH Tel. +49 (0)711 17-76423 Tel. +49 (0)7144 302 581 Fax: 49 (0)711 17-94365 + Fax: 49 (0)7144 302 8581 + E-mail: E-mail: Media contacts72 | | 73
  • 39. Sandra Hahn Wolfgang Würth Environmental Communications Social Media Communications Tel. +49 (0)711 17-95158 Tel. +49 (0)711 17-77824 Fax: 49 (0)711 17-79016983 + Fax: 49 (0)711 17-79016071 + E-mail: E-mail: Madeleine Herdlitschka Ralf Stadelmaier Drive Systems of the Future Editorial Office Tel. +49 (0)711 17-76409 Tel: +49 (0)711 17-75853 Fax: 49 (0)711 17-94365 + Fax: 49 (0)711 17-98651 + E-mail: E-mail: Benjamin Oberkersch Telematics & Electronics Tel: +49 (0)711 17-93307 Fax: 49 (0)711 17-79022621 + E-mail: Helfried Scharf IT Communications Tel: +49 (0)711 17-97729 Fax: 49 (0)711 17-94365 + E-mail: Mercedes-Benz Classic Malte Dringenberg Head of Press Communications Mercedes-Benz Classic & Mercedes-Benz Museum Tel. +49 (0)711 17-49724 Fax: 49 (0)711 3052133652 + E-mail: Media Relations and Topic Management Norbert Giesen Birgit Pillkahn Head of Media Relations, Editorial Office, Press Communications Lifestyle, Brand and Social Media Communications Mercedes-Benz Classic Tel. +49 (0)711 17-76422 Tel. +49 (0)711 17-49049 Fax: 49 (0)711 17-98651 + Fax: 49 (0)711 17-79097310 + E-mail: E-mail: Tobias Müller Friederike Valet Lifestyle, Brand and Social Media Communications Press Communications Tel. +49 (0)711 17-77368 Mercedes-Benz Museum Fax: 49 (0)711 17-79095378 + Tel. +49 (0)711 17-49606 E-mail: Fax: 49 (0)711 3052179019 + E-mail: Ina Schultz Miriam Weiss Lifestyle and Brand Communications Press Communications Tel. +49 (0)711 17-76876 Mercedes-Benz Museum Fax: 49 (0)711 17-79062116 + Tel. +49 (0)711 17-49606 E-mail: Fax: 49 (0)711 3052132896 + E-mail: Charlotte Siegel Lifestyle Communications Tel. +49 (0)711 17-77369 Fax: 49 (0)711 17-98651 + E-mail: Media contacts74 | | 75
  • 40. Daimler Brand Portfolio. Mercedes-Benz Cars Daimler Trucks Mercedes-Benz Vans Daimler Buses Daimler Financial Services
  • 41. Daimler AGStuttgart,