Daimler. Corporate Profile 2013


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Daimler. Corporate Profile 2013

  1. 1. Corporate profile 2013.
  2. 2. Experiencethe world ofmobility in the more daimler.com more daimler.comDaimler online magazine.w we.daimler.com We are Daimler. Daimler is one of the world’s most successful automotive companies. Daimler vehicles can be found in almost all countries around the globe, thanks to its strong brands and a comprehensive range of products. Daimler is more than the sum of its brands or products however. Look behind the face of Daimler and there you will find us – 275,000 highly qualified and highly motivated individuals who deliver exceptional results. Daimler thrives on the ideas and passion of its employees. We shape the company and its brands, and fashion the future of mobility. On the following pages, we would like to tell you more about what we do: Learn about how Daimler defines its claim to be a premium vehicle manufacturer and what it means to be the inventor of the automobile. Experience the variety offered by our brands and look into the global markets that our products help to create. Discover the heart of our performance capa- bility: clean, safe, networked mobility with intelligent interconnectivity. We see ourselves as innovation drivers, but we also believe this is an obligation to society. Our aim is to shape the future and act responsibly. Diversity, acting responsibly and with integrity are not empty words, they are basic principles that underpin our behavior and that we put into practice day after day. For a more comprehensive insight, visit we.daimler.com: our website offers further information, which you can also access directly via the QR codes in this brochure. We are delighted that you have chosen to take a closer look at our world within Daimler and hope you will be inspired by what you read. Discover the world of Daimler in our corporate video w www.daimler.com/corporatemovie Daimler  |  We !  |  001
  3. 3. more daimler.comKey figures for Daimler. We are Daimler.275,087 people employed worldwide. Daimler is one of the world’s most successful automotive companies. Daimler vehicles can be found in almost all countries around the globe, thanks to its strong brands and a comprehensive range of products.8,000 sales sites around the world and production facilities in 19 countries. Daimler is more than the sum of its brands or products however. Look behind the face of Daimler and there you will find us – 275,000 highly qualified and highly motivated individuals1,451,569 passenger cars sold in 2012 – from smart to S-Class. who deliver exceptional results. Daimler thrives on the ideas and passion of its employees. We shape the company and its brands, and fashion the future of mobility.461,954 trucks from 5t to 49t sold by us worldwide in the past year. On the following pages, we would like to tell you more about what we do: Learn about how Daimler defines its claim to be a premium vehicle manufacturer and what it means to be the inventor of the automobile. Experience the variety offered by our brands and look into the global markets that our products help to create. Discover the heart of our performance capa-252,418 Mercedes-Benz vans put on the road in the last twelve months. bility: clean, safe, networked mobility with intelligent interconnectivity. We see ourselves as innovation drivers, but we also believe this is an obligation to society.32,088 urban and tour buses sold by us in 2012. Our aim is to shape the future and act responsibly. Diversity, acting responsibly and with integrity are not empty words, they are basic principles that underpin our behavior and that we put into practice day after day.EUR 114,297 million generated by Daimler in 2012 in global sales revenue. For a more comprehensive insight, visit we.daimler.com: our website offers further information, which you can also access directly via the QR codes in this brochure.EUR 8,615 million in EBIT achieved by Daimler in the past year. We are delighted that you have chosen to take a closer look at our world within Daimler and hope you will be inspired by what you read.EUR 5.6 billion invested in research and development in 2012. Discover the world of Daimler in our corporate videoEUR 4.8 billion of capital spending on property, plant and equipment in the last year. w www.daimler.com/corporatemoview www.daimler.com/reports Daimler  |  We .  |  001
  4. 4. Never has Daimler been more exciting than it is today. Time and again I am asked the same question: “Mr Zetsche, what’s the most exciting part of your job?” My response: “The magnificent cars we build, of course.” And I really do find that is motivation enough to work at full throttle day in day out – especially as it involves Mercedes cars. The Mercedes-Benz brand is known and admired throughout the world. Why is that the case? Well, for a start, our founders Carl Benz and Gottlieb Daimler invented the automobile. We are incredibly proud of this heritage. To this day, this pioneering spirit continues to drive us to ever-increasing levels of excellence. We are entirely justified in maintaining that Mercedes is synonymous with an ambition to lead, an ambition that has burned steadily for more than 125 years. I am in no doubt at all that Benz and Daimler would be very proud if they knew what we had done with their invention. Much has happened since their time: The automobile has helped billions of people to become much more personally mobile. It has enabled huge quantities of goods to be transported with speed and flexibility. In turn, this has triggered massive boosts to growth in the global economy. However, the good news is that the best chapters in this success story are still to come. Following the spread of individual mobility throughout North America, Europe and Japan in the 20th century, this unstoppable trend has now taken hold in the emerging markets. Quite simply, there is a manifest love affair with the automobile, particularly in China. And it is not only there that an ever-increasing number of people will be able to fulfill their dreams of owning their own car. This situation offers enormous potential growth for Daimler. We intend to make the most of the opportunity and will do so. At the same time however, the appeal of the automobile is presenting us with particular technological challenges: as more people want to own a car, each individual vehicle must become more environmentally friendly and safer. We need to better manage the flow of traffic too, the buzzword in this regard being “networking”. We are facing up to these tasks; we invented the automobile, so naturally we also want to shape its future. Everyone working at Daimler feels committed to this objective. Just as important as our common objectives are our shared values: passion, respect, integ- rity and discipline. We are well aware that the successful performance of the company over the long term is as much dependent on the right attitude as on the right technologies and products. In the long run, communities of shared values are the better communities for creating value. Magnificent automobiles are therefore a major reason, but not the only reason by a long way, why Daimler is a magnificent company. I can best sum it up as follows: “I have now been with Daimler for more than 35 years – and never has it been more exciting than it is today.” Dieter Zetsche Chairman of the Board of Management002  |  We .  |  Daimler Daimler  |  We .  |  003
  5. 5. We are Daimler. more daimler.com Our brands. Sections 001 … 015 Mercedes-Benz Cars We move people. Daimler Trucks Experiencing the future of Mercedes-Benz Vans mobility together. Daimler Buses Daimler Innovative. Financial Services Leading the way. Global. w www.daimler.com/our-brands004  |  We .  |  Daimler
  6. 6. We are Daimler. We move people. more daimler.com We are one of the world’s leading automotive companies. It is with passion that we create sustainable solutions for the mobility of today and tomorrow. Our aim is to produce safe, comfortable, efficient vehicles that become more economical and more environmentally friendly from generation to generation. Our business is driven by ideas. It is only with new ideas that we are able to meet the chal- lenges presented by the mobility of the future. We feel as much commitment to protecting the climate and the environment as we do to the safety of our vehicles. Every year, we launch new vehicle models that demonstrate our innovative capability as we progress toward accident-free and emission-free driving. As far as active safety is concerned, we are developing a number of systems based on cameras and radar, for example. To help protect the environment, Daimler has for years been systematically investing in the development of alternative powertrains. As a result, Daimler offers not only hybrid vehicles but also the largest range of local zero-emission electric vehicles powered by batteries and fuel cells. We just love to keep on raising the bar. For example, the new climatic wind tunnels at the Mercedes-Benz Technology Centre in Sindelfingen set global standards for environmentally friendly, efficient development of vehicles. We are close to the customer throughout the world. Daimler is a byword for strong brands and innovative products. We focus on what we do best, which is build premium passenger cars and high-quality trucks, vans and buses with maximum user value, and offer tailored services related to these products. It is becoming increasingly important to have local production facili- ties and we are targeting investment in local markets and new production capacity to enable us to meet the global demand. On the sales side, we always get as close as we possibly can to the customer. Since 2011 for example, China’s automobile enthusiasts have been able to expe- rience the magic of Mercedes up close in our newly opened Mercedes-Benz Centre in Beijing – one of the largest Mercedes-Benz flagship showrooms in Asia. We help to generate global growth. We enjoy success throughout the world – the fruit of good ideas and our ability to produce new, improved solutions time and time again. Our brands transport people and goods right around the globe. As Daimler grows to meet the challenges, so its performance data grows too, both in its core markets of Europe and the USA as well as in the emerging markets. This is supported by new brands and products, not to mention development and production networks. Within an incredibly short time, the BRIC countries (Brazil, Russia, India and China) have become the engines of growth for the world’s automotive industry. The passenger car markets in these four countries will soon be in the global top ten. Demand for mid-sized and heavy goods vehicles is also likely to soar in the medium term.“Innovation is a key word for me. It means pursuing further All this makes us extremely happy, because we still have plenty of ideas. development and advances in whatever you do. It’s all about getting better and better. Daimler represents innovation.”Phiwe Nene, Atlantis Foundries, Cape Town, South Africaw www.daimler.com/daimler-for-me-is Daimler  |  We .  |  007
  7. 7. Innovative.Innovating drives us forward. Our aim is to shape 001 We are pioneers. For more than 125 years we have been a driving force in the development of all kinds of road transport, because we invented the automobile. We have been responsible for a huge range of innovations involving personal mobility in passenger cars, local and long-distance public transport, and the transportation of goodsthe mobility of tomorrow, both actively and responsibly. in commercial vehicles. This experience gives us an advantage that we are exploiting to ensure that this mobility continues to be sustained into the future.Sections 001 … 002 w www.daimler.com/innovation more daimler.com We invented the car: now we are shaping its future. Talking point: Innovation in mobility. We are pioneers in the construc- Sustainable mobility is a common thread The extent of this forward thinking tion of automobiles and we see it in everything that we think and do. is impressively demonstrated by the as both an incentive and an obliga- F125! in particular. This research vehicle tion to repeatedly put our innovative A current example is the climatic wind presents us with a view of the techno- capabilities to the test in a quest for tunnel facility at the Mercedes-Benz Tech- logical developments we can expect in groundbreaking technologies and nology Centre in Sindelfingen. This facility future generations of cars – a vision that products that are second to none. recreates extreme weather conditions stretches out beyond 2025. The F125! is inside and enables us to develop new pleasingly aesthetic, combining comfort The first motor car, the first produc- vehicles and components efficiently and with an uncompromising implementation tion automobile with a diesel engine, the in an environmentally friendly manner. It of emission-free mobility requirements. first safety body ever – these and many is not possible to eliminate road testing, Innovative highlights include a highly other milestones demonstrate our con- but it can be significantly reduced. This sophisticated fuel-cell drive system, tribution to shaping the mobility of the capital investment is helping to shorten lightweight and powerful energy storage future. Nowadays however, our innova- the development process before our units, and a lightweight hybrid body con- tive drive is not focused directly on our products can be put on the road. This struction – the future of mobility within vehicles. We also work on solutions, so is also an innovation that illustrates the our grasp. that we can continue to enhance the difference between Daimler and many safety and efficiency of our vehicles. others. Precision forward thinking.008  |  We .  |  Daimler Daimler  |  We .  |  009
  8. 8. 002 We test from every angle. Driving without taking to the road: The Mercedes-Benz Technology Centre is home to the most advanced without any risk to themselves, providing engineers with information on the acceptability and handling of driving simulator in the automotive industry. Its 360-degree screen, fast electric drive system and twelve- new safety systems. Equally impressive is that a part of the energy required to drive the simulator is recovered metre rail for movement provide optimal conditions for testing components for future models in all phases through regenerative braking and fed into the power grid. of development. Tests with volunteer drivers allow ordinary road users to push vehicle handling to the limit w www.daimler.com/driving-simulator more daimler.com010  |  We .  |  Daimler Daimler  |  We .  |  011
  9. 9. Leading the way.For us, leading the way means combining the highest quality 003 We fashion leading brands. Daimler is among the most successful of vehicle manufacturers. We have a presence in all relevant markets throughout the world with a total of 14 brands in the automotive sector (including automotive financial services). We capture the hearts and minds of our customers with innovative products across the passenger car, truck, vanand engineering standards with a broad range of products. and bus market segments. We sell a total of over 100 vehicle models – many of them market leaders – in some 200 countries.Sections 003 … 012 w www.daimler.com/business-units more daimler.com Innovative, high-quality, reliable: Our strong brands are synonymous with enduring success. Talking point: Dynamic brands. Daimler is one of the world’s leading Trucks focuses on particularly heavy- Mercedes-Benz is the world’s most automotive companies. Our name duty requirements with six strong brands valuable premium automotive brand. The represents brands with the highest manufacturing trucks and school buses. Mercedes-Benz name is already a byword standards of quality and a huge range Mercedes-Benz Vans produces various for the highest level of quality. This is of high-end products. We are not only lightweight vans and trucks (1.9 to 7.5 based primarily on our claim to measure one of the largest manufacturers of tonnes), primarily aimed at commercial everything that we do against our guiding premium passenger cars, we are also users. Daimler Buses is the world’s lead- principle of “The best or nothing”. the number one producer of commer- ing producer of buses over 8 tonnes, its cial vehicles. products comprising city, intercity and All our strength and passion at Daimler is tour buses, as well as vehicle chassis. dedicated to developing outstanding and Daimler AG comprises five divisions Finally, Daimler Financial Services offers long-lasting ideas, manufacturing excit- overall. Mercedes-Benz Cars offers a range of financial services, optimally ing, sustainable products, offering cus- innovative automobiles ranging from coordinated to support sales of products tomer-oriented services and at all times the trendsetter in urban mobility to from the Daimler Group throughout delivering exceptional performance. premium luxury limousines. Daimler the world.012  |  We .  |  Daimler Daimler  |  We .  |  013
  10. 10. 004 We are pointing the way in the compact segment. Young, athletic, stylish – the new four-door coupé is setting the trend in the new compact category. The design choose from three different high-quality interior equipment options: Urban, Sport and Exclusive. Innovative is distinctive and provocatively masculine. A low roofline, frameless windows and an eye-catching lamella radiator assistance systems are also available. Ultimately, the wide range of petrol and diesel engines guarantee that grille emphasise the dynamics. This car will excite potential new Mercedes drivers who have never considered a the car is a real pleasure to drive and at the same time deliver state-of-the-art efficiency. Mercedes before: young, performance-oriented trendsetters looking for a vehicle in their own image. Buyers can w www.daimler.com/mercedes-passenger-cars more daimler.com014  |  We .  |  Daimler Daimler  |  We .  |  015
  11. 11. 005 We present the new E-Class. The E-Class is the quintessential executive car. Our customers are well aware of this and they are already executive car of all time. The performance of the E-Class segment overall is also very impressive: since the launch excited about the new 212 series. Ultra-modern, elegant, safe and comfortable, these cars are the latest in a long of the E-Class family of vehicles in 1993, comprising executive, estate and cabriolet versions, more than 13 million line of successful models. It is 60 years since the first E-Class rolled off the production line. In the intervening models have been sold. The stylish E-Class portfolio is a significant contributor to growth at Mercedes-Benz. period, the model’s appeal has attracted more than 10 million buyers worldwide, making it the most successful w www.daimler.com/mercedes-passenger-cars more daimler.com016  |  We .  |  Daimler Daimler  |  We .  |  017
  12. 12. 006 Small, nimble and green is what we like. We are defining urban mobility. The new smart fortwo electric drive offers urban mobility in the most com- standards of sustainable drive technology. Environmentally friendly, packed with innovations, powered by pact form. It produces zero emissions on the road, but is all the more fun to drive as a result. Its powerful a groundbreaking drive system and with a unique ultra-modern design, the smart fortwo electric drive is set 55kW electric motor provides acceleration of 0 to 60km/h in just 4.8 seconds. The new smart fortwo electric to elicit an enthusiastic response from a broadly based range of customers in more than 30 markets. drive was developed using the experience from various electromobility projects in order to meet the highest w www.daimler.com/smart/en more daimler.com018  |  We .  |  Daimler Daimler  |  We .  |  019
  13. 13. 007 We develop powerhouses. Economy, total reliability and confidence on yet another long trip, every time: These are the virtues of the Mercedes-Benz as an innovation leader – and that, as you would expect for a truck, is the result of unremitting new Actros. The Mercedes-Benz flagship truck product has been completely redeveloped from scratch. development work: the peak performance of the new Actros was refined over 22 million kilometres of It brings together comfort, safety and efficiency into one impressive powerhouse and was barely in full production testing. It runs in the family anyway – the Actros is the world’s most successful heavy-duty truck, more than before it was named “Truck of the Year”. This is a success that emphatically demonstrates the position of 700,000 vehicles having been sold since it was launched in 1996. w www.daimler.com/mercedes-trucks more daimler.com020  |  We .  |  Daimler Daimler  |  We .  |  021
  14. 14. 008 We mobilise America. Impressive. Economical. With the Freightliner Cascadia Evolution, Daimler Trucks North America is reinforcing off its fuel efficiency. The Evolution of Efficiency tour not only demonstrated that the fuel consumption of the its position as a trailblazer in environmentally friendly technologies and making a statement about its innova- Cascadia Evolution was up to seven percent lower than in its predecessor, it also highlighted that economy and tive strength; out on the road, you just cannot miss it. The new heavy-duty truck will appear on the US market in performance are not mutually exclusive, provided you have the right combination of technology under the hood. 2013, but it has already been on a one-week trip right through the USA in realistic operating conditions to show w www.daimler.com/freightliner/en more daimler.com022  |  We .  |  Daimler Daimler  |  We .  |  023
  15. 15. 009 We have the most economical production hybrid truck. Highest quality standards meet cutting-edge hybrid technology: Our Fuso brand has established exhaust emissions. Another plus point is the vehicle’s compact construction, which makes it ideal for use a worldwide reputation in the light to heavy-duty truck segment and its new Canter Eco Hybrid model in urban areas. These sustainability-based selling points mean that the Fuso Canter Eco Hybrid is popular is emphatically demonstrating how to reinterpret the concept of sustainable mobility. This lightweight not just in its home country of Japan, but in other markets too. Completely incidentally, it has also notched truck is extremely impressive, thanks to its parallel hybrid drive, low fuel consumption and reduced up another record: it is the first series-production hybrid truck to be put on general sale in Europe. w www.daimler.com/fuso/en more daimler.com024  |  We .  |  Daimler Daimler  |  We .  |  025
  16. 16. 010 We build things to last. Vans. Born to run. Mercedes-Benz vans represent the last word in reliability. Ultimately, they have to deliver few years. The strategic objective is to capture new fast-growing markets and exploit growth potential in our flawless performance day in day out. Intelligent transport solutions and practical equipment options mean that traditional markets. Quality, economy, driving dynamics, efficiency and a broad range of models are allowing us they are flexible and can be customised in line with individual requirements. The new Citan is now taking the to offer solutions that are perfectly matched with urban traffic requirements – and make the Citan the profes- Mercedes-Benz family of vans into the small van segment, the volume of which has mushroomed over the last sional choice for professionals. w www.daimler.com/vans/en more daimler.com026  |  We .  |  Daimler Daimler  |  We .  |  027
  17. 17. 011 We are ahead of the times. Improvements on the move: The ComfortClass 500 from Daimler’s Setra brand opens up a new chapter in can be achieved – superb performance perfectly complementing similar advances in value, comfort and safety. the story of premium coaches – and what a particularly exciting chapter it is too! More than 800,000 designer The Setra ComfortClass also goes even further than it really needs to: it already incorporates requirements hours have gone into the development of a vehicle that combines stunning design with absolute high-tech from a large number of the statutory regulations that will only come into force over the next few years – putting standards. However, its primary feature is outstanding economy. Fuel consumption savings of up to five percent it once again not only ahead of the competitors, but ahead of the times too. w www.daimler.com/buses more daimler.com028  |  We .  |  Daimler Daimler  |  We .  |  029
  18. 18. 012 We offer automotive financial and mobility services. Not all the innovative products from Daimler have four wheels: Daimler Financial Services (DFS) offers a dealers and brands, and thus represent a valuable component of the successful financial performance of Daimler. range of services built around Daimler vehicles, including financing, leasing, insurance, fleet management and DFS makes a substantial contribution to the profits of the Daimler Group. The outlook for the future is excellent innovative mobility platforms such as moovel and car2go. The head office is in Stuttgart, but the division too: demand for commercial fleet management is growing and, especially in Asia, we are seeing a rapid rise in operates worldwide in more than 40 countries. The premium services offered by DFS add value for customers, the demand for automotive financial services – and DFS is offering optimum solutions. w www.daimler.com/financial-services/en more daimler.com030  |  We .  |  Daimler Daimler  |  We .  |  031
  19. 19. Global.Operating globally means, for us, making the most of expertise, 013 We develop markets. Daimler is on course for growth. In our core markets, our capacity to think ahead and innovate means that we are on a winning track. In addition, new products together with networks for development and production are enabling us to gain more momentum in emerging markets. The dynamic growth in these markets willideas and stimulus from every corner of the globe. provide excellent prospects for Daimler in the coming years.Sections 013 … 015 To keep the world on the move, you have to operate worldwide: we are a global enterprise. Talking point: Global markets. Around the globe, the automobile continuous further development of our and development activities as well as pro- forms part of everyday life for the brands and products. Daimler employs duction and sales facilities. This not only human race. It is part of its past, its more than 275,000 people around the provides us with considerable potential present and its future. The automo- world, of which some 166,000 are in for enhancing efficiency, it also gives us bile must keep pace with changes Germany, 22,000 in the USA and 15,000 an edge in comparison with our interna- in the world and be able to satisfy in Brazil. Our production facilities are tional competitors. the diverse range of human needs spread over five continents and 19 coun- convincingly. tries. Even research and development at Great things are only possible if opera- Daimler is on a global basis – with sites tions are networked. Achieving great In other words, global thinking is required in Europe, the USA and in Asia. things has been our benchmark for more to take the automobile forward – and than 125 years. Numerous innovations that is exactly what we do at Daimler. We Around the globe, we also have approxi- from Daimler have shaped the entire auto- would not be one of the most successful mately 8,000 sales facilities and our motive industry in the past. We intend to companies in the history of the automo- products and services can therefore be continue to play this role in the future, tive industry if we did not rely on exper- found in almost all countries of the world. seeking progress conceived on a global tise, ideas and other impetus from the We attach particular importance to a scale and thereby living up to our reputa- four corners of the earth to bring about permanent global network of research tion as an innovation leader worldwide.032  |  We .  |  Daimler Daimler  |  We .  |  033
  20. 20. 014 We are on the road around the globe. Active throughout the world: As a global enterprise through and through, we attach a huge amount of impor- 015 We create growth. The future in our sights: At Daimler, we are forward-thinking – and not just as regards our innovations, but tance to integrating expertise from a variety of areas in the world into our processes so that we can continuously in relation to our markets too. Our objective is to continue our success over the long term. For this reason, produce the best possible results. Just as we have a worldwide presence with our products, we therefore also our aim is not only to remain strong in our traditional markets, but also to exploit and step up our presence have a global presence in terms of design centres, production facilities and research and development sites. in today’s growth markets. You can find us wherever our customers are located. w www.daimler.com/global/en w www.daimler.com/growthDaimler Global growthfacilities markets forworldwide. more passenger cars. more D daimler.com daimler.com Europe 2.8 % Europe excluding Russia Market growth* USA 2.1 % Russia 3.6 % Market growth* Market growth* 13 million vehicles Market volume* 14 million vehicles 2.8 million vehicles Market volume* Market volume* 275,000 employees 2.8 million vehicles Market volume* 14 million vehicles Market volume* 3.5 million vehicles Market volume* China 9.3 % Market growth* Brazil 4.6 % India 12.2 % Market growth* Market growth* Production Design Research & development * Average annual growth of up to 2020Research and development expenditure in 2012: EUR 5.6 billion Global passenger car market 2012: 69,000,000 vehicles soldCapital investment in production sites in 2012: EUR 4.8 billion Global passenger car market 2020: 100,000,000 vehicles sold (forecast)034  |  We .  |  Daimler Daimler  |  We .  |  035
  21. 21. Visit our We are Daimler.website tolearn more more daimler.comabout Daimler.w www.daimler.com Sections 016 … 047 We never stop thinking. Developing the future of mobility together. Clean. Safe. Networked.036  |  We .  |  Daimler
  22. 22. We are Daimler. We never stop thinking. more daimler.com Individual mobility and the transport of goods form the basis for growth and prosperity in any society. The desire for mobility continues unabated. Our aim is therefore to maintain mobility for future generations by designing it as sustainably and safely as possible. The road to emission-free driving. Daimler is on the road to creating emission-free driving. Our objective is to achieve significant reductions in fuel consumption and emissions by our vehicles – even by the vehicles we are producing now – and avoid such consumption and emissions altogether in the long term. There is no silver bullet. We are therefore developing a broad range of cutting-edge drive technologies that meet the specific mobility requirements, both now and in the future, for all types of road transport. To this end, Daimler has set out an environmental roadmap. The first priority is to continue optimising energy efficiency in vehicles with internal combustion engines. Even in the future, these vehicles will form the backbone for mobility. The second priority is to focus on needs-based hybridisation, i.e. combining internal combustion engines and electric motors in the most efficient way possible. Thirdly, and finally, there is “zero emissions, maximum emotion” – our programme to achieve zero-emission driving with electric vehicles powered by batteries and fuel cells. Electric vehicles from Daimler are not only particularly clean and quiet when on the road, they are also extremely enjoyable to drive. The road to accident-free driving. Billions of people around the world are involved in traffic journeys every day. Our aim is to make the mobility of the future as safe as possible for every single person. We are pioneers in road safety and are pursuing our vision with our “Road to accident-free driving” initiative. Daimler engineers have frequently been ahead of their time in the development of vehicle safety. Our most important aim is to prevent accidents happening in the first place. Our integral safety concept is geared to real traffic and accident circumstances. The cornerstones of our “Road to accident-free driving” initiative are to banish driver stress, actively support the driver in difficult situations and provide optimum protection for all road users. The individual vehicle safety components in our passenger cars and trucks are coordi- nated and interconnected. Rethinking mobility. Population growth, the increasing density of population within limited geographical areas and a simultaneous rise in the requirement for mobility are creating a demand for innovative mobility solutions that are environmentally compatible, economic and socially acceptable. This requires the provision of intelligent mobility for people and urban areas. The starting points for Daimler are a systematic expansion of infrastructure and web-based carpooling communities. Daimler is investing heavily in networked mobility. One example is moovel. This mobility platform shows its users how they can best get from A to B.“It makes me proud to be able to work with colleagues on a technology that The moovel system bundles the services from a variety of private and public-sector mobility providers and presents suitable travel options via app or mobile webpage. will be on the road in huge volumes in the future. It is our children, including my own child, who will be able to experience zero-emission driving.”Andreas Pohl, E-Cell Project Managerw www.daimler.com/daimler-for-me-is Daimler  |  We .  |  039
  23. 23. Clean.Clean mobility requires an intelligent combination 016 We have an environmental roadmap. Our objective is to secure sustainable mobility over the long term. We aim to be a leader in green technologies without neglecting typical Mercedes-Benz virtues such as safety, comfort and sublime driving pleasure. To this end, we are bringing together different vehicle strategies with tailor-made drive solutions.of internal combustion engine, hybrid and pure electric drive. w www.daimler.com/drive-technologiesSections 016 … 027 more daimler.com Sustainable mobility needs diversity: we offer three clean drive options. Talking point: Clean driving. Daimler is on the road to creating from the new BlueDIRECT generation Daimler is the global market leader for emission-free driving. The key to envi- of engines with six and eight cylinders. hybrid drives in commercial vehicles. ronmentally friendly mobility is an The advance in technology is that, while intelligent combination of drives. performance and torque are increased, The third development priority is local fuel consumption is reduced by up to zero-emission driving with electric The biggest lever for reducing fuel one quarter. vehicles. A large number of test vehicles consumption and emissions is the equipped with batteries and fuel cells energy-efficient internal combus- A milestone on the road to further have proven successful in field tests. The tion engine. Such engines will continue efficiency enhancements is needs- smart fortwo electric drive, Mercedes- to form the backbone of our mobility based hybridisation. Daimler has Benz B-Class F-CELL, Mercedes-Benz systems for many years to come. In the developed a modular hybrid system Vito E-CELL and others are already on case of diesel engines, Daimler’s range kit for passenger cars and commercial the road. Our electric vehicles offer includes a clean technology in the form vehicles. This allows Daimler to produce zero emissions, less noise pollution and of BLUETEC. In addition to cutting harm- all the variants of a hybrid drive: from plenty of enjoyment for the driver. How- ful emissions, BLUETEC also reduces drives known as a mild hybrid to drives ever, greater range, lower system costs fuel consumption and this reduction that are totally electric. A further option and better infrastructure are require- may be by up to 2,000 litres a year for a is the plug-in hybrid, in which the battery ments that still need to be satisfied truck. Petrol engines as economical as can be charged from a socket in order to in the future if such vehicles are to be diesel engines are what you can expect increase the vehicle’s “electrical” range. operated in optimum fashion.040  |  We .  |  Daimler Daimler  |  We .  |  041
  24. 24. 017 We are working on the best mix of drive systems. The future is diversity: our product mix with different drive combinations offers customer-friendly and 018 We optimise internal combustion engineering and technology. The more intelligent the better: The quality and advances in our internal combustion engines will be critical environmentally friendly mobility solutions for every requirement. Our activities are focused on optimising in determining how efficient and environmentally friendly vehicles will actually be in the next 20 years. In the the internal combustion engine, continuing to enhance efficiency through customised hybridisation and medium term, diesel and petroleum – with or without hybrid options – will continue to be used as sources of fuel developing local zero-emission driving options using electric vehicles with batteries and fuel cells. for automobiles. For this reason, we are continuously improving these engines. w www.daimler.com/drive-technologies w www.daimler.com/combustion-technologyEnvironmentally Optimisedfriendly mobility technology.from Daimler. more daimler.com Optimised more daimler.com emissions. Better fuel consumption Greater torque Lighter engines Petrol & diesel Electricity Hydrogen Improved direct injection Less carbon dioxide Fewer hydrocarbons Combustion-based drive Fewer soot particles Electric drive (emission-free driving) Less nitrogen oxide Long-distance transport Intercity transport Urban transport Efficient internal combustion engines Hybrid vehicles Plug-in hybrid drives Electric vehicles with batteries Electric vehicles with fuel cells042  |  We .  |  Daimler Daimler  |  We .  |  043
  25. 25. 019 We cut fuel consumption and emissions. Clean performance: We are on the road to creating emission-free driving. One of our approaches is to system­ 020 We are writing truck history. The Actros has made history with a record run. The run was from Rotterdam to Szczecin and back – atically optimise internal combustion engines. The results are impressive: between 1990 and 2012 we were able 10,000 kilometres at a record-low fuel consumption of 25 litres per 100 kilometres. The Actros thereby to cut fuel consumption in our passenger cars by more than 40 percent. demonstrated beyond any doubt whatsoever that, with BLUETEC, even the leviathans of the road can be efficient, securing for itself the title of “most economical truck of all time”. w www.daimler.com/energy-efficiency w www.daimler.com/bluetec/en Petrol Diesel more daimler.com more daimler.comReduction in fuel consumption C-Class* Reduction in fuel consumption C-Class*1990 – 2012 1990 – 2012 - 43 % - 40 % C CReduction in fuel consumption E-Class* Reduction in fuel consumption E-Class*1990 – 2012 1990 – 2012 -48 % - 50 % E EReduction in fuel consumption S-Class* Reduction in fuel consumption S-Class*1990 – 2012 1990 – 2012 - 44 % - 48 % S S * igures are based on the F most fuel-efficient com- parable model (NEDC) 044  |  We .  |  Daimler Daimler  |  We .  |  045
  26. 26. 021 We bring together different worlds. The hybrid drive is a combination of internal combustion engine and electric motor. When the vehicle 022 We are building E-Class hybrids. Fine-tuned hybrid technology for the world’s most successful executive car: In 2013, the new E-Class starts off, and in slow urban traffic, the electric motor is activated. For trips at speed, the internal combustion with state-of-the-art hybrid models will be launched: the Mercedes-Benz E 300 BLUETEC HYBRID with a four- engine is used. The combination of engines also produces additional efficiency. The benefits are lower fuel cylinder diesel engine and 20kW hybrid module is already the most fuel-efficient luxury model in the world. consumption and fewer emissions. Regenerative braking, which converts the vehicle’s braking energy into Just as innovative is the V6 petrol engine in the Mercedes-Benz E 400 HYBRID with 20kW hybrid module. electricity, is used to charge the batteries. w www.daimler.com/hybrid-passenger-cars w www.daimler.com/hybrid-drivesDriving with internal combustion engine Driving away solely with electric motor.and full battery.1 2 more daimler.com more daimler.com Internal combustion engine Electric motor 100% 70 %The combination of internal combustion engine Braking energy is converted into electricity,and electric motor delivers additional efficiency. which is used to charge the battery. 3 4 Electric motor Internal combustion engine Battery 30% 80 %046  |  We .  |  Daimler Daimler  |  We .  |  047
  27. 27. 023 We manufacture the Fuso hybrid. The second generation of the Fuso Canter Eco Hybrid is reinforcing the reputation of Daimler’s Japanese 024 We manufactured the first-ever hybrid bus. This is sustainable mobility: hybrid technology is the solution to use to make local bus travel environmentally subsidiary Mitsubishi Fuso Truck and Bus Corporation as a pioneer in sustainable mobility. The hybrid truck is friendly and therefore fit for the future. This is being amply demonstrated by Mercedes-Benz with its Citaro G highly efficient and one of the cleanest vehicles in its class – an innovation from the Global Hybrid Center in BLUETEC hybrid. This bus can travel for up to ten kilometres using just its electric drive – and is therefore making Kawasaki, which manages the hybrid activities for all Daimler truck brands. urban traffic that little bit greener. w www.daimler.com/hybrid-trucks w www.daimler.com/hybrid-buses more daimler.com more daimler.com © Udo Dreesmann Less CO2048  |  We .  |  Daimler Daimler  |  We .  |  049
  28. 28. 025 We have electric vehicles for all. Drive with zero local emissions: you can already do this with electric vehicles now. And if you do so, you will available and is demonstrating that vehicles with electric drives are not only clean and quiet, they are also be making a huge contribution to today’s sustainable mobility. However, challenges remain and we are making hugely enjoyable to drive. The range includes small, sporty cars for use around town, urban buses and the vigorous efforts to overcome them. Daimler is the first vehicle manufacturer to develop, produce, and sell SLS AMG Electric Drive, a superb vehicle in terms of performance, drive technology and design. Proof that batteries for automotive applications itself. Our electric vehicle fleet highlights the range of electric mobility even legendary vehicles can be electric. w www.daimler.com/electric-vehicles more daimler.com050  |  We .  |  Daimler Daimler  |  We .  |  051