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Washing Powders Arena

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Washing powders industry is grooming worldwide.

Washing powders industry is grooming worldwide.

Published in: Marketing, Business, Technology

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    • 1. Washing Powder Brands Arena
    • 2. Ariel Communication Approach Using Wasim Akram as model for urban women Comparing Ariel with anonymous renowned washing powder brand TV Frequency Very High OOH Major Cities Psychological Effect Negative
    • 3. Brite Communication Approach Emphasizing “Stain Magnets” with a female model to urban housewives Claiming “No stain can get away” TV Frequency Medium OOH Some Cities Psychological Effect Positive
    • 4. Bonus Communication Approach Emphasizing “Cleaning Enzymes” and “Better Cleanliness than Soap” Comparing Bonus with soap category Using Shaan and Asad in commercials TV Frequency High OOH Major Cities Psychological Effect Very Positive
    • 5. Rin Communication Approach Emphasizing “Whiteness” and “Removing Yellowness” TV Frequency Medium OOH Some Cities Psychological Effect Positive
    • 6. Surf Excel Communication Approach Emphasizing “Stains are good in life” in dramatic manner by an urban family TV Frequency High OOH Major Cities Psychological Effect Very Positive
    • 7. Discussion Q: Is this presentation an example of content-advertising? A: It is a communication discussion shared under Common Creatives license. Readers must know joy of advertising and augment the ideas for their favorite brands. Q: Can any washing powder brand criticize this presentation? A: Genuine criticism is healthy and welcome. Q: Can a model work for two brands under same category? A: Psychologically not desirable. Sajid Imtiaz Expert Member, CDKN Member, Pakistan Society of Criminology Member, Harvard Business Review Member, Advertising Age Economic Advisor shortlisted, British High Commission Islamabad Feedback: daily10minutespakistan@gmail.com Sajid Imtiaz