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SMS Advertising is growing in Pakistan steadily. Subscribers of Telenor has to pay double per SMS.

SMS Advertising is growing in Pakistan steadily. Subscribers of Telenor has to pay double per SMS.

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  • 1. SMS Use in Pakistan
  • 2. Key Players • • • • • Mobilink Telenor Ufone Warid Zong
  • 3. Fact 1 Fact 2 SMS (Telenor to Ufone) Rs.2.03 SMS (Ufone to Telenor) Rs.0.66 Sender: 0345 5114270 Receiver: 0333 5709231 Date: 25 August 2013 Sender: 0333 5709231 Receiver: 0345 5114270 Date: 25 August 2013
  • 4. Findings SMS Advertising Subscribers of Telenor have to pay 207% higher than ufone. Subscribers of Telenor can shift to other networks. Urban youth enjoys free SMS packages whereas people in rural areas do not know about SMS charges on different network. All telecom operators are offering person-to-person SMS. Since 2011, SMS advertising is growing steadily in Pakistan owing to low cost.
  • 5. Request to Telenor Request to PTA As quality-cum-customer conscious company, Telenor Pakistan must cut its SMS charges to remain competitive in market. Telenor Pakistan must educate its subscribers especially rural people through introductory calls and not via introductory SMS. CEO Telenor Pakistan must verify above facts and give prize to the writer for pinpointing opportunity. Pakistan Telecommunication Authority (PTA) must take corrective action in favor of subscribers of Telenor and results must be evaluated at the grassroots level. PTA must direct telecom operators to communicate new services with subscribers through introductory calls once a month.
  • 6. Credits Credits Sajid Imtiaz, Member Pakistan Society of Criminology Feedback: sajedimtiaz@hotmail.com
  • 7. Credits Credits Sajid Imtiaz, Member Pakistan Society of Criminology Feedback: sajedimtiaz@hotmail.com