Rest for Recreation

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Rest can trigger innovation in advertising agencies of Pakistan.

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Rest for Recreation

  1. 1. Rest for Recreation - Hospitals - Police Stations - Ad Agencies Rest is essential for innovation and excellence. In every good hospital and police station, there are rest rooms for physicians and inspectors respectively. Ad agencies are behavior change agents. It is ironic that ad agencies in Islamabad do not have rest rooms. Rest is basic freedom of workers; essential or supporting staff. UNDP, UNIDO, ILO and Government of Pakistan are requested to revamp advertising agencies for boosting advertising services exports and well-trusted communication media agents. Hopefully Minister for Information and Broadcasting would take notice of proposal. Sajid Imtiaz: Expert Member CDKN, Member Advertising Age, Member Harvard Business Review

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