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Rail Boggy Advertising

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Pakistanis believe in innovative advertising.

Pakistanis believe in innovative advertising.

Published in: Economy & Finance, Business
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  • There is so much potential for Pakistan Railways to earn from advertisements in different of its portals but responsible people of Pakistan Railways seems not to take any interest in this area.
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  • 1. Rail Boggy Advertising
  • 2. Pakistan Railways Over 70 million Pakistanis travel by train annually. Pakistan Railways is a passenger and business friendly state owned for-profit organization. It is improving itself to cater better services.
  • 3. Mode of Advertising 2 x 3 feet board Backlit – Plastic (Inside each boggy beside entry door) Advertising message/s will be approved by Marketing Department of Pakistan Railways.
  • 4. Revenues for Pak Railways Pakistan Railways can generate annual income by offering “Rail Boggy Advertising”. As a pilot project, it can offer Khyber Mail or Khushal Khan Khattak Mail for Rail Boggy Advertising in collaboration with a registered advertising agency.
  • 5. Potential Customers Advertisers’ Stake • • • • • • • • Ad agencies can utilize this media to engage customers for their clients, national and MNCs. Innovative ad agencies should be Unilever Pakistan U Microfinance Bank USAID UNDP National AIDS Control Program Polio Campaign Alf Ilan Telenor Pakistan proactive to harness this media.
  • 6. Request to Minister Key Credits Federal Minister for Railways is requested to grant “Rail Boggy Advertising” contract to Vibrant Communication for the pilot phase of one year. Sajid Imtiaz, Member Pakistan Society of Criminology Photos: Google Feedback: sajedimtiaz@hotmail.com

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